Strategic Analysis Tools in 2024: SWOT, PESTEL, and Beyond

Strategic Analysis Tools in 2024 SWOT, PESTEL, and Beyond

Cutting-edge strategic analysis tools substantially contribute to a business organization’s eventual goal, i.e., to get the targeted return on investment. However, one may observe that several prominent enterprises struggle to adopt an all-encompassing and error-free strategic plan that keeps trail of a company’s long-term vision.

The year 2024 is close by. In light of the changing marketing scenarios, entrepreneurs and management executives are becoming more mindful of a strategic plan. The relevant planning with selective instruments will help them train for future challenges and scoop the business opportunities they seek.

Here, you will find some of the most premium strategic analysis tools that will assist you in creating a progressive plan. These tools and techniques for strategic analysis will hone your skills as a corporate head or an entry-level professional to surge ahead in today’s fiercely competitive market and maintain sustainable growth. 

Besides, it will always be productive to consider enrolling in the Professional Certificate Programme in Strategic Management by IIM Kozhikode. It will open the doors for you to excel in the contemporary digital age and make your mark as an expert strategist.

SWOT Analysis: An Eye-Opener for Businesses

SWOT analysis is a force to consider regarding strategic planning and decision-making. This unique analytical instrument is a proven method and is ideally crafted for modern businesses to keep track of their internal and external activities. It is the principal strategic tool devised for aspiring management students across the globe.

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The rationale behind implementing a SWOT analysis by the company management is to glimpse the business’s internal and external affairs at a given time. The acronym itself says it all:

  • Strengths

It implies the internal competence of an organization that is instrumental in overall growth.

  • Weaknesses

It denotes internal drawbacks that may impair an organization’s progress.

  • Opportunities

These represent the external situations that an entrepreneur can make the most of.

  • Threats

It signifies the external factors that may halt the business growth.

Companies with a promising team of management executives can map out strategies to bolster strengths and opportunities and simultaneously alleviate weaknesses and impending threats. Top industrial setups still feel that SWOT analysis has disadvantages, whatever negligible it might be. 

One of the limitations is the need for more facts in detail, leading to a generic impression of the business affairs without striving for an intensive problem-solving of a particular problem. 

Secondly, this analytical tool has the potency to ignore critical environmental conditions. Focusing on on-the-spot internal and external issues and leaving alone macroecological factors such as trending economic developments or regulatory modifications may not be in the interest of the business.

The SWOT framework is only a short-term overview of a business setup, and it needs a revamp from time to time to cope with the changing scenario. If not, it will be a one-time wonder and unnecessarily increase overhead costs.

However, SWOT analysis attracts several reputed multinationals and startups as popular starting points for strategic planning. The onus lies on the business stakeholders to mix it with other high-end analytical tools to fetch the most relevant outcome.

PESTEL Analysis: Resolving Potential Intricacies with Ease

PESTEL analysis tool involves macro-environmental features governing a business entity. The decrypted abbreviation is:

  • Political
  • Economic
  • Social
  • Technological
  • Environmental
  • Legal
PESTEL Analysis


PESTEL analysis is a comprehensive framework used mainly by competent marketing analysts to analyze prevalent external macro-environmental conditions that might have a tell-tale impact on any industrial establishment. It may also include fresh tangible considerations like regulatory and ethical concerns that have gained momentum due to inflated consumer awareness reciprocated by responsible corporate behaviour.  

Ethical considerations may comprise assessing an industry’s supply chain patterns or adhering to its environmental sustainability. Regulatory practices might cater to monitoring emerging data privacy policies or paradigm shifts towards domestic or international trade policies in the thick of cross-border or global rifts.  


  • All-inclusive

Wraps a broad spectrum of external elements.

  • Strategic Cognizance

Allows companies to take the necessary steps for future endeavours by interpreting upcoming market trends. 


  • Stressful

Collecting mighty but allied data points might be arduous.

  • External Attention

Absence of thorough internal assessment, unlike SWOT analysis.

How SWOT and PESTEL Analysis Keep Hold of the Business Spirit?

Strategic analysis tools such as SWOT and PESTEL are heavyweights in modern digital marketing fitness stakes. Here’s how one can integrate these two to maximise business profits: 

1. Encountering the elements of SWOT and PESTEL

Management students must know that SWOT and PESTEL frameworks have a combined application. To be precise, they complement each other. 

