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Professional Certificate Programme In Strategic Sales Management And New Age Marketing

IIM Kozhikode

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Course Duration
10 Months
Batch
03
Application Closure Date
Closed
Commencement Date
9th June 2024
Session Timings
10:00 AM to 01:00 PM

Programme Overview

In the immortal words of Prof. Craig Wortmarun, “Nothing happens until something gets sold”. As of 2021, sales jobs are more challenging than any other counterparts in the organization. A core challenge in front of a sales manager is to enhance the sales force performance under a demanding and rapidly changing environment. Marketing activities also provide impetus to the growth of an organization. Well-developed marketing channels play in as a great source for value addition to all key stakeholders of a company, as well as develop an edge over the competition. Thus, experienced members of the world of sales can upscale their knowledge and skills with the Professional Certificate Programme in Strategic Sales Management and New Age Marketing.
The Key Highlights of the programme are
  • The programme is designed to up-skill experienced professionals, and develop them into stronger sales people.
  • The programme will help participants become better sales managers with the help of modern-day techniques and case studies.
  • The programme evaluation will involve quizzes, assignments and projects.

Aspire to become a stronger, modernized and adaptive professional in sales domain, standing out with your IIM Kozhikode certification in Strategic Sales Management and New Age Marketing.

Programme Highlights

certificate

Certificate of completion - IIM Kozhikode

virtual-classroom

IIM Kozhikode - Executive Alumni Status

icon

Using Data Analysis and AI/ML Techniques in the world of sales

2.5 Days On-Campus Immersion

2-Day In-campus Immersion

online-assessment

Real-life case studies and simulation-based pedagogy

peer-networking

Hands-on Sales Management Projects

Admission Criteria

Selections will be based on a detailed Profile of Candidate in his own words elaborating his Academic record, Profile, Designation, Salary, Roles, Responsibilities, Job Description, and a write-up on “Expectations from the Programme”.

Eligibility & Selection

  • Qualifications– Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • Experience– Minimum of 04 years overall experience in Marketing & Sales function or at least 05 years of work experience in business enterprises in a managerial position.

Assessment & Evaluation

  • The evaluation methodology is the discretion of the faculty
  • The methodology includes quizzes, assignments and projects
  • The programme may require participants to work on individual or group assignments and/or projects. The main objective of such assignments/projects will be to help the participants apply conceptual learning in the programme to actual organizational decisions scenarios
  • The participants will have to secure the minimum pass marks in the respective evaluation components
Download Syllabus

Syllabus Breakdown

  • Marketing, STP
  • Understanding Consumers
  • Channel Design and Conflict
  • Brand Management
  • Pricing
  • Basic Data Analytics
  • Financial Statement Analytics
  • Sales Analytics
  • Digital Marketing
  • Social Media Marketing
  • Social Media Analytics
  • Managing Digital Channels
  • Prospecting and Qualifying
  • B2C and S.P.I.N Selling models
  • Story Telling
  • Negotiation
  • Closing
  • Opinion Leaders and Influencers
  • Digital Selling
  • AI and ML for Sales
  • Pipeline Management
  • Sales Forecast Models
  • Key Account Management
  • Account Based Management
  • Recruitment and Selection
  • Targets and Territorialization
  • Performance Evaluation & Compensation
  • Talent Management
  • Leading Salesforce
  • Managing Teams
  • Strategic Sales Management
  • Building a Winning Sales Culture
  • Positivity and Sales
  • Simulation-Leading Sales Organization
  • Project Presentation and Summary

Project Presentation and Summary

Calender
10 Months
online-learning
Data Analysis and AI/ML Techniques
Direct to Device [D2D]
Group Assignments

Note : This is an indicative list of course topics and is subject to change as per IIM Kozhikode’s discretion.

iim-kozhikode
equis
AMBA

About Indian Institute of Management Kozhikode

Started in 1997 with its Post Graduate Programme (PGP), the Indian Institute of Management Kozhikode (IIMK) is on a high growth trajectory today, offering a wide range of academic programmes in the field of management education. These include: Fellow Programme in Management, Executive PG Programmes, Management Development Programmes and Faculty Development Programs. IIMK set up a Satellite campus at Infopark, Kochi, in 2013 dedicated to Executive Education. IIMK also has the unique distinction of launching a PhD (Practice Track) programme for working professionals besides bringing in new dynamic programmes such as the one-year Post Graduate Programme in Business Leadership (2019), MBA in Finance and MBA in Liberal Studies & Management (2020). The institute is also home to IIMK LIVE (Laboratory for Innovation, Venturing, and Entrepreneurship), a first-of-its-kind startup incubation programme and the Indian Business Museum.
IIMK is ranked 3rd as per NIRF India Rankings 2024: Management. The institute also features regularly among top global institutes for its flagship Master of Business Administration (PGP) and Executive Master of Business Administration Programme (EPGP) in the QS World University Rankings. The institute has leapfrogged 100 spots to be placed in the Top 151-200 Institutes in Business & Management Studies globally, and 16+ Asia-Pacific region in the QS World University Rankings 2024. IIM Kozhikode is globally accredited by EQUIS (EFMD) and AMBA (UK).
IIM Kozhikode also made its debut in the prestigious Financial Times Rankings in 2023 and was recently ranked #70 among the top-80 open-enrolment executive program providers globally for the year 2024. The feat has further consolidated the 28-year IIM’s footing in an exclusive list of the foremost providers of executive education in the world. The institute had also entered in global top-100 at Rank #77 for FT Masters in Management (MIM) 2023 Rankings, for its full-time MBA programme. IIM Kozhikode has successfully delivered close to 1300 MDP programmes over the past two decades, training more than 41,000 participants from 150+ organizations, which also includes several Fortune 500 companies in the process.

