- Advanced Strategy for Products and Marketing
- Advanced Analytics for Products and Marketing

Get Certified by IIM Kozhikode Dual Certification Programme

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  • Advanced Strategy for Products and Marketing & Advanced Analytics for Products and Marketing – IIM Kozhikode
Course Duration
14 Months
Commencement Date
20th May 2023
Application Closure Date
Closing Soon
Session Timing
7:15 PM to 10:30 PM

Programme Overview

Become more proactive, data-driven professionals, build winning products, grow customer base, & drive organisational revenue. Pursue India’s leading B-School, IIM Kozhikode – Advanced Strategy for Products and Marketing & Advanced Analytics for Products and Marketing to create innovative and niche marketing strategies. This dual certificate programme caters to diverse business professionals such as business leaders, Digital Analysts, Marketing Managers, Product Managers, and Academicians who want to learn the intricacies of marketing, product development and business strategy.
Maximise your potential to delve into the holistic orientation of product and marketing strategy concepts, build practical skills, and make successful decisions. Gain a valuable conceptual understanding of product and marketing strategy concepts and apply them in real-life case studies for profitable use to achieve career breakthroughs. Learn the fundamentals of product and marketing strategy through live class lectures, real-life case studies, product innovation simulation, marketing strategy simulation, capstone projects, etc. IIM eminent’s faculty will demystify case studies like Turtle Limited – developing an efficient supply chain, ideaForge – Mechanical charger, Wow! Momo- Making of Indian’s fast-food giant and much more to upscale brands.
Paving the grid for 21st-century leaders to find success — bold visions and acting decisively with the assurance that comes from leading strategic insight.

Programme Highlights

Certificate of Completion from IIM Kozhikode


Executive Alumni Status from IIM Kozhikode


Live Online Interactive Lectures by IIM Core Faculty


Peer to Peer Learning

Limited Intake Programme

Dedicated Student Support

Admission Criteria


  • For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
  • Minimum of at least 3 years of work experience.
  • Selections will be based on candidates’ profiling.

Duration (for dual programme participants):

  • 14 months (including 10 months of classroom sessions; 2 capstone projects; 2 simulations; 16 weeks of the non-classroom project)

Duration (for individual programme participants):

  • 7 months (including 5 months of classroom sessions; 1 capstone projects; simulation/data analysis; 8 weeks of the non-classroom project)


  • Online Live (Direct to Device)

Syllabus Breakdown

  • Introduction to product and marketing strategy, creating, communicating and delivering value.
  • Strategic and tactical marketing
  • Innovation in product and marketing, disruptive innovation
  • Product innovation and marketing in BOP
  • Positioning Strategy
  • Product Strategy and roadmapping
  • Pricing Strategy
  • Integrated Marketing Communication Strategy
  • Consumer Behavior
  • Product and Marketing Strategy of national and multinationals in Emerging Economies
  • Consumer behavior and marketing strategy
  • Digital product and marketing strategy
  • Strategy for business markets
  • Simulation on marketing innovative products
  • Comprehensive simulation of managing segments and customers
  • Concepts, process and relevance of marketing analytics in marketing decision
  • Qualitative investigation for product development and marketing decisions
  • Exploratory data analysis and Statistical Inference
  • Predictive analytics in product management and marketing – estimating the effect of marketing actions on consumer decision- correlation, simple regression & multiple regression
  • Finding consumers’ perceptual dimensions and their effect on consumer’s purchase decision – Factor analysis
  • Market segmentation, estimating market size, market profiling – Cluster analysis
  • Consumer’s discrete choice behaviour – Logistics regression
  • Product Distribution & Supply Chain Analytics
  • Social media analytics and text mining
  • Consumers’ utility of product features, Product modification – Traditional conjoint analysis
  • New product development, Pricing decision, market share calculation – Choice-based conjoint analysis
  • Time Series Analytics in marketing
  • Customer lifetime value
  • Product recommendation system

Note: The above given is an indicative list of modules and is subject to change as per IIM Kozhikode’s discretion.

Identifying market segment and selection of segment
  • Basic tenets of disruptive innovation theory
  • Understanding the concepts
  • Common pitfalls in the theory’s application
  • Understanding the mechanism to take an innovative product into the mainstream market
  • The Phases in the New Product Process
  • Evaluation tasks throughout the new product process
  • Generating ideas for new products
  • Approaches to concept generation
  • Concept testing
  • Product launching
  • Analytical Approaches: Conjoint Analysis
  • Market share calculation
Overview of the product launch and product positioning and messaging,
Overview of different types of pricing strategy, psychological pricing, participative pricing
IMC strategy for efficient product management
Overview of different aspects of sales strategy
Overview of different aspects of digital product strategy
Overview of different aspects of digital marketing strategy
Overview of different aspects of MNC’s strategy
Apply overall learning of the course in a simulated environment
14 Months
New Age

