Executive Programme in Brand Management
Programme offered by Continuing Education Programme (CEP), IIT Delhi
Programme Overview
Programme Highlights

Certificate of Successful Completion from CEP, IIT Delhi

Flexibility in learning: online classes on weekends

Insights tailored to industry needs and trends
Learning through a real-world, case study-based approach
Capstone project for hands-on problem solving
Peer-to-peer learning and collaboration
Rigorous curriculum developed in collaboration with IITD's faculty
Bridging theory with practical application for real-world impact
Programme Details
Eligibility
- Graduates (10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) in any discipline.
Screening & Selection
- Screening and selection will be done by IIT Delhi.
Assessment Criteria
- Assessment will be based on the Capstone Project.
Attendance
- Minimum 70% Attendance.
Who is this Programme For?
This programme is designed for professionals and leaders who want to strengthen their brand, craft precise business strategies, and enhance customer engagement:
Early to Mid-Career Professionals: Individuals working in branding, marketing communication, brand management, brand strategy, public relations, PR agencies, or advertising agencies who want to deepen their expertise.
Digital Marketing Professionals seeking a career change.
Senior Marketing Leaders: Heads and senior managers in marketing and brand management seeking to explore the end-to-end branding and communication value chain.
Founders & Entrepreneurs: Business owners aiming to establish and strategically manage their brand, while leveraging PR and communication channels to convey their vision and message effectively.
Syllabus Breakdown
- Evolution and Concepts
- Emerging Trends in Branding
- Overview of Inputs and Outputs
- Understanding Brand Positioning and Brand Equity
- Analysing Brands Through the Framework
- Understanding Consumer Behaviour and Segmentation Strategies
- Strategic Square
- Visual Merchandising
- Integrated Marketing Communication
- PR Strategy and Stakeholder Engagement
- Experiential and Event Marketing
- Potential Pitfalls in Branding a Product
- Bottlenecks and Critical Decision Points
- Sustaining Brands
- Brand Innovations at Different Stages of the Product Lifecycle
- Branding Strategies
- Evaluating Brand Positioning
- Strategies to Reposition a Brand
- Overview of Luxury Brands and Their Perceived Value
- Branding Strategies in the Luxury Industry
- Building Multi-National Brands
- Global Branding Strategies
- Global Brand Portfolio
- Leveraging Digital Channels for Brand Building
- Overview of Digital Marketing Tools
- AI-Driven Branding and Predictive Analytics Overview
- Developing a Brand Using the Brand Management Framework
- Defining Hierarchy of Brands
- Product and Brand Portfolios
- Understanding Brand Classification
- Brand Molecule
- Strategies for Brand Leadership and Growth Sustainability
- Community Building and Brand Advocacy
- Internal Marketing and Integration of Organisational Culture with the Brand
- Synthesis of Programme Learnings into a Brand Building Capstone Project
Panel Discussions
Capstone Project
Guest Lectures
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
About IIT Delhi
#1 Ranked
in Asian University
Rankings – Southern Asia,
as per QS World
University Rankings
(2025) in India
#4 Ranked
as per NIRF
India Rankings (2025)
(Management category)
About Continuing Education Programme (CEP)
Programme Coordinator
Programme Certification
- Certificate of Completion – Minimum 70% Attendance and Successful Completion of the Capstone Project.
- Certificate of Participation – Minimum 70% Attendance, but unable to complete the Capstone Project.
- Certificate Programmes under CEP IIT Delhi do not provide any placement support or alumni status.
- The above e-certificate is for illustrative purposes only and the format of the certificate may be changed at the discretion of IIT Delhi.
- Only e-certificate will be provided and it will be issued by CEP, IIT Delhi.
- The organising department of this programme is the Department of Management Studies, IIT Delhi.
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Programme Fee Details
Within 3 days from the release of the offer letter
20th January 2026
Easy EMI Options Available*
- Loan Options is a service offered by Jaro Education. IIT Delhi is not responsible for the same.
- Payment of fees should be submitted to the IIT Delhi CEP account only. The receipt will be issued by the IIT Delhi CEP accounts team and can be downloaded from the CEP Portal.
- The application fee of INR 1,000/- plus 18% GST is non-refundable and non-transferable. This fee is in addition to the programme fee and will not be adjusted against the total programme fee.
Withdrawal & Refund from Programme:
- Candidates can withdraw within 15 days from the programme start date. A total of 80% of the total fee received will be refunded. However, the applicable tax amount paid will not be refunded on the paid amount.
- Candidates withdrawing after 15 days from the start of the programme session will not be eligible for any refund.
- If you wish to withdraw from the programme, you must email cepaccounts@admin.iitd.ac.in and crm.supportiitd@jaro.in, stating your intent to withdraw. The refund, if applicable, will be processed within 30 working days from the date of receiving the withdrawal request.
The Jaro Advantage
