What are the 7Cs of Communication in Business?


With clear communication, you can articulate your thoughts more precisely. Quick and effective communication also allows people to increase efficiency, improve productivity and reduce redundancies. Whether pitching a client, emailing a colleague or preparing for a job interview, strong communication skills will help you sell more, get more and even land your dream job. Like any type of learning, business communication also has some principles to ensure your communication is smoother. These are the 7Cs of communication.

Business organizations and individuals should follow the 7Cs for effective business communication. The 7 Cs of communication play a crucial role in business. Without clear and precise communication, a business cannot stand. To ace as a business professional, you should learn the 7Cs of communication.

What is Business Communication?

Table of Contents

Sharing ideas, information and messages between individuals, groups or organizations in a commercial or professional setting is known as business communication. Business communication encompasses all types of communication that would help an entity to convey and exchange information about a company’s goals, activities and outcomes, including spoken, written, nonverbal and electronic. 

Business communication facilitates information flow, promotes collaboration, ensures clarity and improves the decision-making process. It covers both internal and external communication with stakeholders, clients, customers, suppliers and the general public. 

Clarity, conciseness, concreteness, correctness, completion, coherence and courtesy are the crucial principles of business communication. By using clear, concise and easy-to-understand language, you can ensure that the information is passed to an entity correctly without any ambiguity. For this reason, it is important that you master the principles of business communication.

Business Communication: Principles (7Cs of Communication)

For business operations to run smoothly, every key player in the organization must possess strong communication skills. By adopting the 7Cs of communication (principles), you can excel in business communication. Here are the 7 Cs of effective communication.

7Cs of Business Communication



In business communication, clarity is the key. This allows you to articulate a message or objective at a given moment. You cannot achieve too much in one go in business communication. That is why you should be explicit about your thoughts. Because of clarity, understanding of concepts becomes easier. The meaning of language improves when ideas and thoughts become clearer. The message becomes more relevant and specific.


Being concise involves delivering your messages in lesser and more impactful terms. However, it does not necessarily mean that you will provide less information; rather, you articulate a message to transmit the idea to everyone in fewer words. Business communication must be concise as it eliminates vague words and ensures the message is clearly communicated to everyone concerned. 

Conciseness saves you both time and money. This C among the 7Cs of communication eliminates unnecessary words, making the primary concept or message easier to grasp. For the audience, this format is more convenient and appealing.


Concreteness is the next C among the 7Cs of communication that relates to the notion of being clear and specific. It removes the fundamental fuzziness and generality in your ideas and thinking. Concreteness also boosts your confidence level.

Concreteness is reinforced by data and facts, which give your thoughts a push. It helps to improve your reputation because it only uses plain language. There is minimal to no possibility of your message being misconstrued.


How your audience perceives a message is directly proportional to the correctness of your thoughts. Because proper sharing of concepts and ideas is also an error-free mode of communication, there are several techniques to ensure that your phrases are appropriate. 

One is to gain technical knowledge of your thoughts and ideas. Furthermore, the names and titles you provided should be correct. Correctness is among the 7Cs of communication that boosts both your own and your audience’s confidence. 


You can say a message or an idea is complete when the audience gets all of the information they need. This also provides them with the authority to move to a call to action. The call to action is usually included in the full communication, which helps the readers grasp what you are trying to convey to them. It also incorporates all of the facts and data into the phrases.

Complete communication can improve an organization’s reputation. A full message includes additional information whenever and wherever it is requested. As a result, it eliminates any ambiguity in the minds of readers and spectators and helps persuade the audience.


The message that you want to communicate should be logical, and thus, being coherent is necessary in business communication. The message contains specific concepts and thoughts, and only when they are cohesive can they transmit the core idea of the message. All the points you’ve made should be connected to the issue. Furthermore, you should ensure the flow and tone of the message is consistent. The primary focus of coherence is to know what the message is suggesting. 


Courtesy is the respect we show others and applies to business communication. You should communicate with your audience in a respectful manner. The person providing the message should be introspective, respectful, passionate and genuine.

Being respectful indicates that you have considered both the receiver’s and your own feelings. It also demonstrates that you are optimistic and focused on the audience. Furthermore, courteous messages are completely unbiased.

Why are the 7Cs of Communication Necessary?

Good business communication ensures clear and compelling messages are conveyed, regarding branding, strategy and customer service. Using effective business communication, you can send a consistent message customized to the target audience of the brand. Also, from an internal perspective, good business communication fosters a strong bond between employees and management, promoting team collaboration. 

If you are a good communicator, you can contribute to the company’s profitability and reputation. Employees with great communication skills and understanding of the company’s goal play a prominent role in the company’s overall success. Effective communication skills may help an organization and its workers in a number of ways, including:

Benefits of effective communication


Reaching Goals and Getting Success

A company’s short—and long-term objectives must be clear and unambiguous to be successful. When employees understand their company’s objectives and ambitions, they are better equipped to focus their efforts on accomplishing them. To keep employees motivated and inspired, communicate goals clearly and frequently remind them of the team’s or individual goals. 

Creating Good Teams

Good business communication creates a positive environment in which teams may develop. Positive and encouraging communication strengthens and improves teamwork. Those who practice effective communication make working with them simpler and less stressful. Job conflicts or friction are quickly resolved because competent communicators try to identify solutions.

Resolving Conflicts

Listening is important in communication because it allows individuals or groups to understand a situation completely. Good communicators listen well, respond properly, and are more likely to solve problems without becoming defensive. When disputes emerge, excellent communicators address the issue immediately and listen to the other viewpoint. 

Boosting Creativity and Innovation

People who are strong communicators are typically willing to share thoughts without judgment. When trust is developed via efficient communication, team members are more likely to share, which inspires innovation.

Effective communicators are also more likely to cooperate to develop new solutions. When staff are willing to share their ideas, businesses may adapt their tactics and discover new ways to serve consumers and clients.

Promoting Customer Service

Businesses must understand their consumers’ wants and needs in order to service them effectively. Forming business connections is how firms develop trust in their brand and retain clients. Maintaining a good customer service reputation requires consistent and pleasant connections with consumers. 

Effective communication with customers, which includes addressing queries and delivering answers, helps to strengthen the company’s reputation. Communicating over the phone, social media, or email boosts client confidence and loyalty. Written communication consistent with the brand’s voice can assist in fostering community among consumers and organizations.

Advancing Career Prospects

Open and honest communication removes surprises and reinforces your dedication to problem-solving and supporting the organization. This can help you improve your career by earning promotions and securing leadership roles in your present organization, as well as exploring new chances elsewhere.

Final Thoughts

Effective communication is important in every step of your life. Be it in building team collaboration, creating a brand message for the target audience or pitching new ideas to clients, clear and concise communication helps individuals and companies increase productivity and profitability. Make sure the message you’re communicating is also coherent, complete, concrete, correct and courteous. 

In simple terms, a good communicator must master all the 7Cs of communication, which will help him/her enhance his skills in dealing with different business situations, including resolving internal conflicts, improving customer service, and enhancing team efforts. Learning the principles of business communication can also help you advance your career prospects in the corporate world. 

To enhance your business communication skills, you can enroll in  Dr. D.Y. Patil Vidyapeeth’s online MBA program. This program will ensure you develop your business communication skills in a specific area and make a prospering career out of it or simply flourish in the field in which you’re currently working.

Trending Blogs

Leave a Comment


Fill the form to get more information.

(Privacy and Security Guaranteed)

Popular courses

Coming Soon