- jaro education
- 17, April 2024
- 11:24 am
Introduction
Email marketing is still one of the best ways to connect and interact with your audience in the modern digital era. However, given how online marketing is always changing, it can be difficult to choose from a wide range of options. Having the appropriate email marketing tools in your toolbox can make or break the success of a marketing campaign.Â
Several useful features and functions are available with modern email marketing solutions. All of these are intended to simplify various facets of your email marketing plan. From useful features such as segmentation and metrics to email automation and personalisation, these technologies give marketers the instruments they need to effectively plan, execute, and evaluate their email campaigns.
Though it could appear like a lot of work, marketing automation takes care of most of the time-consuming duties. Over time, a carefully considered email marketing approach will not only help increase sales but also create a supportive audience base around your business.Â
Table of Contents
Why Do We Need Email Marketing Tools?
Email marketing tools have been essential to digital marketing strategy for many years. To optimise the results of email marketing campaigns, professionals need to know why these tools are essential.Â
Performance and Effectiveness
Email marketing tools automate operations such as updates, organising, and list division, simplifying email marketing. Thus, marketers can spend more time creating compelling content and evaluating the effectiveness of their campaigns.
Statistics and Data
Email marketing solutions track metrics like open rates, click-through rates, and conversions and offer comprehensive analytics and reporting options. Marketers can use this data to identify and analyse the performance of their campaigns and make necessary adjustments.
Personalisation and Targeting
These tools’ advanced segmentation helps marketers customise their communications according to past interactions, behaviour, and demographics. Emails using this focused approach have greater open and response rates because they are more relevant.
A/B Testing and Optimisation
Email marketing tools enable marketers to conduct A/B testing, which involves experimenting with multiple subject lines, content variations, and send times to ascertain which combinations produce the greatest results.
Top 20 Email Marketing Tools
With a plethora of marketing tools for email, finding the right one can be daunting. Explore our curated list of the top 20 email marketing tools to discover the perfect platform to elevate your email marketing strategy and propel your business forward.
Mailchimp
Given its popularity, Mailchimp is arguably the most well-known platform for email marketing worldwide. It has some of the best email marketing tools. Regardless of your level of experience in marketing, it assists you in managing your contacts and partners. Mailchimp’s strong track record in the industry and the large number of happy customers make it stand apart from its competitors. It also allows marketers to create email campaigns that precisely match their vision. One can create appropriate signup forms by dragging and dropping items and then embed those forms in various places.
Constant Contact
Constant Contact is a distinct email marketing solution that is not to be overlooked when designing such marketing campaigns. One of its unique features is that it serves as an email marketing tool and schedules social media posts. It can assist you with the planning, scheduling, and performance evaluation of your social media content. Additionally, it offers a software solution for Google AdWords that helps you develop similar audiences and enhance targeting. Constant Contact has also created a powerful CRM platform that assists with opportunity oversight, lead evaluation, monitoring, evaluation, and sales management.
ConvertKit
ConvertKit has some of the best email marketing tools for both authors and e-commerce companies. Its feature-rich design and intuitive UI provide users with a pleasant experience. Opt-in forms, web pages, email processes, labelling systems, managing information and list categorisation, personalisation, automation, and many other features are included in this platform. ConvertKit additionally offers useful connectors with WooCommerce, PayPal, Stripe, and WordPress, among other platforms producers will likely use.
AWeber
Many people all over the world rely on AWeber, as it is one of the best enterprise-friendly email management platforms available. It offers a wide range of interaction management features that effortlessly move you from getting leads to conversion. You, as a user can use creative writers to create extremely personalised and captivating emails to get started.
Afterwards, you can build up automated emails to maintain consumer interest no matter at what stage they are in. With AWeber’s industry-leading deliverability, marketers can ensure that they will reach the audiences that matter, whether they are local or foreign purchasers. AWeber’s excellent UI that is easy to navigate, along with other features, help it to stand apart from others.
GetResponse
Marketers from various sectors use GetResponse, one of the best email marketing tools. This platform includes email categorisation, personalisation, automation, and other templates. Another useful feature is the Auto Funnel, which offers a ready-made email advertising and marketing channel.
All in all, GetResponse offers a robust feature set targeted at brand expansion. From a full analytics solution that records email campaign outcomes to A/B testing, you have everything to design and manage the campaign.
