Executive Programme in Marktech and AI Driven Marketing
IIM Indore
- Duration
12 Months
- Batch
02
- Commencement Date
26th March 2025
- Application Closure Date
Closed
- 1st Session Timing
Saturday, 7:00 PM - 8:15 PM
- 2nd Session Timing
Saturday, 8:30 PM - 9:45 PM
Admission Criteria
Eligibility & Selection
- Diploma (10+2+3)/ Graduate/ Post Graduate from Universities recognized by the Association of Indian Universities with minimum 50% marks in either diploma or graduation or post-graduation (or its equivalent) with at least five years of work experience.
*Internships and Trainee experiences are not considered Full-time work.
About IIM Indore
IIM Indore is in the forefront of providing carefully curated programmes which cater to the needs of executives. IIM Indore is renowned for its focus on academic excellence which is reinforced by the Triple Crown accreditation that IIM Indore has achieved. Being the second IIM to receive this achievement and being among the top 1% of business schools globally to have the Triple Crown accreditation, our executive education programmes are contextually relevant to meet the demands of contemporary business challenges. The institute has also ranked among the Top 100 business schools globally, as well as among the top institutions in India.
Pedagogical Methodology
Leaders
Learning Outcomes
Applications of Technology in Marketing.
Exposure to Digital Ecosystem for Marketing Automation.
Recent Batch Analysis
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
Unleash the benefits that await you with Jaro Value adds.
%
higher employee retention rate
%
increase in employee productivity
%
higher incomes per employee
%
businesses achieved measurable growth
Companies that already trust us!
Syllabus Breakdown
- Marketing in a Digital World
- Introduction to AI & ML in Marketing
- Understanding Customer Lifecycle – Acquisition, Management and Retention
- Marktech and AI in Customer Acquisition: STP, Email, Digital Marketing, Social Media and Programmatic Advertising
- Marktech and AI in Customer Management: CRM, Predictive Analysis, Customer Service, Customer Experience and Personalization
- Marketing Analytics and Decision Making
- Content Generation, Digital Assets, AR/VR/XR and UI/UX Elements of Customer Experience
- Ethics and Legal Aspects of Marktech Applications
- Digital Transformation Strategy
Programme Fee Details
- *The above fee is exclusive of GST
Registration Fee
INR 2500/- + GSTProgramme Fee
INR 3,28,000/- +GSTTotal Fee
INR 3,30,500/- +GSTInstalment Pattern
Instalment 1
INR 1,10,000/- + GST (19th March 2025)Instalment 2
INR 1,10,000/- +GST (5th June 2025)Instalment 3
1,08,000/- + GST (5th September 2025)Earn a Career Certificate
Participants who successfully meet the evaluation criteria will receive the prestigious ‘Certificate of Completion’ from IIM Indore.
*The sample certificate is indicative. The Institute reserves the right to revise it.
Know the Facilitators
The Jaro Advantage
Personalized Learning Support
- Career Acceleration: Get unmatched career guidance, resume-building workshops, and 1:1 mentorship to fast-track your professional growth.
- 24/7 Student Support: Dedicated assistance at every step—from enrollment to graduation.
- Future-Ready Learning: Engage in immersive, industry-aligned programs designed for lifelong career relevance.
Expert-Led Doubt Resolution
- Learn from the Best: Access mentorship from top-tier faculty and industry leaders.
- Collaborative Learning: Join dynamic discussion forums and peer-to-peer networks for deeper insights.
- Real-World Problem Solving: Apply knowledge through case studies and interactive sessions.
Powerful Global Networking
- Elite Alumni Community: Connect with 350,000+ professionals worldwide for career opportunities and collaborations.
- Exclusive Events: Attend global webinars, networking meetups, and industry talks.
- Lifelong Access: Stay updated with cutting-edge trends and alumni benefits long after graduation.
Unlock Your Path to Success
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Start Referring Today! Start Referring Today!Frequently Asked Questions
The key benefits of attending the Executive Programme in Marktech and AI-Driven Marketing – IIM Indore include:
- Gaining insights into the latest trends, tools, and techniques in marktech and AI-driven marketing.
- Understanding how to leverage technology and AI for effective marketing campaigns and customer engagement.
- Enhancing strategic decision-making skills by leveraging data-driven insights.
- Networking with industry experts, fellow professionals, and IIM Indore faculty.
- Receiving a ‘Certificate of Completion’ and ‘Executive Education Alumni Status’ from IIM Indore, a prestigious business school in India.
- This programme is ideal for marketing professionals, managers, executives, and entrepreneurs who are interested in utilizing technology and AI to drive marketing effectiveness. It is ideal for individuals who want to stay updated with the latest trends in marktech and AI-driven marketing and wish to enhance their strategic marketing capabilities.
- Yes, the prerequisites or eligibility criteria for executive programmes at IIM Indore includes a minimum number of years of work experience, educational qualifications, and managerial roles. It is advisable to check the specific eligibility criteria outlined by IIM Indore for the Executive Programme in Marktech and AI-Driven Marketing.
- Completing the Executive Programme in Marktech and AI-Driven Marketing at IIM Indore can have a significant career impact. It equips participants with specialized knowledge, skills, and strategies to effectively integrate technology and AI into marketing practices. This can open up new career opportunities, enhance job prospects, and enable participants to contribute strategically to their organizations’ marketing efforts.
