Top Reasons to Pursue Journalism and Mass Communication

Benefits-of-Journalism-and-Mass-Communication

If you want to pursue a career where your voice is your work, then you must consider pursuing a reputable journalism and mass communication course. While the field of mass communication is truly the path to generating your voice, many people lack the knowledge of what career options are available to them. Covering print, electronic, digital and social media, this field offers opportunities to get into the domains of audio-video production, photography, public relations, advertising, and radio and broadcasting, amongst others. Read ahead to know more about what a mass communication course is along with the benefits of pursuing it.

Journalism and mass communication

Table of Contents

What Does a Mass Communication Course Include?

Considered the fourth pillar of democracy, journalism involves the collection, creation, and presentation of news and data. Besides giving transparency to governance, it apprises the general public about current affairs along with the recent developments in the world.

On the other hand, mass communication is all about spreading information to a huge audience through different methods of communication. A classic example of this is the recent news updates available on different media platforms like mobile apps and the websites of news channels. 

Notably, a comprehensive journalism and mass communication course covers how print, electronic, and new media work. Offering them insights into how media have evolved over time, such courses help mass communication aspirants not only gain more practical knowledge to attain a deeper understanding of the concepts, but also enhance their skills that are required to tackle tricky situations with strategic thinking.

Why Pursue Journalism and Mass Communication?

If you want to stand out from the crowd and have a uniqueness in creativity, then the domain of journalism and mass communication can offer you ample opportunities to scale heights. Also, this field is meant for you if you are not only able to easily assess various socio-economic and political changes, but also effectively communicate them. 

Further, you can have a rewarding career as you expand your network. Because, knowing more people can provide you with ample prospects. With a mass communication course, get ready to have new experiences and a unique perspective on the world too. 

Besides, travelling is an integral part of most of the career opportunities after pursuing a mass communication course. Also, you can get access to places inaccessible to the general public.

Advantages of Mass Communication Courses

Benefits of journalism and mass communication

The following are the benefits of enrolling in a journalism and mass communication course:

    • You will get opportunities to improve your communication skills. These courses include public speaking modules to develop fluency and oratory skills.
    • Mass communication courses help develop a creative mindset. They encourage students to develop a creative outlook towards the world. This helps to improve one’s creative writing, photography, video editing and cinematography skills.
    • You get prepared for challenging projects like conducting sting operations and covering significant events live, that require you to be on your toes.
    • The field of journalism and mass communication presents ample career options upon the completion of a related degree programme. From working in advertising companies to help them scale up their businesses to writing effective content to drive sales, mass communication courses let you pursue different employment opportunities.
    • These courses equip you with the necessary knowledge of the latest trends. It is to be noted that the media industry thrives on the latest news and stories. If you want to make it big in this industry, then you need to be aware of current affairs around the world.
    • Get opportunities to learn recent technologies like the latest software and tools necessary to work in the field of journalism and mass communication. Also, the pandemic has encouraged people to go online, which has made it necessary to change communication strategies accordingly. 
    • You get the freedom to work on different stories. This not only exposes you to new things, but also helps you utilise your imaginative abilities and enhance the related skills. 
    • Mass communication courses combine education with entertainment. They generally involve enthusiastic conversations and discussions in the class, making learning fun. 
    • Journalism and mass communication students get opportunities to move to different places and explore new things. 
    • You also get opportunities to meet well-known personalities like politicians, actors, artists and world leaders 
    • You get to attend many glamorous and glitzy events. 
    • Journalists and other media professionals can steer social debate on important issues.

Career Path after Journalism and Mass Communication Courses

Owing to advancements in technology, media is expanding and connecting almost everyone through different platforms. Considering this, the scope of journalism and mass communication is wide with rising career opportunities. It is important for journalism and mass communication students to strengthen their creative and technical skills during the course duration in order to be a successful: 

    • Content creator
    • Reporter
    • News anchor
    • 3D animator
    • Illustration
    • Graphic designer
    • Event manager
    • Scriptwriter
    • Copywriter
    • PR executive
    • Photographer
    • Videographer
    • Video editor
    • Filmmaker
    • Director

