Post Graduate Certificate Programme in Product & Brand Management

Programme by IIM Nagpur

Batch
01
Course Duration
10 Months (120 Hours)
Commencement Date
26th May 2024
Application Closure Date
18th May 2024
Session Timing
Sunday, 10:00 AM to 1:00 PM

Programme Overview

IIM Nagpur’s Post Graduate Certificate Programme in Product & Brand Management is meticulously crafted for discerning executives aspiring to cultivate a strategic acumen anchored in product strategy as the linchpin for corporate expansion. This executive programme is tailored for mid to senior-level professionals entrenched in pivotal roles within product development, management, or strategy, this avant-garde curriculum also extends its embrace to cross-functional professionals intricately woven into the product life cycle’s tapestry. The programme adopts pedagogical methods, new-age tools and techniques, to harness the collective expertise and experiences of participants, fostering an environment conducive to robust learning and skill development. Astute executives navigating both the B2B and B2C domains, particularly those hailing from Retail, Product, IT, and consulting spheres, alongside visionary entrepreneurs steering family enterprises or startups, and professionals within the echelons of banking and insurance, are poised to extract unparalleled value from this programme.

Programme Highlights

Certificate of Completion from IIM Nagpur

Certificate of Completion from IIM Nagpur

Alumni Status - IIM Nagpur

Alumni Status - IIM Nagpur

2.5 Days On-Campus Immersion

3 Days Campus Immersion

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Live classes by highly experienced faculty from IIM Nagpur

Holistic Curriculum— a blend of case studies, projects

Rigorous pedagogy - a blend of case studies, softwares and simulation

Peer networking opportunities

Learn from Industry Experts in Product Management

consulting session

Chamber Consulting Sessions

*Conducted course wise subjective to faculty’s discretion & availability

Eligibility Criteria

  • Bachelor’s Degree (any specialization)/ Diploma 10+2+3 with a minimum 50% aggregate marks from a recognized university.
  • Minimum 2 years of work experience.

Syllabus Breakdown

  • Fundamentals of Product Management
      • Concept of product, Product Mix, New Product Development, Product Life cycle
  • Product Market Research
      • Qualitative Methods of User Research to understand the product market and users' needs, behavior, and motivations
      • Survey/Experimental methods
      • Product preferences mapping
 
  • Product Design
      • Analysing user pain points, creating a user persona, and prioritizing sulutions
      • Customer-Centric Product Design
      • Prioritize and articulate product features using a product requirements document
      • Integrating sustainability into product design
      • Translate product ideas into reality by creating prototypes and minimum viable products (MVPs)
  • Design Thinking for Product Development
      • Promoting Creativity and Innovation with Design Thinking
  • Establishing Product-Market Fit
      • Segmentation to identify prospective customers
      • Defining value proposition and specifying minimum viable feature set
      • Minimum viable product and the user experience
      • Testing minimum viable product and iterating to improve product-market fit
      • Software: Mix Panel for Product Market Fit
  • Financials, IPR, and Legal Aspects of Product Management
      • Basic understanding of financial statements and analysis for product management (PG)
      • Basic understanding of product costing, break-even analysis and profit projection, Sales Budget, and profitability projections
      • Business commercialization Laws for product management: Company Law, Sales and goods act, Contract act
      • Intellectual Property Rights in Product Management: Patent, Trademarks, Copyrights
  • Launching and Growing Product
      • Develop a strategy for product launch and growth that aligns with the target audience
      • Create a repeatable process for building customer demand and retention
  • Digital Space & Analytics for Product Management
      • Leverage digital platforms to grow a loyal user base and drive customer demand
      • KPIs for product performance management (funnel conversion rates, marketing channel ROI)
      • Leverage innovative new technologies, including generative AI, to accelerate product success
  • Industry 4.0 and New Paradigms in Product Development
      • Internet of Things & Product Management
      • Augmented Reality/Virtual Reality & Product Management
      • Applications of Artificial Intelligence and Machine Learning in Product Management
      • Emerging Trends in Product Management
  • Fundamentals of Brand Management
      • Brands, Brand Elements
      • Product vs. Brand
      • Customer Value and Branding
      • Brand Loyalty
  • Brand Positioning and Repositioning
      • Brand Positioning
      • Brand Re-positioning
      • Brand Positioning vs. Product Positioning
  • Brand Building
      • Managing Brand Performance
      • Measuring Brand Equity
      • Brand Identity
      • Brand Personality
      • Customer Brand Relationships
  • Brand Architecture
      • Brand Architecture
      • Designing Brand Architecture
  • Brand Building in the Digital Era
      • Social Media & Branding
      • E-commerce and Branding
  • Brand Portfolio Management
      • Developing Brand Portfolio
      • Managing Brand Portfolio

