Post Graduate Certificate Programme in Strategic Product Management
Programme by CEC, IIT Roorkee
- Duration
5 Months
- Mode
Live Online +
3-4 Days Campus Immersion - Commencement Date
12th July 2026
- Application Closure Date
Closing Soon
- Session Timing
Saturday
6:00 PM - 8:30 PM - Session Timings
Sunday
11:00 AM - 1:30 PM - Weekends
First three weekends
Classes on both days.
Last weekend Saturday reserved for a doubt-solving or revision session; Sunday will be a breather
Programme Overview
The Post Graduate Certificate Programme in Strategic Product Management at IIT Roorkee is a 5-month immersive programme designed to equip professionals with end-to-end product management expertise. Covering product strategy, user research, analytics, AI integration, business models, and GTM strategies, it blends theory with hands-on learning. A key highlight is the Build Your Own Product (BYOP) initiative, where participants develop real-world solutions under expert mentorship. The curriculum includes industry tools like JIRA, Figma, and Google Analytics, alongside case studies and sessions with industry leaders. With a mandatory campus immersion, this programme prepares learners to drive product innovation and business growth effectively.
Admission Criteria
Eligibility Criteria
- A Bachelor’s degree or an equivalent qualification (10+2+3) with a minimum aggregate of 50% marks. A diploma (10+@+3) is accepted.
About IIT Roorkee
The Indian Institute of Technology – Roorkee is among the foremost institutes of national importance in higher technological education and engineering, as well as in basic and applied research. Since its establishment, the Institute has played a vital role in providing technical manpower and expertise to the country and in advancing research. The Institute ranks among the best technological institutions in the world and has contributed to all sectors of technological development. It has also been considered a trendsetter in education and research in the fields of science, technology, and engineering.
The Institute celebrated its Sesquicentennial in October 1996 and has now completed more than 175 years of its existence. It was converted into an Indian Institute of Technology (IIT) on September 21, 2001, by an ordinance issued by the Government of India, which declared it the nation’s seventh Indian Institute of Technology, an “Institution of National Importance.”
The Institute offers Bachelor’s degree courses in 10 disciplines of Engineering and Architecture and Postgraduate degrees in 55 disciplines of Engineering, Applied Science, Architecture, and Planning. The Institute also provides facilities for doctoral research in all Departments and Research Centres.
6th Rank in Engineering, NIRF Rankings 2025
About Continuing Education Centre (CEC)
The Continuing Education Centre of IIT Roorkee was established in 1955 to promote knowledge upgradation in our country by organizing refresher and specialist courses for in-service technical and professional personnel from various government and semi-government organizations, public and private undertakings, research institutions, and industries. The Centre conducts about 60 to 70 short-term courses (sponsored by different agencies and organizations) in continuing education every year across various disciplines of management, engineering, science, and technology. Professionals from all parts of the country, as well as neighboring countries, participate in these programs.
The courses organized by this Centre are innovative, accessible, and stimulating, addressing the current needs of professionals. They are conducted through the technical expertise available in the Institute’s departments and centers. Additionally, experts from industries and R&D organizations are invited to deliver lectures whenever necessary.
The Centre organizes courses on the Institute’s beautiful campus and at external locations in both consultancy and sponsored modes to meet clients’ continuing professional development needs. It is fully equipped with conference halls, accommodation facilities, dining areas, and recreational amenities.
Pedagogical Methodology
Career Assistance by Jaro Education
Learning Outcomes
Tools Covered
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
Unleash the benefits that await you with Jaro Value adds.
%
higher employee retention rate
%
increase in employee productivity
%
higher incomes per employee
%
businesses achieved measurable growth
Companies that already trust us!
Syllabus Breakdown
- Debunking Myths About Marketing and Product Marketing
- Core Concepts in Marketing and Product Marketing
- Understanding Customer Value
- How Consumers Make Choices?
- Essentials of STP: Segmentation, Targeting, and Positioning
- 4Ps of Marketing
- Marketing Strategy: From Aspirations to Action
- Mysticism around Product Management: Who are Product Managers and What do they do?
- Do We Really Need Product Managers?
- Meaning of Product Management
- Roles and Responsibilities of a Product Manager
- What Does It Take to Become a Star Product Manager?
- Product Management Process
- 6D Framework
- Problem Space vs. Solution Space
- Mechanics of User Research
- DVA Framework for User Problems
- Answering the 5 Whys in Context of Product Discovery
- Decoding the Jobs-To-Be-Done (JTBD) Framework
- Creating User Personas
- Fundamentals Around Minimum Viable Products
- Introduction to Product Analytics
- Product Analytics vs. Business Analytics
- Types of Data a Company Can Capture
- Different Types of Product Metrics
- How to Choose the Right Metrics
Guided Sessions with Mentors (Group-Wise)
- Building Product Roadmaps
- Specifying Objectives and Key Results (OKRs)
- Prioritization Essentials: RICE and KANO
- Product Delivery Modalities
- Understanding Product Architecture
- Basics of Tech Stacks
- Understanding APIs
- SQL Basics
- Meaning of a Business Model
- Key Elements of a Business Model
- Types of Business Models
- The Business Model Canvas
- What Is a GTM Strategy?
- 3C/4P Framework for Creating GTM Strategies
- Getting to the First 1,000 Users
- Managing Product Launches
- Keys to a Successful Product Launch
- Meaning of Branding
- Branding Frameworks for Product Managers
- Creating Story Brands
- Cracking PM Interviews
- Handling Basic, Behavioural, Analytics and Tech Questions around Product Management in Interviews
Programme Fee Details
- Easy EMI Options Available*
- The options for educational loan facilities from leading banks are available.
Application Fee
INR 1000/- + GSTProgramme Fee
INR 1,55,000/- + GSTInstalment Pattern
Booking Amount
INR 80,000/-(At the time of admission)
Instalment 1
INR 75,000/-(5th September 2026)
Earn a Career Certificate
- To certify this programme, candidates must satisfy the evaluation criteria (60% in overall assessment) and the attendance criteria (75% of all sessions).
Know the Programme Coordinator
The Jaro Advantage
Personalized Learning Support
- Career Acceleration: Get unmatched career guidance, resume-building workshops, and 1:1 mentorship to fast-track your professional growth.
- 24/7 Student Support: Dedicated assistance at every step—from enrollment to graduation.
- Future-Ready Learning: Engage in immersive, industry-aligned programs designed for lifelong career relevance.
Expert-Led Doubt Resolution
- Learn from the Best: Access mentorship from top-tier faculty and industry leaders.
- Collaborative Learning: Join dynamic discussion forums and peer-to-peer networks for deeper insights.
- Real-World Problem Solving: Apply knowledge through case studies and interactive sessions.
Powerful Global Networking
- Elite Alumni Community: Connect with 350,000+ professionals worldwide for career opportunities and collaborations.
- Exclusive Events: Attend global webinars, networking meetups, and industry talks.
- Lifelong Access: Stay updated with cutting-edge trends and alumni benefits long after graduation.
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Start Referring Today! Start Referring Today!Frequently Asked Questions
- Learn from esteemed IIT Roorkee faculty and industry experts
- Gain hands-on experience with real-world case studies
- Receive an IIT Roorkee certification upon completion
- Develop strategic thinking for product innovation and growth
