Executive Programme in Brand Management

Programme offered by Continuing Education Programme (CEP), IIT Delhi

Duration
6 months
Batch
04
Mode
Live Online
Commencement Date
25th January 2026
Application Closure Date
18th January 2026
Session Timing
Sunday, 10:30 am to 12.30 pm

Programme Overview

Executive Programme in Brand Management delivered by esteemed faculty from IIT Delhi and industry experts, offers a comprehensive learning experience through live online sessions. The curriculum is designed to align with industry requirements, emphasising practical insights. Participants engage in immersive learning activities such as lectures, tutorials, real-world case studies, discussions, and projects. By combining theoretical knowledge with hands-on experiences, this programme equips learners with the necessary skills to excel in the dynamic field of brand management.

Programme Highlights

certificate

Certificate of Successful Completion from CEP, IIT Delhi

virtual-classroom

Flexibility in learning: online classes on weekends

online-assessment

Insights tailored to industry needs and trends

peer-networking

Learning through a real-world, case study-based approach

Student Learning

Capstone project for hands-on problem solving

peer-to-peer

Peer-to-peer learning and collaboration

Live classes by highly experienced faculty from IIM Nagpur

Rigorous curriculum developed in collaboration with IITD's faculty

Exposure to Working on Various Real-time Business Problems & their Solution WP

Bridging theory with practical application for real-world impact

Programme Details

Eligibility

  • Graduates (10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) in any discipline.

Screening & Selection

  • Screening and selection will be done by IIT Delhi.

Assessment Criteria

  • Assessment will be based on the Capstone Project.

Attendance

  • Minimum 70% Attendance.

Who is this Programme For?

This programme is designed for professionals and leaders who want to strengthen their brand, craft precise business strategies, and enhance customer engagement:

  • Early to Mid-Career Professionals: Individuals working in branding, marketing communication, brand management, brand strategy, public relations, PR agencies, or advertising agencies who want to deepen their expertise.

  • Digital Marketing Professionals seeking a career change.

  • Senior Marketing Leaders: Heads and senior managers in marketing and brand management seeking to explore the end-to-end branding and communication value chain.

  • Founders & Entrepreneurs: Business owners aiming to establish and strategically manage their brand, while leveraging PR and communication channels to convey their vision and message effectively.

Syllabus Breakdown

  • Evolution and Concepts
  • Emerging Trends in Branding
  • Overview of Inputs and Outputs
  • Understanding Brand Positioning and Brand Equity
  • Analysing Brands Through the Framework
  • Understanding Consumer Behaviour and Segmentation Strategies
  • Strategic Square
  • Visual Merchandising
  • Integrated Marketing Communication
  • PR Strategy and Stakeholder Engagement
  • Experiential and Event Marketing
  • Potential Pitfalls in Branding a Product
  • Bottlenecks and Critical Decision Points
  • Sustaining Brands
  • Brand Innovations at Different Stages of the Product Lifecycle
  • Branding Strategies
  • Evaluating Brand Positioning
  • Strategies to Reposition a Brand
  • Overview of Luxury Brands and Their Perceived Value
  • Branding Strategies in the Luxury Industry
  • Building Multi-National Brands
  • Global Branding Strategies
  • Global Brand Portfolio
  • Leveraging Digital Channels for Brand Building
  • Overview of Digital Marketing Tools
  • AI-Driven Branding and Predictive Analytics Overview
  • Developing a Brand Using the Brand Management Framework
  • Defining Hierarchy of Brands
  • Product and Brand Portfolios
  • Understanding Brand Classification
  • Brand Molecule
  • Strategies for Brand Leadership and Growth Sustainability
  • Community Building and Brand Advocacy
  • Internal Marketing and Integration of Organisational Culture with the Brand
  • Synthesis of Programme Learnings into a Brand Building Capstone Project
Calender
Case Studies
online lesson

Panel Discussions

Capstone Project

online-learning

Guest Lectures

Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.

