Professional Certificate Programme in Digital Marketing for Performance & Growth - IIM Kozhikode
from 6.00 pm to 9.00 pm
Programme Overview
The Professional Certificate Programme in Digital Marketing for Performance & Growth offers a valuable opportunity for professionals to enhance their proficiency in digital marketing and growth hacking. This comprehensive programme encompasses fundamental aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more.
With a primary focus on practical and actionable applications and strategic decision-making, this programme offers a unique learning experience that can help professionals become experts in the field. A diverse set of pedagogies, including tool workshops, case discussions, simulations, live projects, etc., will be used in the class to ensure holistic learning. From developing a successful marketing strategy to tracking and optimizing results, this program will equip professionals with the skills and knowledge they need to succeed in the fast-growing world of performance marketing and growth.
Programme Highlights
Certification of Completion of IIM Kozhikode
Executive Alumni Status - IIM Kozhikode*
Complete digital immersion
Live project ensures holistic learning
Faculties from academia and industry with immense experience
360-degree approach in marketing to digital consumers
Unique proven pedagogies specifically developed for Digital Marketing courses
Leveraging new immersive tools and technologies in the growing digital landscape
Eligibility Criteria
Designed for Working Professionals Qualifying the Below Criteria:
- Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline.
- By the Programme start date (Technical Orientation), the candidate should have a minimum of 03 years of work experience (after graduation).
Assessment & Evaluation
- The evaluation methodology is at the discretion of the faculty. The methodology includes online quizzes, case analysis, class contribution, assignments, and any other component as decided by the faculty. A minimum of 75% attendance is a prerequisite for the successful completion of this programme. The participants will have to secure the minimum pass marks in the evaluation components specified by the faculty.
- Participants who successfully complete the same and satisfy the requisite attendance criteria will be awarded a Certificate of Completion. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a Participation Certificate.
- The programme may require participants to work on individual/group assignments and or projects. The main objective of such assignments/projects will be to help the participants apply their conceptual learning of the programme to actual organizational decision scenarios.
Syllabus Breakdown
- Understanding the Digital World
- The Digital Consumer Journey
- Marketing in a Digital World
- Publishers, Advertisers, and Ad-networks
- Introduction to Digital Marketing Tools
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Display Advertising
- Social Media Marketing
- Content Marketing
- Digital Marketing Analytics
- ROI/ Performance Marketing
- Conversion Rate Optimization (CRO) Strategy
- Attribution Modelling Simulation
- Digital Branding Strategy
- E-Commerce
- Mobile Marketing
- Online Reputation Management (ORM): Strategy & Execution
- Digital Media and Entertainment
- Competing in the Digital World
- Leveraging MarTech
- Using the Metaverse for Performance Marketing and Branding
- Recent Development in Digital, & Global Outlook
- Capstone Live Project
Case study
Simulations and classroom activities
Live Project
Hands-on Exercises
Direct to Device mode
*The above list is indicative and is subjected to IIM Kozhikode’s discretion.
About IIM Kozhikode
IIM Kozhikode is ranked 5th as per the latest NIRF India Rankings 2022: Management. The Institute also made its global debut for its flagship MBA (101+ globally, 7+ in Asia) and EMBA programme (101+ globally, 15+ in Asia) in the 2020/21 QS World University Rankings. It is also ranked No.2 in the CFIs (non-Technical) category in the Atal Innovation Rankings (ARIIA 2021) released recently by the Ministry of Education, Govt. of India. IIM Kozhikode is globally accredited by EQUIS (EFMD) and AMBA (UK). Since its inception, IIM Kozhikode has successfully carved its niche in management education through a judicious blend of academics and real-world practice. The Institute continually adapts to the rapid influx of changes in the Indian business landscape by providing cutting-edge Management Development Programmes with innovative pedagogy and content to impart industry-relevant knowledge and skills to its executive education participants. Last year, IIM Kozhikode trained more than 3,400 executives through a wide gamut of programmes uniquely crafted for agile minds interested in thought-provoking questions and learning centred on business transformation and growth.
Know The Facilitator
Learners’ Speak
Programme Certification
- After fulfilling the necessary requirements, participants will be granted the esteemed Executive Alumni Status by IIM Kozhikode (*The benefits of executive alumni status are at the discretion of IIM Kozhikode).
- IIM Kozhikode offers a certificate in “Professional Certificate Programme in Digital Marketing for Performance & Growth” to participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’.
- Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a ‘Participation Certificate’.
Programme Structure
INR 70,000 + GST
- Any change in any of the applicable taxes during the tenure of the programme, to be borne by the participants
- Boarding and Lodging during campus visit provided by IIM Kozhikode
- Application fee is not included in the installement pattern
The Jaro Advantage
Jaro Expedite - Career Booster
Profile Building
Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.
Resume Review
Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.
Placement Assistance
Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.
Career Enhancement Sessions
Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.
Build 21st-Century Skill set to Gain Career Edge in the VUCA World
You’ll learn
- Develop an understanding of the digital world from the perspective of both consumers and businesses.
- Attain a comprehensive understanding of key principles of performance marketing and growth.
- Understand the key metrics used to measure the success of digital marketing campaigns.
- Acquire the technical skills to develop and manage effective performance marketing campaigns.
- Utilize data-driven insights to identify and capitalize on new opportunities for growth.
- Develop strategies to maximize return on investment (ROI) from digital marketing campaigns
- Leveraging social media for brand building and audience engagement.
- Identify and evaluate emerging trends in digital marketing and growth.
- Command expertise over tools and techniques used to market to consumers in the digital world.
