- jaro education
- 2, June 2024
- 4:30 pm
Introduction
The Bachelors in Business Administration or BBA is a popular higher secondary education choice amongst individuals who want to get into management profiles. A BBA course is ideal for those who wish to understand the intricacies of a business, get into business management roles or even start their own venture. The BBA program covers subjects such as economics, accounting, marketing, organizational management and more that can equip an individual with a mindset that can generate business strategies or concentrate on streamlining corporate operations. Students can also get into specialization courses after BBA or PG courses after BBA. BBA not only accelerates the participants’ careers but it can also serve as a stepping stone for people who want to get into the corporate world. In this blog we’ll understand the best courses after BBA, PG courses after BBA and the best career options after BBA in India.
Table of Contents
What is BBA?
BBA
is a 3-year professional-level under-graduate program that students from all backgrounds can pursue who want to make a career in either Business or Management. The eligibility for a BBA is also very basic. The students should have a minimum of 50% aggregate in 10+2. This means getting into a BBA is pretty simple. Though there are entrance exams for getting into BBA, students can also pursue this course based on their merit. Students can also pursue PG courses after BBA.The BBA program generally covers all the theoretical and practical aspects of Business and Management that gives a comprehensive learning experience to the participants. The BBA program aims at imparting the participants with skills such as leadership, entrepreneurial mindset, creativity, innovation, networking, decision-making, strategic thinking, market research, human resource management and more! Having such a diverse skill set makes a BBA graduate eligible for a lot of career options with high salaries. Out of so many, let’s discuss the top 10
career options after BBA.Top 10 Career Options after BBA
Here’s a list of the top 10 career options after BBA.
1. Marketing ManagementÂ
Marketing Management consists of developing and executing strategies, small or big, that help in achieving wider business objectives. The Business objectives can be having larger profits, or creating a brand value or expanding the Business into previously untouched markets. Marketing management generally consists of a cycle of strategy, planning, execution and analysis. Managers, after successful execution of a strategy, look into the metrics and analyze the data to understand what went right and what went wrong and how to improve in the next cycle. It is safe to say that Marketing Managers are responsible for making or breaking a brand and have a huge impact on the brand. This is one of the best career options after BBA.Roles and ResponsibilitiesÂ
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- Develop techniques and strategies to create a brand value and to generate organic traffic towards the brand.
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- Design campaigns and look into everything that goes into the campaign, right from strategy to execution.
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- Build strong relationships with key players in the market such as agencies, vendors, etc.
- Prepare and supervise budgets for various marketing campaigns on a monthly, quarterly and annual basis and make sure that the funds are being used wisely.
- Analyze consumer behavior and adjust the marketing campaigns based on the consumers’ mindset.
Skills Required
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- A Marketing Manager is required to be excellent in communication skills as he is required to communicate with a lot of people including team members, vendors, agencies, etc.
- A Marketing Manager is required to be highly creative as he is responsible for attracting the attention of the consumers in the most creative yet relative way possible.
- A Marketing Manager is required to understand various data metrics and how to use them in the favour of the business.
- A Marketing Manager should have a critical thinking mindset and have exceptional problem-solving skills to overcome any challenges that might come along the way.
Average Salary of a Marketing Manager
According to Glassdoor, the average salary of a marketing manager can vary in a range of INR 8 LPA to 20 LPA depending upon whether you’re a fresher or a seasoned professional.2. Business Administration
Another great career option after BBA is Business Administration. Business Administration is a broad field that covers almost everything required to run a business. Business administrators generally look after the resources, time and people required to run a business. Calling business administrators as the backbone behind any successful business should not be an over-statement. They look after the entire system of an organization and make sure that the business is run smoothly, efficiently and profitably. You can either do a course after BBA in India to get into this course, or directly apply for the job openings.Roles and Responsibilities
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- A business administrator is responsible for carrying the entire organization together and making sure that the business is run effectively, efficiently and profitably.
- A business administrator is responsible for imparting new and fresh ideas towards the growth and success of the business
- A business administrator is responsible for supervising all the expenses made in the business and making sure that no money is wasted.
- A business administrator is responsible for all the major decisions made towards the growth of the business including approving and signing contracts with third party agencies, vendors, etc.
