Professional Certificate Programme in Digital Marketing for Performance & Growth - IIM Kozhikode
7:00 pm to 10:00 pm
Programme Overview
The Professional Certificate Programme in Digital Marketing for Performance & Growth offers a valuable opportunity for professionals to enhance their proficiency in digital marketing and growth hacking. This comprehensive programme encompasses fundamental aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more.
With a primary focus on practical and actionable applications and strategic decision-making, this programme offers a unique learning experience that can help professionals become experts in the field. A diverse set of pedagogies, including tool workshops, case discussions, simulations, live projects, etc., will be used in the class to ensure holistic learning. From developing a successful marketing strategy to tracking and optimizing results, this program will equip professionals with the skills and knowledge they need to succeed in the fast-growing world of performance marketing and growth.
Programme Highlights
Certification of Completion from IIM Kozhikode
Executive Alumni Status - IIM Kozhikode
Complete digital immersion
Live project ensures holistic learning
Faculties from academia and industry with immense experience
360-degree approach in marketing to digital consumers
Unique proven pedagogies specifically developed for Digital Marketing courses
Leveraging new immersive tools and technologies in the growing digital landscape
Eligibility Criteria
Designed for Working Professionals Qualifying the Below Criteria:
- Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline.
- By the Programme start date (Technical Orientation), the candidate should have a minimum of 02 years of work experience (after graduation).
Assessment & Evaluation
- The evaluation methodology is at the discretion of the faculty. The methodology includes online quizzes, case analysis, class contribution, assignments, and any other component as decided by the faculty. A minimum of 75% attendance is a prerequisite for the successful completion of this programme. The participants will have to secure the minimum pass marks in the evaluation components specified by the faculty.
- Participants who successfully complete the same and satisfy the requisite attendance criteria will be awarded a Certificate of Completion. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a Participation Certificate.
- The programme may require participants to work on individual/group assignments and or projects. The main objective of such assignments/projects will be to help the participants apply their conceptual learning of the programme to actual organizational decision scenarios.
Syllabus Breakdown
Understanding the Digital World
The Digital Consumer Journey
Marketing in a Digital World
Publishers, Advertisers, and Ad-networks
Introduction to Digital Marketing Tools
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Display Advertising
Social Media Marketing
Content Marketing
Digital Marketing Analytics
ROI/ Performance Marketing
Conversion Rate Optimization (CRO) Strategy
Attribution Modelling Simulation
Digital Branding Strategy
E-Commerce
Mobile Marketing
Online Reputation Management (ORM): Strategy & Execution
Digital Media and Entertainment
Competing in the Digital World
Leveraging MarTech
Using the Metaverse for Performance Marketing and Branding
Recent Development in Digital, & Global Outlook
Capstone Live Project
Live Project
Simulations and classroom activities
Hands-on Exercises
Direct to Device mode
*The above list is indicative and is subjected to IIM Kozhikode’s discretion.
About IIM Kozhikode
Started in 1997 with its Post Graduate Programme (PGP), the Indian Institute of Management Kozhikode (IIMK) is on a high growth trajectory today, offering the widest range of academic programs in the field of management education. These include Fellow Programme in Management, Executive PG Programmes, Management Development Programmes and Faculty Development Programs. IIMK set up a Satellite campus at Infopark, Kochi, in 2013 dedicated to Executive Education. IIMK also has the unique distinction of launching a PhD (Practice Track) programme for working professionals besides bringing in new dynamic courses like the one-year Post Graduate Programme in Business Leadership (2019) MBA in Finance and MBA in Liberal Studies & Management (2020). The institute is also home to IIMK LIVE a first-of-its-kind startup incubation programme and the Indian Business Museum.
IIMK is ranked 3rd as per NIRF India Rankings 2023: Management. The institute also features regularly among top global institutes for its flagship MBA (PGP) and EMBA programme (EPGP) in QS World University Rankings. The Institute has leapfrogged 100 spots to be placed in the Top 251-300 Institutes in Business & Management Studies globally, as per the QS World University Rankings by Subject 2023. It is also Ranked No.2 in CFIs (non-Technical) category in the Atal Innovation Rankings (ARIIA 2021) rankings released recently by Ministry of Education, Govt. of India, and has the distinction of being the only IIM in the coveted innovation rankings. IIM Kozhikode is globally accredited by EQUIS (EFMD) and AMBA (UK).
IIM Kozhikode also made its debut in the prestigious Financial Times Rankings (FT Rankings 2023) at 72nd position among the top-75 Open-enrolment executive program providers globally, catapulting the 27-year young IIM to an exclusive list of foremost providers of executive education in the world. IIM Kozhikode has successfully delivered close to 1300 MDP programmes for the past two decades, training more than 41000 participants from 150+ organisations – which also includes several Fortune 500 companies – in the process.
2nd
Amongst IIMs
& Public B Schools
The Week-Hansa
Research Best
B Schools Survey 2022
3rd
Overall category
The Week-Hansa
Research Best
B Schools
Survey 2022
3rd
Top B-School in India
NIRF India Rankings
(2023: Management)
4th
Financial Times
Open Enrollment
Rankings (India) 2023
Know The Facilitator
Learners’ Speak
Programme Certification
- After fulfilling the necessary requirements, participants will be granted the esteemed Executive Alumni Status by IIM Kozhikode (The benefits of executive alumni status are at the discretion of IIM Kozhikode).
- IIM Kozhikode offers a certificate in “Professional Certificate Programme in Digital Marketing for Performance & Growth” to participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’.
- Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a ‘Participation Certificate’.
Programme Structure
INR 70,000 + GST
- Any change in any of the applicable taxes during the tenure of the programme, to be borne by the participants
- Boarding and Lodging during campus visit provided by IIM Kozhikode
- Application fee is not included in the installement pattern
Career Transitions
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Career Enhancement Sessions
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Build 21st-Century Skill set to Gain Career Edge in the VUCA World
You’ll learn
- Develop an understanding of the digital world from the perspective of both consumers and businesses.
- Attain a comprehensive understanding of key principles of performance marketing and growth.
- Understand the key metrics used to measure the success of digital marketing campaigns.
- Acquire the technical skills to develop and manage effective performance marketing campaigns.
- Utilize data-driven insights to identify and capitalize on new opportunities for growth.
- Develop strategies to maximize return on investment (ROI) from digital marketing campaigns
- Leveraging social media for brand building and audience engagement.
- Identify and evaluate emerging trends in digital marketing and growth.
- Command expertise over tools and techniques used to market to consumers in the digital world.
