The digital marketing sector in India is proliferating and is expected to reach $160 billion by 2025. India is expected to be the eighth-largest digital marketing market in the world by 2023. India is expected to create more than 6 million digital marketing jobs by 2023.
The digital marketing sector in India is being driven by the growing number of internet users, increasing penetration of smartphones, and the growth of e-commerce. With the rise in digital technologies, digital marketing is becoming an essential part of businesses marketing 3strategies.
Major digital marketing players in India include Google, Facebook, Twitter, LinkedIn, Amazon, Flipkart, Paytm, and more. These companies are investing heavily in digital marketing in India to target the growing market. They are also focusing on creating innovative digital marketing strategies in order to reach out to more customers.
The digital marketing sector in India is expected to benefit significantly from the government’s Digital India initiative. The Digital India initiative aims to promote digital literacy,the increase internet connectivity, and encourage the adoption of digital technologies. It is expected to create huge opportunities for digital marketers in India.
This blog post will go into greater depth about building a successful career in digital marketing in India.
The different types of jobs available in the digital marketing sector:
Digital Marketing Strategist:
A digital marketing strategist is responsible for creating and managing a business or organisation’s overall digital marketing strategy. They create plans and campaigns to reach potential customers and maximise the company’s online presence.
Digital Advertising Specialist:
A digital advertising specialist is responsible for creating, managing, and optimising digital ad campaigns. They handle all aspects of the campaign, including researching target audiences, choosing the right platforms, developing creative, and tracking results.
Social Media Manager:
A social media manager is responsible for managing the social media accounts of a business or organisation. They create content, engage with customers, and track analytics to help the company reach its goals.
Content marketers are responsible for creating high-quality content that is engaging and relevant to their target audience. They write blog posts, design visuals, and create videos to promote the company’s products and services.
SEO specialists are responsible for optimising websites, content, and digital advertising to help businesses rank higher in search engine results. They use a variety of techniques to improve a website’s visibility, such as keyword research, link building, and content optimisation.
Skills required for a job in the digital marketing sector
Digital marketing strategy & execution:
A digital marketing strategy is an overall plan or approach to promoting a business’s products and services online. Execution is the process of bringing the digital marketing strategy to life by implementing the various tactics and activities outlined in the plan. It also involves monitoring, evaluating, and adjusting the strategy as needed to ensure it meets the business’s goals.
Content creation & curation:
Content creation and curation is the process of creating and managing content for a website, social media account, blog, or another digital platform. Content creation involves creating original content such as articles, videos, podcasts, and webinars.
Search engine optimisation (SEO):
Search engine optimisation (SEO) is the process of optimising a website and its content to increase the visibility of a website or webpage in search engine results.
Social media marketing (SMM) & management:
Social media marketing (SMM) is the process of creating content and engaging with users on social media platforms. SMM management is the process of managing and coordinating SMM activities. This includes strategising, creating content, engaging with users, tracking analytics, and optimising campaigns.
Paid search (PPC) & display advertising:
Paid search (PPC) is a type of digital marketing where businesses pay to have their ads appear in search engine results. Display advertising is another type of digital marketing where businesses pay to have their ads appear on websites or other digital media.
Email marketing & automation:
Email marketing and automation is the process of sending mass emails to a list of contacts using an email automation system. Email marketing and automation can be used to create personalised customer journeys, segment customer lists, and nurture leads.
Analytics & data analysis:
Analytics and data analysis involve collecting, organizing, analyzing, and interpreting data to identify trends and insights to inform decisions. This process can be used to understand better customer behaviour, market trends, operational efficiency, financial performance, and more.
Copywriting & copyediting:
Copywriting is the process of writing content for the purpose of advertising or marketing. It involves writing persuasive and engaging copy that is targeted at a specific audience and intended to promote a product, service, or idea.
Mobile marketing & optimisation:
Mobile marketing and optimisation is a term used to describe the process of using mobile devices to promote and market products and services to customers. It also involves optimising mobile-friendly websites, designing mobile-friendly apps, and leveraging the specific features of mobile devices to provide a better user experience.
Web design & development:
Web design and development refers to the process of creating a website and its related components. It involves conceptualising, planning, modelling, and executing a website design in order to achieve a specific goal. It includes various web-related disciplines such as graphic design, web content development, web programming, and server-side scripting.
How to get your first job in the digital marketing industry
Upgrade Your Digital Skills:
Digital marketing is a rapidly changing field, so it’s important to stay current on the latest trends and technologies. Consider taking online digital marketing courses, web design, and social media marketing to increase your skill set.
Build Your Network:
Networking is key in digital marketing. Start attending industry events, join groups on social media, and reach out to digital marketers in your area.
Create a Portfolio:
Build a portfolio of your work to showcase your skills and accomplishments. Include examples of projects you’ve completed, as well as any content you’ve created.
Consider getting certified in digital marketing. This will prove your expertise and help you stand out in the job market.
Look for Opportunities:
Start searching for digital marketing job openings. Consider applying for internships or entry-level positions to get your foot in the door.
Prepare Your Resume:
Create a strong resume that highlights your skills and experience for the jobs in digital marketing. Make sure to include any certifications or accomplishments you have.
Ace the Interview:
Prepare for the interview by researching the company and role you’re applying for.
To have a successful career in Digital Marketing, enroll with Jaro Education for an online digital marketing course from India’s leading institute – IIM Visakhapatnam. They offer a comprehensive digital marketing course to help students understand the intricacies of the digital marketing landscape. Additionally, the course provides valuable insights into the various digital channels and how they can be used to reach the right target audience. With this course, students will better understand the complexities of the digital marketing world and use their knowledge to create successful campaigns and strategies.