Professional Certificate Programme in Digital Marketing for Performance & Growth - IIM Kozhikode
Course Duration
6 to 8 Months
Batch
03
Commencement Date
12th October 2024
Application Closure Date
30th September 2024
Session Timing
Saturday and Wednesday,
7:00 pm To 10:00 pm
7:00 pm To 10:00 pm
Programme Overview
Fast-track your career as a digital maverick by pursuing the Professional Certificate Programme in Digital Marketing for Performance & Growth offered by IIM Kozhikode. This comprehensive programme equips professionals with the skills needed to excel in digital marketing and growth hacking. The programme covers the essential fundamentals of performance marketing and growth tactics and strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and other tactics. With a primary focus on practical and actionable applications and strategic decision-making, this programme offers a unique learning experience that can help professionals become experts in the field. To ensure holistic learning, a diverse set of pedagogies, including tool workshops, case discussions, simulations, live projects, etc., will be used in the class. From developing a successful marketing strategy to tracking and optimizing results, this program will equip professionals with the skills and knowledge they need to succeed in the fast-growing world of performance marketing and growth.
Programme Highlights
Certification of Completion from IIM Kozhikode
Executive Alumni Status - IIM Kozhikode
Complete digital immersion
Live project ensures holistic learning
Faculties from academia and industry with immense experience
360-degree approach in marketing to digital consumers
Unique proven pedagogies specifically developed for Digital Marketing courses
Leveraging new immersive tools and technologies in the growing digital landscape
2 Days In-Campus Immersion
Eligibility Criteria
Designed for Working Professionals Qualifying the Below Criteria:
- Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline.
- By the Programme start date (Technical Orientation), the candidate should have a minimum of 02 years of work experience (after graduation).
Assessment & Evaluation
- The evaluation methodology is at the discretion of the faculty. The methodology includes online quizzes, case analysis, class contribution, assignments, and any other component as decided by the faculty. A minimum of 75% attendance is a prerequisite for the successful completion of this programme. The participants will have to secure the minimum pass marks in the evaluation components specified by the faculty.
- Participants who successfully complete the same and satisfy the requisite attendance criteria will be awarded a Certificate of Completion. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a Participation Certificate.
- The programme may require participants to work on individual/group assignments and or projects. The main objective of such assignments/projects will be to help the participants apply their conceptual learning of the programme to actual organizational decision scenarios.
Syllabus Breakdown
Understanding the Digital World
The Digital Consumer Journey
Marketing in a Digital World
Publishers, Advertisers, and Ad-networks
Introduction to Digital Marketing Tools
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Display Advertising
Social Media Marketing
Content Marketing
Digital Marketing Analytics
ROI/ Performance Marketing
Conversion Rate Optimization (CRO) Strategy
Attribution Modelling Simulation
Digital Branding Strategy
E-Commerce
Mobile Marketing
Online Reputation Management (ORM): Strategy & Execution
Digital Media and Entertainment
Competing in the Digital World
Leveraging MarTech
Using the Metaverse for Performance Marketing and Branding
Recent Development in Digital, & Global Outlook
Capstone Live Project
Case Study and Live Project
Simulations and classroom activities
Hands-on Exercises
Direct to Device mode
*The above list is indicative and is subjected to IIM Kozhikode’s discretion.
