Digital Marketing: Business Models, Processes and Technologies
IIM Ahmedabad
- Batch
03
- Duration
4-5 Months
- Mode of Delivery
Blended Learning
[Virtual Classroom + Campus] - Commencement Date
April 19, 2026
- Application Closure Date
April 4, 2026
- Session Timings
Every Friday,
6.30 PM to 9.30 PM
Programme Overview
Digital Marketing has become an integral part of any business, helping brands to identify and reach their target segments of customers. With an increasing number of consumers using internet-connected devices, digital marketing enables companies to reach, engage, and convert audiences easily and effectively. There is a massive demand for expertise in developing digital offerings, digitally enhanced services, and building business strength through digital and social media campaigns.
This programme is positioned for mid- and senior-level executives and entrepreneurs who manage business KPIs by guiding targeted campaigns in the digital marketing domain. The programme provides participants with a detailed learning experience that helps them take crucial decisions related to the development and evaluation of digital strategies. It also enables participants to understand how to integrate multiple digital marketing functions and leverage them to modify the marketing mix. Attending this programme will help participants fast-track their marketing careers in the current business context.
Admission Criteria
Eligibility Criteria
- Minimum 60% marks in undergraduate (10+2+3) or postgraduate degree in any discipline.
- Minimum of 3 years of relevant industry experience at the time of application.
- Preferably professionals in senior roles involved in marketing strategy.
Who Should Attend
- Senior and mid-career professionals, including General Managers, Vice Presidents, and Senior Vice Presidents, involved in crafting their organisation’s marketing strategy.
- Traditional marketing or corporate communications professionals seeking to enhance their digital marketing skills or transition into the digital marketing domain.
- Senior executives currently working in marketing or those looking to transition into digital marketing.
Important Dates & Schedule
- Last date to apply: April 4, 2026
- Course commencement: April 19, 2026
- Technical orientation by Jaro Education: April 16, 2026
- First campus module: April 19–21, 2026
- Final campus module: September 11–13, 2026
- Online sessions: Every Friday, 6:30 PM – 9:30 PM
Note: Campus module dates are subject to government regulations.
Programme Objectives
Pedagogical Methodology
Learning Outcomes
About IIM Ahmedabad
The Indian Institute of Management Ahmedabad (IIMA) is a globally renowned institution and a benchmark for excellence in management education. Over six decades, IIMA has made significant contributions to scholarship, practice, and public policy through rigorous pedagogy, high-impact research, and the development of responsible leaders. The Institute actively engages with industry, government, and social enterprises, creating meaningful and lasting societal impact.
Established in 1961 through a collaborative initiative involving the government, industry, and international academia, IIMA has steadily expanded its global footprint. Today, it partners with nearly 80 leading international institutions and maintains a presence in Dubai. Its distinguished faculty and a global alumni network of over 45,000 leaders further reinforce IIMA’s international standing.
IIMA’s flagship two-year Post Graduate Programme in Management (PGP) is ranked 39th in the Financial Times Masters in Management Ranking 2024, while the one-year Post Graduate Programme in Management for Executives (PGPX) is ranked 41st in the FT Global MBA Ranking 2024. The Institute is ranked No. 1 in India in the NIRF Management Rankings 2024 for the fifth consecutive year and also holds the No. 1 position globally in the Eduniversal Best Masters Ranking 2024 for its PGP in Food and Agri-business Management (PGP-FABM).
Accredited by EQUIS, IIMA continues to shape leaders who drive innovation, influence policy, and create sustainable value worldwide.
# 1 Rank in India by FT Executive Education Rankings (Open Programmes) Since 2022
# 1 Amongst Business Schools in India by the NIRF (Management Category) Since 2020
Programme Highlights
Certificate of Completion from IIMA
Learn from Eminent IIM faculty and Industry Experts
Rigorous Pedagogy by IIMA Faculty
2 Campus Modules of 3 Days each at IIMA Campus
Rich Peer Group Networking and Learning
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
Unleash the benefits that await you with Jaro Value adds.
%
higher employee retention rate
%
increase in employee productivity
%
higher incomes per employee
%
businesses achieved measurable growth
Companies that already trust us!
Syllabus Breakdown
- Online Business Models, Advertising, and Experimentation
- Optimising Organic Digital Marketing Campaigns
- Managing Customer Behaviour in the Digital Domain
- New Technologies in Digital Marketing
- Digital Analytics
- Social Media Campaigns, Influencer Marketing, and Analytics
- Marketing Technology
- Omnichannel Marketing Integration
- Generative AI in Digital Marketing
Note: The above modules list is subject to update as per IIMA discretion.
Programme Fee Details
- *GST (Currently 18%) will be charged extra on these components
Instalment Pattern
Earn a Career Certificate
IIM Ahmedabad shall issue a Certificate of Completion (CoC) to eligible participants subject to the fulfilment of evaluation and attendance criteria mentioned below:
Participants are assessed for all the courses. Participants will be given any one of the following grades: “Satisfactory Plus” (S+); “Satisfactory” (S); “Unsatisfactory” (U).
A participant will be asked to leave the programme and the fees will then be forfeited in any of the following cases:
- If a participant gets 2nd U for academic indiscipline wherein Academic Indiscipline includes cheating/ copying/ plagiarism in assignments and examinations and facilitating cheating in any way or is found having integrity issue during the programme.
- If a participant gets 4th U for under-performance.
- If a participant gets 1 U for academic indiscipline and 3Us for under-performance.
- As per the norms of the programme, a participant requires at least 80% of attendance to become eligible to receive the certificate, failing which a participant won’t be awarded the certificate.
Know the Facilitators
#YouInspireUs
The Jaro Advantage
Personalized Learning Support
- Career Acceleration: Get unmatched career guidance, resume-building workshops, and 1:1 mentorship to fast-track your professional growth.
- 24/7 Student Support: Dedicated assistance at every step—from enrollment to graduation.
- Future-Ready Learning: Engage in immersive, industry-aligned programs designed for lifelong career relevance.
Expert-Led Doubt Resolution
- Learn from the Best: Access mentorship from top-tier faculty and industry leaders.
- Collaborative Learning: Join dynamic discussion forums and peer-to-peer networks for deeper insights.
- Real-World Problem Solving: Apply knowledge through case studies and interactive sessions.
Powerful Global Networking
- Elite Alumni Community: Connect with 350,000+ professionals worldwide for career opportunities and collaborations.
- Exclusive Events: Attend global webinars, networking meetups, and industry talks.
- Lifelong Access: Stay updated with cutting-edge trends and alumni benefits long after graduation.
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