10 Business Management Strategies Used by Top Managers

10 Business Management Strategies Used by Top Managers

Business management strategies encompass a carefully crafted set of planned initiatives and actions undertaken by a company to attain distinct objectives, generate value for the organization and stakeholders, and secure a competitive edge in the market. This strategic framework involves pivotal decisions regarding resource allocation, differentiation from competitors, and responses to shifts in the business environment. Recognized as indispensable for a company’s success, business strategy serves as a guiding force, shaping its overall direction and aiding in informed decision-making to navigate challenges and capitalize on opportunities.

The fact that 75% of prosperous companies utilize a formal, pre-established system to communicate and oversee their strategy highlights that a significant majority of successful businesses embrace a structured and predetermined approach to manage and convey their strategic initiatives. This underscores the essential nature of having a well-defined system for strategic management, underscoring that thriving organizations recognize the value of transparent communication, thorough planning, and effective oversight in accomplishing their business objectives.

In this blog, we’ll explore 10 strategies that top managers use for effective business management. These strategies give us a closer look at how successful companies operate and achieve their goals in the ever-changing business world.

1. SWOT Analysis Strategy

The SWOT Analysis Strategy serves as an all-encompassing method employed by top-level managers to assess and comprehend the internal and external factors shaping an organization. The acronym SWOT encapsulates four pivotal components: 

Table of Contents

1. Strengths

  • Definition

These are internal attributes and resources that support a successful outcome. Strengths are what the organization excels at or possesses more advantageously than competitors.

  • Examples

A strong brand reputation, a loyal customer base, unique technology, patents, a skilled workforce, or efficient distribution networks.

  • Purpose

Identifying strengths helps organizations leverage their unique capabilities to gain a competitive edge.

2. Weaknesses

  • Definition

These are internal factors that might hinder the achievement of an objective. Weaknesses are areas where the organization may be lacking or is at a disadvantage compared to others.

  • Examples

Limited research and development facilities, outdated technology, insufficient marketing strategy, or resource constraints.

  • Purpose

Recognizing weaknesses allows organizations to manage and eliminate threats that could otherwise catch them off guard.

3. Opportunities

  • Definition

External chances to improve performance in the environment. Opportunities reflect the potential you can leverage to grow your business or project.

  • Examples

Emerging markets, changes in regulatory landscapes that might lead to demand for new products or services, or technological advancements.

  • Purpose

Identifying opportunities enables organizations to pursue new growth avenues and to make strategic decisions that align with their objectives.

4. Threats

  • Definition

External challenges that could cause trouble for the business or project. Threats might stem from various sources, including economic downturns, increased competition, or changes in consumer behavior.

  • Examples

A new competitor entering the market, a change in regulatory policies that could restrict business operations or a significant shift in consumer preferences.

  • Purpose

Understanding threats is crucial for risk management and contingency planning, allowing organizations to prepare for or mitigate potential negative impacts.

Thus, the SWOT Analysis entails a thorough scrutiny of these four elements, offering a comprehensive perspective on the organization’s present condition. Through the identification of internal strengths and weaknesses and external opportunities and threats, managers can formulate strategies that leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats. This strategic analysis contributes to decision-making processes, enabling businesses to align their actions with overarching goals and adeptly navigate the intricate dynamics of the business environment.

To meet the shifting demands of the business environment, Chandigarh University, in collaboration with Jaro Education, introduces a Master of Business Administration (MBA) program. This thoughtfully designed course aims to empower aspiring leaders with a comprehensive understanding of strategic management methodologies.

2. PESTLE Planning Approach

The PESTLE analysis stands as a comprehensive strategic planning tool utilized by organizations to assess and comprehend external factors influencing their operations and decision-making processes. Represented by the acronym PESTLE, it encapsulates Political, Economic, Social, Technological, Legal, and Environmental factors. Let’s delve into a detailed exploration of each element:

1. Political

  • Political factors encompass the influence of government policies, stability, and overall political trends on business operations.
  • Organizations need to analyze how government decisions, regulations, and political stability can affect their strategies and performance.
  • Example: Changes in taxation policies or trade agreements can significantly impact a business’s financial landscape.

2. Economic

  • Economic factors focus on elements such as inflation rates, exchange rates, and the overall economic growth or recession within a region.
  • Organizations analyze how these economic factors may impact consumer behavior, the demand for products or services, and overall market conditions.
  • Example: During economic downturns, consumers might reduce spending, influencing the demand for certain goods and services.

3. Social

  • Social factors delve into societal aspects, including cultural trends, demographics, and shifts in consumer preferences.
  • Organizations analyze how societal changes can impact their products, marketing strategies, and overall brand perception.
  • Example: Growing environmental awareness leads to increased demand for sustainable and eco-friendly products.