IIT Delhi

About IIT Delhi

Indian Institute of Technology Delhi is one of the Twenty-Three IITs created to be Centres of Excellence for Training, Research and Development in Science, Engineering and Technology in India. Established as College of Engineering in 1961, the Institute was later declared as an Institution of National Importance under the “Institutes of Technology (Amendment) Act, 1963” and was renamed as “Indian Institute of Technology Delhi”. It was then accorded the status of a Deemed University with powers to decide its own academic policy, to conduct its own examinations, and to award its own degrees.
Since its inception, over 48000 have graduated from IIT Delhi in various disciplines including engineering, physical sciences, management and humanities & social sciences of these, nearly 5070 received PhD Degrees. The number of students who graduated with B.Tech Degrees is over 15738. The rest obtained Master’s Degrees in engineering, sciences and business administration. These alumni today work as scientists, technologists, business managers and entrepreneurs. There are several alumni who have moved away from their original disciplines and have taken to administrative services, active politics or are with NGOs. In doing so, they have contributed significantly to building of this nation and to industrialisation around the world. For more details, please visit: www.iitd.ac.in

#1 Ranked in Asian University
Rankings – Southern Asia,
as per QS World
University Rankings
(2025) in India

#4 Ranked as per NIRF
India Rankings (2025)
(Management category)

About Continuing Education Programme (CEP)

Executive education is a vital need for companies to build a culture that promotes newer technologies and solutions and builds a workforce that stays abreast of the rapidly transforming needs to the technological, business and regulatory landscape. Committed to the cause of making quality education accessible to all, IIT Delhi has launched Online Certificate Programmes under eVIDYA@IITD (ई-विद्या@IITD): enabling Virtual & Interactive-learning for Driving Youth Advancement@IITD for Indian as well as international participants. These outreach programmes offered by the Indian Institute of Technology Delhi (IIT Delhi) are designed to cater to the training and development needs of various organisations, industries, society and individual participants at national and international level with a vision to empower thousands of young learners by imparting high-quality Online Certificate Programmes in cutting-edge areas for their career advancement in different domains of engineering, technology, science, humanities and management.

Programme Coordinator

Programme Certification

  • Certificate of Completion – Minimum 70% Attendance and Successful Completion of the Capstone Project.
  • Certificate of Participation – Minimum 70% Attendance, but unable to complete the Capstone Project.
Participation
  • Certificate Programmes under CEP IIT Delhi do not provide any placement support or alumni status.
  • The above e-certificate is for illustrative purposes only and the format of the certificate may be changed at the discretion of IIT Delhi.
  • Only e-certificate will be provided and it will be issued by CEP, IIT Delhi.
  • The organising department of this programme is the Department of Management Studies, IIT Delhi.

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Programme Fee Details

Programme Fee
Fee Structure
Application Fee
(non-refundable and non-transferable)
INR 1000/- + GST
Total Programme Fee
INR 1,20,000/- + 18% GST
Installment Pattern
Installment Pattern
Instalment 1
INR 80,000/-+18% GST

Within 3 days from the release of the offer letter

Instalment 2
INR 40,000/- +18%GST

20th January 2026

Easy EMI Options Available*

  • Loan Options is a service offered by Jaro Education. IIT Delhi is not responsible for the same.
  • Payment of fees should be submitted to the IIT Delhi CEP account only. The receipt will be issued by the IIT Delhi CEP accounts team and can be downloaded from the CEP Portal.
  • The application fee of INR 1,000/- plus 18% GST is non-refundable and non-transferable. This fee is in addition to the programme fee and will not be adjusted against the total programme fee.

Withdrawal & Refund from Programme:

  • Candidates can withdraw within 15 days from the programme start date. A total of 80% of the total fee received will be refunded. However, the applicable tax amount paid will not be refunded on the paid amount.
  • Candidates withdrawing after 15 days from the start of the programme session will not be eligible for any refund.
  • If you wish to withdraw from the programme, you must email cepaccounts@admin.iitd.ac.in and crm.supportiitd@jaro.in, stating your intent to withdraw. The refund, if applicable, will be processed within 30 working days from the date of receiving the withdrawal request.