- A business administrator is responsible for communicating with executives, staff, board members and managers to make sure everybody is aligned to a specific goal and there’s no miscommunication.
Skills Required
- A business administrator must have high attention to detail as even a minor mistake can lead to huge financial impacts to the business.
- A business administrator must have exceptional problem solving skills in order to overcome any challenges that the business might face.
- Since a business administrator looks after a lot of areas of the business, he must have the ability to multitask.
- As a business administrator has to carry the entire organization together, he must have strong leadership qualities.
Average Salary of a Business Administrator
According to Glassdoor, the salary of a Business Administrator lies in the range of INR 4 LPA to 9 LPA depending upon whether you are a fresher or a seasoned professional. The average salary of a business administrator in India is INR 6 LPA.3. Operations ManagementÂ
Operations Managers are people who look after the operations in an organization. These are the people responsible for creating the highest level of efficiency possible in a company. This is another best career option after BBA. Operations Managers are the ones that create material into goods and labor into services, which shows the impact they create with their expertise on the organization and its growth and successRoles and Responsibilities
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- Operations Managers are responsible for budget management as they are the ones that contact the third party agencies and vendors and negotiate the final price to be paid to these third parties.
- Operations Managers make sure that the goods and services received from the third parties are good and up to the standards followed in the organization.
- Operations Managers also play a key role in supply chain management by being a medium of communication between the two parties involved.
- Operations Managers ensure a seamless and timely functioning of the company.
- Operations Managers are responsible for budgets, project delivery and corporate strategies and are accountable for the same
Skills Required
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- Operations Managers are required to have exceptional organizational skills.
- Operations Managers should have good conflict resolution skills so that most of the people’s time is utilized efficiently.
- Operations Managers should have strong leadership qualities as they are responsible for getting work done from other people involved with the organization.
- Operations Managers should have great budget and forecasting skills to ensure effective, efficient and profitable functioning of the company.
Average Salary of an Operations Manager
According to Ambitionbox, the salary of an operations manager varies in a range of INR 3 LPA to 21 LPA depending upon whether you’re a fresher or a seasoned professional. The average annual salary for an operations manager is 10.8 lakhs with an average take home salary of INR 55,727 – 57,123 per month.5. Human Resource ManagementÂ
Human Resource Managers are an integral part of any organization as they are the ones responsible for the hiring of new employees in the organization and making sure the current employees are working effectively and not facing any difficulties. They are the ones that make the working atmosphere of a company good or bad and the culture of an organization highly depends upon a Human Resource Manager. Students can either go for an HRM course after BBA in India or directly apply to this profile.
Roles and ResponsibilitiesÂ
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- A Human Resource Manager is the one responsible for the recruitment and selection of any employee in the company.
- A Human Resource Manager is responsible for addressing the problems of an employee to the respective manager and making sure that the grievances are sorted as soon as possible.
- A Human Resource Manager is responsible for developing and implementing HR strategies and initiatives and makes sure these are aligned with the overall brand strategy.
- A Human Resource Manager is also responsible for the onboarding and training of any new employee in the company.
- It is the duty of a Human Resource Manager to ensure that all the new employees joining the company are aware of the rules and regulations of the company.
Skills Required
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- The most primary skill required to be a human resource manager is to have good communication skills to make any candidate comfortable enough so that his nervousness does not affect his interview.Â
- Another skill required to be a good human resource manager is to have great training skills so that any new employee of the company knows everything about the company and its goals.
- A human resource manager is required to have good interpersonal skills and empathy so that he can connect with the employees on a personal level yet maintain professionalism.
- One of the key skills required to be a human resource manager is to have the ability to find new ways in order to handle people and their concerns.
Average Salary of a Human Resource Manager
According to Ambitionbox, HR Manager salaries vary from a range of INR 2.9 LPA to 18.9 LPA depending upon whether you’re a fresher or a seasoned professional. Average salary of a human resource manager in India is INR 10.9 LPA with an estimated average take home salary of INR 50,552 – 51,744 per month.6. Logistics and Supply Chain ManagementÂ
Providing the right product, at the right time, at the right place in the right quantity and quality is what comprises the Logistics and Supply Chain Management. This is a lesser talked about career option after BBA, but supply chain managers make a lot of money. Perfect order deliveries, customer responsiveness and efficiency are the key priorities of this department. Every retail organization has a supply chain, so there are multiple opportunities of employment in this domain.ÂRoles and ResponsibilitiesÂ
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- Logistics and Supply Chain Managers are responsible for negotiating contracts between the suppliers and the customers.
