Engage with faculty from a Global Top-Ten University
Imperial College Business SchoolDigital Transformation Strategy Programme
Duration : 40 hours
Mode : Live Online
Fee : £2,450
Talk to our Program Expert
Submit your details below to learn more about the course fee, curriculum, benefits, etc
Programme Overview
Digital innovation is transforming the global business context exponentially. Keeping pace with change and ahead of potential disruption is contingent on building a deep understanding of the opportunities and risks. And forging a strategy robust enough to weather the uncertainty ahead.
Imperial College Business School’s Digital Transformation Strategy live online programme is an immersive and transformational one-week learning experience. You emerge empowered with:
- A robust understanding of digital transformation
- Clarity on the key challenges that can help and hinder a successful digital transformation strategy
- A digital transformation strategy for your organisation that can be taken away and implemented
- A unique opportunity to stress-test your strategy with industry experts and a network of experienced peers
Programme Highlights
Real-time learning via Live Interactive Sessions
Learn from Imperial faculty and industry leaders
Intensive approach that fits into your busy schedule
Engaging, cutting-edge learning platform with mobile access
Recorded live sessions
Learning Outcomes
- Gain a key insight into Digital Transformation
- Build a solid understanding of the key challenges that can help and hinder a successful Digital Transformation strategy
- Develop a Digital Transformation strategy that can be taken away and implemented
- Stress-test your strategy with industry experts and a network of experienced peers
Programme Details
| £2,450 |
5 days (excluding orientation)
8 hours per day (virtual including live webinars, discussions and activities)
Programme start date: 29th November 2021
Programme end date: 3rd December, 2021
Live Online
Certification
Upon completion of the programme, participants will be awarded a verified Digital Certificate by Imperial College Business School Executive Education.
Note: As a live executive education programme, participant attendance and contribution is key to the learning experience and value of the programme. As such, participants are required to attend (or watch recordings of) 80% of the live sessions to receive their Certificate.
Programme Modules
| Session title | Faculty | Session description |
| Digital Transformation in Perspective | Daniel Rowles, Programme Director | Explore the technology that is driving digital transformation and what it means for our organisations. Also, learn how to be prepared for a world where the pace of change increases dramatically. |
| Plotting Your Digital Journey | Learn the steps required to implement an effective digital transformation strategy. Perform an audit of strengths and weaknesses, start building a plan and the team needed to succeed. | |
| The Digital Transformation Framework | Learn a structured framework for all the considerations needed to build an organisation for an agile existence. The framework serves as a guide as you build and iterate on your transformation strategy over time. Benefit from learning about the successes and failures of other organisations. | |
| Framework: Foundations | Clarify the key objectives and vision required to attain digital transformation and how to secure leadership buy-in throughout the process. Understand the environment you are operating in and the central role of skills and talent in the organisation. |
| Session title | Faculty | Session description |
| An introduction to Design Thinking | Ileana Stigliani, Imperial College Business School | This session is aimed at familiarising with design thinking and its underlying process, and at discussing examples of how design thinking can help businesses develop successful innovative solutions. |
| Design Thinking challenges and Discover Phase | In this session, you and your team will be provided with a few design challenges. From those, you will choose one that you will tackle by applying the design thinking process. Once you have chosen your design challenge, you will embark on your design thinking journey by learning how to explore the problem area. This requires empathising with the people we are designing for through small scale, in-depth qualitative research. You will learn the main techniques to maximize your ability to deeply connect and empathize with end-users, and to learn their pain points. | |
| Fieldwork | You are expected to conduct the design research required to explore your problem and understand it from the inside out, that is from the point of view of the people who are affected by the problem. This will entail conducting in context observations, in-depth interviews with users, as well as some desk research |
| Session title | Faculty | Session description |
| The Role of Data in Driving Change | Daniel Rowles, Programme Director | Explore the role of data science in driving change, and the importance of data visualization. Communicate in a way that moves stakeholders to support your initiatives |
| Framework: Readiness | Learn about the technologies, techniques and processes that can make or break your digital transformation – and the risks and opportunities that each of them offers. | |
| Performance | Take a deep dive into measuring the success of our digital transformation strategy, build measurement frameworks for iterative improvements and measure ROI to determine success. | |
| Iteration & Keeping Up With Change | Over a series of four sessions, understand a variety of tools and techniques, learn how to apply design thinking concepts to your digital transformation strategy and practice them. Understand how these concepts can provide innovative solutions to common challenges, and gain feedback from experts. |
| Session title | Faculty | Session description |
| Define phase, Design phase, Deliver phase, and final presentations | Ileana Stigliani, Imperial College Business School | Over a series of sessions, understand a variety of tools and techniques, learn how to apply design thinking concepts to your digital transformation strategy, and practice them. Understand how these concepts can provide innovative solutions to common challenges, and gain feedback from experts. |
| Session title | Faculty | Session description |
| Strategy Briefing | Daniel Rowles, Programme Director | In this session, you’ll be walked through a Digital Transformation strategy template that you can then use to build your own Digital Transformation Strategy plans. You’ll then have group and individual time to build your plans. |
| Group Coaching | Working in groups and with an industry expert, you will build out your digital transformation strategy and perform a series of ‘stress tests’ to see how it performs. Also, prepare for the final pitch of your strategy in what’s called the Dragons Den | |
| Strategy Pitching | In this session, you’ll present back your plans so far to your peers to get feedback so you can refine your pitches. | |
| Programme Sum up and next steps | This session will bring together all of the learning from the programme and give you some clear direction and next steps. You will then go away and record a pitch of your final Digital Transformation strategy which will then receive feedback from our Digital Transformation experts |
The following information is collected from the previous batch of cohorts participating in this programme, and reflects the general diversity in work experience, industry profiles and countries of origin.
