Executive Certificate Programme in Digital Marketing

Programme by CEP, IIT Delhi

Course Duration
6 Months
Mode
Live Online
Commencement Date
17th March 2024
Application Closure Date
Closed
Session Timings
Sunday 10:00 am to 1:00 pm

Programme Overview

In a world where the global digital ad spending market is expected to surpass around US$ 1.26 trillion with a CAGR of 9.70% by 2032 (*Precedence Research) and continues to soar, stand out with an Executive Certificate Programme in Digital Marketing by CEP, IIT Delhi— your gateway to becoming an industry-ready digital marketing expert. Designed for life long learners, from fresh graduates and mid-level professionals aiming to enhance their strategic outlook, this cutting-edge programme offers an end-to-end understanding of the digital marketing landscape.
Gain the expertise to harness the power of analytics, create captivating marketing campaigns, and optimize your revenue streams. Whether you’re embarking on a career shift into the dynamic field of digital marketing or you’re an entrepreneur looking to supercharge your business growth, this programme empowers you with the essential skills and insights to excel in the digital marketing landscape. Prepare to become a forward-thinking digital marketer and maintain a competitive edge in the ever-evolving digital sphere.

Programme Highlights

certificate

Certificate of Successful Completion from CEP, IIT Delhi

virtual-classroom

Live Interactive Sessions by IIT Delhi Faculty and Industry Practitioners

campus

2 Days Intensive Campus Immersion

online-assessment

Flexibility in Learning via Online Classes on Weekends

peer-networking

Peer-to-peer Learning and Mentoring from Industry Experts

Student Learning

Curated for Working Professionals with a Practical Learning Approach

Eligibility Criteria

  • Graduation (10+2+3) or in the final year of graduation from a recognized university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline.
  • Working Experience is a plus.

Screening & Selection Criteria

  • Screening and selection will be done by IIT Delhi.

Attendance

  • Minimum of 60% attendance is mandatory as per IIT Delhi’s discretion.

Syllabus Breakdown

  • Introduction to Management
  • Understanding Consumer Behavior
  • Segmentation, Targeting, and Positioning (STP)
  • Forecasting
  • Marketing Mix
  • Integrated Marketing Communications (IMC)
  • Product Life Cycle (PLC)
  • Effective Brand Management
  • Basics of Digital Marketing
  • Understanding the Digital Consumer
  • Website Design & Development
  • Leveraging Social Media
  • Digital Identities and Branding
  • Content Creation
  • Blogs/ Videos
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Email Marketing
  • Strategic Digital Marketing
  • Media Planning Strategies
  • Advertising on Social Platforms
  • Analyzing and Monitoring Campaigns
  • E-commerce and Affiliate Marketing
  • Marketing Automation and Martech
  • AI, Machine Learning, and Future Trends
Live and Interactive Lectures
Lectures
online-learning
Capstone Projects
20+ Case Studies and Projects2
Case Studies
simulation
Simulation
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
IIT Delhi

About IIT Delhi

The Indian Institute of Technology Delhi (IIT Delhi) is one of the 5 initial IITs established for training, research and development in science, engineering and technology in India. Established as College of Engineering in 1961, the Institute was later declared as an Institution of National Importance under the “Institutes of Technology (Amendment) Act, 1963” and was renamed as “Indian Institute of Technology Delhi”. It was then accorded the status of a Deemed University with powers to decide its own academic policy, to conduct its own examinations, and to award its own degrees.

Since its inception, over 48000 students have graduated from IIT Delhi in various disciplines, including Engineering, Physical Sciences, Management, Humanities and Social Sciences. Of these, nearly 5070 received PhD degrees. The rest obtained a Degree in Engineering, Sciences and Business Administration. These alumni today work as scientists, technologists, business managers and entrepreneurs. There are several alumni who have moved away from their original disciplines and have taken to administrative services, active politics, or are with NGOs. In doing so, they have significantly contributed to the building of this nation and to industrialization around the world.

2nd Rank as per QS World University Rankings (2024) in India

5th Rank as per NIRF India Management Rankings (2023)

3rd Rank as per ARIIA Ranking (2021)

Programme Coordinator

Programme Certification

  • Participants who score 50% marks in all evaluation components and have an attendance of more than 60% shall receive a ‘Certificate of Successful Completion
  • Participants who do not meet the evaluation criteria but meet the attendance requirements will be awarded to with a ‘Participation Certificate.’
Participation
  • The above e-certificate is for illustrative purposes only and the format of the certificate may be changed at the discretion of IIT Delhi.
  • Only e-certificate will be provided and it will be issued by CEP, IIT Delhi.
  • The organising department of this programme is the Department of Management Studies, IIT Delhi.

Programme Fee Details

Programme Fee
Fee Structure
Total Programme Fee
INR 1,15,000/- + GST
Instalment Pattern
Instalment Pattern
Instalment 1
INR 70,000/- + GST

(3 days from date of offer letter)

Instalment 2
INR 45,000/- + GST

(On or before 13th March 2024)

Easy EMI Options Available

  • *Payment of fees should be submitted in the IIT Delhi CEP account only and the receipt will be issued by the IIT Delhi CEP account for your records.
  • *Loan Options is a service offered by Jaro Education. IIT Delhi is not responsible for the same.

Withdrawal & Refund from Programme:

  • Candidates can withdraw within 15 days from the programme start date. A total of 80% of the total fee received will be refunded. However, the applicable tax amount paid will not be refunded on the paid amount.
  • Candidates withdrawing after 15 days from the start of the programme session will not be eligible for any refund.
  • If you wish to withdraw from the programme, you must email cepaccounts@admin.iitd.ac.in and crm.supportiitd@jaro.in, stating your intent to withdraw. The refund, if applicable, will be processed within 30 working days from the date of receiving the withdrawal request.

Admission Process

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The Jaro Advantage

Learning Support
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Doubt Resolution
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Networking
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Jaro Expedite - Career Booster

Profile Building

Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.

Resume Review

Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.

Placement Assistance

Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.

Career Enhancement Sessions

Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.

 

Note: IIT Delhi or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. IIT Delhi is not involved in any way with the Career Services described above and offer no commitments.

Build 21st-Century Skill set to Gain Career Edge in the VUCA World

Learn from the best minds and eminent faculty to become the next industry expert.
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You’ll learn

Frequently Asked Questions
Will I receive a certificate upon completion of this programme?
  • Yes, participants will receive an Executive Certificate in Digital Marketing from CEP, IIT Delhi upon successful completion of the programme.
Who is this programme designed for?
  • This programme is designed for a diverse audience, including fresh graduates looking to kickstart their careers in digital marketing, mid-level professionals seeking to enhance their strategic outlook, and entrepreneurs aiming to boost their business growth through effective digital marketing strategies.
What is the programme fees and are there installment options available for payment?
  • The total programme fee is INR 1,15,000/- + GST and installment options are available to make it more affordable.
Can I network with other participants during the programme?
  • Yes, this intake encourages networking and interaction among participants, providing opportunities to connect and learn from one another.

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