PG Certificate in Digital Marketing & Growth

IIM Visakhapatnam

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Course Duration
12 months
Mode
Direct-to-Device
Programme Start Date
To Be Announced
Application End Date
15th Jan 2023
Session Timing
Saturday:
7:00 PM to 10:00 PM

Programme Overview

Organisations in the digital age require effective, profitable digital and social marketing strategies to expand their reach and profitability. Digital and social media marketing have become critical components of marketing plans and strategies. The marketing and advertising landscape has been dominated by search engines, websites, Facebook, Instagram, LinkedIn, and YouTube, as well as blogs, forums, Pinterest, and Snapchat. While most major brands have a strong digital and social media presence, start-ups, SMEs, and even individuals have begun to develop their own digital and social media brand presence. The role of digital and social media in modern marketing efforts cannot be overstated. It is a necessary component of nearly all successful marketing strategies. With the growing emphasis on integrated digital and social media strategies, marketing professionals and organisations must have comprehensive digital and social media expertise. Participants will learn best practices and develop the skills to connect business objectives with digital and social media strategy, platforms, and tactics through case studies, simulations, interactive sessions, hands-on learning, and class exercises.

Programme Highlights

Executive Alumni Status

virtual-classroom

3 Days of Campus Immersion

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Practical Sessions by Industry Experts

online-assessment

Real time Case Study

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Simulation

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150 Hours of Learning

Admission Criteria

  • Selections will be based on a detailed Profile of the Candidate in his own words elaborating his Academic record, Profile, Designation, Salary, Roles, Responsibilities, Job Description, and a write-up on ”Expectations from the Programme”.

Eligibility & Selection

  • Graduates (10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) in any discipline with a minimum of 01 year of work experience after graduation.

Unlock New Age Tools & Techniques:

Syllabus Breakdown

  • Basics of Marketing
  • Marketing Environment
  • Marketing Plan
  • Exploring Consumer Needs
  • STP
  • Perceptual Mapping
  • Extended Marketing Mix
  • Understanding Consumers
  • Consumer Journey Mapping
  • Enhancing Customer Experience
  • Communicating with Consumers
  • Evolution
  • Terminologies
  • Difference Between Traditional and Digital Marketing
  • Importance and Scope of Digital and Social Media Marketing
  • SERP
  • Keyword research
  • Black hat, White hat, and Gray hat SEO
  • Website optimization
  • Meta tag, H tag, Alt tag
  • Internal backlink
  • Sitemap
  • Robot.txt
  • Backlink Management
  • Article submission
  • Blog submission
  • Map listing
  • Business listing
  • Social backlink
  • Banner Advertisement
  • Display advertisement
  • PPC
  • Bid and PPC calculation
  • Account creation
  • Customer research
  • Campaign creation
  • Campaign management
  • KPI’s of successful campaign
  • Setting up an Account
  • Account Structure
  • Tracking and Reporting
  • What is a Tag and what is GTM
  • Setting up GTM
  • GTM Structure
  • Types of Triggers
  • Advantages of GTM
  • Measuring campaign effectiveness
  • Defining Social Media Marketing Elements of Social Media Marketing
  • Social Media Vehicles
  • Elements of Social Media Marketing Strategies
  • Social Media Mix
  • Social Media Campaign Management
  • Facebook Marketing
  • Facebook Page creation
  • Facebook Marketplaces
  • Facebook Campaign
  • Facebook Ad Creation
  • LinkedIn Marketing
  • LinkedIn Campaign
  • Personal Branding using LinkedIn
  • LinkedIn Ad Creation
  • Instagram marketing
  • Insta influencer
  • Instagram Ad Creation
  • Twitter marketing
  • Twitter campaign
  • Twitter Ad Creation
  • YouTube Marketing
  • Video Advertisement Creation
  • WhatsApp Marketing
  • Snapchat Marketing
  • Reddit Marketing
  • Pinterest Marketing
  • Goal Setting
  • Understanding ROI Metrics
  • ROI Calculation
  • How to Optimise ROI
  • Analysing Customer Reviews
  • Twitter Analytics  
  • Sentiment Analysis and Exploring Consumer Emotions
  • Viral Marketing
  • Selection of Optimal Channel for Advertisement
  • Ad effect
  • Creative Creation
  • Email Campaign Management  
  • Remarketing using Digital and social media 