Online Live (Direct to Device)

Limited Intake Programme

About IIM Kozhikode

IIM Kozhikode is ranked 5th as per the latest NIRF India Rankings 2022: Management. The Institute also made its global debut for its flagship MBA (101+ globally, 7+ in Asia) and EMBA programme (101+ globally, 15+ in Asia) in the 2020/21 QS World University Rankings. It is also ranked No.2 in the CFIs (non-Technical) category in the Atal Innovation Rankings (ARIIA 2021) released recently by the Ministry of Education, Govt. of India. IIM Kozhikode is globally accredited by EQUIS (EFMD) and AMBA (UK). Since its inception, IIM Kozhikode has successfully carved its niche in management education through a judicious blend of academics and real-world practice. The Institute continually adapts to the rapid influx of changes in the Indian business landscape by providing cutting-edge Management Development Programmes with innovative pedagogy and content to impart industry-relevant knowledge and skills to its executive education participants. Last year, IIM Kozhikode trained more than 3,400 executives through a wide gamut of programmes uniquely crafted for agile minds interested in thought-provoking questions and learning centred on business transformation and growth.

5th Top B-School in India (Source: NIRF 2022)

Best B-School India (Source: ARIIA 2021)

Know the Facilitators

Note: The above given is an indicative list of programme faculty members and is subject to change as per IIM Kozhikode’s discretion.

Hear from our programme chair

Programme Certification

  • Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’ for each programme.
  • Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a ‘Participation Certificate’ for each programme.

Programme Structure

Programme Fee
Programme Fee
Amount (in INR)
Application Fee
2000/- + GST
Total Fee (Strategy Programme)
1,40,000/- + GST
Total Fee (Analytics Programme)
1,40,000/- + GST
Total Program Fee (Dual Certification)
2,80,000/- + GST
*Easy EMI options available
Instalment Pattern
Instalment Pattern
Retention Fee
(Payable Within 7 Days from the Release of offer Letter)
60,000/- + GST
Instalment 1
(Strategy Programme)
40,000/- + GST
Instalment 2
(Strategy Programme)
40,000/- + GST
Instalment 3
(Analytics Programme)
60,000/- + GST
Instalment 4
(Analytics Programme)
40,000/- + GST
Instalment 5
(Analytics Programme)
40,000/- + GST
  • Any change in any of the applicable taxes during the tenure of the programme, to be borne by the participant.
  • Application fee is not included in the instalment pattern

Admission Process

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The Jaro Advantage

Learning Support
Doubt Resolution

Jaro Expedite - Career Booster


Profile Building

Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.


Resume Review

Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.


Placement Assistance

Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.


Career Enhancement Sessions

Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.


Note: IIM Kozhikode or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. IIM Kozhikode is not involved in any way with the Career Services described above and offer no commitments.

Build 21st-Century Skill set to Gain Career Edge in the VUCA World

Learn from the best minds to analyse consumer data and make sound decisions about product and marketing strategies.
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You’ll learn

Frequently Asked Questions
Is it Possible for me to acquire Executive Alumni Status from IIM Kozhikode?

Yes, after completing both programmes, participants will be granted alumni status by IIM Kozhikode.

  • The Alumni fee will be determined solely by the Alumni office and will be collected directly by IIMK.
  • This will occur only after the applications for “Executive Alumni” are approved by the appropriate authority, IIM Kozhikode.
Who Must attend the IIM Kozhikode Advanced Strategy & Analytics for Products and Marketing?
  • The IIM Kozhikode – ASAPM programme assists professionals in navigating the complexities of marketing, product development, and business strategy.
  • Professionals working in fields such as:
    • Business Leaders
    • Digital Analysts
    • Marketing Managers
    • Product Managers
    • Academics and much more diversified profiles in product marketing strategy
Will IIM Kozhikode issue me a Certificate of Completion?

Yes! After meeting the requirements for this most dynamic dual certificate ASAPM programme, you are eligible to receive ‘Dual Certificate of Completion’ from IIM Kozhikode.

What is the total Programme fee for IIM Kozhikode- ASAPM?
  • This interactive dual certification programme – ASAPM from IIM Kozhikode has INR 2,80,000/- + GST.
  • This interactive individual certification programme – ASPM & AAPM from IIM Kozhikode has INR 1,40,000/- + GST.
What is the Available Mode of Delivery for the Dual Programs by IIM Kozhikode?

The dual certification programmes are delivered in Online Live interactive mode enriching participants’ learning experience using Direct to Device format.

Program Counsellor

Program Manager

Priya Rathod

Program Counsellor Number

Coming Soon