About Indian Institute of Management Kozhikode
Started in 1997 with its Post Graduate Programme (PGP), the Indian Institute of Management Kozhikode (IIMK) is on a high growth trajectory today, offering a wide range of academic programmes in the field of management education. These include the Fellow Programme in Management, Executive PG Programmes, Management Development Programmes and Faculty Development Programs. IIMK set up a Satellite campus at Infopark, Kochi, in 2013 dedicated to Executive Education. IIMK has also the unique distinction of launching a PhD (Practice Track) programme for working professionals besides bringing in new dynamic programmes such as the one-year Post Graduate Programme in Business Leadership (2019) MBA in Finance and MBA in Liberal Studies & Management (2020). The institute is also home to IIMK LIVE a first-of-its-kind startup incubation programme and the Indian Business Museum. IIMK is ranked 3rd as per NIRF India Rankings 2023: Management. The institute also features regularly among top global institutes for its flagship MBA (PGP) and EMBA programme (EPGP) in the QS World University Rankings. The institute has leapfrogged 100 spots to be placed in the Top 151-200 Institutes in Business & Management Studies globally, as per the QS World University Rankings by Subject 2024. IIM Kozhikode is also globally accredited by EQUIS (EFMD) and AMBA (UK) and is on the verge of a triple-accreditation crown.
IIM Kozhikode also made its debut in the prestigious Financial Times Rankings in 2023 and was recently ranked #70 among the top-80 open-enrolment executive program providers globally for the year 2024. The feat has further consolidated the 28-year’s IIM’s footing in an exclusive list of the foremost providers of executive education in the world. The institute had also entered in global top-100 at Rank #77 for FT Masters in Management (MIM) 2023 Rankings, for its full time MBA programme. IIM Kozhikode has successfully delivered close to 1300 MDP programmes over the past two decades, training more than 41,000 participants from 150+ organisations, which also includes several Fortune 500 companies in the process.
2nd Rank
Public B-Schools,
The Week Hansa
Research Survey 2023
3rd Rank
NIRF India Rankings
(Management) 2023
70th Rank
Financial Times
Executive Education
Global Rankings 2024
151+ Global
and 14+ in Asia
QS World University
Rankings 2024
Know The Facilitator
Programme Chair
Prof. Dharun Kasilingam
Prof. Dharun Kasilingam
Prof. Sreejesh S.
Prof. Satish Krishnan
Hear from the Alumni
Ms. Shipra Mishra
Hear From The Facilitator
Programme Certification
- After fulfilling the necessary requirements, participants will be granted the esteemed Executive Alumni Status by IIM Kozhikode (The benefits of executive alumni status are at the discretion of IIM Kozhikode).
- IIM Kozhikode offers a certificate in “Professional Certificate Programme in Digital Marketing for Performance & Growth” to participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’.
- Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a ‘Participation Certificate’.
Programme Structure
Programme Fee
Installment Pattern
Programme Fee
Fee Structure
Application Fee
INR 2,000/- + GST
Total Programme Fee
(excluding Application fees)
INR 1,80,000/- + GST
No cost EMI available.
Installment Pattern
Installment Pattern
Booking Amount
INR 70,000/- + GST
As mentioned in the offer letter
Instalment 1
INR 60,000/- + GST
15th January 2025
Instalment 2
INR 50,000/- + GST
15th April 2025
- Any change in any of the applicable taxes during the tenure of the programme, to be borne by the participants
- Boarding and Lodging during campus visit provided by IIM Kozhikode
- Application fee is not included in the installement pattern
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Career Transitions
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The Jaro Advantage
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Resume Review
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Placement Assistance
Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.
Career Enhancement Sessions
Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.
Profile Building
Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.
Resume Review
Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.
Career Enhancement Sessions
Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.
Note: IIM Kozhikode or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. IIM Kozhikode is not involved in any way with the Career Services described above and offer no commitments.
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You’ll learn
- Develop an understanding of the digital world from the perspective of both consumers and businesses.
- Attain a comprehensive understanding of key principles of performance marketing and growth.
- Understand the key metrics used to measure the success of digital marketing campaigns.
- Acquire the technical skills to develop and manage effective performance marketing campaigns.
- Utilize data-driven insights to identify and capitalize on new opportunities for growth.
- Develop strategies to maximize return on investment (ROI) from digital marketing campaigns.
- Leveraging social media for brand building and audience engagement.
- Identify and evaluate emerging trends in digital marketing and growth.
- Command expertise over tools and techniques used to market to consumers in the digital world.
Frequently Asked Questions
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