Post Graduate Certificate Programme in

Digital Strategy and Marketing Analytics
- IIM Nagpur

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  • Post Graduate Certificate Programme in Digital Strategy and Marketing Analytics IIM Nagpur
Course Duration
9 Months
Batch
03
Commencement Date
To Be Announced
Application Closure Date
10th April, 2023
Session Timings
Sunday
from 10:00 pm to 1:00 pm

Programme Overview

The current era of unprecedented environmental dynamism of the hyper-connected world drives transformational change. These ramifications of hyper connectivity are causing power shifts in the global business landscape, making it necessary for emerging managers to develop their capabilities and manage uncertainties in the organization. Learn from the top-ranked institute, IIM Nagpur 9-months PG Certificate Programme in Digital Strategy and Marketing Analytics, curated for working executives aspiring to develop their digital strategy and marketing analytics skills. The Programme helps them transform into passionate advocates and leaders who stimulate innovation in leading-edge organizations. This interdisciplinary programme equips working executives with contemporary strategic marketing competencies and thought. It aims to develop competencies among managers by enhancing their existing industry know-how; making them future-ready. This programme adopts multiple pedagogical methods. This course will aim at developing such competencies among managers, by building on their existing industry know-how, in making them future ready for the industries of today and tomorrow.

Programme Highlights

PG Certificate and Alumni Status

virtual-classroom

9 Months of Blended Learning

peer-networking

Digital Markstrat Simulation

icon

Learn from the Industry Experts

online-assessment

Case Study Based Learning

Chamber Consultation

Admission Criteria

This programme is for working professionals or middle-level managers desiring to improve their analytical thinking, innovative capability and decision-making skills through business analytics.

Eligibility & Selection

Designed for working professionals qualifying the below criteria:
  • The candidate must hold a graduation degree, with a minimum of 50% marks or equivalent from a recognized university (national or international)
  • Minimum 3 years of work experience

Syllabus Breakdown

  • Introducing the Concept of Value in Marketing
  • Transforming of Marketing in the Digital World
  • Basics of Digital Marketing and Analytics
  • Al and Machine Learning
  • Internet of Things
  • Augmented Reality
  • Applications of AL and ML in Marketing
  • Marketing Analytics: Making Sense of Data
  • Contemporary Qualitative Research for consumer insights: Workshop
  • Capturing Value: Pricing Analytics and Optimization Workshop
  • Digital Marketing Tools and Techniques
  • Integrating the Brand in Communication Mix
  • Shifting Brand Personalities and Challenges for Communication
  • IMC in an Increasing Machine (AI) Integrated Environment

Impact of Technology on Marketing , Content & Commerce

  • Website Design, Elements of Going Digital for a Company - Digital 4 Ps
  • Search Engine Optimization
  • Search Engine Marketing
  • Google Analytics and Facebook Analytics
  • Google Adwords, Adsense
  • Role of Content Marketing, Blogging, Email Marketing B2C Social Media Marketing, FB, Instagram Advertising
  • Understanding the drivers of Online & Offline Retail
  • Hypercompetition in Indian online Retail
  • Marketing driving versus market driven: Perspectives as relevant to highly volatile environments
  • Introduction to Marketing Strategy
  • Situation Analysis and Identification of Strategic Objection
  • Introduction to Digital Markstart: Simulation
  • Interim Review of the Simulation
  • Simulation Debrief and Participant Presentation
  • Participant Dissertations’ Presentations
Case discussions
Online lectures
Hands-on simulations
Workshops
Note : *The in person sessions such as Virtual Live Classrooms and Campus immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education / Institute will keep all candidates updated accordingly.

Programming Languages and Tools Covered

iim-nagpur

About IIM Nagpur

Established in 2015, the Indian Institute of Management Nagpur (IIMN) aspires to be a leading management institution that shapes management systems, policy and governance through high-quality education, research and industry engagement. Propelled by the pursuit of engaged scholarship, the Institute aims to create value-driven leaders and global managers with strong conceptual foundations and analytical approach, which helps them excel in diverse spheres – be it management, business, policy making, and public administration, to name a few.
Established in 2015, the Indian Institute of Management Nagpur (IIMN) aspires to be a leading management institution that shapes management systems, policy and governance through high-quality education, research and industry engagement. Propelled by the pursuit of engaged scholarship, the Institute aims to create value-driven leaders and global managers with strong conceptual foundations and
analytical approach, which helps them excel in diverse spheres – be it management, business, policy making, and public administration, to name a few.

IIM Nagpur’s aim is to address the needs of a modern India; connecting aspirations and realities to attain benchmarks that are respected internationally. Our motto, सत्यं च स्वाध्यायप्रवचने च, that is, an inspired journey towards truth through individual reflection and collective discourse, propels our quest to bridge the gap between abstract knowledge and practice.

IIM Nagpur seeks to distinguish itself as an institution that promotes constant industry engagement of a ‘problem-solving’ nature. Executive Education, therefore, is an important thrust area for the Institute. With an array of programmes designed by a faculty body with a stellar record of research, teaching, and industry engagement, the Executive Education programme at IIM Nagpur equips managers and executives with the capabilities to perform effectively in their current roles, and take up greater challenges through various stages of their careers.

47th
FT Executive Education Rankings Business Standard 2022

1st
NIRF – Management Category 2022

1st
Outlook
NIRF – Management Category 2022

2nd
Business Today

Know The Facilitators

Programme Certification

IIM Nagpur offers a  “Post Graduate Certificate Programme in Digital Strategy and Marketing and Analytics” for those who successfully complete the programme and fulfil all the requirements prescribed.

Participant Profiles

Learner’s Speak

Programme Structure

Programme Fee
Fee Structure
Application Fee
INR 2006/- (including GST)
Programme Fee
INR 2,25,000 + GST
Installment Structure
Installment Pattern
1st Installment
INR 85,000/- + GST
(7 Days from date of offer)
2nd Installment
INR 70,000/- + GST
(10th July, 2023)
3rd Installment
INR 70,000/- + GST
(10th Nov, 2023)
  • Fees mentioned above are exclusive of GST. *GST will be charged extra on these components, as applicable from time to time
  • Any extra payment due to any change in any of the applicable taxes during the tenure of the programme will have to be borne by the students
  • Lodging during campus visit is provided by IIM Nagpur, The travel expenses to and from the Campus has to be borne by the participant

Admission Process

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Career Transitions

The Jaro Advantage

Learning Support
Doubt Resolution
Networking

Jaro Expedite - Career Booster

Profile Building

Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.

Resume Review

Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.

Placement Assistance

Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.

Career Enhancement Sessions

Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.

 

Note: IIM Nagpur or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. IIM Nagpur is not involved in any way with the Career Services described above and offer no commitments.

Build 21st-Century Skill set to Gain Career Edge in the VUCA World

Learn from the best minds and eminent faculty to become the next industry expert.
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You’ll learn

Frequently Asked Questions
Will I receive a PG Certificate from IIM Nagpur?

All students will receive a Post Graduate Certification in Digital Strategy and Marketing Analytics from IIM Nagpur on completion of the programme requirements.

Will I be treated as an alumnus of IIM Nagpur?

Yes, all participants are inducted into the alumni association of IIM Nagpur.

What is the eligibility criteria for the programme?
  • The candidate must hold a graduation degree, with a minimum of 50% marks or equivalent from a
    recognized university (national or international)
  • Minimum 3 years of work experience

Program Counsellor

Program Counsellor

Mr. Anand K

Program Counsellor Number

Program Counsellor Email Id