Advanced Strategy for Products and Marketing - Advanced Analytics for Products and Marketing
Get Certified by IIM Kozhikode Dual Certification Programme
- Course Duration
14 Months
- Batch
02
- Session Timing
Saturday
7:15 PM to 10:30 PM
Programme Overview
Become more proactive, data-driven professionals, build winning products, grow customer base, & drive organisational revenue. Pursue India’s leading B-School, IIM Kozhikode – Advanced Strategy for Products and Marketing & Advanced Analytics for Products and Marketing to create innovative and niche marketing strategies. This dual certificate programme caters to diverse business professionals such as business leaders, Digital Analysts, Marketing Managers, Product Managers, and Academicians who want to learn the intricacies of marketing, product development and business strategy.
Maximise your potential to delve into the holistic orientation of product and marketing strategy concepts, build practical skills, and make successful decisions. Gain a valuable conceptual understanding of product and marketing strategy concepts and apply them in real-life case studies for profitable use to achieve career breakthroughs. Learn the fundamentals of product and marketing strategy through live class lectures, real-life case studies, product innovation simulation, marketing strategy simulation, capstone projects, etc. IIM eminent’s faculty will demystify case studies like Turtle Limited – developing an efficient supply chain, ideaForge – Mechanical charger, Wow! Momo- Making of Indian’s fast-food giant and much more to upscale brands.
Paving the grid for 21st-century leaders to find success — bold visions and acting decisively with the assurance that comes from leading strategic insight.
Admission Criteria
Eligibility:
- For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
- Minimum of at least 3 years of work experience.
- Selections will be based on candidates’ profiling.
Duration (for dual programme participants):
- 14 months (including 10 months of classroom sessions; 2 capstone projects; 2 simulations; 16 weeks of the non-classroom project)
Duration (for individual programme participants):
- 7 months (including 5 months of classroom sessions; 1 capstone projects; simulation/data analysis; 8 weeks of the non-classroom project)
Mode:
- Online Live (Direct to Device)
About IIM Kozhikode
Started in 1997 with its Post Graduate Programme (PGP), the Indian Institute of Management Kozhikode (IIMK) is on a high growth trajectory today, offering the widest range of academic programs in the field of management education. These include Fellow Programme in Management, Executive PG Programmes, Management Development Programmes and Faculty Development Programs. IIMK set up a Satellite campus at Infopark, Kochi, in 2013 dedicated to Executive Education. IIMK also has the unique distinction of launching a PhD (Practice Track) programme for working professionals besides bringing in new dynamic courses like the one-year Post Graduate Programme in Business Leadership (2019) MBA in Finance and MBA in Liberal Studies & Management (2020). The institute is also home to IIMK LIVE a first-of-its-kind startup incubation programme and the Indian Business Museum.
IIMK is ranked 3rd as per NIRF India Rankings 2023: Management. The institute also features regularly among top global institutes for its flagship MBA (PGP) and EMBA programme (EPGP) in QS World University Rankings. The Institute has leapfrogged 100 spots to be placed in the Top 251-300 Institutes in Business & Management Studies globally, as per the QS World University Rankings by Subject 2023. It is also Ranked No.2 in CFIs (non-Technical) category in the Atal Innovation Rankings (ARIIA 2021) rankings released recently by Ministry of Education, Govt. of India, and has the distinction of being the only IIM in the coveted innovation rankings. IIM Kozhikode is globally accredited by EQUIS (EFMD) and AMBA (UK).
IIM Kozhikode also made its debut in the prestigious Financial Times Rankings (FT Rankings 2023) at 72nd position among the top-75 Open-enrolment executive program providers globally, catapulting the 27-year young IIM to an exclusive list of foremost providers of executive education in the world. IIM Kozhikode has successfully delivered close to 1300 MDP programmes for the past two decades, training more than 41000 participants from 150+ organisations – which also includes several Fortune 500 companies – in the process.
2nd Amongst IIMs & Public B Schools The Week-Hansa Research Best B School’s Survey 2022
3rd Overall category The Week-Hansa Research Best B Schools Survey 2022
3rd Top B-School in India NIRF India Rankings (2023: Management)
4th Financial Times Open Enrollment Rankings (India) 2023
Pedagogical Methodology
Learning Outcomes
Jaro Expedite - Career Booster
Hear From Our Programme Chair
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
Unleash the benefits that await you with Jaro Value adds.
%
higher employee retention rate
%
increase in employee productivity
%
higher incomes per employee
%
businesses achieved measurable growth
Companies that already trust us!
