- Advanced Strategy for Products and Marketing
- Advanced Analytics for Products and Marketing
Get Certified by IIM Kozhikode Dual Certification Programme
7:15 PM to 10:30 PM
Programme Overview
Programme Highlights
Certificate of Completion from IIM Kozhikode
Executive Alumni Status from IIM Kozhikode
Live Online Interactive Lectures by IIM Core Faculty
Peer to Peer Learning
Limited Intake Programme
Dedicated Student Support
Admission Criteria
Eligibility:
- For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
- Minimum of at least 3 years of work experience.
- Selections will be based on candidates’ profiling.
Duration (for dual programme participants):
- 14 months (including 10 months of classroom sessions; 2 capstone projects; 2 simulations; 16 weeks of the non-classroom project)
Duration (for individual programme participants):
- 7 months (including 5 months of classroom sessions; 1 capstone projects; simulation/data analysis; 8 weeks of the non-classroom project)
Mode:
- Online Live (Direct to Device)
Syllabus Breakdown
- Introduction to product and marketing strategy, creating, communicating and delivering value.
- Strategic and tactical marketing
- Innovation in product and marketing, disruptive innovation
- Product innovation and marketing in BOP
- Positioning Strategy
- Product Strategy and roadmapping
- Pricing Strategy
- Integrated Marketing Communication Strategy
- Consumer Behavior
- Product and Marketing Strategy of national and multinationals in Emerging Economies
- Consumer behavior and marketing strategy
- Digital product and marketing strategy
- Strategy for business markets
- Simulation on marketing innovative products
- Comprehensive simulation of managing segments and customers
- Concepts, process and relevance of marketing analytics in marketing decision
- Qualitative investigation for product development and marketing decisions
- Exploratory data analysis and Statistical Inference
- Predictive analytics in product management and marketing – estimating the effect of marketing actions on consumer decision- correlation, simple regression & multiple regression
- Finding consumers’ perceptual dimensions and their effect on consumer’s purchase decision – Factor analysis
- Market segmentation, estimating market size, market profiling – Cluster analysis
- Consumer’s discrete choice behaviour – Logistics regression
- Product Distribution & Supply Chain Analytics
- Social media analytics and text mining
- Consumers’ utility of product features, Product modification – Traditional conjoint analysis
- New product development, Pricing decision, market share calculation – Choice-based conjoint analysis
- Time Series Analytics in marketing
- Customer lifetime value
- Product recommendation system
Note: The above given is an indicative list of modules and is subject to change as per IIM Kozhikode’s discretion.
- Basic tenets of disruptive innovation theory
- Understanding the concepts
- Common pitfalls in the theory’s application
- Understanding the mechanism to take an innovative product into the mainstream market
- The Phases in the New Product Process
- Evaluation tasks throughout the new product process
- Generating ideas for new products
- Approaches to concept generation
- Concept testing
- Product launching
- Analytical Approaches: Conjoint Analysis
- Market share calculation
Concepts
Online Live (Direct to Device)
About IIM Kozhikode
5th Top B-School in India (Source: NIRF 2022)
2nd
Best B-School India (Source: ARIIA 2021)
Know the Facilitators
Atanu Adhikari
Note: The above given is an indicative list of programme faculty members and is subject to change as per IIM Kozhikode’s discretion.
Hear from our programme chair
Programme Certification
- Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’ for each programme.
- Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a ‘Participation Certificate’ for each programme.
Programme Structure
Amount (in INR)
(Payable Within 7 Days from the Release of offer Letter)
(Strategy Programme)
(Strategy Programme)
(Analytics Programme)
(Analytics Programme)
(Analytics Programme)
- Any change in any of the applicable taxes during the tenure of the programme, to be borne by the participant.
- Application fee is not included in the instalment pattern
The Jaro Advantage
- Unparalleled career guidance and support
- Dedicated student support
- Immersive and lifelong learning experiences
- Learn from the best-suited academic, faculty, and industry mentors
- Be a part of discussions and forums for enhanced learning
- Leverage peer-to-peer learning experience
- Alumni Network of 3,00,000+ Professionals
- Access to alumni events & other benefits
- Stay up to date with the latest insights from your alma mater
Jaro Expedite - Career Booster
Profile Building
Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.
Resume Review
Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.
Placement Assistance
Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.
Career Enhancement Sessions
Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.
Note: IIM Kozhikode or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. IIM Kozhikode is not involved in any way with the Career Services described above and offer no commitments.
Build 21st-Century Skill set to Gain Career Edge in the VUCA World
You’ll learn
- Dig into the Latest Product and Marketing Strategies to Shape your Business
- Groom into Highest Calibre in Product and Marketing Functionalities
- Understanding Conceptual Frameworks of Strategies and Analytics Marketing
- Improve Cross-Functional, Managerial, and Strategic Leadership Competencies
- Tackling Strategic Challenges using time Series Analytics Models
- Understanding Myriad of Analytics Touchpoints
- New age Concepts like Perceptual Dimensions, Cluster Analysis, Logistics Regression
- Delve into Analytics Implementation, Framework and Formulation
Yes, after completing both programmes, participants will be granted alumni status by IIM Kozhikode.
- The Alumni fee will be determined solely by the Alumni office and will be collected directly by IIMK.
- This will occur only after the applications for “Executive Alumni” are approved by the appropriate authority, IIM Kozhikode.
- The IIM Kozhikode – ASAPM programme assists professionals in navigating the complexities of marketing, product development, and business strategy.
- Professionals working in fields such as:
- Business Leaders
- Digital Analysts
- Marketing Managers
- Product Managers
- Academics and much more diversified profiles in product marketing strategy
Yes! After meeting the requirements for this most dynamic dual certificate ASAPM programme, you are eligible to receive ‘Dual Certificate of Completion’ from IIM Kozhikode.
- This interactive dual certification programme – ASAPM from IIM Kozhikode has INR 2,80,000/- + GST.
- This interactive individual certification programme – ASPM & AAPM from IIM Kozhikode has INR 1,40,000/- + GST.
The dual certification programmes are delivered in Online Live interactive mode enriching participants’ learning experience using Direct to Device format.