Applications of AI for Business Managers
Desai Sethi School of Entrepreneurship, IIT Bombay
- Batch
02
- Duration
6 Months
- Mode
Hybrid
(Live Online with
Campus Immersions) - Commencement Date
06th February, 2027
- Admission Closure Date
Closing Soon
- Session Timings
Saturdays,
10:00 AM-1:00 PM
Course Overview
Generative AI is rapidly becoming a new operating layer for modern organisations, transforming how decisions are made, workflows are managed, customer experiences are delivered, and business value is created. Yet, as adoption accelerates, the real challenge is no longer access to AI tools. It is knowing where, when, and how to apply them to achieve meaningful business outcomes.
Leading this transformation requires managers to become confident, strategic decision-makers who can translate Generative AI capabilities into measurable business value. From identifying high-impact use cases and redesigning workflows to evaluating AI solutions, managing risks, and leading cross-functional teams, the emphasis is on business application rather than technical development.
The Application of AI for Business Managers by Desai Sethi School of Entrepreneurship, IIT Bombay, is a programme designed specifically for this purpose. The programme equips participants with the strategic understanding, practical frameworks, and managerial perspective needed to evaluate opportunities, guide implementation, and drive responsible AI adoption across business functions.
This is not a coding programme. It is a business manager’s pathway to leading GenAI adoption with confidence, structure, and measurable outcomes.
Moving beyond theoretical understanding, the programme empowers managers to transition from AI experimentation to structured business implementation, translating Generative AI into improved productivity, sharper decision-making, accelerated innovation, and sustainable organisational performance.
Admission Criteria
Eligibility Criteria
- Educational Qualification: Bachelor’s degree (10+2+3) or Diploma (10+2+3) in any discipline
- Work Experience: 5-15 years of professional experience in managerial or decision-making roles
- Industry Background: Open to professionals from all sectors, including technology, BFSI, manufacturing, healthcare, retail, consulting, e-commerce, telecommunications, and more
Attendance Criteria:
- Minimum 80% attendance is mandatory.
Assessment:
- Quiz 1: Weightage – 10%
- Quiz 2: Weightage – 10%
- Mid-Semester Hackathon: Weightage – 20%
- End-Semester Exam: Weightage – 30%
- Capstone Project: Weightage – 30%
Who Should Attend?
This course is ideal for:
- Functional Managers in operations, marketing, sales, finance, HR, supply chain, and product management seeking to leverage GenAI for functional excellence.
- Mid-to-Senior Level Managers (5-15 years experience) responsible for driving innovation, efficiency, and digital transformation within their teams or business units.
- Business Leaders & Senior Executives looking to integrate GenAI into business strategy, enhance decision-making, drive organisational transformation, and build competitive advantage.
- Strategy & Business Development Professionals looking to incorporate AI into strategic planning, competitive positioning, and growth initiatives.
- Project & Program Managers leading cross-functional initiatives who need to understand AI capabilities for effective project scoping and execution.
- Entrepreneurs & Business Owners aiming to build AI-augmented business models and sustainable competitive advantages.
- Consultants & Advisors who guide organizations through technology adoption and require deep GenAI expertise to serve clients effectively.
- Professionals transitioning into AI-enabled roles who want to future-proof their careers by building leadership capabilities in the AI domain.
About The Desai Sethi School of Entrepreneurship (DSSE),
IIT Bombay
The Desai Sethi School of Entrepreneurship (DSSE) at IIT Bombay is a leading institution dedicated to fostering entrepreneurship through education, research, and practical engagement. Established initially as the Centre for Entrepreneurship in 2014, it was upgraded to a full-fledged school in 2020, underscoring IIT Bombay’s strong commitment to cultivating entrepreneurial talent and supporting an innovation-driven ecosystem in India.
DSSE’s core mission is to empower students, researchers, and aspiring entrepreneurs with the mindset, skills, and practical experience needed to transform innovative ideas into impactful ventures. The school offers a blend of rigorous academic programs, hands-on experiential learning, and dedicated mentoring. Through these initiatives, DSSE has established itself as a national leader in entrepreneurship education and a key driver of innovation at IIT Bombay.
Pedagogical Methodology
Learning Outcomes
By the end of the course, participants will be able to:
Build a solid foundation in Generative AI concepts, technologies and their business implications.
Apply GenAI use cases across business functions and industries.
Think strategically about integrating AI into processes and decision-making.
Work hands-on and confidently with leading AI tools and platforms.
Plan and manage AI adoption, including organisational change and cross-functional collaboration.