Campaign Monitor
Campaign Monitor is an excellent email service provider with an intuitive UI and excellent capabilities. If you need to create stunning and captivating emails and automate the whole marketing campaign, then Campaign Monitor is all you need. You can utilise a predefined design, import your HTML template, or create a plain text email as your first email creation choice. The email automated trip builder has six trigger possibilities and is rather basic. A subscriber may join a list, take action in your online shop, enter or already be a part of a section, or celebrate a date or anniversary. The Campaign Monitor dashboard displays the information gathered using these metrics so you can understand the campaign’s performance.
Drip
One of the best email marketing tools on our list is Drip. It integrates seamlessly with e-commerce systems like Shopify, WooCommerce, and Magento, making it an ideal choice for e-commerce enterprises. By categorising your email list according to various factors, such as clicks, past purchases, email opens, and more, you can leverage e-commerce CRM data to curate personalised emails.
Additionally, Drip elevates SMS marketing into a niche that few email marketing systems occupy by integrating it as well. You can use text messaging for a variety of purposes, such as reminders about abandoned carts and sales promotions.
ActiveCampaign
In addition to having the most features of any email marketing automation platform, ActiveCampaign is also among the most user-friendly and affordable ones. For this, ActiveCampaign has grown to be the most widely used email marketing platform for startups.
The visual marketing automation builder in ActiveCampaign is the feature users love the most. Using the 135+ triggers and actions available, you can easily create marketing sequences that include site messaging, SMS, push alerts, and email. Moreover, to enhance your experience, ActiveCampaign can divide test distinct routes within an automated advertising series.
Sendinblue
Sendinblue (now Brevo) has some of the top email marketing tools that offer businesses a one-stop solution. The use of automation, commercial email, SMS, and email marketing are some of these services. It’s an incredibly powerful tool with its drag-and-drop functionality and over 60+ design templates. More than 70 integrations are available for Sendinblue, featuring WordPress and e-commerce sites like WooCommerce and Spotify. It’s free to connect your Sendinblue profile to these networks. If you purchase the premium services, you get access to Facebook ads, landing page creation, and A/B testing for email advertising engagement enhancement.
HubSpot
HubSpot is an all-in-one digital marketing platform that integrates email marketing, website building, and CRM functionality. By combining your website, advertising, and sales operations, it can identify which initiatives impact your sales.Â
HubSpot’s visual editor feels simple to use without being overly basic. It is quick and simple to create email campaigns, and many advanced functions are hidden away for you to explore in the process. Personalisation tokens are one such tool that lets you easily incorporate any contact-related data you have stored in email marketing. Additionally, you may make your material more pertinent to each reader by selectively displaying and hiding whole sections of text according to contact information.
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MailerLite
Using MailerLite, an email marketing platform, you can grow your subscriber base and dominate the marketplace. It is considered one of the top email marketing tool providers. Users can design an engaging and distinctive newsletter by utilising the drag-and-drop editor tool. Using the text editor option, you may enhance the attractiveness of your emails to readers by including various links, photos, and bullet points. Emails can also have profile and signature images added. You can design your own unique email marketing strategies in MailerLite based on the preferences of your intended audience.
ActiveTrail
ActiveTrail is a cloud-based email advertising and newsletter platform. Its important features include marketing automation processes, a landing page creator, SMS advertising, polls, and third-party integrations. With ActiveTrail’s campaign automation solution, marketers can design individualised and visually appealing client journeys. The solution illustrates the marketing campaign’s advancement and the reasoning for the SMS or email sequence. The auto responder feature analyses user behaviour and sets off a series of automated emails at certain times depending on the contact’s past activity.Â
Benchmark Email
If you want to send professionally designed emails without needing to be an email designer or employ one, Benchmark Email is amongst the top email marketing tool providers. To guarantee a first-rate experience for users, everything—from their unique themes to the platform itself—is exquisitely designed and made. That might not sound like much, but when it comes to comprehending your facts and leaving a positive impression on contacts, it does make a big impact.
Omnisend
According to Omnisend, using its campaign booster feature—which constantly delivers emails to subscribers who haven’t yet opened them—can increase email sales by up to 30%. Omnisend offers several techniques to increase click-through rates, including gift boxes and scratch cards, in addition to the time-saving feature of allowing products to be dropped straight into email messages. The voucher generator from Omnisend, which links to your website’s shop and generates distinctive coupon codes to encourage customers to make repeat purchases, is an excellent feature.
