Digital Marketing:
Business Models,
Processes and Technologies
IIM Ahmedabad
Programme Overview
In today’s business landscape, Digital Marketing has evolved into an integral part of any business to success, enabling precise customer targeting and engagement. With the growing prevalence of internet-connected devices, companies can effortlessly reach, engage, and convert consumers. The surging demand for expertise in crafting digital offerings, enhancing services, and leveraging digital and social media campaigns underscores its importance. This meticulously designed intake is for mid-to-senior-level professionals and entrepreneurs responsible for guiding digital marketing campaigns to meet vital business KPIs. Participants will gain comprehensive insights to make informed decisions regarding digital strategy development and evaluation, enabling seamless integration of diverse digital marketing functions to refine their marketing mix. Join this comprehensive programme and sculpt growth imperatives in the realm of the digital marketing landscape.
Programme Highlights
Certificate of Completion from IIMA
Learn from Eminent IIM faculty and Industry Experts
Rigorous Pedagogy by IIMA Faculty
4 Days Immersion at IIM A Campus
Rich Peer Group Networking and Learning
Eligibility Criteria
- The participant must have received a minimum of 60% marks in the terminal undergraduate (10+2+3)/Post Graduate degree in any discipline.
- The participant preferably should be from senior roles involved in the marketing strategy at the time of application.
Syllabus Breakdown
Note: The above modules list is subject to update as per IIMA discretion.
About IIM Ahmedabad
1stRank
amongst Business
Schools in
India by the
NIRF
(Management Category) –
2023
35th
for IIMA Executive Education
Financial Times Executive
Education
(Combined)
Rankings in 2023
1st
Career Progress Rank
for
IIMA’s one year
MBA Programme
by Financial Times Global
MBA Ranking in 2023
Know The Faculty Co-Chairs
Programme Certification
IIM Ahmedabad shall issue a Certificate of Completion (CoC) to eligible participants subject to the fulfilment of evaluation and attendance criteria mentioned below:
Participants are assessed for all the courses. Participants will be given any one of the following grades: “Satisfactory Plus” (S+); “Satisfactory” (S); “Unsatisfactory” (U).
A participant will be asked to leave the programme and the fees will then be forfeited in any of the following cases:
- If a participant gets 2nd U for academic indiscipline wherein Academic Indiscipline includes cheating/ copying/ plagiarism in assignments and examinations and facilitating cheating in any way or is found having integrity issue during the programme.
- If a participant gets 4th U for under-performance.
- If a participant gets 1 U for academic indiscipline and 3Us for under-performance.
- As per the norms of the programme, a participant requires at least 80% of attendance to become eligible to receive the certificate, failing which a participant won’t be awarded the certificate.
Programme Structure
(non-refundable)
(excluding application fee)
February 20, 2024
April 10, 2024
The Jaro Advantage
Build 21st-Century Skill set to Gain Career Edge in the VUCA World
You’ll learn
- Impart knowledge: crucial emerging digital technologies for marketing success
- Deepen understanding of digital's impact on marketing
- Master end-to-end digital marketing
- Explore new age promotion methods: inbound, paid ads, social, web analytics, AI, and more
- Empower participants to develop and optimize integrated digital campaigns
- Harness data for digital campaign performance