- Unparalleled career guidance and support
- Dedicated student support
- Immersive and lifelong learning experiences
- Learn from the best-suited academic, faculty, and industry mentors
- Be a part of discussions and forums for enhanced learning
- Leverage peer-to-peer learning experience
- Alumni Network of 3,50,000+ Professionals
- Access to alumni events & other benefits
- Stay up to date with the latest insights from your alma mater
Jaro Expedite - Career Booster
Profile Building
Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.
Resume Review
Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.
Placement Assistance
Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.
Career Enhancement Sessions
Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.
Note: IIM Trichy or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. IIM Trichy is not involved in any way with the Career Services described above and offer no commitments.
Build 21st-Century Skill set to Gain Career Edge in the VUCA World
You’ll learn
- Core Branding Concepts: Evolution, fundamentals, and global trends
- Strategic Brand Management: Build strong brand equity
- Consumer Insights: Behaviour and segmentation mastery
- Integrated Communication: PR, campaigns, experiential marketing
- Brand Innovation: Product development & lifecycle management
- Luxury & Global Branding: Manage premium and multinational brands
- Digital & AI Branding: Leverage digital, social, and AI tools
- Brand Leadership: Drive advocacy and align culture
- Capstone Project: Real-world brand framework application
- Career-Ready Skills: Solve branding challenges, boost prospects
The programme is delivered through a combination of live online sessions, lectures, tutorials, case studies, discussions, and projects. Participants can access the programme materials and interact with faculty and fellow learners through an online learning platform.
Yes, participants will be assessed through various assignments, quizzes, and projects throughout the programme. Successful completion of the programme requirements will lead to the awarding of an Executive Programme in Brand Management from CEP, IIT Delhi.
Yes, the programme is designed to accommodate the needs of working professionals. The flexibility of online delivery allows participants to access the content and complete assignments at their own pace, making it feasible to pursue the programme while working full-time.
Upon completion of the programme, participants will be equipped with valuable skills and knowledge in brand management, enhancing their career prospects. Participants can pursue roles such as brand managers, marketing managers, advertising executives, or work in brand consultancy or PR firms, marketing agencies, or corporate organisations.
This is a 6-month online certification programme offered by IIT Delhi under its Continuing Education Programme (CEP). The programme is designed to provide in-depth knowledge of brand management through live online sessions, case studies, projects, and real-world examples, guided by IIT Delhi faculty and industry experts.
The programme is open to graduates (10+2+3) from a recognized university in any discipline. It is especially suitable for:
- Professionals in branding, marketing communication, PR, and advertising ,Sales Head
- Digital marketing professionals
- Senior leaders in marketing and brand management
- Entrepreneurs and founders
- Individuals looking to transition into branding role
The programme runs for 6 months with 24 sessions. Classes are held once a week on Sundays from 10:30 AM to 12:30 PM through live online sessions.
The pedagogy includes lectures, tutorials, case studies, panel discussions, guest lectures, and a capstone project. Case studies will be drawn from both Indian and global brand experiences.
The participants will learn:
- Understand brand evolution, positioning, and equity
- Learn brand communication, consumer behaviour, and marketing strategies
- Gain insights into luxury, global, and digital branding
- Develop branding strategies for innovation and repositioning
- Apply concepts in a capstone project on brand management
- Minimum 70% attendance is required
- Participants must secure at least 50% aggregate marks in the evaluation (based on the capstone project) to receive a Certificate of Successful Completion from IIT Delhi.
- Those with 70% attendance but less than 50% marks will receive a Participation Certificate.
- Application Fee: (non-refundable and non-transferable) INR 1,000/- + GST
- Programme Fee: INR 1,20,000/- + 18% GST
As this is a certification programme under IIT Delhi’s Continuing Education Programme (CEP), participants will not receive institute email IDs, library access, or alumni status. However, the biggest advantage is that you will earn a prestigious IIT Delhi certificate, gain direct learning from IIT Delhi faculty, and enhance your career credentials with industry-recognized knowledge and skills in brand management.
The Executive Certificate Programme in Brand Management stands out because it is offered by CEP, IIT Delhi, one of India’s top-ranked institutes of national importance. The programme combines academic rigor with practical industry insights, using global case studies, peer-to-peer learning, and a hands-on capstone project. Most importantly, you gain a prestigious IIT Delhi certification, which significantly boosts your career profile and credibility in the job market.