Moosend
Moosend is an excellent platform for email marketing that distinguishes itself with a wide array of advanced functions and simple automation. With the platform’s sleek user interface and quick drag-and-drop email editor, you can quickly generate eye-catching email newsletters. The carefully created templates in the email template library can be altered to fit your brand. With the help of Moosend’s sophisticated email automation capabilities, you can segment your email list, automate advertising efforts, and entertain your audience with highly personalised content. Moosend makes sure your emails always look perfect by previewing them across a range of devices. You can optimise your marketing plan with the platform’s easy-to-read real-time stats.
SendGrid
SendGrid is a potent email marketing platform for businesses that need data analysis, extensive integration, and more sophisticated automation capabilities. The platform is renowned for its flawless delivery, which is guaranteed by its email API and adaptable email templates. SendGrid’s goals are advanced-level scalability, robotics, and dynamic interfaces. It provides all the necessary capabilities to create, schedule, and manage email marketing programmes. It’s also a fantastic source of email newsletter services for small firms trying to increase customer interaction.
Mailjet
Mailjet offers email solutions as well as lead-generation solutions that will assist you in expanding your list of subscribers. With its user-friendly drag-and-drop editor, MailJet’s Email Editor prioritises marketers. One can choose from pre-made, responsive email newsletter designs that look fantastic on all screens. It also helps marketers create their own campaigns from the start without knowing any coding. Mailjet also has attractive email templates that you can edit or make your own with its user-friendly email builder. The dashboard tracks open rates, clicks, bounces, unsubscribe rates, and other metrics to help you optimise the effectiveness of your marketing emails.
Keap
Though Keap is formally classified as a customer relationship management service, its strong email advertising, robotics, and sales features have earned it a place on our list of top email marketing platforms. Along with integrating with your other preferred company tools and apps, it offers automated processes for email marketing that help you, as a professional, to manage the campaign easily. This platform’s management and CRM are what make it powerful and help it stand apart from the competition.
Zoho Campaigns
At affordable costs, Zoho Campaigns provides a range of cloud-based options. Professionals can quickly create emails, incorporate sign-up forms on landing pages, and automate data tracking using pre-made templates. All in a matter of minutes.
To aid with personalised messaging, Zoho Campaigns offers dynamic and customisable templates. Also, the A/B testing informs you of the optimum design, subject line, and style for your target demographic. Because the software includes all the capabilities needed to make your email advertising as effective as possible, you won’t lose time creating compelling emails.Â
VerticalResponse
VerticalResponse is another easy-to-use email marketing tool. Small companies or independent contractors who are reluctant to spend a lot of time developing campaigns for email marketing will find it useful. It is also a helpful tool for novice marketers who have never used this kind of software before or don’t know much about email advertising. This is so that you can take full use of every function and quickly get up and running. However, email marketers who want to construct targeted advertisements won’t be able to use VerticalResponse because it doesn’t have sophisticated segment and personalisation options.
Conclusion
It is impossible to overestimate the importance of email marketing tools in the current digital marketing environment. Email marketing solutions, such as automation, personalisation, analytics, and optimisation, available through these tools, enable organisations to communicate effectively with their audience and accomplish their marketing objectives. The long-term advantages of implementing a planned email marketing approach backed by these technologies are evident, even though it might seem like a lot of work upfront.Â
As a professional marketer, if you want to hone the skills needed for running an email marketing campaign, contact Jaro Education to find the best suitable course.
FAQs
Which email marketing tool is best for beginners?
The best email marketing tool overall is Mailchimp. It offers all the features you require to effectively manage your subscriber list and start email campaigns.
What email marketing tool offers the most advanced automation features?
ActiveCampaign has the most sophisticated automation functionality of any email marketing product. Thanks to its extensive portfolio of automation features, ActiveCampaign allows advertisers to design intricate processes that constantly react to customer engagements and behaviour.
Which email marketing tool is best for e-commerce businesses?
Globally, one of the most widely used platforms for email advertising is Mailchimp. It has several extensions, automation options, and an easy-to-use UI. With Mailchimp’s e-commerce tools, companies can design tailored ads based on past purchases and customer behaviour.
Are there any email marketing tools that offer both email and SMS marketing services?
Omnisend is a tool for email marketing that offers both email and SMS marketing services. It has all the built-in templates for email and SMS promotion.
Which email marketing tool is budget-friendly for small businesses?
Zoho Campaigns provide a great deal of value at a very low cost. Small businesses can easily create professional-looking emails with the help of the straightforward drag-and-drop email template maker.
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