MAHE's Online MBA Marketing: This is the Degree You Need

jaro Education
5, October 2024
10:00 am

Have you ever wondered how brands succeed in getting your loyalty, making buzz, or changing your purchasing habits? You might find a career in marketing very rewarding. If you plan to grow in the marketing industry, an MBA in Marketing could help greatly.

In short, what is MBA Marketing? Which areas are explored in the MBA Marketing course? Which are the main marketing subjects that are taught? Is becoming an engineer still a useful investment by 2025?

The Manipal Academy of Higher Education (MAHE) offers a highly sought-after online MBA marketing degree designed to empower professionals and budding marketers to excel. Combining academic excellence with real-world insights, MAHE’s online MBA marketing provides you with the knowledge and skills needed to thrive in a competitive business landscape.

Let’s take a closer look and address all the questions step by step.

What is an MBA in Marketing?

The MBA in Marketing is planned for two years and gives students the skills and techniques needed for success in marketing in the present day. The program covers digital marketing, branding, sales approaches, and consumer habits to help you deal with real-world business issues.

Basically, it’s designed for those who would like to lead marketing teams, be in charge of major brands or create an agency of their own.

What Does the MBA Marketing Syllabus Cover?

Considering making Marketing your focus during your MBA? Great choice! Marketing is considered one of the fastest-changing and highly sought-after fields nowadays. In what subjects will you study when you become a student? The MBA Marketing course helps you understand everything important about brand growth, product sales, and connecting with customers. We will discuss the courses one semester at a time to give you a complete picture of what’s required.

Semester	Core Subjects
1st Semester	Principles of Management - Financial Accounting - Business Communication - Managerial Economics - Marketing Management
2nd Semester	Consumer Behaviour - Human Resource Management - Operations Management - Research Methodology - Business Statistics
3rd Semester	Sales & Distribution Management - Digital Marketing - Product & Brand Management - Marketing Analytics - Electives / Minor Specializations
4th Semester	Strategic Marketing - Integrated Marketing Communication (IMC) - International Marketing - Retail Marketing - Capstone Project / Internship / Dissertation

Why Choose MAHE’s Online MBA in Marketing?

Proven Academic Excellence: With over 70 years of academic legacy, MAHE is consistently ranked among India’s top institutions, creating a strong foundation for an exceptional online MBA marketing program.

*Manipal

Global Recognition: MAHE’s high ranking in the National Institutional Ranking Framework (NIRF) 2025 makes it a premier choice for an online MBA in marketing.
Flexible Learning: The online MBA marketing program offers unmatched flexibility, allowing professionals to balance work, life, and studies seamlessly.
Industry-Relevant Curriculum: Designed to meet the evolving demands of the marketing profession, the online MBA marketing degree ensures students gain up-to-date skills and practical knowledge in digital marketing, brand management, and consumer behavior.

What Will You Learn? Key Marketing Skills

What makes an MBA in Marketing great is that the learning is industry-focused and interactive. You won’t just learn theories, but you will also pick up important skills that businesses need currently. This program is meant to help you learn about customers, design effective digital marketing and examine marketing data, so you become a complete marketing expert. These are the main marketing capabilities you’ll develop.

Key Marketing Skills You’ll Learn in an MBA

Skill Area	What You’ll Learn Core Subjects
Consumer Insight	Understanding buyer psychology, behavior patterns, and decision-making drivers.
Digital Marketing	SEO, SEM, social media marketing, email marketing, and campaign strategy
Brand Management	Building, positioning, and managing brands in competitive markets
Market Research & Analytics	Data-driven decision making, survey design, tools like SPSS, Google Analytics, etc.
Sales & Channel Strategy	Managing B2B/B2C sales, distribution networks, and relationship-building techniques
Content & Communication	Creating compelling marketing content, storytelling, and persuasive messaging.
Strategic Thinking	Planning long-term marketing initiatives aligned with business goals.
Global & Cross-Cultural Skills	Understanding global market trends and adapting strategies across cultures

Degree Highlights: A Snapshot

MAHE’s online MBA marketing degree is tailored for individuals who want to climb the corporate ladder while continuing to work. Whether you’re looking for an edge in digital marketing, branding, or consumer research, MAHE has designed a curriculum that covers the most important aspects of modern marketing. The Jaro Advantage ensures you have all the tools, support, and network necessary to succeed.