3rd Rank NIRF India Rankings,
(Management) 2024

#4 in India, #70 in Global Rank,
Financial Times Open
Enrolment Rankings
2024

16+ in Asia and 151+ Global,
QS World University
Rankings 2024

Know The Facilitators

aishwarya-ramasundaram
Prof. Aishwarya Ramasundaram
Assistant Professor, Marketing Management, IIMK
Prof-G-Sridhar
Prof. G. Sridhar
Professor, Marketing Management, IIMK

Note: The above given is an indicative list of programme faculty members and is subject to change as per IIM Kozhikode’s discretion.

Programme Certification

  • Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’
  • Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a ‘Participation Certificate’
  • A minimum of 75% attendance is a prerequisite for the successful completion of the programme.

Executive Alumni Status

On successful completion of the programme, participants will be eligible for the prestigious IIM Kozhikode executive Alumni status. These participants will subsequently receive the alumni registration details from IIM Kozhikode

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Note: The executive alumni benefits are subject to the discretion of IIM Kozhikode

Empower New Age Challenges In Sales Management

Push your sales career and reach new levels by driving impact at scale with AI/ML technologies.

Learner’s Speak

Hear from our Alumni

S. Govindan Sathyan
Mr. Shibu Govindan Sathyan
Sr ASM, Becton Dickinson India Pvt Ltd.
Completing the Strategic Sales Management and New Age Marketing Programme at IIM Kozhikode has been transformative for my professional growth. The programme has enhanced my skills and given me a new perspective in my role as Sr ASM at Becton Dickinson India Pvt Ltd. The guidance and resources from Jaro Education have been outstanding. This programme is perfect for anyone seeking career growth.

Programme Structure

Programme Fee
Fee Structure
Application Fee
INR 2,000/- + GST
 
Total Programme Fee
(Exclusive of Application fees)
INR 2,80,000/- + GST
 
 
View Plans
 
Instalment Structure
Instalment Structure
Booking Amount
INR 80,000 +GST

3 days from the date of offer release

Instalment 1
INR 80,000 + GST

15th September 2024

Instalment 2
INR 60,000 + GST

15th December 2024

Instalment 3
INR 60,000+GST

15th February, 2025

  • Any change in any of the applicable taxes during the tenure of the programme, to be borne by the participants
  • Application fee is not included in the Installment pattern
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Admission Process

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The Jaro Advantage

Learning Support
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  • Unparalleled career guidance and support
  • Dedicated student support
  • Immersive and lifelong learning experiences
Doubt Resolution
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  • Learn from the best-suited academic, faculty, and industry mentors
  • Be a part of discussions and forums for enhanced learning
  • Leverage peer-to-peer learning experience
Networking
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  • Alumni Network of 3,50,000+ Professionals
  • Access to alumni events & other benefits
  • Stay up to date with the latest insights from your alma mater

Jaro Expedite - Career Booster

Profile Building

Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.

Resume Review

Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.

Placement Assistance

Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.

Career Enhancement Sessions

Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.

 

communication

Profile Building

Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.

file

Resume Review

Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.

suitcase

Career Enhancement Sessions

Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.

 

Note: IIM Kozhikode or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. IIM Kozhikode is not involved in any way with the Career Services described above and offer no commitments.

Build 21st-Century Skill set to Gain Career Edge in the VUCA World

Learn from the best minds and eminent faculty to become the next industry expert.
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You’ll learn

  • Transforms you as a better sales person and an excellent sales leader
  • Acquire key understanding of New Age Marketing tools and techniques
  • Gain holistic capability to resolve various sales-related problems
  • Exposure to scalable strategic sales management techniques
Frequently Asked Questions
What is the programme duration for IIM Kozhikode - Professional Certificate Programme in Strategic Sales Management and New Age Marketing?
  • IIM Kozhikode – Professional Certificate Programme in Strategic Sales Management and New Age Marketing is a 10 months programme for sales managers to upskill their skills sets.
What is the mode of programme delivery?
  • This professional certification programme connects students with the Direct to Device [D2D] learning mode.
Will I receive an alumni status from IIM Kozhikode?

Yes, upon successful completion of the Professional Certificate programme in Strategic Sales Management and New Age Marketing, students will be an executive alumnus of IIM Kozhikode (as per IIMK norms). Executive alumni membership fee would be applicable.

Will I receive a Professional Certificate after completing IIM Kozhikode Strategic Sales Management and New Age Marketing Programme?

Yes, all the participants who complete IIM Kozhikode Professional Certificate Programme in Strategic Sales Management and New Age Marketing will receive a certificate of participation. This is subjected to the fulfilment of attaining overall 75% attendance.

Who should attend the IIMK SSM-NAM programme?

This programme is tailored for seasoned Sales Executives, ideally positioned at the mid-level of their careers. Suitable job titles may include Territory Manager, Area Manager, Regional Manager, or Zonal Manager.

Connect with our Program Advisor

8976944553

call Talk to our career expert: Ms. Prajwala Patil | +91 8976977832
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