  • Online Retailing and Aggregators
  • P2P Platform Management
  • Recommendation System
  • Page Assortment
  • Use of AR, VR, and Metaverse for Enhancing Consumer Engagement
Interactive Lectures & Case Studie
Simulation
Hands-on-Practice
Capstone Project

Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.

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About IIM Visakhapatnam

The Indian Institute of Management (IIM) Visakhapatnam is designated as an Institution of National Importance under the IIM Act of 2017. Its overarching goal is to achieve global excellence in management and management research. The Institute’s activity profile is constantly expanding in scale and scope, offering distinct academic and research programs to meet current and emerging opportunities in the industry and government. In order to strengthen its credibility as a knowledge-driven entity, the IIM Visakhapatnam aims to rank among the top 20 business schools in the country within the next five years.

4.3
Rating by Shiksha.com

28th
Outlook ICARE Rankings 2021

33rd
NIRF Rankings 2022

Programme Certification

Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’ – “Post Graduate Certificate in Digital Marketing & Growth”. After completing 70% attendance and 50% in the assessment, the participants will acquire a certificate of completion. Those who do not meet the prescribed programme criteria will only get a certificate of participation.
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Programme Structure

Programme Fee
Fee Structure
Application Fee
INR 1,500/- + GST
 
Total Programme Fee
(Excluding Application fees)
INR 1,80,000/- + GST
Installment Pattern
Installment Pattern
Initial Payment

7 days from the date of offer release

INR 80,000/- + GST

1st Instalment

10th April, 2023

INR 50,000/- + GST

2nd Instalment

10th July, 2023

INR 50,000/- + GST

Easy EMI options available
  • Fees mentioned above are exclusive of GST. *GST will be charged extra on these components, as applicable from time to time.
  • Any extra payment due to any change in any of the applicable taxes during the tenure of the programme will have to be borne by the students.

Admission Process

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Career Transitions

The Jaro Advantage

Learning Support
Doubt Resolution
Networking

Jaro Expedite - Career Booster

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Profile Building

Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.

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Resume Review

Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.

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Placement Assistance

Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.

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Career Enhancement Sessions

Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.

 

Note: IIM Trichy or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. IIM Trichy is not involved in any way with the Career Services described above and offer no commitments.

Build 21st-Century Skill set to Gain Career Edge in the VUCA World

Learn from the best minds and eminent faculty to become the next industry expert.
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You’ll learn

Frequently Asked Questions
Will I be able to attend the on campus module?

Yes, participants will get exposure to real time learning at the IIM Visakhapatnam on campus modules for 3 days at the end of the programme.

What is the mode of engagement of the programme?

The online component will have an interactive Direct to Device learning platform that will engage you with an enriching learning experience.

Specify the assessment and evaluation of the Digital Marketing & Growth programme.

Here are some assessment components of the PG Certificate in Digital Marketing & Growth- IIM Visakhapatnam:

  • 50% Capstone Project and 30% Simulations which would be in a group.
  • While there will be a 20% Quiz that contributes to individual evaluation.
  • Eligible participants must have 70% attendance and 50% in the assessment to get a certificate of completion.
Elaborate on the pedagogy for PG Certificate in Digital Marketing & Growth?

IIM Visakhapatnam PG Certificate in Digital Marketing & Growth focuses on interactive sessions, case study, hands-on-practice, capstone project and simulation to help participants enhance their calibre in digital marketing and social strategy.

What is the total programme fee for PG Certificate in Digital Marketing & Growth?

The Total Fees (excluding Application fees) is INR 1,80,000/- + GST.

Program Counsellor

Program Manager

Tanvi

Program Counsellor Number