15 Highest-Paying PR Jobs in India: Career Insights
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- Jaro Education
- 15, July 2025
- 5:00 pm
Commonly referred to as PR, Public Relations is a wide field that exists in almost every industry, aiming to manage and circulate information to develop and maintain relationships with the public. Whether it’s a big or small company, creating brand awareness, building relationships, and managing reputation are essential for every organisation, which ultimately contribute to business growth and market acceptance. PR professionals are in high demand across many industries because they maintain a positive image of their organisations and effectively communicate with the public.
Public Relations jobs, or PR jobs, have plenty of career opportunities, with different roles ranging from entry-level positions to senior management. Many organisations, including media outlets, corporate entities, and consulting firms, aggressively hire PR professionals to promote their company and build brand awareness. In this blog, we will describe the highest-paying Public Relations jobs in India, along with the skills required for a career in this field and the Public Relations salary.
Top 15 Highest Paying Public Relations Jobs in India
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Here is a list of the top 15 highest-paying Public Relations jobs in India, along with their average salaries.
1. PR Executive
A PR Executive is responsible for developing and managing a positive public image for a client or an organisation. They build relationships with the client, promote media campaigns, develop and implement communication strategies, and manage brand reputations through various media channels.
Annual Salary Range: INR 1.5 lakh – 6 lakh
Roles and Responsibilities:
- Developing and Implementing PR Strategies
- Building Media Relations
- Organising and managing events
- Monitoring media coverage
Skills Required:
- Excellent Communications
- Research Skills
- Writing Skills
- Presentation Skills
- Creativity
- Interpersonal Skills
- Problem-solving
2. PR Associate
A PR Associate supports senior PR professionals by helping with media outreach, content creation, and communication tasks. They generally create press releases, blog posts, and media kits, contribute to organising events, and manage media enquiries.
Annual Salary Range: INR 1.8 lakh – 7 lakh
Roles and Responsibilities:
- Developing and maintaining media relations
- Researching media outlets
- Creating press releases
- Organising and managing events
- Budget planning and monitoring
Skills Required:
- Presentation Skills
- Interpersonal Skills
- Problem-solving
- Communication Skills
- Relationship Building Skills
- Research Skills
- Time Management
3. PR Consultant
A Public Relations (PR) Consultant helps organisations manage their public image by developing and implementing communication strategies. They build media relationships and manage crisis communication to maintain a positive reputation. Plus, PR Consultants evaluate media coverage reports to inform clients and regulate strategies accordingly.
Annual Salary Range: INR 3 lakh – 24 lakh
Roles and Responsibilities:
- Developing PR Strategies
- Identifying target audiences
- Designing communication campaigns
- Managing crisis
Skills Required:
- Communication Skills
- Encompassing Media Relations
- Creativity
- Social Media Expertise
- Ability to Manage Crisis
- Problem-solving
- Time Management
4. Government Relations Officer
The role of a Government Relations Officer is to manage the relationship of an organisation with government agencies and officials, often promoting their interests and ensuring compliance with regulations. They may also manage tasks, like processing visas and permits, joining legislative sessions, and monitoring policy changes.
Average Salary Range: INR 3.4 lakh – 23 lakh
Roles and Responsibilities:
- Building and maintaining relationships with government officials
- Developing and implementing government relations strategies
- Event planning
- Keeping HR informed of changes to laws, rules, and regulations
- Processing visas and other immigration-related matters
Skills Required:
- Strategic Planning
- Legislative and Regulatory Knowledge
- Crisis Management
- Research and Data Analysis
- Communication Skills
- Leadership Skills
- Relationship Building
5. Media Relations Manager
A Media Relations Manager is responsible for developing and implementing media strategies to promote an organisation’s mission and initiatives, building relationships with journalists, and monitoring media enquiries. They also create and execute media campaigns, organise press releases, arrange interviews, and manage crisis communication.