Here are some other popular job roles with their key responsibility areas

Job RoleResponsibilities
Content writer
  • Create articles, blogs, newsletters and product descriptions
  • Conduct keyword research 
  • Implement SEO best practices 
  • Develop catchy headlines and body copy
News reporter
  • Collect, verify, and analyse newsworthy information 
  • Assemble facts into coherent stories
  • Write and present stories from the reader's point of view
  • Look into news leads
Digital strategist
  • Work with marketing, content creation and social media management teams 
  • Identify the target demographic 
  • Create and distribute compelling and relevant marketing content
  • Work to enhance user engagement
Public relations expert
  • Organise, execute and supervise an organisation's public relations efforts 
  • Develop internal communication materials 
  • Construct brand campaigns and brand stories 
  • Produce brand-related op-eds, press releases, articles, blogs and fact sheets
  • Coordinate with the media to cover events 
  • Acquire speaking engagements
Journalist
  • Acquire information and convey it to the audience 
  • Present information in an accurate and unbiased manner
  • Evaluate and interpret stories in an understandable fashion 
  • Maintain a fast-paced schedule to achieve tight deadlines
News editor
  • Ensures all crucial stories are published
  • Select relevant news 
  • Check there are no grammatical errors
  • Check for factual correctness
Radio jockey
  • Narrate stories
  • Talk at length
  • Strike interesting conversations
  • Come up with innovative ideas to increase engagement and entertainment quotient
Social media executive
  • Develop the right content and strategy to get readers’ attention 
  • Share creatives, videos and other content on social media platforms

Employment Opportunities in Media Industry

After pursuing a journalism and mass communication course from a reputable organisation, you can easily enter the fields of journalism, public relations, and event management, amongst others. You can also join a television channel, newspaper, film production house, advertising agency, and local and/or national media house. 

Further, digital media marketing has gained immense popularity because it is not just cost-effective but also impactful in reaching a wide audience at the same time. That is why, every business these days prefers to have a digital media presence and invests in related strategies. 

Whether you want to get into client servicing or media planning after completing your mass communication course, it is vital to understand the industry, maintain a good network of people and have effective communication skills. Also, one should be updated with the global happenings and able to work under pressure.

Things to Consider in an Online Mass Communication Programme

You must be dealing with some common questions like “is it beneficial to pursue an online mass communication course” or “what does an online degree in journalism entail”. But, fret not! Remember, an online journalism and mass communication course should be flexible while engaging students in challenging activities and/or projects.

Here are the things you must keep in mind before zeroing in on an online mass communication and journalism course:

    • Have an industry-oriented approach to teaching 
    • Provide mentorship
    • Offer live lectures
    • Conduct webinars by industry experts
    • Maintain illustrious academicians 
    • Conduct discussion forums 
    • Help acquire cross-functional skills 
    • Incorporates theoretical and practical learning 
    • Teach students to be more useful, imaginative and innovative
    • Encourage students to introduce their stories in the media 
    • Offer work opportunities in different media across geographies 
    • Drive students to stroll on the correct way and field

Conclusion

By and large, journalism and mass communication is a dynamic and multifaceted field, playing a pivotal role in developing society by shaping public opinion, fostering dialogue and promoting social change. Also, the field of mass communication stands as a beacon of information dissemination in today’s digitally interconnected world. Further, the proliferation of information channels and the advent of digital media have expanded its scope exponentially. 

Pursuing a mass communication course like Master of Arts (Mass Communication) by Symbiosis School for Online and Digital Learning (SSODL) can open doors to a plethora of opportunities. This course nurtures graduates to become proficient communicators and leaders by emphasising hands-on experience, critical thinking, digital media literacy, multimedia storytelling, global communication and ethical reporting. If you have any admission-related queries, then reach out to Jaro Education.

FAQs
Is journalism and mass communication a good career option?

Advancing at a staggering rate, the field of journalism and mass communication offers myriad opportunities across all media platforms, including print, radio, television, film and the web. Also, everyone has access to the internet and mobile phones provide opportunities to easily create content for different media requirements. Considering this, pursuing a mass communication course from a well-reputed organisation like Symbiosis School can open various avenues for future growth.

What is the scope of mass communication in India?

Advancements in technology have increased the pace of expansion when it comes to the field of mass communication. With many new and different media platforms going strong in terms of popularity, pursuing a reputable journalism and mass communication course can help fetch better opportunities for career growth in the domains of journalism, news, digital media, online entertainment, advertisement, radio, film industry and television, amongst others.

Which companies can I join after pursuing a mass communication course?

From government-operated organisations to private-sector enterprises, there are good career opportunities after the completion of a mass communication course. Some top recruiters in the industry are HT Media Limited, NDTV Network, Balaji Telefilms, Zee TV Network, DDB Mudra Group, Viacom, Reliance Entertainment, Network 18, INDIA TV, Dainik Jagran, Indian Express and Sahara One Media & Entertainment Limited.

What are the eligibility criteria for enrolling in Symbiosis’ Master of Arts (Mass Communication)

Notably, graduates from any recognized university or institution of national importance with at least 50% marks or equivalent grades can easily apply for admission to the programme.

What are the highlights of the Master of Arts (Mass Communication) by Symbiosis School for Online and Digital Learning?

Focussing on strengthening the foundation knowledge in history, the Master of Arts (Mass Communication) by Symbiosis School helps mass communication aspirants analyse social, political, cultural, and economic structures and current affairs. The 24-month course involves live teacher-student lectures and interactions, as well as peer-to-peer doubt-sharing and solving sessions.

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