Professional Certificate Programme In Strategic Sales Management And New Age Marketing
IIM Kozhikode
10:00 a.m. - 01:00 p.m.
Programme Overview
The Key Highlights of the programme are
- The programme is designed to up-skill experienced professionals, and develop them into stronger sales people.
- The programme will help participants become better sales managers with the help of modern-day techniques and case studies.
- The programme evaluation will involve quizzes, assignments and projects.
Aspire to become a stronger, modernized and adaptive professional in sales domain, standing out with your IIM Kozhikode certification in Strategic Sales Management and New Age Marketing.
Programme Highlights
Certificate of completion - IIM Kozhikode
IIM Kozhikode - Executive Alumni Status
Using Data Analysis and AI/ML Techniques in the world of sales
Real-life case studies and simulation-based pedagogy
Hands-on Sales Management Projects
Admission Criteria
Selections will be based on a detailed Profile of the Candidate in his own words elaborating his Academic record, Profile, Designation, Salary, Roles, Responsibilities, Job Description, and a write-up on “Expectations from the Programme”.
Eligibility & Selection
- For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline
- Diploma Holders (10+3) will be considered on a case to case basis subject to having a minimum of 10 Years of work experience in a supervisory role at the time of applying for this programme
- For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
- Minimum of 4 years overall experience in Marketing & Sales function or at least 5 years of work experience in business enterprises in a managerial position
Assessment & Evaluation
- The evaluation methodology is the discretion of the faculty
- The methodology includes quizzes, assignments and projects
- The programme may require participants to work on individual or group assignments and/or projects. The main objective of such assignments/projects will be to help the participants apply conceptual learning in the programme to actual organizational decisions scenarios
- The participants will have to secure the minimum pass marks in the respective evaluation components
Syllabus Breakdown
- Marketing Strategy
- Understanding Consumers
- GTM & Sales
- Basic Data Analytics for Managers
- Selling Models and Styles
- Influencing and Storytelling
- Positivity and Selling
- Key Account Management
- Account-Based Management
- SPIN Selling
- Digital Selling and Disruptive Business Models
- Personnel Issues
- Setting Quotas
- Territorialisation
- Performance Evaluation
- Compensation
- Leading the Sales Teams
- EI for Sales Managers
- Coaching & Mentoring
- Sales Interfaces
- Remote Salesforce Management
- Design Thinking for Sales Managers
- AI & ML for Sales Management
- Projects
- Simulation
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
About IIM Kozhikode
2nd
Amongst IIMs
& Public B Schools
The Week-Hansa Research Best B
School’s Survey 2022
3rd
Overall category
The Week-Hansa Research Best B-School’s
Survey 2022
5th
Top B-School in India (Source: NIRF 2022)
2nd
IIM Kozhikode sole IIM
to Feature in ARIIA 2021
Faculty
Note: The above given is an indicative list of programme faculty members and is subject to change as per IIM Kozhikode’s discretion.
Programme Certification
- Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’
- Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a ‘Participation Certificate’
- A minimum of 75% attendance is a prerequisite for the successful completion of the programme.
Executive Alumni Status
On successful completion of the programme, participants will be eligible for the prestigious IIM Kozhikode executive Alumni status. These participants will subsequently receive the alumni registration details from IIM Kozhikode
Note: The executive alumni benefits are subject to the discretion of IIM Kozhikode
Empower New Age Challenges In Sales Management
Push your sales career and reach new levels by driving impact at scale with AI/ML technologies.
Learner’s Speak
Programme Structure
- Any change in any of the applicable taxes during the tenure of the programme, to be borne by the participants
- Application fee is not included in the Installment pattern
The Jaro Advantage
- Unparalleled career guidance and support
- Dedicated student support
- Immersive and lifelong learning experiences
- Learn from the best-suited academic, faculty, and industry mentors
- Be a part of discussions and forums for enhanced learning
- Leverage peer-to-peer learning experience
- Alumni Network of 3,00,000+ Professionals
- Access to alumni events & other benefits
- Stay up to date with the latest insights from your alma mater
Jaro Expedite - Career Booster
Profile Building
Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.
Resume Review
Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.
Placement Assistance
Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.
Career Enhancement Sessions
Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.
Build 21st-Century Skill set to Gain Career Edge in the VUCA World
You’ll learn
- Transforms you as a better sales person and an excellent sales manager
- Acquire key understanding of New Age Marketing tools and techniques
- Gain holistic capability to resolve various sales-related problems
- Exposure to scalable strategic sales management techniques
- IIM Kozhikode – Professional Certificate Programme in Strategic Sales Management and New Age Marketing is a 10 months programme for sales managers to upskill their skills sets.
- This professional certification programme connects students with the Direct to Device [D2D] learning mode.
Yes. Upon successful completion of the Professional Certificate programme in Strategic Sales Management and New Age Marketing, students will be an executive alumnus of IIM Kozhikode (as per IIMK norms). Executive alumni membership fee would be applicable.
Yes, all the participants who complete IIM Kozhikode Professional Certificate Programme in Strategic Sales Management and New Age Marketing will receive a certificate of participation. This is subjected to the fulfilment of attaining overall 75% attendance.