Average Salary Range: INR 3.5 lakh – 23 lakh
Roles and Responsibilities:
- Building and maintaining relationships
- Pitching stories and monitoring media inquiries
- Tracking media coverage
- Planning and managing events
Skills Required:
- Communication Skills
- Relationship-building Skills
- Strategic Thinking
- Crisis Management
- Social Media Management
- Data Analysis
6. Influencer Relations Manager
An Influencer Relations Manager builds and maintains relationships with influencers to develop brand awareness and engagement. They are responsible for identifying, connecting with, and managing partnerships with influencers to implement marketing campaigns. The role also includes negotiating contracts, managing budgets, and analysing data to optimise influencer strategies.
Average Salary Range: INR 2.3 lakh – 14 lakh
Roles and Responsibilities:
- Identifying and connecting with influencers
- Building and maintaining relationships
- Designing and executing campaigns
- Analysing reports
- Staying updated on industry trends
Skills Required:
- Excellent Verbal and Written Skills
- Negotiation Skills
- Relationship-building Skills
- Social Media Knowledge
- Strategic Thinking
- Creative Thinking
- Time Management
7. Media Planner
The role of a Media Planner revolves around developing and implementing strategies by creating advertising messages on various media channels to reach a target audience. They evaluate market trends, research audience behaviour, and pick the most impactful media outlets to achieve client goals.
Average Salary Range: INR 2 lakh – 10.1 lakh
Roles and Responsibilities:
- researching target audiences
- Analysing media trends
- Selecting appropriate channels
- Managing budgets
- Evaluating campaign performance
Skills Required:
- Analytical Skills
- Strong Excel Skills
- Data Analysis
- Understanding of Media Channels
- Managing Budgets and Analysing Financial Performance
- Communication Skills
- Negotiation Skills
- Presentation Skills
- Strategic Thinking
8. Reputation Manager
The role of a Reputation Manager is to create and maintain a positive image for an organisation or individual by focusing on the online conversations, managing customer feedback, and influencing search results. They also aim to counter negative publicity and promote positive content.
Average Salary Range: INR 2.8 lakh – 10.6 lakh
Roles and Responsibilities:
- Monitoring online interactions
- Creating and sharing positive content
- Developing and executing strategies
- Responding to reviews
- Analysing online data
Skills Required:
- Analytical Skills
- Communication Skills
- Problem-solving
- Proficiency in Digital
- Technical Skills
- Crisis Management
9. Brand Communication Manager
A Brand Communication Manager’s role focuses on creating and executing communication strategies that improve brand perception and drive business results. This role involves developing engaging content, organising campaigns across various channels, and ensuring brand consistency.
Average Salary Range: INR 4.1 lakh – 23.4 lakh
Roles and Responsibilities:
- Creating and implementing comprehensive brand strategies
- Developing and managing engaging content
- Messaging Consistency
- Analysing the effectiveness of communication campaigns
Skills Required:
- Communication Skills
- Marketing and Brand Management Skills
- Leadership Skills
- Analytical Skills
- Problem-solving
- Interpersonal Skills
10. CSR Manager
A Corporate Social Responsibility or CSR Manager’s role involves developing and implementing strategies to incorporate social and environmental considerations into a company’s operations and relations with stakeholders. They play a vital role in creating and executing CSR programs, engaging with internal and external stakeholders.
Average Salary Range: INR 4.4 lakh – 22 lakh
Roles and Responsibilities:
- Creating and implementing a detailed CSR strategy
- Developing and maintaining relationships with stakeholders
- Managing the execution of CSR initiatives
- Staying informed about industry best practices and regulations
- Allocating and managing the CSR budget effectively
Skills Required:
- Strategic Thinking
- Communication Skills
- Analytical Skills
- Project Management Skills
- Leadership Skills
- Knowledge of CSR Frameworks and Standards
11. Corporate Communications Manager
A Corporate Communications Manager is responsible for developing and implementing communication strategies for target audiences (internal or external), aiming to maintain a positive image and build trust with stakeholders. They handle various communication channels, including media relations, public relations, social media, and internal communications.
Average Salary Range: INR 4.5 lakh – 25 lakh
Roles and Responsibilities:
- Strategy development
- Creating and managing content
- Building and maintaining relationships with media contacts
- Developing and implementing internal communication programs
- Monitoring and reporting
Skills Required:
- Strategy Thinking and Planning
- Digital Expertise
- Public and Media Relations
- Project Management
- Writing and Editing Skills
- Communication Skills
12. PR Manager
*freelancermap.com
A Public Relations Manager or PR Manager plays a crucial role in developing and implementing communication strategies to boost brand reputation and manage its public image. They manage media relations, build and supervise PR campaigns, and lead PR teams.
