Professional Certificate Programme In Strategic Sales Management And New Age Marketing

IIM Kozhikode

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Professional Certificate Programme In Strategic Sales Management And New Age Marketing – IIM Kozhikode

Course Duration

10 Months

Batch

commencement date

January 2023

Application End Date

3rd January 2023

Session Timing

Sunday
10:00 a.m. - 01:00 p.m.

Programme Overview

In the immortal words of Prof. Craig Wortmarun, “Nothing happens until something gets sold”. As of 2021, sales jobs are more challenging than any other counterparts in the organization. A core challenge in front of a sales manager is to enhance the sales force performance under a demanding and rapidly changing environment. Marketing activities also provide impetus to the growth of an organization. Well-developed marketing channels play in as a great source for value addition to all key stakeholders of a company, as well as develop an edge over the competition. Thus, experienced members of the world of sales can upscale their knowledge and skills with the Professional Certificate Programme in Strategic Sales Management and New Age Marketing.
The Key Highlights of the programme are

The programme is designed to up-skill experienced professionals, and develop them into stronger sales people.
The programme will help participants become better sales managers with the help of modern-day techniques and case studies.
The programme evaluation will involve quizzes, assignments and projects.

Aspire to become a stronger, modernized and adaptive professional in sales domain, standing out with your IIM Kozhikode certification in Strategic Sales Management and New Age Marketing.

Programme Highlights

Admission Criteria

Selections will be based on a detailed Profile of the Candidate in his own words elaborating his Academic record, Profile, Designation, Salary, Roles, Responsibilities, Job Description, and a write-up on “Expectations from the Programme”.

Eligibility & Selection

For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline
Diploma Holders (10+3) will be considered on a case to case basis subject to having a minimum of 10 Years of work experience in a supervisory role at the time of applying for this programme
For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
Minimum of 4 years overall experience in Marketing & Sales function or at least 5 years of work experience in business enterprises in a managerial position

Assessment & Evaluation

The evaluation methodology is the discretion of the faculty
The methodology includes quizzes, assignments and projects
The programme may require participants to work on individual or group assignments and/or projects. The main objective of such assignments/projects will be to help the participants apply conceptual learning in the programme to actual organizational decisions scenarios
The participants will have to secure the minimum pass marks in the respective evaluation components

Syllabus Breakdown

Module 1 : Marketing

Marketing Strategy
Understanding Consumers
GTM & Sales
Basic Data Analytics for Managers

Module 2 : Selling to Consumers

Selling Models and Styles
Influencing and Storytelling
Positivity and Selling

Module 3 : Selling to Big Ticket Customers

Key Account Management
Account-Based Management
SPIN Selling
Digital Selling and Disruptive Business Models

Module 4 : Sales Management – Personnel Issues

Personnel Issues
Setting Quotas
Territorialisation
Performance Evaluation
Compensation

Module 5 : Leading the Sales Organizations

Module 6 : Review

Projects
Simulation

10 Months

Data Analysis and AI/ML Techniques

Direct to Device [D2D]

Group Assignments

Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.

About IIM Kozhikode

IIM Kozhikode is ranked 5th as per the latest NIRF India Rankings 2022: Management. The Institute also made its global debut for its flagship MBA (101+ globally, 7+ in Asia) and EMBA programme (101+ globally, 15+ in Asia) in the 2020/21 QS World University Rankings. It is also ranked No.2 in the CFIs (non-Technical) category in the Atal Innovation Rankings (ARIIA 2021) released recently by the Ministry of Education, Govt. of India. IIM Kozhikode is globally accredited by EQUIS (EFMD) and AMBA (UK). Since its inception, IIM Kozhikode has successfully carved its niche in management education through a judicious blend of academics and real-world practice. The Institute continually adapts to the rapid influx of changes in the Indian business landscape by providing cutting-edge Management Development Programmes with innovative pedagogy and content to impart industry-relevant knowledge and skills to its executive education participants. Last year, IIM Kozhikode trained more than 3,400 executives through a wide gamut of programmes uniquely crafted for agile minds interested in thought-provoking questions and learning centred on business transformation and growth.

2^nd
Amongst IIMs
& Public B Schools
The Week-Hansa Research Best B
School’s Survey 2022

3^rd
Overall category
The Week-Hansa Research Best B-School’s
Survey 2022

5^th
Top B-School in India (Source: NIRF 2022)

2^nd
IIM Kozhikode sole IIM
to Feature in ARIIA 2021

Faculty

Prof. Aishwarya Ramasundaram

Prof. G. Sridhar

Note: The above given is an indicative list of programme faculty members and is subject to change as per IIM Kozhikode’s discretion.

