Executive Programme in Brand Management

Programme offered by Continuing Education Programme (CEP), IIT Delhi

6 months
Live Online
Commencement Date
28th July 2024
Application Closure Date
15th July 2024
Session Timing
Sunday, 10.00 am to 12.30 pm

Programme Overview

Executive Programme in Brand Management delivered by esteemed faculty from IIT Delhi and industry experts, offers a comprehensive learning experience through live online sessions. The curriculum is designed to align with industry requirements, emphasising practical insights. Participants engage in immersive learning activities such as lectures, tutorials, real-world case studies, discussions, and projects. By combining theoretical knowledge with hands-on experiences, this programme equips learners with the necessary skills to excel in the dynamic field of brand management.

Programme Highlights


Certificate of Successful Completion from CEP, IIT Delhi


Live Interactive Sessions by IIT Delhi Faculty


Industry-oriented Insights


Case studies driven learning

Student Learning

Problem-solving and peer-to-peer learning through capstone project

Programme Details


  • Graduates (10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) in any discipline.

Screening & Selection

  • Screening and selection will be done by IIT Delhi.

Assessment Criteria

  • Assessment will be based on the Capstone Project (100%).


  • Minimum of 70% attendance is mandatory.

Syllabus Breakdown

Evolution and Concepts
  • An overview of the inputs
  • An overview of outputs
  • Looking at the brands through the brand management framework
  • Understanding consumer behaviour
  • Understanding brand positioning
  • Strategic square- the Warfare strategies
  • Visual merchandising
  • Integrated marketing communication
  • Potential pitfalls in branding a product
  • Bottlenecks and critical decision-points
  • Brand innovations at different stages of product lifecycle
  • Branding strategies
  • Evaluating brand positioning
  • Strategies to reposition a brand
  • An overview of luxury brands and their perceived value
  • Branding strategies in luxury industry
  • Building multi-national brands
  • Global branding strategies
  • Leveraging digital channels for brand building
  • An overview of Digital marketing tools
  • Developing a brand using the brand management framework
  • Defining the hierarchy of brands
  • Product and brand portfolios
  • Brand classification as lead, strategic and support brands
  • Relationships of brands and their degrees of control
  • Strategies for brand leadership
  • Internal marketing and integration of organisational culture with the brand
  • Synthesis of programme’s learnings into a brand building capstone project.
Case Studies
online lesson

Panel Discussions

Capstone Project


Guest Lectures

Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.

IIT Delhi

About IIT Delhi

Indian Institute of Technology Delhi is one of the Twenty-Three IITs created to be Centres of Excellence for Training, Research and Development in Science, Engineering and Technology in India. Established as College of Engineering in 1961, the Institute was later declared as an Institution of National Importance under the “Institutes of Technology (Amendment) Act, 1963” and was renamed as “Indian Institute of Technology Delhi”. It was then accorded the status of a Deemed University with powers to decide its own academic policy, to conduct its own examinations, and to award its own degrees.
Since its inception, over 48000 have graduated from IIT Delhi in various disciplines including engineering, physical sciences, management and humanities & social sciences of these, nearly 5070 received PhD Degrees. The number of students who graduated with B.Tech Degrees is over 15738. The rest obtained Master’s Degrees in engineering, sciences and business administration. These alumni today work as scientists, technologists, business managers and entrepreneurs. There are several alumni who have moved away from their original disciplines and have taken to administrative services, active politics or are with NGOs. In doing so, they have contributed significantly to building of this nation and to industrialisation around the world. For more details, please visit: www.iitd.ac.in

as per NIRF India
Management Rankings (2023)

as per ARIIA Ranking

About Continuing Education Programme (CEP)

Executive education is a vital need for companies to build a culture that promotes newer technologies and solutions and builds a workforce that stays abreast of the rapidly transforming needs to the technological, business and regulatory landscape. Committed to the cause of making quality education accessible to all, IIT Delhi has launched Online Certificate Programmes under eVIDYA@IITD (ई-विद्या@IITD): enabling Virtual & Interactive-learning for Driving Youth Advancement@IITD for Indian as well as international participants. These outreach programmes offered by the Indian Institute of Technology Delhi (IIT Delhi) are designed to cater to the training and development needs of various organisations, industries, society and individual participants at national and international level with a vision to empower thousands of young learners by imparting high-quality Online Certificate Programmes in cutting-edge areas for their career advancement in different domains of engineering, technology, science, humanities and management.

Programme Coordinator

Programme Certification

  • You will be awarded a ‘Certificate of Successful Completion’, if you obtain 50% aggregate marks in the evaluation components and maintain a minimum attendance of 70% in lectures and tutorials.
  • Participants who are unable to score 50% marks in the evaluation but maintain a minimum attendance of 70% will be eligible for the ‘Participation Certificate’.
  • The above e-certificate is for illustrative purposes only and the format of the certificate may be changed at the discretion of IIT Delhi.
  • Only e-certificate will be provided and it will be issued by CEP, IIT Delhi.
  • The organising department of this programme is the Department of Management Studies, IIT Delhi.


Programme Fee Details

Programme Fee
Fee Structure
Total Programme Fee
INR  1,20,000/- + 18% GST
Installment Pattern
Installment Pattern
Instalment 1
INR 80,000/- + 18% GST

Within 5 days of the issue of Offer Letter

Instalment 2
INR 40,000/- + 18% GST

on or before 20th July 2024

  • *Payment of fees should be submitted in the IIT Delhi CEP account only and the receipt will be issued by the IIT Delhi CEP account for your records.
  • *Loan Options is a service offered by Jaro Education. IIT Delhi is not responsible for the same.

Admission Process

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