- They are responsible for timely deliveries of the goods and services from the supplier to the customer.
- They are responsible for maintaining the inventory and records to make sure there’s no delay in the deliveries.
- They are also responsible for making sure the inventories are not over-stocked as it can cause wastage of a lot of goods.
- They are responsible for forecasting any possible risk and taking measures to minimize/prevent that risk from affecting the supply chain.
Skills Required
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- People applying for such roles must have great problem solving skills.
- Logistics and Supply chain managers are required to have great communication skills in order to negotiate the contracts between the supplier and the customer.
- Logistics and supply chain managers must have exceptional time management skills to ensure timely deliveries of the goods and services.
- People applying for this role should know quality control to make sure the quality of the products supplied is up to the mark.
Average Salary of Logistics and Supply Chain Managers
According to Ambitionbox, the average salary of a Logistics and Supply Chain Manager in Mumbai ranges from INR 4 LPA to 34 LPA with an average of INR 14.9 LPA.7. Business Analyst
A Business Analyst is someone who, with his knowledge of IT and business functions, increases the business efficiency. He processes, interprets and documents the data of the processes, products, services or softwares provided by the company and analyzes the data to make decisions that drive the organization towards growth and success. This is one of the growing career options after BBA.Roles and Responsibilities
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- One of the primary roles of a business analyst is planning the direction in which the company should move forward and monitor if the direction is being followed by the employees of the company.
- Business Analysts analyze business operations and take measures to optimize the operations in the best way possible.
- Business analysts are responsible for sharing any new findings that can add to the profit of the company with the board members.
- Business analysts are also responsible for deciding the price point at which the company should be selling its goods and services.
- Business analysts are responsible for looking after all the projects, small or big, going on in the company to make sure the goals of the project are aligned with the overall brand goals.
Skills Required
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- Business analysts should have great communication skills as they’re a very important part of the organization. Any miscommunication can lead to great losses so good communication skills is a must-have skill.
- Business analysts should have great analytical skills as each and every decision by them can have huge impacts on the company.
- Business analysts should be good in making decisions.
- Business analysts should have a high knowledge of business and its practices in order to use these practices to drive success to the company.
Average Salary of Business Analysts
According to Glassdoor, the average salary of a Business Analyst in India is INR 10 LPA. The additional cash compensation for a business analyst is at an average of INR 1,00,000, ranging from INR 50,000 to 2,00,000.8. Digital Marketing
Digital Marketing, also known as online marketing, is promoting your business by online means. This is another best career option after BBA, with or without a specialization course after BBA in India. It is a promotion of your brand to connect with potential users using the internet and other means of digital communication. This consists of all sorts of media such as email, social media, web-based advertising, performance marketing, etc.
Roles and ResponsibilitiesÂ
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- The primary goal of a digital marketer is to connect with potential customers, drive engagement and achieve business goals by means of digital media.
- A digital marketer is responsible for looking after all sorts of marketing styles such as content marketing, email marketing, social media marketing, etc.
- He is responsible for conducting SEO to make sure to drive more and more engagement to the brand’s website.
- He is responsible for strategizing online campaigns from time to time to make sure to sustain and increase the user engagement.
- He needs to carry out experiments from time to time to understand what works with the audience and what not.
Skills Required
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- A digital marketer should have good knowledge of social media and its trends in order to use those trends to stay relevant in the competitive market.Â
- He should have good knowledge of content creation in order to make engaging content that resonates with the audience.
- He should have great copywriting skills so that he is able to convey his message as effectively as possible even with constrained character limits.
- He should be able to analyze data and metrics and gather learnings from data so that he can use his learnings in the next campaign and make improvements as and when required.