Syllabus Breakdown
- Introduction to product and marketing strategy, creating, communicating and delivering value.
- Strategic and tactical marketing
- Innovation in product and marketing, disruptive innovation
- Product innovation and marketing in BOP
- Positioning Strategy
- Product Strategy and roadmapping
- Pricing Strategy
- Integrated Marketing Communication Strategy
- Consumer Behavior
- Product and Marketing Strategy of national and multinationals in Emerging Economies
- Consumer behavior and marketing strategy
- Digital product and marketing strategy
- Strategy for business markets
- Simulation on marketing innovative products
- Comprehensive simulation of managing segments and customers
- Concepts, process and relevance of marketing analytics in marketing decision
- Qualitative investigation for product development and marketing decisions
- Exploratory data analysis and Statistical Inference
- Predictive analytics in product management and marketing – estimating the effect of marketing actions on consumer decision- correlation, simple regression & multiple regression
- Finding consumers’ perceptual dimensions and their effect on consumer’s purchase decision – Factor analysis
- Market segmentation, estimating market size, market profiling – Cluster analysis
- Consumer’s discrete choice behaviour – Logistics regression
- Product Distribution & Supply Chain Analytics
- Social media analytics and text mining
- Consumers’ utility of product features, Product modification – Traditional conjoint analysis
- New product development, Pricing decision, market share calculation – Choice-based conjoint analysis
- Time Series Analytics in marketing
- Customer lifetime value
- Product recommendation system
Programme Fee Details
- *Easy EMI options available
- Any change in any of the applicable taxes during the tenure of the programme, to be borne by the participant.
- Application fee is not included in the instalment pattern
Application Fee
2000/- + GSTTotal Fee
(Strategy Programme)
Total Fee
(Analytics Programme)
Total Program Fee
(Dual Certification)
Instalment Pattern
Retention Fee
(Payable Within 7 Days from the Release of offer Letter)
Instalment 1
(Strategy Programme)
Instalment 2
(Strategy Programme)
Instalment 3
(Analytics Programme)
Instalment 4
(Analytics Programme)
Instalment 5
(Analytics Programme)
Earn a Career Certificate
- Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’ for each programme.
- Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a ‘Participation Certificate’ for each programme.
Know the Facilitators
The Jaro Advantage
Personalized Learning Support
- Career Acceleration: Get unmatched career guidance, resume-building workshops, and 1:1 mentorship to fast-track your professional growth.
- 24/7 Student Support: Dedicated assistance at every step—from enrollment to graduation.
- Future-Ready Learning: Engage in immersive, industry-aligned programs designed for lifelong career relevance.
Expert-Led Doubt Resolution
- Learn from the Best: Access mentorship from top-tier faculty and industry leaders.
- Collaborative Learning: Join dynamic discussion forums and peer-to-peer networks for deeper insights.
- Real-World Problem Solving: Apply knowledge through case studies and interactive sessions.
Powerful Global Networking
- Elite Alumni Community: Connect with 350,000+ professionals worldwide for career opportunities and collaborations.
- Exclusive Events: Attend global webinars, networking meetups, and industry talks.
- Lifelong Access: Stay updated with cutting-edge trends and alumni benefits long after graduation.
Unlock Your Path to Success
Unsure about which course to choose? We understand—selecting the right programme can feel overwhelming. That’s why our intuitive Course Finder is here to help you discover the perfect match based on your skills, goals, and interests. Let us guide you toward your next career milestone with confidence.
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Start Referring Today! Start Referring Today!Frequently Asked Questions
Yes, after completing both programmes, participants will be granted alumni status by IIM Kozhikode.
- The Alumni fee will be determined solely by the Alumni office and will be collected directly by IIMK.
- This will occur only after the applications for “Executive Alumni” are approved by the appropriate authority, IIM Kozhikode.
- The IIM Kozhikode – ASAPM programme assists professionals in navigating the complexities of marketing, product development, and business strategy.
- Professionals working in fields such as:
- Business Leaders
- Digital Analysts
- Marketing Managers
- Product Managers
- Academics and much more diversified profiles in product marketing strategy
Yes! After meeting the requirements for this most dynamic dual certificate ASAPM programme, you are eligible to receive ‘Dual Certificate of Completion’ from IIM Kozhikode.
- This interactive dual certification programme – ASAPM from IIM Kozhikode has INR 2,80,000/- + GST.
- This interactive individual certification programme – ASPM & AAPM from IIM Kozhikode has INR 1,40,000/- + GST.
The dual certification programmes are delivered in Online Live interactive mode enriching participants’ learning experience using Direct to Device format.
