Executive Programme in Product Innovation & Design Thinking for Business Growth

- Programme offered by CEP, IIT Delhi

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Course Duration
6 Months
Synchronous, Live Online
Commencement Date
25th June 2023
Application Closure Date
10th June 2023
Session Timing
Sunday, 10.00 am to 12.30 pm

Programme Overview

Revamp your career in design innovation by overcoming global market challenges. Enroll in the Executive Programme in Product Innovation & Design Thinking for Business Growth at IIT Delhi, a premier educational institute ranked #4 in the NIRF Rankings 2022 for ‘Management’ and #2 for ‘Engineering’. The programme aims to equip professionals with the necessary skills and knowledge to create and manage innovative products that drive business growth, with a focus on the application of design thinking and management principles. You’ll learn through lectures, hands-on activities and case studies and network with a diverse group of professionals, gaining mentorship from experienced IIT Delhi professors, founders, and industry experts. The contemporary and holistic curriculum covers topics like Product Management, Product Design, Innovative Thinking, Strategy, Product Growth, and Entrepreneurship, helping you stay current with the latest trends and apply them to your business.

Programme Highlights

Contemporary, comprehensive, and holistic programme


Top IITD faculties and industry experts

Live classes & mentorship from IIT Delhi Professors, Founders & Industry Experts


Flexibility in learning: online classes on weekends or after business hours


2-Days intensive campus immersion modules

Peer-to-peer learning and mentoring from industry experts

Pedagogy includes case discussions, solving real-time business problems, etc.

Certificate of Successful Completion from CEP, IIT Delhi

Programme Details


  • In order to increase the urgency the application date can be preponed by a month and later we can extend this to 31st April 2023
  • The actual commencement date (first academic delivery) must be published.

Eligibility Criteria

  • Graduates or Diploma holders (10+2+3) from recognized university in any discipline.
  • 3 years of work experience is required for Diploma holders.

Assessment Criteria

  • 40% Assignments
  • 50% Projects
  • 10% Attendance

Attendance Criteria

  • Minimum of 70% attendance is mandatory.

Syllabus Breakdown

  • Product management in industrial scenario
  • Product management and its relevance for business growth
  • Creativity and Innovation
  • Voice of customers, Voice of market
  • Expert session from a product manager from Industry
  • Design thinking and its relevance in present world
  • Steps for design thinking process
  • Design thinking and doing
  • Case study of design thinking in various industries
  • Expert session from a practitioner of design thinking
  • Identification of user needs, user study, tools for user study
  • Concept generation and representation of concepts
  • Concept generation: case study from an industry expert
  • Tools for selection of concepts
  • Practical exercise on concept selection
  • Different type of prototypes and their intent, Frugal prototypes, Functional prototypes
  • Prototyping for UI/UX
  • Prototype development: an Exploratory process
  • Finding resources for prototype development
  • Minimum Viable Product and its development
  • Expert session from a startup for MVP
  • Basics of UI/UX Design
  • Information Architecture
  • Product development process in different industries
  • Visual and Interaction Design
  • From concept to MVP, batch production, mass production
  • Tools, techniques, format for production
  • Aligning resources, Vendor development, Outsourcing
  • Expert session from an industry practitioner for Product Development
  • Getting user insights at various stages
  • User studies before designing, concept stage, prototype stage, after design
  • Methods of user study: Interviewing, observation, questionnaire
  • Engaging Focus groups and expert opinion
  • Usability Testing
  • Expert session from a user study practitioner from Industry
  • Strategic design interventions for product success
  • Strategy for management of cost, addressing sustainability needs
  • Expert session for product strategy from startup
  • Expert session for product strategy from Industry
  • Documentation and information on products
  • Promotional videos, Newspapers and mileage through them
  • Optimum positioning of product in space and time
  • Significance of IPR in present world
  • Types of IPR: Patent, Copyright, Trademarks, Design Registrations
  • Process of filing an IPR, Compliance Cost, etc.
  • Case study of IPR from a Startup
  • Practical exercise on preparing an IPR
  • Sale in retail, sales in stores, modern trends of product sales
  • Strategy for attracting customers on social media
  • Expert session for product sales from startup
  • Building a Brand, Case studies of existing Brands
  • Brand Management and decisions related for brand management
  • Expert session from an industry practitioner

Capstone Project

Note : This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
Live Online Classes
60 Hours Interactive Lecture
Real time Case Discussion
Capstone Project
IIT Delhi

