Executive Programme in Brand Management

Programme offered by Continuing Education Programme (CEP), IIT Delhi

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Duration

6 months

Batch

Mode

Live Online

Commencement Date

28th July 2024

Application Closure Date

15th July 2024

Session Timing

Sunday, 10.00 am to 12.30 pm

Programme Overview

Executive Programme in Brand Management delivered by esteemed faculty from IIT Delhi and industry experts, offers a comprehensive learning experience through live online sessions. The curriculum is designed to align with industry requirements, emphasising practical insights. Participants engage in immersive learning activities such as lectures, tutorials, real-world case studies, discussions, and projects. By combining theoretical knowledge with hands-on experiences, this programme equips learners with the necessary skills to excel in the dynamic field of brand management.

Programme Highlights

Programme Details

Eligibility

Graduates (10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) in any discipline.

Screening & Selection

Screening and selection will be done by IIT Delhi.

Assessment Criteria

Assessment will be based on the Capstone Project (100%).

Attendance

Minimum of 70% attendance is mandatory.

Syllabus Breakdown

Module 1- Introduction to Branding

Evolution and Concepts

Module 2 – Brand Management Framework Components

An overview of the inputs
An overview of outputs
Looking at the brands through the brand management framework

Module 3 – Consumer Adoption and Marketing Warfare Strategies for Branding

Understanding consumer behaviour
Understanding brand positioning
Strategic square- the Warfare strategies

Module 4 – Brand Communication

Visual merchandising
Integrated marketing communication

Module 5 – Branding Challenges

Potential pitfalls in branding a product
Bottlenecks and critical decision-points

Module 6 – Brand Innovation and New Product Development

Brand innovations at different stages of product lifecycle

Module 7 – Strategic Brand Management

Branding strategies

Module 8 – Brand Repositioning

Evaluating brand positioning
Strategies to reposition a brand

Module 9 – Luxury Brand Management

An overview of luxury brands and their perceived value
Branding strategies in luxury industry

Module 10 – Global Branding

Building multi-national brands
Global branding strategies

Module 11 – Digital Branding – Concept Introduction

Leveraging digital channels for brand building
An overview of Digital marketing tools

Module 12 – Brand Management Framework

Developing a brand using the brand management framework

Module 13 – Brand Hierarchies and Portfolios

Defining the hierarchy of brands
Product and brand portfolios

Module 14 – Brand molecule

Brand classification as lead, strategic and support brands
Relationships of brands and their degrees of control

Module 15 – Brand Leadership and Organisational Culture

Strategies for brand leadership
Internal marketing and integration of organisational culture with the brand

Capstone Project

Synthesis of programme’s learnings into a brand building capstone project.

Case Studies

Panel Discussions

Capstone Project

Guest Lectures

Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.

About IIT Delhi

Indian Institute of Technology Delhi is one of the Twenty-Three IITs created to be Centres of Excellence for Training, Research and Development in Science, Engineering and Technology in India. Established as College of Engineering in 1961, the Institute was later declared as an Institution of National Importance under the “Institutes of Technology (Amendment) Act, 1963” and was renamed as “Indian Institute of Technology Delhi”. It was then accorded the status of a Deemed University with powers to decide its own academic policy, to conduct its own examinations, and to award its own degrees.

Since its inception, over 48000 have graduated from IIT Delhi in various disciplines including engineering, physical sciences, management and humanities & social sciences of these, nearly 5070 received PhD Degrees. The number of students who graduated with B.Tech Degrees is over 15738. The rest obtained Master’s Degrees in engineering, sciences and business administration. These alumni today work as scientists, technologists, business managers and entrepreneurs. There are several alumni who have moved away from their original disciplines and have taken to administrative services, active politics or are with NGOs. In doing so, they have contributed significantly to building of this nation and to industrialisation around the world. For more details, please visit: www.iitd.ac.in

5^th
as per NIRF India
Management Rankings (2023)

3^rd
as per ARIIA Ranking
(2021)

About Continuing Education Programme (CEP)

Executive education is a vital need for companies to build a culture that promotes newer technologies and solutions and builds a workforce that stays abreast of the rapidly transforming needs to the technological, business and regulatory landscape. Committed to the cause of making quality education accessible to all, IIT Delhi has launched Online Certificate Programmes under eVIDYA@IITD (ई-विद्या@IITD): enabling Virtual & Interactive-learning for Driving Youth Advancement@IITD for Indian as well as international participants. These outreach programmes offered by the Indian Institute of Technology Delhi (IIT Delhi) are designed to cater to the training and development needs of various organisations, industries, society and individual participants at national and international level with a vision to empower thousands of young learners by imparting high-quality Online Certificate Programmes in cutting-edge areas for their career advancement in different domains of engineering, technology, science, humanities and management.