Average Salary of Digital Marketing Specialists
Digital marketer salary in India ranges from INR 0.6 LPA to 9.6 LPA with an average annual salary of INR 4.9 lakhs as per Ambitionbox. The estimated take home salary for digital marketers is INR 21,498 to INR 23,139 per month.9. Investment Banking
This might sound a little technical, but this career option after BBA does not require any technical / specialization course after BBA in India. Investment Banking is advising organizations about which company to merge with and which companies to acquire. It also involves advising organizations about a wide variety of strategies to raise capital in the best way possible. There are four main areas in which investment baking generally takes place. They are Capital Markets, Advisory, Trading and Brokerage, and Asset Management.Roles and Responsibilities
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- Investment Bankers are responsible for informing and advising organizations about the best mergers and acquisitions for them.
- Investment Bankers are responsible for developing relationships with new and existing clients in order to expand the business.
- Investment Bankers manage IPOs, private placements and issue debts for raising equity capital for the organizations.
- Investment Bankers prepare research reports and presentations to advise the organization about the next best investment opportunity.
- Investment Bankers are responsible to carry out due diligence, research, analysis and documentation of all the live transactions.
Skills Required
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- The primary skill required to be a good investment banker is communication as most of the work is about persuading and convincing the organization.
- An investment banker should have good networking skills in order to expand the business.
- An investment banker should have knowledge of financial modeling in order to drive the company to financial success.
- Being an investment banker requires you to be strong with numbers. Therefore, all good investment bankers should have good command over analytical skills.
Average Salary of Investment Bankers
According to Glassdoor, the salary of an investment banker varies over a range of INR 7 LPA to 20 LPA depending upon whether you’re a fresher or a seasoned professional. The average salary of an investment banker in India is INR 11 LPA.10. Public Relations (PR) Specialist
PR Specialists help you present your brand to the public in the best view possible. PR specialists are responsible for the reputation of any brand within the public. They write articles, or any information to be published to the public on media platforms. The image of a brand is highly affected by PR and it is safe to say that PR can either make or break a brand. So it is important for any to have a good PR Specialist work for it. This is one of the most popular career options after BBA in the present times that does not require a PG course after BBA.ÂRoles and ResponsibilitiesÂ
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- A PR Specialist is responsible for writing press releases and preparing information to be circulated through the media to the public.
- A PR Specialist responds to all the information requests by the media on behalf of the brand. He has the responsibility to present the brand in the best light possible.
- PR Specialists help brands to communicate with their audiences effectively and create a connection between the brand and its audience.
- A PR Specialist is also responsible to plan fairs, events, conferences or any activity that strengthens the bond between the brand and its audience.
- A PR Specialist also takes care that the issues of the public with the brand are solved as promptly and smoothly as possible to prevent the brand image from any negativity.
Skills Required
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- A PR Specialist is required to have good interpersonal skills and communication skills so that it can convey the brand’s message to the public effectively, without any miscommunication.
- A PR Specialist should have a good understanding of social media so that it can use social media to leverage the brand’s position in the public eye.
- A PR Specialist should be able to find creative ways to connect with the audience to stay relevant in the competitive market.
- A PR Specialist should have strong attention to detail because even a minor mistake can harm the brand’s image in the public eye.
Average Salary of PR SpecialistsÂ
PR Specialist varies over a range between INR 3 LPA to 11.5 LPA according to Ambitionbox. The average salary of a PR Specialist is INR 6 LPA with an estimated take home salary of INR 45,597 to 46,678 per month.11. EntrepreneurshipÂ
Entrepreneurship is the best career option after BBA that does not require any specialization course after BBA in India. Entrepreneurship is the ability to convert any potential idea into a successful business model. It is the ability to take risks, overcome uncertainties and drive profit in challenging environments. Today, India has emerged as the third largest startup ecosystem globally, as reported by Startup India. The government of India is supporting startups more than ever before. Entrepreneurship has now become a great career option for individuals, especially BBA graduates as they have a knowledge of all the skills required to be a successful entrepreneur. Entrepreneurship not only gives authority to the owners but a successful venture can also result in great profits. Examples of few successful startup ventures are Zomato, Nykaa, CRED, PharmEasy, etc.
Conclusion
In conclusion, you can open a multitude of diverse career options after BBA, be it being a business analyst, or digital marketer, entrepreneur or human resource manager, a BBA program can help you get into any of these roles. The key is to align your skills and knowledge with your passion to find the right career choice for you. With determination and right opportunities, a BBA can be the foundation of a successful career in various industries.
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