Post Graduate
Certificate Programme in
- IIM Nagpur
from 10:00 Am to 1:00 pm
Programme Overview
The current era of unprecedented environmental dynamism of the hyper-connected world drives transformational change. These ramifications of hyper connectivity are causing power shifts in the global business landscape, making it necessary for emerging managers to develop their capabilities and manage uncertainties in the organization. Learn from the top-ranked institute, IIM Nagpur 9-months PG Certificate Programme in Digital Strategy and Marketing Analytics, curated for working executives aspiring to develop their digital strategy and marketing analytics skills. The Programme helps them transform into passionate advocates and leaders who stimulate innovation in leading-edge organizations. This interdisciplinary programme equips working executives with contemporary strategic marketing competencies and thought. It aims to develop competencies among managers by enhancing their existing industry know-how; making them future-ready. This programme adopts multiple pedagogical methods. This course will aim at developing such competencies among managers, by building on their existing industry know-how, in making them future ready for the industries of today and tomorrow.
Programme Highlights
PG Certificate and Alumni Status
9 Months of Blended Learning
Digital Markstrat Simulation
Learn from the Industry Experts
Case Study Based Learning
Chamber Consultation Session
Admission Criteria
This programme is for working professionals or middle-level managers desiring to improve their analytical thinking, innovative capability and decision-making skills through business analytics.
Eligibility & Selection
- The candidate must hold a graduation degree, with a minimum of 50% marks or equivalent from a recognized university (national or international)
- Minimum 3 years of work experience
Syllabus Breakdown
- Introducing the Concept of Value in Marketing
- Transforming of Marketing in the Digital World
- Basics of Digital Marketing and Analytics
- Al and Machine Learning
- Internet of Things
- Augmented Reality
- Applications of AI and ML in Marketing
- Marketing Analytics: Making Sense of Data
- Contemporary Qualitative Research for consumer insights: Workshop
- Capturing Value: Pricing Analytics and Optimization Workshop
- Digital Marketing Tools and Techniques
- Integrating the Brand in Communication Mix
- Shifting Brand Personalities and Challenges for Communication
- IMC in an Increasing Machine (AI) Integrated Environment
- Impact of Technology on Marketing, Content & Commerce
- Website Design, Elements of Going Digital for a Company - Digital 4 Ps
- Search Engine Optimization
- Search Engine Marketing
- Google Analytics and Facebook Analytics
- Google Adwords, Adsense
- Role of Content Marketing, Blogging, Email Marketing B2C Social Media Marketing, FB, Instagram Advertising
- Understanding the drivers of Online & Offline Retail
- Hypercompetition in Indian online Retail
- Marketing driving versus market driven: Perspectives as relevant to highly volatile environments
- Introduction to Marketing Strategy
- Situation Analysis and Identification of Strategic Objection
- Introduction to Digital Markstart: Simulation
- Interim Review of the Simulation
- Simulation Debrief and Participant Presentation
- Participant Dissertations’ Presentations
About IIM Nagpur
analytical approach, which helps them excel in diverse spheres – be it management, business, policy making, and public administration, to name a few.
IIM Nagpur’s aim is to address the needs of a modern India; connecting aspirations and realities to attain benchmarks that are respected internationally. Our motto, सत्यं च स्वाध्यायप्रवचने च, that is, an inspired journey towards truth through individual reflection and collective discourse, propels our quest to bridge the gap between abstract knowledge and practice.
IIM Nagpur seeks to distinguish itself as an institution that promotes constant industry engagement of a ‘problem-solving’ nature. Executive Education, therefore, is an important thrust area for the Institute. With an array of programmes designed by a faculty body with a stellar record of research, teaching, and industry engagement, the Executive Education programme at IIM Nagpur equips managers and executives with the capabilities to perform effectively in their current roles, and take up greater challenges through various stages of their careers.
47th
FT Executive Education Rankings Business Standard 2022
1st
NIRF – Management Category 2022
1st
Outlook
NIRF – Management Category 2022
2nd
Business Today
Know The Facilitators
Doctoral degree from the Indian Institute of Management Ahmedabad
Faculty in the area of Marketing at IIM Nagpur
Fellow from Indian Institute of Management Bangalore in the Economics and Social Science area M.Phil in Applied Economics from Jawaharlal Nehru University
Programme Certification
IIM Nagpur offers a “Post Graduate Certificate Programme in Digital Strategy and Marketing and Analytics” for those who successfully complete the programme and fulfil all the requirements prescribed.
Participant Profiles
Learner’s Speak
Programme Structure
as mentioned in offer letter)
- Fees mentioned above are exclusive of GST. *GST will be charged extra on these components, as applicable from time to time
- Any extra payment due to any change in any of the applicable taxes during the tenure of the programme will have to be borne by the students
- Lodging during campus visit is provided by IIM Nagpur, The travel expenses to and from the Campus has to be borne by the participant
Career Transitions
The Jaro Advantage
- Unparalleled career guidance and support
- Dedicated student support
- Immersive and lifelong learning experiences
- Learn from the best-suited academic, faculty, and industry mentors
- Be a part of discussions and forums for enhanced learning
- Leverage peer-to-peer learning experience
- Alumni Network of 3,00,000+ Professionals
- Access to alumni events & other benefits
- Stay up to date with the latest insights from your alma mater
Jaro Expedite - Career Booster
Profile Building
Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.
Resume Review
Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.
Placement Assistance
Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.
Career Enhancement Sessions
Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.
Note: IIM Nagpur or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. IIM Nagpur is not involved in any way with the Career Services described above and offer no commitments.
Build 21st-Century Skill set to Gain Career Edge in the VUCA World
You’ll learn
- Equip with contemporary strategic marketing competencies
- Exposure to multiple pedagogical methods; learn with case-based discussions, hands-on simulation, workshops, etc.
- Hands-on Digital Marketing Strategy Simulation: Digital MarkStrat
- Learn various marketing analysis tools and methodologies
- Get in-depth digital marketing industry insights
All students will receive a Post Graduate Certification in Digital Strategy and Marketing Analytics from IIM Nagpur on completion of the programme requirements.
Yes, all participants are inducted into the alumni association of IIM Nagpur.
- The candidate must hold a graduation degree, with a minimum of 50% marks or equivalent from a
recognized university (national or international) - Minimum 3 years of work experience