Executive Programme in Marktech and AI Driven Marketing

IIM Indore

Duration
12 months
Commencement Date
21st December 2024
Application Closure Date
30th November 2024
Session Timing
1st Session: Saturday, 7:00 PM - 8:15 PM
2nd Session: Saturday, 8:30 PM - 9:45 PM

Programme Overview

The Executive Programme in Marktech and AI-Driven Marketing offers learners a comprehensive understanding of Marktech and AI tools, enabling them to effectively apply these technologies in the field of marketing. Designed for individuals aiming to stay ahead in the ever-evolving marketing landscape, this program equips participants with practical knowledge and skills to leverage technology and AI for gaining a competitive edge. By delving into topics such as acquisition, automation, customer lifecycle, and digital transformation strategy, learners gain insights into how to optimize marketing strategies using cutting-edge tools. With a focus on practical application and industry relevance, this programme empowers m