Executive Certificate Programme in Digital Marketing
Programme by CEP, IIT Delhi
- Course Duration
06 months
- Mode
Live Online
- Commencement Date
12th January 2025
- Application Closure Date
Closed
- Session Timing
Sunday 10:00 am to 1:00 pm
Admission Criteria
Eligibility
- Graduation (10+2+3) or in the final year of graduation from a recognized university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline.
- Minimum one year of work experience is required.
Screening & Selection Criteria
- Screening and selection will be done by IIT Delhi.
Attendance
- Minimum of 60% attendance is mandatory as per IIT Delhi’s discretion.
About IIT Delhi
The Indian Institute of Technology Delhi (IIT Delhi) is one of the 5 initial IITs established for training, research and development in science, engineering and technology in India. Established as College of Engineering in 1961, the Institute was later declared as an Institution of National Importance under the “Institutes of Technology (Amendment) Act, 1963” and was renamed as “Indian Institute of Technology Delhi”. It was then accorded the status of a Deemed University with powers to decide its own academic policy, to conduct its own examinations, and to award its own degrees.
Since its inception, over 48000 students have graduated from IIT Delhi in various disciplines, including Engineering, Physical Sciences, Management, Humanities and Social Sciences. Of these, nearly 5070 received PhD degrees. The rest obtained a Degree in Engineering, Sciences and Business Administration. These alumni today work as scientists, technologists, business managers and entrepreneurs. There are several alumni who have moved away from their original disciplines and have taken to administrative services, active politics, or are with NGOs. In doing so, they have significantly contributed to the building of this nation and to industrialization around the world.
- 2nd Rankas per QS World University Rankings (2024) in India
- 4th Rank as per NIRF India Management Rankings (2024)
Pedagogical Methodology
Learning Outcomes
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
Unleash the benefits that await you with Jaro Value adds.
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higher employee retention rate
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higher incomes per employee
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businesses achieved measurable growth
Companies that already trust us!
Syllabus Breakdown
- Introduction to Management
- Understanding Consumer Behavior
- Segmentation, Targeting, and Positioning (STP)
- Forecasting
- Marketing Mix
- Integrated Marketing Communications (IMC)
- Product Life Cycle (PLC)
- Effective Brand Management
- Basics of Digital Marketing
- Understanding the Digital Consumer
- Website Design & Development
- Leveraging Social Media
- Digital Identities and Branding
- Content Creation
- Blogs/ Videos
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
- Strategic Digital Marketing
- Media Planning Strategies
- Advertising on Social Platforms
- Analyzing and Monitoring Campaigns
- E-commerce and Affiliate Marketing
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
- Marketing Automation and Martech
- AI, Machine Learning, and Future Trends
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
Programme Fee Details
- Easy EMI Options Available
- *Payment of fees should be submitted in the IIT Delhi CEP account only and the receipt will be issued by the IIT Delhi CEP account for your records.
- *Loan Options is a service offered by Jaro Education. IIT Delhi is not responsible for the same.
Application Fee
INR 1,000/- + GSTTotal Programme Fee
INR 1,15,000/- + GSTInstalment Pattern
Instalment 1
INR 70,000/- + GST (5 days from the date of offer release)Instalment 2
INR 45,000/- + GST (On or before 5th January 2025)Earn a Career Certificate
- Participants who score 50% marks in all evaluation components and have an attendance of more than 60% shall receive a ‘Certificate of Successful Completion
- Participants who do not meet the evaluation criteria but meet the attendance requirements will be awarded to with a ‘Participation Certificate.’
- The above e-certificate is for illustrative purposes only and the format of the certificate may be changed at the discretion of IIT Delhi.
- Only e-certificate will be provided and it will be issued by CEP, IIT Delhi.
- The organising department of this programme is the Department of Management Studies, IIT Delhi.
Know the Facilitators
The Jaro Advantage
Personalized Learning Support
- Career Acceleration: Get unmatched career guidance, resume-building workshops, and 1:1 mentorship to fast-track your professional growth.
- 24/7 Student Support: Dedicated assistance at every step—from enrollment to graduation.
- Future-Ready Learning: Engage in immersive, industry-aligned programs designed for lifelong career relevance.
Expert-Led Doubt Resolution
- Learn from the Best: Access mentorship from top-tier faculty and industry leaders.
- Collaborative Learning: Join dynamic discussion forums and peer-to-peer networks for deeper insights.
- Real-World Problem Solving: Apply knowledge through case studies and interactive sessions.
Powerful Global Networking
- Elite Alumni Community: Connect with 350,000+ professionals worldwide for career opportunities and collaborations.
- Exclusive Events: Attend global webinars, networking meetups, and industry talks.
- Lifelong Access: Stay updated with cutting-edge trends and alumni benefits long after graduation.
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