4. Technological

  • Technological factors involve assessing the impact of advancements in technology on the industry and the organization.
  • Organizations need to stay abreast of technological trends and innovations that can influence their operations, production processes, and customer interactions.
  • Example: Rapid developments in digital technology influence the way businesses operate, market, and deliver products and services.

5. Legal

  • Legal factors involve an examination of laws and regulations that can affect the organization’s activities, compliance, and overall legal environment.
  • Organizations must stay vigilant and adhere to pertinent laws and regulations in their operational areas.
  • Example: Changes in labor laws affecting human resource management practices and employment policies.

6. Environmental

  • Environmental factors consider issues related to the natural environment, sustainability, and climate change.
  • Organizations assess how their operations impact the environment and respond to growing concerns about eco-friendliness and sustainability.
  • Example: Increasing consumer demand for products and services that align with environmental sustainability goals.

To understand PESTLE Analysis as a whole, here’s another example: 

Imagine a global tech company planning to expand its operations into a new country. By conducting a PESTLE analysis, the company can evaluate the political stability, economic conditions, social and cultural dynamics, technological infrastructure, legal requirements, and environmental concerns in the new market. This analysis informs strategic decision-making, risk assessment, and adaptation strategies to ensure the organization aligns with the specific external factors influencing the business environment.

Pestle framework with examples


3. Balanced Scorecard Strategy

The Balanced Scorecard (BSC) stands as a strategic performance management framework, facilitating organizations in translating their vision and strategy into tangible objectives and key performance indicators (KPIs). Conceived by Robert S. Kaplan and David P. Norton, the Balanced Scorecard extends beyond financial metrics to encompass non-financial perspectives, offering a more comprehensive view of organizational performance. Let’s delve into an elaboration of its key components:

1. Financial Perspective

  • Focuses on financial outcomes and objectives that contribute to the organization’s success.
  • Key financial indicators may include revenue growth, profitability, cost control, and return on investment.
  • Example: Achieving a targeted annual revenue growth of 15%.

2. Customer Perspective

  • Concentrates on delivering value to customers and meeting their expectations.
  • Key indicators may include customer satisfaction, market share, and customer retention rates.
  • Example: Maintaining a customer satisfaction rating of 90% or above.

3. Internal Business Processes Perspective

  • Addresses the internal processes critical for delivering value to customers and achieving financial objectives.
  • Key indicators may include process efficiency, quality improvement, and innovation metrics.
  • Example: Streamlining the production process to reduce lead times by 20%.

4. Learning and Growth (or Employee) Perspective

  • Focuses on the organization’s ability to innovate, learn, and grow.
  • Key indicators may include employee training, skill development, and overall workforce engagement.
  • Example: Increasing employee participation in professional development programs by 25%.

Balanced Scorecard Strategy – Example

Consider a retail company adopting the Balanced Scorecard. From a financial perspective, the company aims to increase profitability. From the customer’s perspective, the focus is on enhancing the shopping experience. Internally, processes are optimized for inventory management and supply chain efficiency. From the learning and growth perspective, employee training programs are implemented to enhance product knowledge and customer service skills. The Balanced Scorecard approach ensures a synchronized and strategic approach to achieving overall organizational success.

4. Six Sigma Excellence

Six Sigma is a data-driven methodology focused on process improvement and achieving operational excellence by minimizing variations and defects. Originally developed by Motorola, Six Sigma has become a widely adopted quality management approach. Here’s an elaboration of Six Sigma principles and its key components:

1. Define

  • Clearly define the problem or process that needs improvement.
  • Identify the project goals, scope, and deliverables.
  • Example: Define the specific defects in the manufacturing process causing product quality issues.

2. Measure

  • Collect data to quantify the current status of the process.
  • Identify key process metrics and establish measurement systems.
  • Example: Measure the defect rate in the current manufacturing process.

3. Analyze

  • Analyze the data to identify the root causes of defects or variations.
  • Use statistical tools and techniques to pinpoint areas for improvement.
  • Example: Analyze the data to determine the factors contributing to defects.

4. Improve

  • Devise and execute solutions to rectify identified issues.
  • Optimize the process to reduce defects and improve overall performance.
  • Example: Implement process modifications to reduce variability and defects.

5. Control

  • Establish control measures to ensure sustained improvement.
  • Implement monitoring systems to track ongoing process performance.
  • Example: Implement control charts and ongoing monitoring to prevent the recurrence of defects.

How does Sig Sigma benefit a company? 

Consider a manufacturing company implementing Six Sigma to improve the production process of a specific product. By analyzing data on defects, the Six Sigma team identifies the root causes contributing to variations. Through the improvement phase, process modifications are implemented, leading to a significant reduction in defects. Control measures, such as regular monitoring and ongoing training, are established to sustain the improvements over time. The Six Sigma approach ensures a systematic and data-driven method for achieving excellence in production processes.

