Speak Like a Pro: The Power of Verbal and Nonverbal Business Communication
Table of Contents

- jaro Education
- 13, May 2023
- 5:58 am
Have you ever walked into a room and made an impression without saying a word? Have you ever said the right thing but not connected? This is the hidden power of verbal and nonverbal communication; it is not just speaking, it is how you speak and how you act. In business, where every word and action counts, recognizing and securing an understanding of both verbal and nonverbal communication can transform an ordinary professional into a person of influence. This is truly speaking like a pro.

What Is Verbal Communication?
Verbal communication is the transfer of information via the spoken or written word. Spoken or written words are used in emails, letters, social media, telephone conversations, and face-to-face meetings. Verbal communication is further enhanced by clear and concise language, attentive listening, and nonverbal cues. This is extremely crucial for building relationships and impacting and succeeding in one’s personal and professional endeavors.
What is Non-Verbal Communication?
Nonverbal communication involves the use of a nonverbal medium to convey messages or signs, which includes eye contact (oculesics), body language (kinesics), social distance (proxemics), touch (haptics), voice (prosody and paralanguage), physical environments /appearance, and the use of objects. During communication, nonverbal channels are adopted as a medium to pass various types of messages or signals, which other people understand.
Powerful Verbal Communication Skills That Set You Apart
Whether you are giving a presentation to a group of clients or speaking to your boss in a one-on-one meeting, your verbal communication skills will play a key role in your success. It enables the communication of thoughts, active listening, and, of course, building relationships. Here are some tips to help you hone your verbal and nonverbal communication skills:
- Active Listening: Focus on the speaker, ask relevant follow-up questions, and provide constructive feedback to demonstrate understanding.
- Clarity & Conciseness: Communicate your message using clear, simple language.
- Empathy: Understand and acknowledge others’ feelings and perspectives, and respond with emotional intelligence.
- Voice & Assertiveness: Use a tone that suits the context and express your thoughts confidently, while respecting others.
- Paraphrasing: Restate the speaker’s message in your words to confirm understanding and clear up confusion.
- Open-ended Questions: Encourage deeper conversations by asking questions that invite more than a yes or no response.
- Summarizing: Highlight key points to reinforce understanding and retention.
- Avoiding Jargon: Use accessible language, especially when speaking with non-experts.
- Positive Reinforcement: Offer encouragement and feedback to support desired behaviors and outcomes.
Unlock the Secrets of Body Language with Nonverbal Communication Skills
Nonverbal communication is often overlooked in business settings, but it can be just as important as verbal communication. Here are some tips for improving your nonverbal communication skills:
- Eye Contact: Hold the right amount of eye contact to show attentiveness and interest in the conversation.
- Facial Expression: Face-hand expressions ought to be used to communicate feelings and complement verbal communication (e.g., surprise, joy, disgust, concern).
- Body Language: Pay attention to the shoulder position, arm movement, and walking style to form an impression of confidence and directness.
- Distance: Set the distance according to cultural codes of the context or personal comfort zones to suggest familiarity or formality.
- Touch: Touch, if used, should depend on cultural contexts and the closeness of the relationship to relay warmth, support, or empathy.
- Gesture: Use your hands sparingly, mainly to highlight the most crucial points or those that require more explanation in the given context.
- Mirroring: Subtly mimic the other person’s body language to build rapport and connect.
- Silence: Pauses can be added to the conversation, allowing others to think about what they heard or want to say.
- Dress and Appearance: Your clothing and appearance should exhibit professionalism and appropriateness to the context, thereby earning you credibility and respect.
Top 7 Differences Between Verbal and Nonverbal Communication
The difference between verbal and nonverbal communication lies mostly in its expression. Verbal communication mostly uses spoken words in the transmission of messages, ideas, and feelings. On the other hand, non-verbal communication involves using body language and facial expressions, as well as gestures, among other visual signs. It is time to see what verbal and nonverbal communication is about.
Aspect | Verbal Communication | Non-Verbal Communication |
---|---|---|
Primary Medium | Involves spoken or written words | Uses gestures, facial expressions, and body language |
Speed of Delivery | Shared in real-time through speech or text | Instantly visible through expressions or actions |
Emotion Expression | Expressed through tone, pitch, and choice of words | Shown through facial cues, posture, and gestures |
Clarity | Relies on clear language and vocabulary | Depends on how expressive or obvious the body language is |
Precision | Can clearly state thoughts and ideas | Often open to interpretation and personal judgment |
Feedback | Comes immediately through verbal replies or reactions | Comes via visible reactions like nodding or eye contact |
Examples | Talking, giving speeches, and video conferencing | Smiling, frowning, crossing arms, hand movements |
What Is Business Communication?
