Executive Programme in Brand Management
Programme offered by Continuing Education Programme (CEP), IIT Delhi
- Duration
6 Months
(equivalent to 24 weeks) - Batch
05
- Mode
Live Online
- Commencement Date
30th August, 2026
- Application Closure Date
30th June, 2026
- Session Timing
Sunday,
10:30 AM-12.30 PM
Programme Overview
Executive Programme in Brand Management delivered by esteemed faculty from IIT Delhi and industry experts, offers a comprehensive learning experience through live online sessions. The curriculum is designed to align with industry requirements, emphasising practical insights. Participants engage in immersive learning activities such as lectures, tutorials, real-world case studies, discussions, and projects. By combining theoretical knowledge with hands-on experiences, this programme equips learners with the necessary skills to excel in the dynamic field of brand management.
Admission Criteria
Eligibility
- Graduates (10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) in any discipline.
Screening & Selection
- Screening and selection will be done by IIT Delhi.
Assessment Criteria
- Assessment will be based on the Capstone Project.
Attendance
- Minimum 70% Attendance.
Who is this Programme For?
This programme is designed for professionals and leaders who want to strengthen their brand, craft precise business strategies, and enhance customer engagement:
Early to Mid-Career Professionals: Individuals working in branding, marketing communication, brand management, brand strategy, public relations, PR agencies, or advertising agencies who want to deepen their expertise.
Digital Marketing Professionals seeking a career change.
Senior Marketing Leaders: Heads and senior managers in marketing and brand management seeking to explore the end-to-end branding and communication value chain.
Founders & Entrepreneurs: Business owners aiming to establish and strategically manage their brand, while leveraging PR and communication channels to convey their vision and message effectively.
About IIT Delhi
Indian Institute of Technology Delhi is one of the Twenty-Three IITs created to be Centres of Excellence for Training, Research and Development in Science, Engineering and Technology in India. Established as College of Engineering in 1961, the Institute was later declared as an Institution of National Importance under the “Institutes of Technology (Amendment) Act, 1963” and was renamed as “Indian Institute of Technology Delhi”. It was then accorded the status of a Deemed University with powers to decide its own academic policy, to conduct its own examinations, and to award its own degrees.
Since its inception, over 48000 have graduated from IIT Delhi in various disciplines including engineering, physical sciences, management and humanities & social sciences of these, nearly 5070 received PhD Degrees. The number of students who graduated with B.Tech Degrees is over 15738. The rest obtained Master’s Degrees in engineering, sciences and business administration. These alumni today work as scientists, technologists, business managers and entrepreneurs. There are several alumni who have moved away from their original disciplines and have taken to administrative services, active politics or are with NGOs. In doing so, they have contributed significantly to building of this nation and to industrialisation around the world. For more details, please visit: www.iitd.ac.in
1st Rank in Asian University Rankings – Southern Asia, as per QS World University Rankings (2025) in India
4th Rank as per NIRF India Rankings (2025) (Management category)
About Continuing Education Programme (CEP)
A statutory body of IIT Delhi for offering certificate programmes and issuing certificates
Executive education is a vital need for companies to build a culture that promotes newer technologies and solutions and builds a workforce that stays abreast of the rapidly transforming needs to the technological, business and regulatory landscape. Committed to the cause of making quality education accessible to all, IIT Delhi has launched Online Certificate Programmes under eVIDYA@IITD (ई-विद्या@IITD): enabling Virtual & Interactive-learning for Driving Youth Advancement@IITD for Indian as well as international participants. These outreach programmes offered by the Indian Institute of Technology Delhi (IIT Delhi) are designed to cater to the training and development needs of various organisations, industries, society and individual participants at national and international level with a vision to empower thousands of young learners by imparting high-quality Online Certificate Programmes in cutting-edge areas for their career advancement in different domains of engineering, technology, science, humanities and management.
Pedagogical Methodology
Learning Outcomes
Core Branding Concepts: Evolution, fundamentals, and global trends
Strategic Brand Management: Build strong brand equity
Consumer Insights: Behaviour and segmentation mastery
Integrated Communication: PR, campaigns, experiential marketing
Brand Innovation: Product development & lifecycle management
Luxury & Global Branding: Manage premium and multinational brands
Digital & AI Branding: Leverage digital, social, and AI tools
Brand Leadership: Drive advocacy and align culture
Capstone Project: Real-world brand framework application
Career-Ready Skills: Solve branding challenges, boost prospects
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
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Syllabus Breakdown
- Evolution and Concepts
- Emerging Trends in Branding
- An overview of the inputs and outputs
- Understanding brand positioning and brand equity
- Looking at the brands through the framework
- Leveraging digital channels for brand building
- An overview of digital marketing tools
- AI-driven branding and predictive analytics overview
- Marketing performance metrics
- Brand ROI
- Customer Lifetime Value (CLV)
- Predictive brand analytics
- AI in brand strategy
- GenAI for content, copy, and visual ideation
- AI-led monitoring
- Automation tools
- Prompt engineering for brand strategy
- Understanding consumer behavior and segmentation strategies
- Strategic Square
- Visual merchandising
- Integrated marketing communication
- PR Strategy and Stakeholder Engagement
- Experiential and Event Marketing
- Potential pitfalls in branding a product
- Bottlenecks and critical decision-points
- Sustaining brands
- Brand innovations at different stages of product lifecycle
- Branding strategies
- Brand repositioning
- Evaluating brand positioning
- Strategies to reposition a brand
- An overview of luxury brands and their perceived value
- Branding strategies in luxury industry
- Building multi-national brands
- Global branding strategies
- Global brand portfolio
- Developing a brand using the brand management framework
- Defining hierarchy of brands
- Product and brand portfolios
- Understanding brand classification
- Brand Molecule
- Strategies for brand leadership and growth sustainability
- Community building and brand advocacy
- Internal marketing and integration of organizational culture with the brand
- Synthesis of programme’s learnings into a brand building capstone project.