About IIT Delhi

The Indian Institute of Technology Delhi (IIT Delhi) is one of the 5 initial IITs established for training, research and development in science, engineering and technology in India. Established as College of Engineering in 1961, the Institute was later declared as an Institution of National Importance under the “Institutes of Technology (Amendment) Act, 1963” and was renamed as “Indian Institute of Technology Delhi.” It was then accorded the status of a Deemed University with powers to decide its own academic policy, to conduct its own examinations, and to award its own degrees.
Since its inception, over 48000 students have graduated from IIT Delhi in various disciplines, including Engineering, Physical Sciences, Management, Humanities and Social Sciences. Of these, nearly 5070 received PhD degrees. The rest obtained a Master’s Degree in Engineering, Sciences and Business Administration. These alumni today work as scientists, technologists, business managers and entrepreneurs. There are several alumni who have moved away from their original disciplines and have taken to administrative services, active politics, or are with NGOs. In doing so, they have significantly contributed to the building of this nation, and to industrialisation around the world.

as per NIRF India
Engineering Rankings (2022)

as per ARIIA Ranking

Top 50th
in Asia as per QS
World University Rankings

About Continuing Education Programme (CEP)

Executive education is a vital need for the companies to build a culture that promotes newer technologies and solutions and builds a workforce that stays abreast of the rapidly transforming needs to the technological, business and regulatory landscape. Committed to the cause of making quality education accessible to all, IIT Delhi has launched Online Certificate Programmes under eVIDYA@IITD (ई-विद्या@IITD): enabling Virtual & Interactive-learning for Driving Youth Advancement@IITD for Indian as well as international participants. These outreach programmes offered by the Indian Institute of Technology Delhi (IIT Delhi) are designed to cater to the training and development needs of various organisations, industries, society and individual participants at national and international level with a vision to empower thousands of young learners by imparting high-quality Online Certificate Programmes in cutting-edge areas for their career advancement in different domains of engineering, technology, science, humanities and management.

Know your Programme Coordinator

Programme Certification

  • Participants who successfully meet the evaluation criteria (Grades>60%) and satisfy the requisite attendance criteria will be awarded a ‘Certificate of Successful Completion’ from Continuing Education Programme (CEP), IIT Delhi.
  • Participants who are unable to score 60% marks in the evaluation will be eligible for the ‘Participation Certificate.’
  • The organizing department for this programme is the Department of Design.

Programme Structure

Programme Fee
Fee Structure
Programme Fee
INR 1,10,000/-  + GST
Total Fees(including GST)
INR 1,29,800/-
Installment Pattern
Installment Pattern
Installment I
INR 70,000/- + GST
7 days from the release of offer letter
Installment II
INR 40,000/- + GST
10th August, 2023
* Payment of fees should be submitted in the IIT Delhi CEP account only, and the receipt will be issued by IIT Delhi CEP account for your records.
* Loan Options is a service offered by Jaro Education IIT Delhi is not responsible for the same.

Admission Process

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The Jaro Advantage

Learning Support
Doubt Resolution

Jaro Expedite - Career Booster


Profile Building

Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.


Resume Review

Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.


Placement Assistance

Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.


Career Enhancement Sessions

Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.


Note: IIM Trichy or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. IIM Trichy is not involved in any way with the Career Services described above and offer no commitments.

Mapping Growth In Design Thinking

23% of Indian CEOs are priotising innovative ways to engage consumers.

*EY’s CEO Survey, 2022

90% the amount of global companies which expert to increase their investments and resources significantly in design thinking-related activities, three times the level of their less digitally advanced counterparts.

*Forbes Insights Survey, 2020.

Build 21st-Century Skill set to Gain Career Edge in the VUCA World

Learn from the best minds and eminent faculty to become the next industry expert.
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You’ll learn

Frequently Asked Questions
What’s the programme duration?

This 6 months programme offered by CEP, IIT Delhi, is a top-notch offering in the design thinking and strategy segment. It is designed to provide professionals with the necessary skills and knowledge to create and oversee innovative products that drive business growth.

What's the total fee for Executive Programme in Product Innovation & Design Thinking for Business Growth?

INR 1,10,000/- + GST is the total fee for the What’s the total fee for Executive Programme in Product Innovation & Design Thinking for Business Growth.

How will this programme benefit your career?

The programme will equip you with the skills and knowledge to develop innovative solutions that drive business growth. This will enhance your career prospects and make you more valuable to your organization. You will also gain a deeper understanding of customer needs and preferences, which will enable you to create products and services that better meet their needs.

What is the mode of delivery for the programme?

The programme will be offered through online live classes with comprehensive learning modules. You will also have access to 60 hours of interactive lectures, real time case studies, project, etc.

Programme Counsellor

Program Manager

Zuhaib Shaikh

Program Counsellor Number

Connect with our Program Advisor

Connect with our Programme Expert

Mudita Agarwal

Mrinal Modak

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