Digital Marketing: Business Models,
Processes and Technologies
IIM Ahmedabad

In today’s business landscape, Digital Marketing has evolved into an integral part of any business to success, enabling precise customer targeting and engagement. With the growing prevalence of internet-connected devices, companies can effortlessly reach, engage, and convert consumers. The surging demand for expertise in crafting digital offerings, enhancing services, and leveraging digital and social media campaigns underscores its importance. This meticulously designed intake is for mid-to-senior-level professionals and entrepreneurs responsible for guiding digital marketing campaigns to meet vital business KPIs. Participants will gain comprehensive insights to make informed decisions regarding digital strategy development and evaluation, enabling seamless integration of diverse digital marketing functions to refine their marketing mix. Join this comprehensive programme and sculpt growth imperatives in the realm of the digital marketing landscape.