Post Graduate Certificate Programme in Strategic Product Management
IIT Roorkee
- Duration
5 Months
- Mode
Hybrid
- Commencement Date
9th August 2025
- Application Closure Date
Closing Soon
- Session Timing
Saturday: 6:00 PM - 8:30 PM
- Session Timings
Sunday: 11:00 AM - 1:30 PM
- Weekends
First three weekends: Classes on both days. Last weekend: Saturday reserved for a doubt-solving or revision session; Sunday will be a breather
Admission Criteria
Eligibility Criteria
- A Bachelor’s degree or an equivalent qualification (10+2+3) with a minimum aggregate of 50% marks.
About IIT Roorkee
The Indian Institute of Technology – Roorkee is among the foremost institutes of national importance in higher technological education and engineering, as well as in basic and applied research. Since its establishment, the Institute has played a vital role in providing technical manpower and expertise to the country and in advancing research. The Institute ranks among the best technological institutions in the world and has contributed to all sectors of technological development. It has also been considered a trendsetter in education and research in the fields of science, technology, and engineering.
The Institute celebrated its Sesquicentennial in October 1996 and has now completed more than 175 years of its existence. It was converted into an Indian Institute of Technology (IIT) on September 21, 2001, by an ordinance issued by the Government of India, which declared it the nation’s seventh Indian Institute of Technology, an “Institution of National Importance.”
The Institute offers Bachelor’s degree courses in 10 disciplines of Engineering and Architecture and Postgraduate degrees in 55 disciplines of Engineering, Applied Science, Architecture, and Planning. The Institute also provides facilities for doctoral research in all Departments and Research Centres.
- 6th Rank in Engineering, NIRF Rankings 2024
Pedagogical Methodology
Career Assistance by Jaro Education
Note: IIT Roorkee or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career services are simply provided as a service to help you proactively manage your career. Jaro Education provides the career services described here. IIT Roorkee is not involved in any way with the career services described above and offers no commitments.
Hear from the Facilitator
Learning Outcomes
Tools Covered
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
Unleash the benefits that await you with Jaro Value adds.
%
higher employee retention rate
%
increase in employee productivity
%
higher incomes per employee
%
businesses achieved measurable growth
Companies that already trust us!
Syllabus Breakdown
- Debunking Myths About Marketing and Product Marketing
- Core Concepts in Marketing and Product Marketing
- Understanding Customer Value
- How Do Consumers Make Choices?
- Essentials of STP: Segmentation, Targeting, and Positioning
- 4Ps of Marketing
Note: This is an indicative list of courses and is subject to change at IIT Roorkee’s discretion.
- The Mystique of Product Management: Who Are Product Managers and What Do They Do?
- Do We Really Need Product Managers?
- Meaning of Product Management
- Roles and Responsibilities of a Product Manager
- What Does It Take to Become a Star Product Manager?
- The Product Management Process
- 6D Framework
- Problem Space vs. Solution Space
Note: This is an indicative list of courses and is subject to change at IIT Roorkee’s discretion.
- Mechanics of User Research
- DVA Framework for User Problems
- Answering the 5 Whys in the Context of Product Discovery
- Decoding the Jobs-To-Be-Done (JTBD) Framework
- Creating User Personas
- Fundamentals of Minimum Viable Products
Note: This is an indicative list of courses and is subject to change at IIT Roorkee’s discretion.
- Introduction to Product Analytics
- Product Analytics vs. Business Analytics
- Types of Data a Company Can Capture
- Different Types of Product Metrics
- How to Choose the Right Metrics
Note: This is an indicative list of courses and is subject to change at IIT Roorkee’s discretion.
- Guided Sessions with Mentors (Group-Wise)
Note: This is an indicative list of courses and is subject to change at IIT Roorkee’s discretion.
- Building Product Roadmaps
- Specifying Objectives and Key Results (OKRs)
- Prioritization Essentials: RICE and KANO
- Product Delivery Modalities
Note: This is an indicative list of courses and is subject to change at IIT Roorkee’s discretion.
- Understanding Product Architecture
- Basics of Tech Stacks
- Understanding APIs
- SQL Basics
Note: This is an indicative list of courses and is subject to change at IIT Roorkee’s discretion.
- Meaning of a Business Model
- Key Elements of a Business Model
- Types of Business Models
- The Business Model Canvas
Note: This is an indicative list of courses and is subject to change at IIT Roorkee’s discretion.
- What Is a GTM Strategy?
- 3C/4P Framework for Creating GTM Strategies
- Getting to the First 1,000 Users
- Managing Product Launches
- Keys to a Successful Product Launch
Note: This is an indicative list of courses and is subject to change at IIT Roorkee’s discretion.
- Meaning of Branding
- Branding Frameworks for Product Managers
- Creating Story Brands
Note: This is an indicative list of courses and is subject to change at IIT Roorkee’s discretion.
- Cracking PM Interviews: Handling Basic, Behavioral, Analytical, and Technical Questions in Product Management Interviews
Note: This is an indicative list of courses and is subject to change at IIT Roorkee’s discretion.
Programme Fee Details
- Easy EMI Options Available*
Application Fee
INR 1000/- + GSTProgramme Fee
INR 1,40,000/- + GSTInstalment Pattern
Booking Amount
INR 70,000/- (At the time of admission)Instalment 1
INR 70,000/- (5th October 2025)Earn a Career Certificate
- To certify this programme, candidates must satisfy the evaluation criteria (60% in overall assessment) and the attendance criteria (75% of all sessions).
Note: Sample certificate is indicative. The Institute reserves the right to revise it.
Know the Facilitators
The Jaro Advantage
Personalized Learning Support
- Career Acceleration: Get unmatched career guidance, resume-building workshops, and 1:1 mentorship to fast-track your professional growth.
- 24/7 Student Support: Dedicated assistance at every step—from enrollment to graduation.
- Future-Ready Learning: Engage in immersive, industry-aligned programs designed for lifelong career relevance.
Expert-Led Doubt Resolution
- Learn from the Best: Access mentorship from top-tier faculty and industry leaders.
- Collaborative Learning: Join dynamic discussion forums and peer-to-peer networks for deeper insights.
- Real-World Problem Solving: Apply knowledge through case studies and interactive sessions.
Powerful Global Networking
- Elite Alumni Community: Connect with 350,000+ professionals worldwide for career opportunities and collaborations.
- Exclusive Events: Attend global webinars, networking meetups, and industry talks.
- Lifelong Access: Stay updated with cutting-edge trends and alumni benefits long after graduation.
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Start Referring Today! Start Referring Today!Frequently Asked Questions
- Learn from esteemed IIT Roorkee faculty and industry experts
- Gain hands-on experience with real-world case studies
- Receive an IIT Roorkee certification upon completion
- Develop strategic thinking for product innovation and growth