Average Salary Range: INR 3 lakh – 18 lakh
Roles and Responsibilities:
- Developing and implementing PR strategies
- Managing media inquiries
- Planning and organising events
- Managing social media content
- Monitoring and analysing media coverage
- Managing and leading a PR team
Skills Required:
- Written and Verbal Communication Skills
- Media Relations
- Strategic Thinking
- Crisis Management
- Social Media and Digital Marketing
- Time Management
- Problem-solving Skills
- Leadership Skills
13. Crisis Manager
The role of a Crisis Manager revolves around preparing for, preventing, and responding to events that could harm an organisation. They play a vital role in recognising potential threats, developing and implementing crisis plans, and managing the response to actual crises. This approach includes communicating effectively with internal and external investors, ensuring compliance with regulations, and protecting the brand reputation.
Average Salary Range: INR 6 lakh – 17 lakh
Roles and Responsibilities:
- Developing and maintaining crisis management plans
- Team building and training
- Developing and implementing a recovery plan
- Managing communication and relationships with various stakeholders
- Develop a clear communication strategy for audiences (internal and external)
Skills Required:
- Strong Leadership Skills
- Communication Skills
- Analytical Skills
- Problem-solving
- Decision-making
- Emotional Intelligence
- Resilience and Calmness Under Pressure
14. Internal Communication Manager
An Internal Communications Manager is responsible for creating and executing communication strategies to keep employees informed and engaged, aligning them with company goals. This role focuses on crafting and managing internal communication channels, including newsletters, intranets, and events, to enhance employee engagement.
Average Salary Range: INR 7.3 lakh – 26 lakh
Roles and Responsibilities:
- Developing and implementing communication strategies
- Managing communication channels
- Crafting clear, concise, and consistent messages for various internal communication materials
- Creating and executing strategies to address crises
- Promoting employee engagement
Skills Required:
- Communication Skills
- Strategy Thinking
- Interpersonal Skills
- Project Management
- Leadership Skills
- Technical Skills
- Conflict Resolution
15. Public Relations Director
The role of a Public Relations Director or PR Director is to manage an organisation’s public image, develop communication strategies, and supervise media relations. They make sure that the organisation’s message is conveyed effectively to the public and stakeholders. This includes building and executing PR campaigns, managing crisis communication, and helping with the organisation’s messaging.
Average Salary Range: INR 8 lakh – 62.5 lakh
Roles and Responsibilities:
- Developing and implementing PR strategies, plans, and campaigns
- Managing relationships with the media
- Building and executing strategies to mitigate potential crises
- Creating engaging and informative content
- Planning and executing PR events
- Leading and managing the PR team
- Tracking and analysing PR campaign performance
Skills Required:
- Strategic Thinking
- Leadership Skills
- Media Relations-building
- Writing Skills
- Interpersonal Skills
- Project Management
- Research Skills
- Analytical Skills
- Crisis Management
Average Annual Public Relations Salary in India
The average Public Relations salary in India varies depending on the experience, location, company, and industry. The average annual salary of a PR professional includes:
- Entry-level Position: INR 3 lakh – 4.5 lakh,
- Junior-level Positions: INR 5 lakh – 8 lakh
- Mid-level Positions: INR 10 lakh – 18 lakh
- Senior-level Positions: INR 20 lakh – 40 lakh
Conclusion
Public Relations jobs offer rewarding career opportunities to those who are interested in promoting and managing marketing activities for their organisations. Along with the high salaries and additional perks, PR jobs offer a flexible career path, many skill development opportunities, and the chance to influence public awareness. PR professionals can utilise their skills in areas like media relations, content creation, and crisis management to build and protect the brand reputation.
However, an understanding of current market trends, improved essential skills, and continuous learning are vital to master the PR field.
Looking for the right PR course? Connect with Jaro Education for expert guidance on PR jobs, skills and significant certifications.
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