Bachelor of Arts (Journalism and Mass Communication)
Amity University
Home > Bachelor of Arts (Journalism and Mass Communication) – Amity University
Course Duration
3 years
Commencement Date
To Be Decided
Application Closure Date
Closing Soon
Mode
Live Online
Program Overview
Bachelor of Arts (Journalism and Mass Communication) is an exhaustive three year undergraduate program offering in-depth study of theoretical concepts and functional areas in Journalism and Mass Communication. The program provides high-quality academic and technical training using different teaching resources, including case studies, practical exercises, student meetings, screenings, and group readings. The program includes technical skills in many areas of mass media and interaction, theoretical views on their existence and use, and historical and social knowledge of their dynamics.
Program Highlights
World-Class Curriculum
Taught by Eminent Global Faculty
Personalized Learning
Easy-to-use LMS accessible anytime, anywhere
Career Assistance
Strong Alumni Network
Eligibility Criteria
- Applicants must possess sufficient knowledge and understanding of English language & communication.
- Candidates whose first language is not English must have done at least past three (3) years of academic qualification under English medium.
For Indian Participants:
- Applicants must be 10+2 Qualified.
For Foreign Participants:
- O level Certificate (completed 10 years of formal schooling. Diploma will not be acceptable)
- A level Certificate (completed 12 yrs of formal schooling. Diploma will not be acceptable)
- Certificate of Equivalence from Association of Indian Universities (required by any student with foreign education to apply in any University in INDIA, refer to https://www.aiu.ac.in/)
Syllabus Breakdown
Semester 1
- Mass Communication Models and Theory
- Print Journalism
- Graphics and Visual Communication
- Business Communication
Semester 2
- Introduction to Radio and Audio Technique
- Photography Theory and Practice
- Media Ethics and Laws
- Environmental Studies
Semester 3
- Advertising Concepts
- Introduction to Television Production
- Introduction to Media Research
- Global Media Scenario
- Individual Excellence and Social Dynamic
Semester 4
- Online Journalism and Digital Media
- PR Concepts
- Communication for Sustainable Development
- Principles of Marketing-1
- Writing for Specialism
Semester 5
- Event Management Concepts
- Film Making Techniques
- Client Servicing and Creatives
- Brand Management
- Professional Ethics
Semester 6
- Major Project
- Camera Operations
- Digital Marketing and Content Development
- Ad. Production and Campaign Planning
- PR and Campaign Planning
Note: As per University policies and practices, portions of the proposed subjects may get updated to incorporate industry insights/feedback, and curriculum may be subject to updation.
Live and Interactive
Lectures
Lectures
Web Proctored
Mode
Mode