Programme Certification

Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’
Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a ‘Participation Certificate’
A minimum of 75% attendance is a prerequisite for the successful completion of the programme.

Executive Alumni Status

On successful completion of the programme, participants will be eligible for the prestigious IIM Kozhikode executive Alumni status. These participants will subsequently receive the alumni registration details from IIM Kozhikode

Note: The executive alumni benefits are subject to the discretion of IIM Kozhikode

Empower New Age Challenges In Sales Management

Push your sales career and reach new levels by driving impact at scale with AI/ML technologies.

Learner’s Speak

Programme Structure

Programme Fee

Installment Structure

Programme Fee

Fee Structure

Application Fee

INR 2,000/- + GST

Total Programme Fee

(Excluding Application fees)

INR 2,80,000/- + GST

View Plans

Installment Structure

Booking Amount

INR 80,000/- + GST

1st Installment

INR 80,000/- + GST

2nd Installment

INR 60,000/- + GST

3rd Installment

INR 60,000/- + GST

Any change in any of the applicable taxes during the tenure of the programme, to be borne by the participants
Application fee is not included in the Installment pattern

Admission Process

Talk to our Expert

Career Transitions

Ayush Singh

Analyst

Senior Analyst

Ayush Singh

Analyst

Senior Analyst

Ayush Singh

Analyst

Senior Analyst

Ayush Singh

Analyst

Senior Analyst

The Jaro Advantage

Learning Support

Doubt Resolution

Networking

Learning Support

Unparalleled career guidance and support
Dedicated student support
Immersive and lifelong learning experiences

Doubt Resolution

Learn from the best-suited academic, faculty, and industry mentors
Be a part of discussions and forums for enhanced learning
Leverage peer-to-peer learning experience

Networking

Alumni Network of 3,00,000+ Professionals
Access to alumni events & other benefits
Stay up to date with the latest insights from your alma mater

Jaro Expedite - Career Booster

Profile Building

Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.

Resume Review

Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.

Placement Assistance

Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.

Career Enhancement Sessions

Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.

Note: IIM Kozhikode or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. IIM Kozhikode is not involved in any way with the Career Services described above and offer no commitments.

Build 21st-Century Skill set to Gain Career Edge in the VUCA World

Learn from the best minds and eminent faculty to become the next industry expert.

By clicking Start Application, you agree to our terms and conditions and our privacy policy.

You’ll learn

Transforms you as a better sales person and an excellent sales manager
Acquire key understanding of New Age Marketing tools and techniques
Gain holistic capability to resolve various sales-related problems
Exposure to scalable strategic sales management techniques

Frequently Asked Questions

What is the programme duration for IIM Kozhikode - Professional Certificate Programme in Strategic Sales Management and New Age Marketing?

IIM Kozhikode – Professional Certificate Programme in Strategic Sales Management and New Age Marketing is a 10 months programme for sales managers to upskill their skills sets.

What is the mode of programme delivery?

This professional certification programme connects students with the Direct to Device [D2D] learning mode.

Will I receive an alumni status from IIM Kozhikode?

Yes. Upon successful completion of the Professional Certificate programme in Strategic Sales Management and New Age Marketing, students will be an executive alumnus of IIM Kozhikode (as per IIMK norms). Executive alumni membership fee would be applicable.

Will I receive a Professional Certificate after completing IIM Kozhikode Strategic Sales Management and New Age Marketing Programme?

Yes, all the participants who complete IIM Kozhikode Professional Certificate Programme in Strategic Sales Management and New Age Marketing will receive a certificate of participation. This is subjected to the fulfilment of attaining overall 75% attendance.

Program Counsellor

Program Manager

Prajwala Patil

Program Counsellor Number

8097596515

Connect with our Program Advisor

Professional Certificate Programme In Strategic Sales Management And New Age Marketing

IIM Kozhikode

Certificate of completion - IIM Kozhikode

IIM Kozhikode - Executive Alumni Status

Using Data Analysis and AI/ML Techniques in the world of sales

Real-life case studies and simulation-based pedagogy

Hands-on Sales Management Projects

Executive Alumni Status

Profile Building

Resume Review

Placement Assistance

Career Enhancement Sessions

Build 21st-Century Skill set to Gain Career Edge in the VUCA World

You’ll learn

Program Manager

Prajwala Patil

Program Counsellor Number

8097596515

8976944553

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