Duration: 2 Years (4 Semesters)

Specializations: Marketing, Digital Marketing, Brand Management, and more

Eligibility: Bachelor’s degree with a minimum of 50% marks

Program Fees: INR 2,80,000 total (INR 70,000 per semester)

Mode of Delivery

100% online, with live and recorded sessions
Resources Provided
E-library, Coursera, and case-study-based learning

The Jaro Advantage: Your Key to Success

When you enroll in MAHE’s online MBA marketing degree, you gain more than just academic knowledge—you get access to the Jaro Education Advantage, a comprehensive support system designed to enhance your learning experience and career outcomes.

Learning Support

Unparalleled career guidance and support: Benefit from expert mentorship to align your academic journey with your career goals.

Dedicated student support: Jaro provides personalized assistance to help you navigate the program smoothly.

Immersive and lifelong learning experiences: Gain continuous access to learning resources and industry insights, ensuring you stay ahead in the marketing field.

Doubt Resolution

Learn from academic, faculty, and industry mentors: Interact with professionals who bring in-depth industry expertise.

Discussions and forums: Engage in thought-provoking discussions with peers and faculty to broaden your understanding.

Peer-to-peer learning: Collaborate with fellow students to enhance your learning through shared experiences and knowledge.

Networking

Alumni Network of 3,50,000+ Professionals: Become part of a large, successful community that opens doors to career opportunities.

Access to alumni events and benefits: Stay connected with industry trends through alumni gatherings and exclusive events.

Latest insights from your alma mater: Remain up to date with cutting-edge marketing strategies and innovations from MAHE.

Flexibility and Convenience: Study Anywhere, Anytime

One of the most appealing aspects of MAHE’s online MBA marketing program is the flexibility it offers. You can study on your own schedule, accessing live and recorded lectures at your convenience. The program is ideal for working professionals looking to advance their careers without interrupting their current job roles.

With the Jaro Advantage, students gain access to a global network of marketing professionals. This diverse community fosters collaboration and opens up numerous opportunities for learning and career growth. With more than 3,50,000 alumni worldwide, you’ll have endless opportunities to network and develop relationships with professionals across various industries.

Career Options After MBA Marketing

Let’s be real—you’re doing an MBA because you want a great job, right? So what are the roles waiting for you after you graduate?

Here are some popular job roles:

Job Role	Average Salary (INR)
Marketing Manager	₹9-12 LPA
Brand Manager	₹10-14 LPA
Digital Marketing Manager	₹8-15 LPA
Product Manager	₹12-20 LPA
Sales Manager	₹6-10 LPA
Market Research Analyst	₹5-8 LPA
Content Strategist	₹6-9 LPA

*Glassdoor

Conclusion: Step Into the Future with MAHE’s Online MBA Marketing Degree

MAHE’s online MBA marketing offers a comprehensive pathway to becoming a marketing leader, combining theoretical knowledge with practical application. Whether you’re looking to excel in digital marketing, branding, or consumer insights, this online MBA degree in marketing, bolstered by the Jaro Advantage, provides everything you need to succeed.

Are you ready to transform your career and become a leader in marketing? Start your journey today with MAHE’s online MBA marketing degree.

Frequently Asked Questions

1. What is MBA in Marketing?

An MBA in Marketing is a postgraduate degree that focuses on marketing strategies, consumer behavior, brand management, digital marketing, and sales. It prepares students for leadership roles in marketing departments across industries.

2. Who should pursue an MBA in Marketing?

This course is ideal for students and professionals who are creative, analytical, and passionate about brand building, communication, and sales. It suits those aspiring to become marketing managers, brand strategists, or digital marketers.

3. What is the eligibility for MBA in Marketing?

To be eligible for an MBA Marketing program, you must:

Have a bachelor’s degree (in any stream) with at least 50% marks (45% for reserved categories)
Clear MBA entrance exams like CAT, XAT, MAT, GMAT, or university-specific tests
Some institutes may also require work experience for executive or online MBA options

4. What are the subjects in MBA Marketing?

The MBA Marketing syllabus includes both core business subjects and marketing-focused electives. Key subjects are:

Marketing Management
Consumer Behavior
Sales & Distribution Management
Digital Marketing
Brand Management
Retail Marketing
Strategic Marketing
Marketing Analytics

5. Is digital marketing included in MBA Marketing?

Yes, most modern MBA Marketing programs include Digital Marketing as a core or elective subject. You’ll learn about SEO, Google Ads, email marketing, social media strategy, analytics, and more.