Work Experience
Industry Profiles
Country of Origin
Faculty
Daniel Rowles
Programme Director
Daniel Rowles is a Lecturer at Imperial College Business School, CEO of TargetInternet.com and Programme Director of the Imperial Digital Transformation Strategy Programme. Daniel has been working in Digital Marketing for the past 20 years, with extensive experience working both client-side and within the agency environment. He is also a Course Director for the CIM and a certified Google Squared trainer.
Ileana Stigliani
Imperial College Business School
Ileana Stigliani is an Associate Professor of Design and Innovation at Imperial College Business School. Professor Stigliani has received PhD in Management from Bocconi University, Milan. Her research focuses on the cognitive aspects of innovation. In particular, she studies how material artefacts and practices influence cognitive processes– such as sensemaking and sense giving, categorisation, and perceptions of organisational and professional identities – within organisations.
About the Programme
Participant Testimonial
FAQs
This virtual Digital Transformation Strategy programme accounts for 40 hours worth of training time. The training programme encompasses professionals with a ‘dragon’s den’-type scenario where they pitch new-age digital transformation strategies to a panel of experts.
Yes, all participants who seamlessly completes the programme requirements will be awarded a verified Digital Certificate by Imperial College Business School Executive Education.
The Digital Transformation Strategy Programme - Imperial College Business School is delivered online through live sessions, where students can easily elevate their current skills.
Digital Transformation Strategy is five days live interactive programme; helps in building digital strategies to equip digital cultures, foundations and frameworks for driving winning transformational strategies.
The live online Digital Transformation Strategy Programme – Imperial College Business School has a fee of £2,450.
About Imperial College Business School Executive Education
Executive Education at Imperial College Business School combines Imperial’s capabilities in science and technology with deep connections to industry to bring you the future of business, today. We apply our pioneering research and the latest technology to develop learning solutions for individuals, teams and organisations. Our executive programmes cover topics including responsible leadership, innovation, digital strategy, health, sustainability and finance. Programmes are delivered through different formats to suit individual circumstances and learning needs. You can choose to learn with us on-campus, virtually or online.
The Imperial advantage:
- 7th in the world by QS World University Rankings 2022
- 3rd in Europe by QS World University Rankings 2022
- 12th in the world by Times Higher Education World University Rankings 2022
- 3rd in Europe by Times Higher Education World University
- Ranked top in the UK for career prospects by the Guardian University Guide 2022
- 2 Global Online MBA QS World University Rankings – 2020 World
- 10 Times Higher Education Rankings – 2020 World
- 14 Nobel Prize winners
- 1 Reuters ‘Most Innovative Universities – 2019’ UK
- Gold award for Virtual Reality / Augmented Reality at the 2019 QS Reimagine Education Conference, London, UK.
- Silver award for Business Education at the 2018 QS Reimagine Education Conference, San Francisco, US.
- Bronze award for Best Distributed/Online Program for Nurturing 21st Century skills at the 2019 QS Reimagine Education Conference, London, UK.
We are here to answer any questions you may have about our Digital Transformation Strategy (DTS) Programme. Reach out to us and we will respond within 48 hours. That’s our promise!