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Frequently Asked Questions
How is the brand management programme delivered?

The programme is delivered through a combination of live online sessions, lectures, tutorials, case studies, discussions, and projects. Participants can access the programme materials and interact with faculty and fellow learners through an online learning platform.

Is there any assessment or certification involved?

Yes, participants will be assessed through various assignments, quizzes, and projects throughout the programme. Successful completion of the programme requirements will lead to the awarding of an Executive Programme in Brand Management from CEP, IIT Delhi.

Can the programme be pursued alongside a full-time job?

Yes, the programme is designed to accommodate the needs of working professionals. The flexibility of online delivery allows participants to access the content and complete assignments at their own pace, making it feasible to pursue the programme while working full-time.

What are the career prospects after completing the programme?

Upon completion of the programme, participants will be equipped with valuable skills and knowledge in brand management, enhancing their career prospects. Participants can pursue roles such as brand managers, marketing managers, advertising executives, or work in brand consultancy or PR firms, marketing agencies, or corporate organisations.

What is the Executive Certificate Programme in Brand Management?

This is a 6-month online certification programme offered by IIT Delhi under its Continuing Education Programme (CEP). The programme is designed to provide in-depth knowledge of brand management through live online sessions, case studies, projects, and real-world examples, guided by IIT Delhi faculty and industry experts.

Who can apply for this programme?

The programme is open to graduates (10+2+3) from a recognized university in any discipline. It is especially suitable for:

  • Professionals in branding, marketing communication, PR, and advertising ,Sales Head
  • Digital marketing professionals
  • Senior leaders in marketing and brand management
  • Entrepreneurs and founders
  • Individuals looking to transition into branding role
What is the duration and schedule of the programme?

The programme runs for 6 months with 24 sessions. Classes are held once a week on Sundays from 10:30 AM to 12:30 PM through live online sessions.

What teaching methods will be used?

The pedagogy includes lectures, tutorials, case studies, panel discussions, guest lectures, and a capstone project. Case studies will be drawn from both Indian and global brand experiences.

What will I learn from this programme?

The participants will learn:

  • Understand brand evolution, positioning, and equity
  • Learn brand communication, consumer behaviour, and marketing strategies
  • Gain insights into luxury, global, and digital branding
  • Develop branding strategies for innovation and repositioning
  • Apply concepts in a capstone project on brand management
What is the eligibility for certification?
  • Minimum 70% attendance is required
  • Participants must secure at least 50% aggregate marks in the evaluation (based on the capstone project) to receive a Certificate of Successful Completion from IIT Delhi.
  • Those with 70% attendance but less than 50% marks will receive a Participation Certificate.
What is the programme fee and payment structure?
  • Application Fee: (non-refundable and non-transferable) INR 1,000/- + GST 
  • Programme Fee: INR 1,20,000/- + 18% GST
Will I get IIT Delhi alumni status or institute privileges?

As this is a certification programme under IIT Delhi’s Continuing Education Programme (CEP), participants will not receive institute email IDs, library access, or alumni status. However, the biggest advantage is that you will earn a prestigious IIT Delhi certificate, gain direct learning from IIT Delhi faculty, and enhance your career credentials with industry-recognized knowledge and skills in brand management.

What is the USP of this Programme?

The Executive Certificate Programme in Brand Management stands out because it is offered by CEP, IIT Delhi, one of India’s top-ranked institutes of national importance. The programme combines academic rigor with practical industry insights, using global case studies, peer-to-peer learning, and a hands-on capstone project. Most importantly, you gain a prestigious IIT Delhi certification, which significantly boosts your career profile and credibility in the job market.

Programme Counsellor

Program Manager

Zuhaib Shaikh

Program Counsellor Number

Connect with our Program Advisor

Priya Rathod

call Talk to our career expert: Ms. Ankita Singh | +91 9892752464