Programme on Strategic Management

The Programme on Strategic Management (Blended Learning D2D mode) by IIM Ahmedabad is designed for working professionals who are ready to step into larger decision-making roles and lead with strategic clarity. As organisations face rapid shifts in competition, technology, and customer expectations, managers are expected to look beyond execution and contribute to business direction. This programme helps participants develop the strategic mindset and frameworks required to analyse their environment, formulate a strategy, and implement it effectively.

Delivered in a blended format, the programme combines live online sessions with two campus modules at IIM Ahmedabad, ensuring academic rigour with practical relevance. Participants engage in interactive learning anchored in the case method—where real business scenarios sharpen judgement, improve strategic thinking, and build confidence to lead high-impact initiatives.

By the end of the programme, participants will be equipped to analyse industry dynamics, interpret competitive signals, draw insights from strategic evaluation, and translate them into meaningful choices that support organisational growth and long-term advantage.

Eligibility & Selection

• Educational Qualification: Working executives must have a graduate degree (10+2+3 or equivalent) in any discipline with a minimum of 50% marks.
• Work Experience: Applicants must have a minimum of 5 years of work experience after graduation.
  The eligible candidates will be selected based on an assessment of their educational and professional background and motivation, based on the application form submitted.
• Applications with Credentials & Corporate Nominations: Selections will be based on a detailed profile of the candidate in his own words, elaborating his academic record, profile, designation, salary, roles, responsibilities, job description, and a write-up on “Expectations from the Programme”.

Evaluation Methodology

IIM Ahmedabad shall carry out the examinations, group assignments, and evaluation required for certification.

Participants are evaluated based on examinations for all the courses. Participants will be given any one of the following grades: “Satisfactory Plus” (S+); “Satisfactory” (S); “Unsatisfactory” (U). A participant will be asked to leave the programme and the fees will then be forfeited in any of the following cases:

1. If a participant gets 2nd “U” for academic indiscipline, wherein Academic Indiscipline includes cheating/copying/plagiarism in assignments and examinations and facilitating cheating in any way, or is found having integrity issue during the programme.
2. If a participant gets 3rd “U” for under-performance.
3. If a participant gets 1 “U” for academic indiscipline and 2 “U”s for underperformance.
4. The norms of the programme require a participant to attend at least 80% of attendance to become eligible to receive the certificate, failing which a participant won’t be awarded the certificate.