Business communication is the act of sharing information among employees in an organization and between an organization and the outside world.
Business communication is the exchange of information related to the business. Effective business communication is the way employees and management communicate to achieve organizational goals. Its purpose is to bring better organizational practices and to create fewer errors. Developing communication skills of verbal and nonverbal communication processes makes for effective business communication.
What Are the Types of Business Communication? Boost Team Efficiency Now
Let us begin by defining the four kinds of communications associated with a practical organization:
Upward communication within the organization flows from lower to upper levels. Examples include performance reporting, feedback on various aspects by superiors, and allowing employees to communicate their experiences and provide reminders. This plays a major role in performance improvement.
Internal downward communication: This approach usually involves getting and receiving instructions and assignments from one level to the other in the organizational hierarchy through directives, memos, and policy announcements. The clear and effective communication of delegation and instructions serves to reduce misunderstandings and operational errors.
Internal lateral communication: Communication is mainly one of exchanges with or between staff at a similar level. Such communications help those on that level coordinate their work with one another. Meetings, e-mails, and team briefings are examples of such channels. Well-coordinated communication here helps sustain understanding and accurate performance of responsibilities.
External communication within and among all organizations and institutions would thus include customers, suppliers, and the public in general. All such encompass marketing brochures, press releases, and customer service activities done by an organization. This also channeled influence towards brand reputation and built relations outside the organization through personal and one-on-one handling.
The Importance of Good Business Communication
Good business verbal and nonverbal communication helps create a successful workplace. It allows teams to stay aligned, it helps drop misunderstandings, and it builds trust, both among employees and clients. When people communicate properly—whether in meetings, emails, or presentations—decisions can be made faster, more problems are solved, and everyone is working toward the target goals. It also improves employee morale since people feel heard and valued. Simply put, excellent communication keeps the firm moving, much like oil in a machine. Conversely, without effective communication, even the best-planned initiatives can come apart very quickly.
Jaro Education’s Career Counselling: Guiding You Toward the Right Path
Choosing the right career is an intense process, especially in a world where jobs change quickly. Here, Jaro Education’s career counseling services play a key role. They primarily assist students and working professionals, using a personalized approach that helps each person align their academic choices with future career goals.
At Jaro Education, we believe that self-discovery is the first step to a successful career. Our expert career counselors help you explore important questions such as:
– What career matches my interests and strengths?
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Whether you’re entering the job market, changing industries, or preparing for higher studies — Jaro provides strategic guidance and learning pathways to help you succeed.
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– One-on-one counseling sessions
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Conclusion
Verbal and nonverbal communication are the two cornerstones of effective communication in any professional context. Verbal communication provides clarity of thoughts with the use of words, while nonverbal communication gives further emotion and richness to the communication through gestures, tone, facial expressions, and eye contact. Knowing what verbal communication is, understanding its types, and differentiating between verbal and nonverbal communication is the key to improving as a communicator. Improving your verbal and nonverbal style can improve relationships in the workplace, as well as develop greater confidence and clarity in every conversation you have.
Frequently Asked Questions
Verbal communication refers to the use of spoken or written words to convey messages. In the workplace, it’s used during meetings, emails, presentations, and casual conversations to exchange information clearly and efficiently.
The types of verbal communication include interpersonal communication (one-on-one), group communication (team discussions), public communication (speeches or presentations), and written communication (emails, reports, memos).
The difference between verbal and non-verbal communication lies in how the message is delivered. Verbal communication uses words (spoken or written), while non-verbal communication includes facial expressions, gestures, tone of voice, and body language to add meaning or emotion to the message.
Verbal and nonverbal communication are both crucial in business. They help build relationships, avoid misunderstandings, and convey messages more effectively. Nonverbal cues like tone and posture can reinforce or contradict spoken words, impacting how a message is received.
To improve verbal and nonverbal communication, focus on speaking, listening actively, maintaining eye contact, using open body language, and observing others’ reactions. Practicing empathy and giving constructive feedback also enhances communication effectiveness.
Yes, the types of verbal communication can vary. For instance, customer service may rely heavily on interpersonal communication, while journalism emphasizes public and written communication. Each industry has unique needs and preferred styles.
Nonverbal cues like facial expressions, gestures, and voice tone add context to verbal communication. They help convey emotions, build trust, and ensure the message is not just heard—but also felt and understood.