Executive Programme in Marktech and AI Driven Marketing

IIM Indore

Home > Programs > Executive Programme in Marktech and AI Driven Marketing – IIM Indore

Duration

12 months

Commencement Date

6th January 2024

Application Closure Date

Closed

Session Timing

Saturdays, 7:00 pm to 9:45 pm

Programme Overview

The Executive Programme in Marktech and AI-Driven Marketing offers learners a comprehensive understanding of Marktech and AI tools, enabling them to effectively apply these technologies in the field of marketing. Designed for individuals aiming to stay ahead in the ever-evolving marketing landscape, this program equips participants with practical knowledge and skills to leverage technology and AI for gaining a competitive edge. By delving into topics such as acquisition, automation, customer lifecycle, and digital transformation strategy, learners gain insights into how to optimize marketing strategies using cutting-edge tools. With a focus on practical application and industry relevance, this programme empowers marketing professionals to navigate the digital era and maximize marketing success.

Programme Highlights

Eligibility & Selection

Diploma (10+2+3)/ Graduate/ Post Graduate from Universities recognized by the Association of Indian Universities with minimum 50% marks in either diploma or graduation or post-graduation (or its equivalent) with at least five years of work experience.

*Internships and Trainee experiences are not considered Full-time work.

Who should attend?

Management at the middle and upper levels, as well as senior functionaries in civil society organisations. This programme is primarily for those in Strategy and International Business, as well as those in other senior positions. Furthermore, participants with experience in Legal professionals in organisations, Economists & Research Scholars, C-Suite Professionals, Consulting Professionals, Political Leaders, Government roles, Defense Leaders, and so on are welcome to attend.

Syllabus Breakdown

Marketing in a Digital World

Introduction to AI & ML in Marketing

Understanding Customer Lifecycle – Acquisition, Management and Retention

Marktech and AI in Customer Acquisition: STP, Email, Digital Marketing, Social Media and Programmatic Advertising

Marktech and AI in Customer Management: CRM, Predictive Analysis, Customer Service, Customer Experience and Personalization

Marketing Analytics and Decision Making

Content Generation, Digital Assets, AR/VR/XR and UI/UX Elements of Customer Experience

Ethics and Legal Aspects of Marktech Applications

Digital Transformation Strategy

Note : *Courses are subject to change at IIM Indore’s discretion.

Lectures

Project work

Case discussions

Term papers and Assignments

About IIM Indore

IIM Indore is in the forefront of providing carefully curated programmes which cater to the needs of executives. IIM Indore is renowned for its focus on academic excellence which is reinforced by the Triple Crown accreditation that IIM Indore has achieved. Being the second IIM to receive this achievement and being among the top 1% of business schools globally to have the Triple Crown accreditation, our executive education programmes are contextually relevant to meet the demands of contemporary business challenges. The institute has also ranked among the Top 100 business schools globally, as well as among the top institutions in India.

39^th
FT Executive Education Rankings Business Standard 2022

1^st
NIRF – Management Category 2022

Programme Director

Prof. Subin Sudhir

Programme Certification

Participants who successfully meet the evaluation criteria will receive the prestigious ‘Certificate of Completion’ from IIM Indore.

*The sample certificate is indicative. The Institute reserves the right to revise it.

Programme Fee Details

Programme fee

Installment Pattern

Programme fee

Fee Structure

Registration Fee

INR 2500/- + GST

Programme Fee

INR 3,28,000/-+GST

Total Fee

INR 3,30,500/- +GST

Installment Pattern

Installment 1

INR 1,10,000/-+GST

3 days from date of offer letter

Installment 2

INR 1,10,000/-+GST

5th March 2024

Installment 3

1,08,000/- + GST

5th June 2024

*The above fee is exclusive of GST

Admission Process

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You’ll learn

Frequently Asked Questions

What are the key benefits of attending this executive programme?

The key benefits of attending the Executive Programme in Marktech and AI-Driven Marketing – IIM Indore include:

Gaining insights into the latest trends, tools, and techniques in marktech and AI-driven marketing.
Understanding how to leverage technology and AI for effective marketing campaigns and customer engagement.
Enhancing strategic decision-making skills by leveraging data-driven insights.
Networking with industry experts, fellow professionals, and IIM Indore faculty.
Receiving a ‘Certificate of Completion’ and ‘Exclusive Alumni Status’ from IIM Indore, a prestigious business school in India.

Who is this Marktech and AI Driven Marketing programme suitable for?

This programme is ideal for marketing professionals, managers, executives, and entrepreneurs who are interested in utilizing technology and AI to drive marketing effectiveness. It is ideal for individuals who want to stay updated with the latest trends in marktech and AI-driven marketing and wish to enhance their strategic marketing capabilities.

Are there any prerequisites or eligibility criteria for the programme?

Yes, the prerequisites or eligibility criteria for executive programmes at IIM Indore includes a minimum number of years of work experience, educational qualifications, and managerial roles. It is advisable to check the specific eligibility criteria outlined by IIM Indore for the Executive Programme in Marktech and AI-Driven Marketing.

Will there be any assessments or examinations during the programme?

Completing the Executive Programme in Marktech and AI-Driven Marketing at IIM Indore can have a significant career impact. It equips participants with specialized knowledge, skills, and strategies to effectively integrate technology and AI into marketing practices. This can open up new career opportunities, enhance job prospects, and enable participants to contribute strategically to their organizations’ marketing efforts.

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Executive Programme in Marktech and AI Driven Marketing

IIM Indore

Executive Education Alumni status of IIM Indore

Certificate of Completion from IIM Indore

6 Days On Campus Module (Mumbai- Non-residential and IIM Indore Campus)

Live Classes by Highly Experienced IIM Faculty

Holistic Curriculum

Focus on Real Business Use Cases

125 Hours of Interactive Learning

Marketing in a Digital World

Introduction to AI & ML in Marketing

Understanding Customer Lifecycle – Acquisition, Management and Retention

Marktech and AI in Customer Acquisition: STP, Email, Digital Marketing, Social Media and Programmatic Advertising

Marktech and AI in Customer Management: CRM, Predictive Analysis, Customer Service, Customer Experience and Personalization

Marketing Analytics and Decision Making

Content Generation, Digital Assets, AR/VR/XR and UI/UX Elements of Customer Experience

Ethics and Legal Aspects of Marktech Applications

Digital Transformation Strategy

Build 21st-Century Skill set to Gain Career Edge in the VUCA World

You’ll learn

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