Lead AI initiatives within their organisation, responsibly.
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
Unleash the benefits that await you with Jaro Value adds.
%
higher employee retention rate
%
increase in employee productivity
%
businesses achieved measurable growth
Companies that already trust us!
Decoding Gen AI – The Manager's Essentials
- What Generative AI Is (and Is Not)
- How GenAI Works
- GenAI Tech Stack
- Business Value Creation
- Identifying AI-Ready Tasks
- GenAI Adoption Successes and Failures
Mastering AI Tools & Prompt Engineering
- Prompting Structure
- Advanced Prompting Techniques
- Leading GenAI Tools
- AI for Thinking Support
- Managing Quality, Bias and Hallucinations
Enterprise AI Application Architecture: Tech Stack, Infra and Implementation
- GenAI Tech Stack
- Open-Source vs Proprietary Models
- RAG and AI Wrappers
- Enterprise AI Infrastructure
- Low-Code/No-Code Tools
- Agentic AI in Business Automation
AI Usage by Functional Area
- Functional AI Use Cases Across HR, Marketing, Operations and Finance
- Data-Driven Decision-Making
- Domain-Specific Tasks
- Functional Case Studies
- Measuring Business Impact
AI Project Execution and Implementation
- AI Data and Task Audit
- Use Case Prioritisation
- Defining Business Problems
- AI Pilots and Scaled Deployment
- Managing Change
- Evaluating Outcomes
- AI Deployment Options
- Enterprise Integration
- AI Economics and ROI
- Vendor and Investment Decisions
Leading, Strategising and Managing Teams in the Age of AI
- Leadership and Change Management
- Human–AI Collaboration
- Managing AI-Augmented Teams
- Redesigning KPIs and Incentives
- AI Literacy
- Preparing for AI Agents and Semi-Autonomous Workflows
- Staying Updated on AI for Business
Responsible AI & Risk Management
- Responsible AI Principles
- GenAI Risks
- Regulatory Landscape
- Ethical Pitfalls
- AI Governance
- Human-in-the-Loop Processes
Group Project (Capstone)
- Identify a Real Functional or Operational Challenge
- Map and Redesign Workflows Using GenAI
- Select Tools and Governance Mechanisms
- Define Success Metrics and Implementation Roadmap
- Present a Business-Ready AI Integration Proposal to a Review Panel
Course Fee Details
Application Fee
(Non-refundable)
(To be made part of the Course Fee)
Course Fee
(Per Participant)
Certification
Certificate of Completion/Participation from Educational Outreach, IIT Bombay.
Lead Instructor
The Jaro Advantage
Personalized Learning Support
- Career Acceleration: Get unmatched career guidance, resume-building workshops, and 1:1 mentorship to fast-track your professional growth.
- 24/7 Student Support: Dedicated assistance at every step—from enrollment to graduation.
- Future-Ready Learning: Engage in immersive, industry-aligned programs designed for lifelong career relevance.
Expert-Led Doubt Resolution
- Learn from the Best: Access mentorship from top-tier faculty and industry leaders.
- Collaborative Learning: Join dynamic discussion forums and peer-to-peer networks for deeper insights.
- Real-World Problem Solving: Apply knowledge through case studies and interactive sessions.
Powerful Global Networking
- Elite Alumni Community: Connect with 350,000+ professionals worldwide for career opportunities and collaborations.
- Exclusive Events: Attend global webinars, networking meetups, and industry talks.
- Lifelong Access: Stay updated with cutting-edge trends and alumni benefits long after graduation.
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The course is designed for 6 months, combining live online sessions with immersive on-campus learning.
- Industry-relevant curriculum tailored for business leaders
- Functional AI use cases + Capstone Project
- Exposure to enterprise AI architecture and implementation
- Leadership and responsible AI focus
- Learning from faculty at IIT Bombay
This course is best suited for:
- Functional Managers (Operations, Marketing, Finance, HR, Supply Chain, Product)
- Mid-to-Senior Level Managers (5–15 years of experience)
- Strategy & Business Development Professionals
- Project & Program Managers
- Entrepreneurs & Business Owners
- Consultants & Advisors
- Professionals transitioning into AI-enabled leadership roles
Participants will:
- Build a strong foundation in Generative AI concepts
- Apply AI use cases across HR, marketing, finance, operations, and strategy
- Master AI tools and prompt engineering
- Lead AI-driven transformation initiatives
- Manage AI risks, ethics, and governance
- Execute AI projects from pilot to scale
No coding expertise is required. The course is business-focused, designed to help managers strategically implement AI without deep technical complexity.