Digital Marketing: Business Models,
Processes and Technologies
IIM Ahmedabad

Duration
3-4 Months
Mode
Live Online
Commencement Date
28th February, 2024
Application Closure Date
15th February, 2024
Session Timings
Friday, 6.30 pm to 9.30 pm

Programme Overview

In today’s business landscape, Digital Marketing has evolved into an integral part of any business to success, enabling precise customer targeting and engagement. With the growing prevalence of internet-connected devices, companies can effortlessly reach, engage, and convert consumers. The surging demand for expertise in crafting digital offerings, enhancing services, and leveraging digital and social media campaigns underscores its importance. This meticulously designed intake is for mid-to-senior-level professionals and entrepreneurs responsible for guiding digital marketing campaigns to meet vital business KPIs. Participants will gain comprehensive insights to make informed decisions regarding digital strategy development and evaluation, enabling seamless integration of diverse digital marketing functions to refine their marketing mix. Join this comprehensive programme and sculpt growth imperatives in the realm of the digital marketing landscape.

Programme Highlights

certificate

Certificate of Completion from IIMA

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Learn from Eminent IIM faculty and Industry Experts

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Rigorous Pedagogy by IIMA Faculty

online-assessment

4 Days Immersion at IIM A Campus

peer-networking

Rich Peer Group Networking and Learning

Eligibility Criteria

  • The participant must have received a minimum of 60% marks in the terminal undergraduate (10+2+3)/Post Graduate degree in any discipline.
  • The participant preferably should be from senior roles involved in the marketing strategy at the time of application.

Syllabus Breakdown

  • Marketing in the Digital World
  • Understanding buyer persona
  • Managing customer journey and mapping
  • Understanding customer micro-moments and winning the moments
  • Understanding content and inbound marketing strategies
  • Managing local and global SEO
  • Optimizing digital advertising and media strategy
  • Running experiments using A/B testing
  • Data-driven decision-making
  • Media attribution strategies
  • Managing viral marketing campaigns using social media channels
  • Influencer marketing and managing digital communities.
  • Social media analytics and insights
  • Artificial Intelligence and the future of digital marketing
  • Influencer marketing and AI and implication for digital marketing
  • Hyper-Personalization using AI
  • Social media listening
  • Sentiment analysis tools and techniques
  • Web analytics

Note: The above modules list is subject to update as per IIMA discretion.

20+ Case Studies and Projects
Case Method
Discuss Forum
Group Exercises/ Projects
40+ Live Sessions1
Lectures
150 hours of Interactive Learning
Presentations
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About IIM Ahmedabad

Indian Institute of Management Ahmedabad (IIM Ahmedabad) is the world’s leading public business school established in 1961 and located in Ahmedabad, Gujarat, India. Recently, IIM Ahmedabad moved up into the top 50, ranking 47th in the Financial Times Executive Education Rankings for 2022. Over the 60 years of its existence, it has been acknowledged for its exemplary contributions to scholarship, practice and policy through its distinctive teaching, high-quality research, nurturing future leaders, supporting industry, government, social enterprise and creating a progressive impact on society.
Over the years, IIMA’s academically superior, market-driven, and socially impactful programmes, have earned a high reputation and acclaim globally. It became the first Indian institution to receive international accreditation from EQUIS. The renowned flagship two-year Post-Graduate Programme in Management (PGP) is ranked 20th in the FT Master in Management Ranking 2020 and the one year Post Graduate Programme in Management for Executives (PGPX) has been ranked 48th in the FT Global MBA rankings 2021. The institute also is placed first in the Government of India’s National Institutional Ranking Framework (NIRF), India Rankings 2020.

1stRank
amongst Business
Schools in India by the
NIRF (Management Category) –
2023

35th
for IIMA Executive Education
Financial Times Executive
Education (Combined)
Rankings in 2023

1st
Career Progress Rank for
IIMA’s one year
MBA Programme
by Financial Times Global
MBA Ranking in 2023

Know The Faculty Co-Chairs

Programme Certification

IIM Ahmedabad shall issue a Certificate of Completion (CoC) to eligible participants subject to the fulfilment of evaluation and attendance criteria mentioned below:

Participants are assessed for all the courses. Participants will be given any one of the following grades: “Satisfactory Plus” (S+); “Satisfactory” (S); “Unsatisfactory” (U).

A participant will be asked to leave the programme and the fees will then be forfeited in any of the following cases:

  1. If a participant gets 2nd U for academic indiscipline wherein Academic Indiscipline includes cheating/ copying/ plagiarism in assignments and examinations and facilitating cheating in any way or is found having integrity issue during the programme.
  2. If a participant gets 4th U for under-performance.
  3. If a participant gets 1 U for academic indiscipline and 3Us for under-performance.
  4. As per the norms of the programme, a participant requires at least 80% of attendance to become eligible to receive the certificate, failing which a participant won’t be awarded the certificate.

Programme Structure

Programme Fee
Fee Structure
Application Fee
INR 2,000/- + GST*

(non-refundable)

Total Programme Fee

(excluding application fee)

INR 2,75,000/- + GST*
Instalment Pattern
Installment Structure
Initial Payment
6th September 2022
INR 1,37,500/- + GST*

February 20, 2024

Final Payment
10th January 2023
INR 1,37,500/- + GST*

April 10, 2024

*GST (Currently 18%) will be charged extra on these components

Admission Process

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Frequently Asked Questions
Who should attend this digital marketing programme?

This programme is specifically designed for senior and mid-career professionals, including General Managers, Vice Presidents, and Senior Vice Presidents who play key roles in shaping marketing strategy within their organizations. It is suitable for individuals from various industries who are interested in harnessing the power of digital marketing.

Will this programme help in career advancement in marketing?

Yes, attending this programme can significantly fast-track a participant’s career in marketing. In the current context, where digital marketing plays a vital role in business success, the knowledge and skills gained from this programme can be a valuable asset.

What is the teaching methodology used in this programme?

The majority of the programme is based on the case method, which involves analyzing real-world business cases to develop practical insights. In addition to this, lectures, group exercises, projects, and presentations will be used to provide a comprehensive learning experience.

What is the total programme fee for this digital marketing intake from IIMA?

The total programme fee (excluding the application fee), is INR 2,75,000/- + GST.

Program Counsellor

Program Manager

Zuhaib Shaikh

Program Counsellor Number

Coming Soon