Understand The Fundamentals Of Digital Marketing

Understand The Fundamentals Of Digital Marketing Blog

IIM Visakhapatnam (IIMV) offers a postgraduate certificate in digital marketing and growth. This digital marketing course is designed to help professionals build relevant skills in the digital marketing domain. Modules cover aspects of digital marketing, including search engine optimisation, social media marketing, email marketing, and web analytics. The course also includes a project where participants will have to apply their learning to a real-world problem.

What is digital marketing?

Digital marketing is the process of using various digital channels to promote or market products and services to consumers. These days, most businesses have some form of online presence, and digital marketing allows them to reach a larger audience than they would through traditional means such as print or television advertising.
There are many different aspects to digital marketing, but some of the most common include search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. It can be an extremely effective way to reach more consumers at a lower cost than traditional marketing methods, but it’s important to understand the fundamentals of digital marketing before investing in it.

The different types of digital marketing

There are different types of digital marketing:

1. Social Media Marketing:

This type of marketing uses social media platforms like Facebook, Twitter, LinkedIn, and Pinterest to reach potential customers.

2. Search Engine Marketing:

This type of marketing focuses on improving the visibility of a website in search engine results pages (SERPs). It includes optimising the website content, structure, and metadata and building links to the site.

3. Email Marketing:

This type of marketing involves sending promotional or informative emails to a list of subscribers. It can be used to build relationships with potential and existing customers or to drive sales through special offers.

4. Content Marketing:

This type of marketing focuses on creating and distributing valuable, relevant, and engaging content to attract and retain a clearly-defined audience. It can be used to generate leads, build brand awareness, or drive sales.

5. Affiliate Marketing:

This type of marketing involves promoting another company’s products or services on your website or blog in exchange for a commission when someone clicks on one of your affiliate links and makes a purchase.

6. Display Advertising:

This type of advertising involves placing banner ads, video ads, or other types of visuals on websites or apps that your target audience is likely to visit.

7. Pay-Per-Click Advertising:

This type of advertising involves placing ads on search engines or websites and paying a fee every time someone clicks on your ad.

8. Native Advertising:

This type of advertising involves integrating ads into the content of a website or app so that they blend in with the rest of the content and are less intrusive than other types of ads.

The benefits of digital marketing course

Digital marketing is one of the most in-demand skills in the modern workplace. It is estimated that by 2020, nearly 60% of all jobs will require some digital marketing skills. A digital marketing course can provide you with the necessary training to get ahead in this exciting field.
Some of the benefits of a digital marketing course include:

  • You will learn how to create and implement effective marketing campaigns using digital tools and techniques.
  • You will gain an understanding of how to use data to inform your marketing decisions and measure success.
  • You will develop strong writing and communication skills essential for success in any field, but especially important in digital marketing.
  • You will learn how to effectively use social media platforms to reach your target audience and engage with them.
  • You will gain practical experience with popular digital marketing tools and software like Google Analytics and Hootsuite.

Why study digital marketing at IIM Visakhapatnam?

Digital marketing is a rapidly growing field and businesses are increasingly looking for professionals with the skills to navigate the digital landscape. The Post Graduate Certificate in Digital Marketing & Growth by IIM Visakhapatnam provides students with the necessary skills and knowledge to excel in this field.

The programme covers a wide range of topics relevant to digital marketing, including search engine optimisation (SEO), social media marketing, email marketing, content marketing, and more. It also provides insights into how businesses can use data to grow their online presence.
IIM Visakhapatnam’s programme is designed to give students the practical skills and knowledge they need to succeed in digital marketing. Experienced professionals with extensive industry experience teach the course, and the curriculum is constantly updated to reflect the latest trends and developments in the field.

Eligibility criteria for the programme

To be eligible for the programme, candidates should:

  • Hold a bachelor’s degree from a recognised university in any discipline.
  • Have at least 2 years of professional work experience. Work experience can be in any industry and does not necessarily have to be in marketing or digital roles.
  • Candidates will be required to take an online entrance test to assess their quantitative, logical and verbal reasoning skills.



Digital marketing is essential to any business’s marketing strategy. By understanding the fundamentals of digital marketing, you can create a campaign that will reach your target audience and help you achieve your business goals. IIM Visakhapatnam’s postgraduate certificate in digital marketing & growth is a great way to get started in the field of digital marketing. The course covers all the basics of digital marketing, from SEO to social media marketing, and will give you the skills you need to start a successful career in this exciting industry.


1. Who is this course meant for?

This digital marketing course is for the ones who want to excel in their career or businesses using digital tools and platforms.

2.  What is the fee of the course?

The fee for the course is 1,80,000/- + GST. You can also pay the fees in 3 easy instalments.

3.  Do I have to pay an application fee?

You must pay an application fee of 1,500/- + GST.

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