PESTEL analysis covers population changes and technological headways, scaling down trade affairs and fluctuating interest rates, and existing statutes regulating a company’s geographical standing. In PESTEL analysis, it’s all regarding an extensive audit of the large-scale external environment. While SWOT analysis revolves around the findings of post-PESTEL performance inherent in a business entity.   

2. Calibrating SWOT and PESTEL

The question of implementing these tools and techniques for strategic analysis is of the essence. It should integrate your business study and thereby reinforce your future strategies. 

By preference, one should revisit each analysis and treat it as a critical device vital decisions are at stake. The research subjects might include anything from undergoing and reorganizing a distinctive production process to launching a marketing campaign for a new product.

Strategic Analysis Tools You Should Try in 2024

The following are five premium strategic analysis tools other than SWOT and PESTEL:

1. Porter’s 5 Forces

It is a unique platform for detecting potential threats and creating opportunities within an organizational ambience. It reflects on the bargaining status of suppliers and clients and the possible risk of fresh entrants and replacements apart from other competitive elements.

2. McKinsey 7S

McKinsey 7S is one of the most trending tools for ensuring all facets of a business enterprise in terms of its strengths and shortcomings. The 7S denotes Structure, Systems, Style, Staff, Skills, Strategy and Shared Values.

3. The Strategy Canvas

It was a joint creation by W. Chan Kim (A South Korean business theorist) and Renee Mauborgne (An American Strategist). They co-authored “Blue Ocean Strategy”. This strategy depicts how to separate a business entity from its competitors and find other productive choices.

4. Pareto Analysis

It is a proven strategic analytical that will indeed be trending in 2024. It involves the principle that 80% of business profits constitute 20% of products, services, consumers, or distribution. The Pareto chart precisely demonstrates this proportion. Still, it will help if you rely on its accuracy per the prevalent cost allocation system.  

New-Age Strategic Analysis Approach

SWOT and PESTEL are more than implicative strategic analysis tools to become torchbearers for management trainees and executives. They are noteworthy management devices that trigger insights, optimize opportunities, and curb potential business threats.  

The year 2024 will indeed witness a dynamic business transformation, and in this backdrop, getting these analytical frameworks in the right direction should be the motto. The business stakeholders can cave in under their combined weight despite taking all necessary precautions. It may happen through misinterpreting internal and situational factors or collecting fragmentary findings based on pure assumptions rather than logical truths.

It is evident from above that SWOT and PESTEL are significant tools for contemporary strategic analysis. However, it will help if you explore the avenues of other emerging systems that can be alternative tactics for framing organizational strategies. A distinct few of them are as follows:

1. Scenario Planning

It is a go-ahead approach for identifying countless plausible future schemes in conjunction with multiple uncertainties. These future probabilities are regulatory upgrades, technological advancements, or social shifts. Such elements of scenario planning can better equip business establishments against potential barriers.

2. Design Thinking

It is another premium tool that offers human-centric analysis toward investigative action. These include ethnography or customer passage mapping, which aligns with market demands and helps develop intelligent solutions.

3. Social Network Analysis

Social Network Analysis (SNA) exhibits exciting possibilities by correlating business entities and individuals. This framework allows businesses to recognize key influencers within respective domains. It infers collaborative dynamics among stakeholders to bring in competitive gains. 


As 2024 is within reach, top multinationals and global digital marketing platforms cannot deny the existence and utilization of strategic analysis tools like SWOT and PESTEL, and even their business management team wants to go beyond. These tools and techniques for strategic analysis must adapt to embrace emerging trends and technologies.

So, if you are willing to become an eminent leader in a business environment, consider enrolling in the Professional Certificate Programme in Strategic Management – IIM Kozhikode. Mid-level business professionals may capitalize on this programme which comprises advanced strategic management concepts and equip the participants with the essential aspects required to make an effective decision-making. 

The invigorating training sessions at IIM Kozhikode amalgamate empirical mentoring sessions with a curriculum involving theoretical concepts with practical application, which aims to help the participants become effective managerial leaders. 

Eventually, it is not only the process of grasping the intricacies of strategic analysis of business management; it is also a step forward to cross the threshold of the global digital world of opulent business.  

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