Executive Programme in Marktech and AI Driven Marketing
The Executive Programme in Marktech and AI-Driven Marketing offers learners a comprehensive understanding of Marktech and AI tools, enabling them to effectively apply these technologies in the field of marketing. Designed for individuals aiming to stay ahead in the ever-evolving marketing landscape, this program equips participants with practical knowledge and skills to leverage technology and AI for gaining a competitive edge. By delving into topics such as acquisition, automation, customer lifecycle, and digital transformation strategy, learners gain insights into how to optimize marketing strategies using cutting-edge tools. With a focus on practical application and industry relevance, this programme empowers marketing professionals to navigate the digital era and maximize marketing success.
Executive Education Alumni status of IIM Indore
Certificate of Completion from IIM Indore
6 Days On Campus Module (Mumbai- Non-residential and IIM Indore Campus)
Live Classes by Highly Experienced IIM Faculty
Focus on Real Business Use Cases
125 Hours of Interactive Learning
Eligibility & Selection
- Diploma (10+2+3)/ Graduate/ Post Graduate from Universities recognized by the Association of Indian Universities with minimum 50% marks in either diploma or graduation or post-graduation (or its equivalent) with at least five years of work experience.
*Internships and Trainee experiences are not considered Full-time work.
Who should attend?
Marketing in a Digital World
Introduction to AI & ML in Marketing
Understanding Customer Lifecycle – Acquisition, Management and Retention
Marktech and AI in Customer Acquisition: STP, Email, Digital Marketing, Social Media and Programmatic Advertising
Marktech and AI in Customer Management: CRM, Predictive Analysis, Customer Service, Customer Experience and Personalization
Marketing Analytics and Decision Making
Content Generation, Digital Assets, AR/VR/XR and UI/UX Elements of Customer Experience
Ethics and Legal Aspects of Marktech Applications
Digital Transformation Strategy
About IIM Indore
FT Executive Education Rankings Business Standard 2022
NIRF – Management Category 2022
Programme Fee Details
7 days from date of offer
5th March 2024
5th June 2024
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