What is the Role of AI in Marketing? A 2025 Perspective
Table of Contents
- jaro Education
- 6, December 2024
- 11:00 am
Without a doubt, technology is recently setting the pace in the global intellectual economy. According to a study by McKinsey, generative AI can add up to USD 4.4 trillion per year to the world economy. Especially in recent times, marketing landscapes have become littered with AI tools intended to assist human work, thereby making workflows swifter.
From creating personalized content to automating tasks and data analysis, the list of marketing applications AI offers seems endless. Let’s explore how an AI in marketing course can revolutionize your business, the critical role of AI in marketing, and why understanding the use of AI in marketing research is essential for staying competitive.
The Role of AI in Marketing: How It's Changing the Game in 2025
Key trends shaping marketing in 2025, according to the top minds in the industry.
- Shift toward brand building
Influencer marketing is critical for brand-building. These surround and attach brands to the voices of trust as well as auto connections to communities. Finding the right influencer and scaling the campaign have usually been the hurdles. For this, AI-powered tools such as Upfluence, Heepsy, and CreatorIQ analyze huge datasets (followers, engagement, tone, audience demographics), matching brands to influencers that genuinely imbibe the values and voice of their corporate associations.
For example, a sustainable fashion brand using AI in marketing research to locate micro-influencers with an audience that aligns with eco-conscious values. AI does not just measure engagement; it also assesses sentiment, follower overlap, and content theme for brand-fit precision.
- AI working for the people
*Reed
As AI continues to evolve and integrate itself within the marketing ecosystem, there is another concept emerging: AI for the people, not replacing them. This approach views AI as a benefactor to human creativity and customer experience, enabling marketers to create much stronger and more ethical relationships with audiences.
Example: Spotify’s AI-Powered Playlists
Using AI, Spotify understands the preferences of its listeners for music and offers personalized Discover Weekly and Daily Mix playlists. These enhance the user experience and also make it possible for the artists to find the right set of audience-building marketing loops for the users and creators simultaneously.
- Human creativity matters
AI can analyze what pleases an audience; humans, however, are empowered to tell stories that touch them. AI tells us what a video ad’s length ought to be; the length of its emotional arc is up to human determination. AI can choose the exact split second in which to trigger an email, but only another human can write a line that pulls a smile, triggers a thought, or encourages the recipient to take action.
“AI is a brush. and the artist is the human.”- Commonly said in contemporary creative teams.
Indeed, a changed marketing game is here with us in 2025. This AI has already disrupted the industry at the fundamental level, and it is far from being finished.
Using AI in Marketing: A Game Changer
Using AI in market research allows businesses to overcome some of their biggest challenges, including customer acquisition, retention, and engagement. With AI, marketers can:
| Content marketing | On the basis of business data or past experiences, AI can churn out branded blogs and social media posts in just a few clicks. |
| Customer support | AI chatbots provide customer assistance around the clock by using NLP to determine the context and intent of the users. |
| Personalisation | Algorithms analyze user behavior and preferences so that they provide product recommendations or experiences that a user enjoys with very little friction, hence driving engagement. |
| Predictive analytics | Using an AI tool out of the blue can actually look at enormous heaps of historical data and information on market trends and customer trends. Demand prediction, identification of value-rich customers, and supply chain issues can also be done through such an application. |
| Social media marketing by AI | AI models analyze data and ascertain the best times to post on social networks and then monitor engagement to determine which types of content perform best without the need for human intervention. |
| Search engine optimisation | Marketers may use AI to generate keyword prompts for SEO and assist web pages in automatically optimizing themselves to locate the best spots for the business in the search engines. |
| Advertisements campaigns | Based on demographics and user behaviour, AI can determine the optimal placement and timing for advertisements. Advertisers can also take their AI a step further by enabling real-time bidding for ad placements. |
An AI in marketing course dives deep into these applications, enabling participants to unlock the full potential of AI for their business.
Why Take an AI in a Marketing Course?
Enrolling in an AI in marketing course equips businesses and marketers with the skills needed to stay ahead in a competitive landscape. Here’s how these courses help:
- Master the Basics of AI
AI might seem daunting, but an AI in marketing course breaks it down into digestible concepts. You’ll learn how AI tools function and how to apply them effectively in real-world scenarios.
- Gain Hands-On Experience
Courses often include practical exercises and case studies, enabling participants to experiment with AI tools and understand their capabilities.
- Stay Ahead of Trends
With AI evolving rapidly, an AI in marketing course helps participants stay updated on the latest advancements and their business applications.
- Drive Measurable Results
By learning the use of AI in marketing, businesses can create more efficient campaigns, optimize customer journeys, and achieve tangible outcomes.
Key Benefits of AI in Marketing Courses for Businesses
- Boost Efficiency
AI automates repetitive tasks, allowing teams to focus on strategic planning and creative execution.
- Improve Decision-Making
AI-powered analytics offer actionable insights, empowering marketers to make informed decisions.
- Increase Revenue
By improving customer targeting and campaign performance, the use of AI in marketing directly impacts a business’s bottom line.
- Enhance Customer Loyalty
AI enables businesses to engage with customers in a more meaningful way, fostering loyalty and trust.
How to Learn AI in Marketing?
The benefits of AI in marketing are undeniable, but businesses need skilled professionals to harness its potential. An AI in marketing course bridges the knowledge gap, ensuring organisations and individuals can make the most of this revolutionary technology.
By understanding the role of AI in marketing and the practical use of AI in marketing, businesses can gain a competitive edge and future-proof their strategies.
Elevate Your Skills with IIM Indore’s Executive Programme in MarkTech and AI-Driven Marketing
If you’re ready to take your marketing skills to the next level, the Executive Programme in MarkTech and AI-Driven Marketing (EPM&AIDM) by IIM Indore, offered in partnership with Jaro Education as the marketing and technology partner, is the perfect choice. Designed for professionals who want to excel in the AI-driven marketing landscape, this programme offers:
Programme Highlights
- Comprehensive insights into the use of AI in marketing and its transformative potential.
- Practical training in AI tools, analytics, and marketing technology.
- Case studies and real-world applications to bridge the gap between theory and practice.
- Expert-led sessions from industry leaders and IIM Indore faculty.
Why Enrol?
- Gain a competitive edge by mastering the role of AI in marketing.
- Develop skills to design data-driven, customer-centric marketing strategies.
- Earn a prestigious certification from IIM Indore, enhancing your career prospects.
- Whether you’re a marketing professional, entrepreneur, or business leader, this programme provides the knowledge and tools to thrive in an AI-powered marketing world.
How Jaro Education Helps You Choose the Right Career Path
Before we delve into Jaro Education, it’s important to understand the challenges facing today’s learners:
- Too many choices, too little clarity
- Pressure to upskill while balancing a job
- Uncertainty about future-proof careers (AI, Data Science, Business Analytics, etc.)
- Mismatch between degrees and job market demands
- Lack of structured career counseling post-graduation
The solution isn’t just finding a course—it’s finding the right career direction that matches your interests, goals, and market relevance. And Jaro Education bridges that gap effectively.
Conclusion
The growing significance of AI in marketing demands professionals who can navigate its complexities and harness its potential. By enrolling in an AI in marketing course, you can unlock the power of AI to enhance efficiency, improve decision-making, and drive business growth.
Equip yourself for the future of marketing with the Executive Programme in MarkTech and AI-Driven Marketing by IIM Indore, and position your business for success in an AI-driven world. Apply now to start your journey!
Frequently Asked Questions
Trending Blogs
