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Top 5 Best Digital Marketing Strategies Used by Business Professionals


Have you ever wondered why some businesses get 100% returns on their marketing campaigns? Why do some marketers lag in the race? The answer lies in the choice of their marketing strategies.

Over 7.7 million people use the internet daily across the globe. It makes a massive readymade consumer base for the brands. However, how the marketers plan to tap their target audience determines their victory or failure.

One of the most effective ways to reach this audience is through digital marketing. No matter how big your business or industry is, it remains among the best ways to scale up your operations. The Professional Certificate Programme in Strategic Sales Management and New Age Marketing – IIM Kozhikode is specifically designed for working professionals to enhance their knowledge of the latest marketing strategies. 

Top 5 Best Digital Marketing Strategies 

Read on to know the five best digital marketing strategies that business professionals recommend using in 2021.

  • Social Media Marketing

Social media needs no introduction. With over 3.78 billion users or 48% of the world population, you cannot ignore the power of social media. Over 97% of the Fortune 500 companies use social media platforms to promote their products and foster relationships with stakeholders. Social media marketing allows brands to do the following.

  • Share their brand stories, values, and objectives
  • Interact with the target audience
  • Understand the consumer buying pattern
  • Boost brand visibility and brand awareness

However, you should know the tips and tricks to create a robust, influential social media presence to connect with your target audience instantly. Consider enrolling in the Professional Certificate Programme in Strategic Sales Management and New Age Marketing – IIM Kozhikode to master the nuances of this domain.

  • Content Marketing

Businesses that aim to provide valuable information to their target audience go for content marketing. It includes releasing blog posts, essays, infographics, podcasts, interviews, and look books online.

Further, it is an excellent way to boost conversion, increase brand visibility, and generate organic traffic. Here are some stats that prove content creation is a powerful marketing tool in 2021.

  • Content marketing can generate 54% more leads than conventional marketing tools.
  • Small companies prefer this strategy as it is 62% less costly than other marketing strategies.
  • It helps in generating three times more leads than other marketing tools.
  • Blogs and infographics generate 13 times more positive ROI.
  • Email Marketing

Did you know that the opening rate for an introduction email is around 82%? It is the reason email marketing is widely used by business professionals. Further, it is one of the most cost-effective ways to boost brand awareness and generate leads.

  • Over 81% of the businesses rely on it for consumer acquisition, whereas 80% of them trust it for consumer retention.
  • Email marketing can boost your ROI by an astounding 4,200%.
  • The stats are so enticing that 4 out of 5 businesses do not mind leaving social media for email marketing.

To develop email marketing skills and give yourself an edge in the competitive hiring market, join the Professional Certificate Programme in Strategic Sales Management and New Age Marketing – IIM Kozhikode today.

  • Video Marketing

Consumers nowadays crave engaging and short visual content pieces. They prefer to go for bite-sized video content rather than reading long blog posts. Therefore, experts believe video marketing will boom in 2021. Here are some stats to support this prediction.

  • Over 90% of the consumers give credit to videos for making purchase decisions. They also accept that they can recall 95% of the content they view in a video.
  • Video marketing can boost conversions by 85%.
  • Finally, at least 85% of the businesses acknowledge the video content’s role in attracting the target audience.

Do you want to learn the technicalities of digital marketing? If yes, go for the Professional Certificate Programme in Strategic Sales Management and New Age Marketing – IIM Kozhikode to make the most of this and many other powerful marketing strategies.

  • Retargeting and Remarketing

Do you know that almost 97% of website visitors leave without making a purchase? It is a red flag for the marketers that aim to boost sales and capture a significant portion of the market. Are you also one of them? If so, you should consider reconnecting with your audience before they forget your brand.

Although the modern business environment is full of versatile marketing strategies, only remarketing or retargeting has the power to reconnect with the consumers who are most likely to purchase their next login.

It is the reason why 70% of marketers turn to this strategy to boost their brand awareness. That’s not all. Around 49% of the brands and 68% of the marketing agencies have a separate budget for remarketing. The right retargeting strategies implemented at the right time can boost your conversions by 150%.


Digital marketing is one of the most powerful tools that marketers must have in their repertoire. However, ensure you have a sound understanding of consumer psychology and buying patterns to make the most of it.

Give wings to your dreams by joining the Professional Certificate Programme in Strategic Sales Management and New Age Marketing – IIM Kozhikode

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