5. Agile Management Method

Agile management is an iterative and flexible approach to project management and product development that prioritizes collaboration, customer feedback, and small, rapid releases. Originally designed for software development, Agile has expanded its influence across various industries due to its adaptability. Here’s an elaboration of the Agile management method:

Key Principles

1. Iterative Development

  • Agile adheres to an iterative and incremental development methodology.
  • Projects are segmented into small, manageable components, and each iteration yields a potentially deployable product increment.

2. Customer Collaboration

  • Customer feedback is actively sought and valued throughout the development process.
  • Regular interactions with customers ensure that the product aligns with their evolving needs.

3. Adaptability to Change

  • Agile embraces changes in requirements even late in the development process.
  • The ability to adapt to changing priorities is a fundamental aspect of Agile.

4. Cross-Functional Teams

  • Cross-functional teams work collaboratively and include members with diverse skills.
  • Team members collectively contribute to project tasks, fostering collaboration and flexibility.

5. Continuous Delivery

  • Agile promotes continuous and frequent delivery of small, functional releases.
  • This allows for rapid feedback, reduces time-to-market, and enhances overall project visibility.

Agile Frameworks


  • Scrum is a popular Agile framework with defined roles, events, and artifacts.
  • It emphasizes fixed-length iterations called sprints and includes ceremonies like sprint planning, daily stand-ups, and sprint reviews.


  • Kanban is a visual management method that focuses on continuous delivery.
  • Work items move through a visual board with columns representing different stages of the workflow.

Extreme Programming (XP)

  • XP, an Agile methodology, places a strong emphasis on technical excellence and ongoing feedback.
  • Practices encompass pair programming, test-driven development, and frequent release cycles.

How Scrum is Beneficial for a Company? 

Imagine a software development team embracing Scrum. The team outlines a feature backlog, organizes two-week sprints, and conducts daily stand-up meetings. At the conclusion of each sprint, they present a potentially shippable product increment to stakeholders for feedback. Utilizing this input, the team refines subsequent sprints, ensuring the product aligns with user expectations and market demands. Agile’s iterative and customer-centric approach plays a pivotal role in delivering a high-quality software product successfully and punctually.

6. Kaizen Continuous Improvement

Kaizen, a Japanese term meaning “change for better” or “continuous improvement,” is a philosophy and management approach that focuses on making incremental, ongoing improvements in processes, products, and systems. The Kaizen method encourages a culture of continuous learning and adaptation within an organization. Here’s an elaboration on the Kaizen continuous improvement strategy:

1. Continuous Incremental Improvement

  • Kaizen promotes small, incremental changes over time rather than major overhauls.
  • The philosophy is rooted in the belief that continuous, gradual improvements lead to significant advancements.

2. Employee Involvement

  • Kaizen underscores the engagement of employees at every organizational level in the continuous improvement process.
  • Frontline workers are actively encouraged to identify and propose improvements grounded in their day-to-day experiences.

3. Standardization

  • Establishing standardized processes is crucial in Kaizen.
  • Once improvements are identified, they are standardized to ensure consistency and sustainability.

4. Elimination of Waste

  • Kaizen strives to eradicate waste in various forms, encompassing time, resources, and materials.
  • Efficiency is bolstered by identifying and eliminating unnecessary steps or activities.

5. Visual Management

  • Utilizing visual aids, like charts and graphs, is a common practice to enhance the clarity of information.
  • The visualization of data aids in tracking progress and pinpointing areas for improvement.


Toyota, a pioneer in implementing Kaizen principles, transformed its manufacturing processes using continuous improvement. By involving employees in suggesting and implementing small changes to production lines, Toyota significantly improved efficiency and reduced waste. This commitment to Kaizen played a crucial role in Toyota’s success and became a benchmark for continuous improvement in the business world.

7. Blue Ocean Strategy

Blue Ocean Strategy is a business strategy framework pioneered by W. Chan Kim and Renée Mauborgne in their book “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.” Centered on the creation of new market spaces, termed “blue oceans,” where competition is scarce or non-existent, this strategy offers a unique approach to business innovation. Let’s delve into a detailed exploration of the Blue Ocean Strategy:

1. Red Ocean vs. Blue Ocean

  • In a red ocean, businesses compete in existing market spaces, often leading to intense competition and market saturation.
  • The Blue Ocean Strategy suggests creating new, uncontested market spaces (blue oceans) to escape competition and foster innovation.

2. Value Innovation

  • Value innovation is at the core of the strategy, emphasizing the simultaneous pursuit of differentiation and low cost.
  • Businesses aim to create a leap in value for both customers and themselves, making competition irrelevant.

3. Four Actions Framework

The strategy introduces the Four Actions Framework, which involves:

  1. Eliminate: Identifying factors to be eliminated from the industry.
  2. Reduce: Reducing certain industry factors below standard levels.
  3. Raise: Raising industr