Executive Programme in Healthcare Entrepreneurship and Management

Programme offered by Continuing Education Programme (CEP), IIT Delhi

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  • Executive Programme in Healthcare Entrepreneurship and Management – (EPHEM)
Course Duration
5 Months
Batch
01
Commencement Date
15th April 2023
Application Closure Date
31st March 2023
Session Timing
Saturday
& Biweekly Sunday
10.00 AM to 02:30 PM

Programme Overview

The world has changed ever since the pandemic. Health and well-being have come under more and more scrutiny. Healthcare has been the focus of the majority of inventions, from the adoption of a variety of medical apps and telemedicine technologies to the increased public interest in smart wearables and medical gadgets. For businesses and start-ups, this has created a once-in-a-lifetime opportunity for businesses and start-ups to enter this market. Unlock new paradigm of growth in healthcare industry with Executive Programme in Healthcare Entrepreneurship and Management- IIT Delhi curated for graduates and working professionals to develop transitional entrepreneurship roles. This learner-centric programme will cover the conception, design, prototyping, testing, customer discovery, sales and marketing, commercialization, and management of innovative healthcare products and services. The development, design, testing, customer identification, sales and marketing, commercialization, and management of new healthcare products and services will all be covered in this course.
There will be discussion with IIT Delhi’s faculty, doctors from AIIMS, and industry experts on:
  • A wide range of healthcare issues, from mental illnesses to foot pain, and appropriate product- and service-related solutions will be developed.
  • Key design concepts will be taught for B2C, B2B products, and hands-on experience will be provided on customer discovery, iterative design optimization, and design of minimum viable product (MVP).
  • State-of-the-art prototype development processes, tools, and testing methods will be discussed, along with the role of AI/ML, strategies for effective product branding, pricing, sales, and go-to-market.
  • In-depth discussions on commercialization and management concepts, particularly those related to business model development, funding, and intellectual property.

Programme Highlights

Certificate from prestigious CEP, IIT Delhi

virtual-classroom

Top IITD faculties and industry experts

icon

Holistic curriculum covering concepts & applications

online-assessment

Projects, Tutorials and Hands-on experience

peer-networking

Rich peer group learning and networking

Programme Details

Session Timing

  • Lectures – 1 day weekend class (Saturday) 10.00 AM to 12.00 PM , 12:30 PM to 02:30 PM
  • Project – 1 day weekend class (Biweekly Sunday) 10.00 AM to 12.00 PM , 12:30 PM to 02:30 PM

Eligibility

  • A bachelor’s degree.
  • Prior work experience or a certificate of completion of an internship or project is desirable.

Screening & Selection

  • Applications will be reviewed based on the eligibility and subsequent shortlisting process as laid down by the Programme Coordinator.

Assessment Criteria

  • 40% Assignments
  • 50% Projects
  • 10% Attendance

Candidates need to secure a minimum of 60% overall to be eligible for the Successful completion certificate.

Attendance Criteria

  • Minimum of 70% attendance is mandatory.

Syllabus Breakdown

  • Basics – What is entrepreneurship? What is a product? What is the difference between product and service?
  • Healthcare problems and unmet need – Current health related challenges-pre and post pandemic, existing solutions, product, and service requirements
  • Empathy, Personas, User Stories – stepping into consumers’ shoes and understanding medical issues
  • Identifying New Opportunities in Healthcare Innovation using Data – market gap
  • Understanding healthcare policies and strategies
  • Market Research for Healthcare Product or Service Development – How to conduct market research?
  • Idea Generation & Need Analysis – Source, evaluate ideas
  • Concept testing using Surveys-Customer Discovery: template, evaluate the value proposition
  • Design Thinking for B2C, B2B Products and Services
  • Competition Analysis and Product Market Fit
  • Product Design Process - 7 Stages
  • Healthcare Product Specifications and Features
  • Visual Design Elements – Branding elements
  • Tools for Design of Products and Services - Software(s)
  • User experience (UX) and User Interface (UI) design
  • Computational Tools used in Design and Analysis of Healthcare Products
  • Quality Engineering and Iterative design optimization
  • Design for Manufacturing
  • What is Minimum Viable Products (MVP)?
  • Types of MVP
  • Prototype development for Physical and Digital Healthcare Products, and Services
  • Wireframing
  • Manufacturing Techniques – Additive (3D Printing), Subtractive, biochemical, multi-scale
  • Material Selection for Healthcare Product Prototyping
  • Role of Robotics and Automation in Prototyping
  • Prototype Functionalization using Electronics and Instrumentation, Role of AI/ML
  • Introduction to Medical App Development
  • Usability Testing
  • Simulated Test Marketing
  • Beta Testing
  • Material Testing and Characterization
  • Ethics, Testing on Animal Models and Human Subjects
  • Clinical Testing Methods
  • Regulations and Standards: ISO
  • Branding, Brand Awareness, Consumer Brand Knowledge
  • Human Behaviour Management
  • Product-line Decisions (extension, reduction), Product Category expansion
  • Pricing Model and Strategy
  • Segmentation | Target | Positioning
  • Sales Forecasting
  • Distribution Channels
  • Lead Generation-Role of Contacts and Social Media
  • Customer Acquisition and Retention
  • Introduction to Business Model Canvas
  • Funding Requirement and Avenues
  • Team Building and Collaborations
  • Intellectual Property and Trademarks
  • Ethical and Legal Implications in Healthcare Industry
  • Market Competition and Creating Barriers to Entry
  • Deployment and Distribution Strategy
  • Launching of Start-up: Rules and Steps
  • Scale-up Model and Sustainable Growth Plan
  • Healthcare Quality Management
  • Bootstrapped development of 1 Product per team (5-10 students), with a tested deployment, marketing, and go-to-market commercialization plan. It will include expertise from local hospitals such as AIIMS.
Business Model Canvas-Customer Discovery
  • Designing on CAD
  • 3D Printing
  • App Development
  • Grant Writing
  • Crowdfunding
Synchronous, Live Online Mode
40 Hours of Project
80 Hours Live Online Lectures
Access to Tutorials