Programme Fee Details
- Easy EMI Options Available*
- Loan Options is a service offered by Jaro Education. IIT Delhi is not responsible for the same.
- Payment of fees should be submitted to the IIT Delhi CEP account only. The receipt will be issued by the IIT Delhi CEP accounts team and can be downloaded from the CEP Portal.
- The application fee of INR 1,000/- plus 18% GST is non-refundable and non-transferable. This fee is in addition to the programme fee and will not be adjusted against the total programme fee.
- Withdrawal & Refund from Programme:
- Candidates can withdraw within 15 days from the programme start date. A total of 80% of the total fee received will be refunded. However, the applicable tax amount paid will not be refunded on the paid amount.
- Candidates withdrawing after 15 days from the start of the programme session will not be eligible for any refund.
- If you wish to withdraw from the programme, you must email cepaccounts@admin.iitd.ac.in and crm.supportiitd@jaro.in, stating your intent to withdraw. The refund, if applicable, will be processed within 30 working days from the date of receiving the withdrawal request.
Application Fee (non-refundable and non-transferable)
INR 1000/- + GSTTotal Programme Fee
INR 1,20,000/- + 18% GSTInstalment Pattern
Instalment 1
INR 80,000/-+18% GST(Within 3 days from the release of the offer letter)
Instalment 2
INR 40,000/- +18% GST(2nd September, 2026)
Earn a Career Certificate
- Participants who successfully complete the capstone project and satisfy the requisite attendance criteria (Attendance=>70% ) will be awarded a ‘Certification of Successful Completion’
- Participants who are unable to complete the capstone project but meet the attendance criteria (attendance >=50%) will get ‘Certificate of Participation’.
- Note:
- The above e-certificate is for illustrative purposes only and the format of the e-certificate may be changed at the discretion of IIT Delhi.
- Only an e-certificate will be provided, and it will be issued by CEP, IIT Delhi.
- The organising department of this programme is the Department of Management Studies, IIT Delhi.
Know the Facilitators
The Jaro Advantage
Personalized Learning Support
- Career Acceleration: Get unmatched career guidance, resume-building workshops, and 1:1 mentorship to fast-track your professional growth.
- 24/7 Student Support: Dedicated assistance at every step—from enrollment to graduation.
- Future-Ready Learning: Engage in immersive, industry-aligned programs designed for lifelong career relevance.
Expert-Led Doubt Resolution
- Learn from the Best: Access mentorship from top-tier faculty and industry leaders.
- Collaborative Learning: Join dynamic discussion forums and peer-to-peer networks for deeper insights.
- Real-World Problem Solving: Apply knowledge through case studies and interactive sessions.
Powerful Global Networking
- Elite Alumni Community: Connect with 350,000+ professionals worldwide for career opportunities and collaborations.
- Exclusive Events: Attend global webinars, networking meetups, and industry talks.
- Lifelong Access: Stay updated with cutting-edge trends and alumni benefits long after graduation.
Unlock Your Path to Success
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Start Referring Today! Start Referring Today!Frequently Asked Questions
This is a 6-month online certification programme offered by IIT Delhi under its Continuing Education Programme (CEP). The programme is designed to provide in-depth knowledge of brand management through live online sessions, case studies, projects, and real-world examples, guided by IIT Delhi faculty and industry experts.
The programme is open to graduates (10+2+3) from a recognized university in any discipline. It is especially suitable for:
- Professionals in branding, marketing communication, PR, and advertising ,Sales Head
- Digital marketing professionals
- Senior leaders in marketing and brand management
- Entrepreneurs and founders
- Individuals looking to transition into branding role
The pedagogy includes lectures, tutorials, case studies, panel discussions, guest lectures, and a capstone project. Case studies will be drawn from both Indian and global brand experiences.
The participants will learn:
- Understand brand evolution, positioning, and equity
- Learn brand communication, consumer behaviour, and marketing strategies
- Gain insights into luxury, global, and digital branding
- Develop branding strategies for innovation and repositioning
- Apply concepts in a capstone project on brand management
- Minimum 70% attendance is required
- Participants must secure at least 50% aggregate marks in the evaluation (based on the capstone project) to receive a Certificate of Successful Completion from IIT Delhi.
- Those with 70% attendance but less than 50% marks will receive a Participation Certificate.
- Application Fee: (non-refundable and non-transferable) INR 1,000/- + GST
- Programme Fee: INR 1,20,000/- + 18% GST
As this is a certification programme under IIT Delhi’s Continuing Education Programme (CEP), participants will not receive institute email IDs, library access, or alumni status. However, the biggest advantage is that you will earn a prestigious IIT Delhi certificate, gain direct learning from IIT Delhi faculty, and enhance your career credentials with industry-recognized knowledge and skills in brand management.
The Executive Certificate Programme in Brand Management stands out because it is offered by CEP, IIT Delhi, one of India’s top-ranked institutes of national importance. The programme combines academic rigor with practical industry insights, using global case studies, peer-to-peer learning, and a hands-on capstone project. Most importantly, you gain a prestigious IIT Delhi certification, which significantly boosts your career profile and credibility in the job market.