Dissertation Presentation

Access to New Age Tools & Techniques, cutting age software for Product Design & Analytics.

150 hours of Interactive Learning
Real-time Case Studies
online-learning
Direct to Device (D2D)
Chamber Consulting Sessions
Hands-on Simulation and Projects
Access to new age tools / Techniques
Note: This is an indicative list of course topics and is subject to change and may be updated or revised based as per IIM Nagpur’s discretion.

Effective Tools for Product Management

iim-nagpur

About IIM Nagpur

Established in 2015, the Indian Institute of Management Nagpur (IIMN) aspires to be a leading management institution that shapes management systems, policy and governance through high-quality education, research and industry engagement. Propelled by the pursuit of engaged scholarship, the Institute aims to create value-driven leaders and global managers with strong conceptual foundations and analytical approaches, which helps them excel in diverse spheres – be it management, business, policymaking, and public administration, to name a few. IIM Nagpur aims to address the needs of a modern India; connecting aspirations and realities to attain benchmarks that are respected internationally. Our motto, सत्यं च स्वाध्यायप्रवचने च, that is, an inspiring journey towards truth through individual reflection and collective discourse, propels our quest to bridge the gap between abstract knowledge and practice. IIM Nagpur seeks to distinguish itself as an institution that promotes constant industry engagement of a ‘problem-solving’ nature. Executive Education, therefore, is an important thrust area for the Institute. With an array of programmes designed by a faculty body with a stellar record of research, teaching and industry engagement, the Executive Education programme at IIM Nagpur equips managers and executives with the capabilities to perform effectively in their current roles and take up greater challenges through various stages of their careers.

11th Ranked Among IIMs in Outlook – ICARE 2023

Know The Facilitators

Hear from the Facilitators

Programme Certification

  • For participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria, will be awarded a ‘Certificate of Completion’ in the PG Certificate Programme in Product & Brand Management by IIM Nagpur.
  • Participants will also be accorded IIM Nagpur’s alumni status.
IIM Nagpur P&BM- Certificate

Programme Structure

Programme Fee
Fee Structure
Application Fee
INR 2,360/- (including GST)
Total Programme Fee

(excluding Application Fee)

INR 1,75,000/- + GST
Instalment Structure
Instalment Pattern
Instalment 1
INR 70,000/-

 

Instalment 2
INR 52,500/-

 

 
Instalment 3
INR 52,500/-

 

*All the amounts mentioned above are exclusive of GST except application fee (which is inclusive of 18% GST).

Admission Process

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Frequently Asked Questions
Who can attend the Project and Brand Management Programme?
  • This programme is designed for mid- to senior-level executives working in product development, product management, or product strategy roles.
  • Executives from both B2B and B2C domains will find the programme useful.
  • Specially crafted for executives and new-age entrepreneurs.
What insights will participants gain regarding brand management?
  • Participants will understand how to build and manage strong brands, create brand equity, and develop brand strategies that align with business goals.
Can participants expect real-world applications of the concepts learned?
  • Yes, the programme emphasizes practical insights and real-world applications, ensuring that participants can apply the acquired knowledge in their professional roles.
How to be accorded IIM Nagpur’s Alumni status?
  • To be recognized as an alumnus of IIM Nagpur, one must successfully complete the product and brand management program offered. This grants participants automatic membership in the esteemed IIM Nagpur Alumni network, providing access to networking opportunities, exclusive events, and the privilege of being associated with one of India’s top management institutions.
Will there be assessments or projects as part of the programme?
  • The programme includes assessments or projects to reinforce learning and allow participants to apply concepts in practical scenarios.

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