Programme Coordinator

Dr. Mahim Sagar

Programme Certification

You will be awarded a ‘Certificate of Successful Completion’, if you obtain 50% aggregate marks in the evaluation components and maintain a minimum attendance of 70% in lectures and tutorials.
Participants who are unable to score 50% marks in the evaluation but maintain a minimum attendance of 70% will be eligible for the ‘Participation Certificate’.

The above e-certificate is for illustrative purposes only and the format of the certificate may be changed at the discretion of IIT Delhi.
Only e-certificate will be provided and it will be issued by CEP, IIT Delhi.
The organising department of this programme is the Department of Management Studies, IIT Delhi.

Co-ordinators

Prof. Harpal Singh

Prof. Neetu Singh

Programme Fee Details

Programme Fee

Installment Pattern

Programme Fee

Fee Structure

Total Programme Fee

INR 1,20,000/- + 18% GST

Installment Pattern

Instalment 1

INR 80,000/- + 18% GST

Within 5 days of the issue of Offer Letter

Instalment 2

INR 40,000/- + 18% GST

on or before 20th July 2024

*Payment of fees should be submitted in the IIT Delhi CEP account only and the receipt will be issued by the IIT Delhi CEP account for your records.
*Loan Options is a service offered by Jaro Education. IIT Delhi is not responsible for the same.

Admission Process

Talk to our Expert

The Jaro Advantage

Learning Support

Doubt Resolution

Networking

Learning Support

Unparalleled career guidance and support
Dedicated student support
Immersive and lifelong learning experiences

Doubt Resolution

Learn from the best-suited academic, faculty, and industry mentors
Be a part of discussions and forums for enhanced learning
Leverage peer-to-peer learning experience

Networking

Alumni Network of 3,50,000+ Professionals
Access to alumni events & other benefits
Stay up to date with the latest insights from your alma mater

Jaro Expedite - Career Booster

Profile Building

Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.

Resume Review

Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.

Placement Assistance

Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.

Career Enhancement Sessions

Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.

Note: IIM Trichy or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. IIM Trichy is not involved in any way with the Career Services described above and offer no commitments.

Build 21st-Century Skill set to Gain Career Edge in the VUCA World

Learn from the best minds and eminent faculty to become the next industry expert.

By clicking Start Application, you agree to our terms and conditions and our privacy policy.

You’ll learn

Analyse brand strategies effectively.
Utilise environmental opportunities strategically.
Leverage organisational strengths efficiently.
Devise appropriate brand strategies.
Stakeholder management mastery for brands.
Strategic brand portfolio optimisation.
Integrated communication for brand success.
Metrics that drive brand performance.
Positioning strategies for brand excellence.
Mastering brand management essentials.

Frequently Asked Questions

How is the brand management programme delivered?

The programme is delivered through a combination of live online sessions, lectures, tutorials, case studies, discussions, and projects. Participants can access the programme materials and interact with faculty and fellow learners through an online learning platform.

Is there any assessment or certification involved?

Yes, participants will be assessed through various assignments, quizzes, and projects throughout the programme. Successful completion of the programme requirements will lead to the awarding of an Executive Programme in Brand Management from CEP, IIT Delhi.

Can the programme be pursued alongside a full-time job?

Yes, the programme is designed to accommodate the needs of working professionals. The flexibility of online delivery allows participants to access the content and complete assignments at their own pace, making it feasible to pursue the programme while working full-time.

What are the career prospects after completing the programme?

Upon completion of the programme, participants will be equipped with valuable skills and knowledge in brand management, enhancing their career prospects. Participants can pursue roles such as brand managers, marketing managers, advertising executives, or work in brand consultancy or PR firms, marketing agencies, or corporate organisations.

Programme Counsellor

Program Manager

Zuhaib Shaikh

Program Counsellor Number

7506505142

Connect with our Program Advisor

Priya Rathod

9766490273

Talk to our career expert: 9766490273

Executive Programme in Brand Management

Programme offered by Continuing Education Programme (CEP), IIT Delhi

Certificate of Successful Completion from CEP, IIT Delhi

Live Interactive Sessions by IIT Delhi Faculty

Industry-oriented Insights

Case studies driven learning

Problem-solving and peer-to-peer learning through capstone project

Profile Building

Resume Review

Placement Assistance

Career Enhancement Sessions

Build 21st-Century Skill set to Gain Career Edge in the VUCA World

You’ll learn

Program Manager

Zuhaib Shaikh

Program Counsellor Number

7506505142

Priya Rathod

9766490273

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