About IIT Delhi

The Indian Institute of Technology Delhi (IIT Delhi) is one of the 5 initial IITs established for training, research and development in science, engineering and technology in India. Established as College of Engineering in 1961, the Institute was later declared as an Institution of National Importance under the “Institutes of Technology (Amendment) Act, 1963” and was renamed as “Indian Institute of Technology Delhi.” It was then accorded the status of a Deemed University with powers to decide its own academic policy, to conduct its own examinations, and to award its own degrees.
Since its inception, over 48000 students have graduated from IIT Delhi in various disciplines, including Engineering, Physical Sciences, Management, Humanities and Social Sciences. Of these, nearly 5070 received PhD degrees. The rest obtained a Master’s Degree in Engineering, Sciences and Business Administration. These alumni today work as scientists, technologists, business managers and entrepreneurs. There are several alumni who have moved away from their original disciplines and have taken to administrative services, active politics, or are with NGOs. In doing so, they have significantly contributed to the building of this nation, and to industrialisation around the world.

3rd
IITD is ranked as per the QS World University Ranking 2023 in India

2nd
as per NIRF India Engineering Rankings (2022)

3rd
as per ARIIA Ranking (2021)

About Continuing Education Programme (CEP)

Executive education is a vital need for the companies to build a culture that promotes newer technologies and solutions and builds a workforce that stays abreast of the rapidly transforming needs to the technological, business and regulatory landscape. Committed to the cause of making quality education accessible to all, IIT Delhi has launched Online Certificate Programmes under eVIDYA@IITD (ई-विद्या@IITD): enabling Virtual & Interactive-learning for Driving Youth Advancement@IITD for Indian as well as international participants. These outreach programmes offered by the Indian Institute of Technology Delhi (IIT Delhi) are designed to cater to the training and development needs of various organisations, industries, society and individual participants at national and international level with a vision to empower thousands of young learners by imparting high-quality Online Certificate Programmes in cutting-edge areas for their career advancement in different domains of engineering, technology, science, humanities and management.

Programme Coordinators

Programme Certification

  • You will be awarded a Completion Certificate if you obtain 60% aggregate marks in the evaluation components and maintain a minimum attendance of 70% in lectures and tutorials.
  • Participants who are unable to score 60% marks in the evaluation will be eligible for the Participation Certificate if their attendance is above 70%.
  • The organising department for this programme is the Centre for Biomedical Engineering
  • Only e-certificates will be issued by CEP, IIT Delhi, as per the sample below.
IIT-Delhi-Certificate
IIT Delhi certificate

Co-ordinators

Programme Structure

Programme Fee
Fee Structure

Total Programme Fee
INR 85,000/- + GST
Installment Pattern
Installment Pattern
Booking Amount

7 days from date of offer

INR 45,000/- + GST

1st Installment

10th June 2023

INR 40,000/- + GST

  • Fees mentioned above are exclusive of GST. *GST will be charged extra on these components, as applicable from time to time.
  • Any extra payment due to any change in any of the applicable taxes during the tenure of the programme will have to be borne by the students.
  • Payment of fees should be submitted in the IIT Delhi CEP account only, and the receipt will be issued by IIT Delhi CEP account for your records.

Admission Process

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Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.

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Note: IIM Trichy or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. IIM Trichy is not involved in any way with the Career Services described above and offer no commitments.

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Frequently Asked Questions
What is the duration of the programme?

This 5 months programme is one of the finest in the healthcare entrepreneurship and management segment offered by IIT Delhi, aiming to recalibrate professionals’ career paths in the healthcare industry.

What’s the total fee for the Executive Programme in Healthcare Entrepreneurship and Management- IIT Delhi?

INR 85,000/- +GST is the total fee for the Executive Programme in Healthcare Entrepreneurship and Management- IIT Delhi.

What are the prospects' career paths after the course?

Some of the potential career paths includes:

  • Biomedical/Biotech engineer, researcher, or entrepreneur.
  • Medical professionals (doctors and medical practitioners).
  • Students in healthcare-related areas, who are keen on lab-to-market transfer of technology.
  • Graduates willing to launch healthcare start-ups.

Additionally, the course may open up the possibility of getting relevant job prospects.

What’s the schedule (hour/week) for EPHEM - IIT Delhi?

Following is the schedule for EPHEM by IIT Delhi:

  • Lectures – 1 day weekend class (Saturday) 10.00 AM to 12.00 PM , 12:30 PM to 02:30 PM
  • Project – 1 day weekend class (Biweekly Sunday) 10.00 AM to 12.00 PM , 12:30 PM to 02:30 PM
What are the tools and techniques taught by IIT Delhi in EPHEM?

The programme focuses on a variety of new age tools and techniques, including:

  • Artificial Intelligence 
  • Machine Learning  
  • UI/UX development
  • Crowdfunding applications
  • Web development, and much more.

Programme Counsellor

Program Manager

Zuhaib Shaikh

Program Counsellor Number

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