Digital Marketing: Business Models, Processes and Technologies
IIM Ahmedabad
- Batch
03
- Duration
4-5 Months
- Mode of Delivery
Blended Learning
[Virtual Classroom + Campus] - Commencement Date
April 19, 2026
- Application Closure Date
March 26, 2026
- Session Timings
Every Friday,
6.30 PM to 9.30 PM
Programme Overview
Digital Marketing has become an integral part of any business, helping brands to identify and reach their target segments of customers. With an increasing number of consumers using internet-connected devices, digital marketing enables companies to reach, engage, and convert audiences easily and effectively. There is a massive demand for expertise in developing digital offerings, digitally enhanced services, and building business strength through digital and social media campaigns.
This programme is positioned for mid- and senior-level executives and entrepreneurs who manage business KPIs by guiding targeted campaigns in the digital marketing domain. The programme provides participants with a detailed learning experience that helps them take crucial decisions related to the development and evaluation of digital strategies. It also enables participants to understand how to integrate multiple digital marketing functions and leverage them to modify the marketing mix. Attending this programme will help participants fast-track their marketing careers in the current business context.
Admission Criteria
Eligibility Criteria
- Minimum 60% marks in undergraduate (10+2+3) or postgraduate degree in any discipline.
- Minimum of 3 years of relevant industry experience at the time of application.
- Preferably professionals in senior roles involved in marketing strategy.
Who Should Attend
- Senior and mid-career professionals, including General Managers, Vice Presidents, and Senior Vice Presidents, involved in crafting their organisation’s marketing strategy.
- Traditional marketing or corporate communications professionals seeking to enhance their digital marketing skills or transition into the digital marketing domain.
- Senior executives currently working in marketing or those looking to transition into digital marketing.
Important Dates & Schedule
- Last date to apply: March 26, 2026
- Course commencement: April 19, 2026
- Technical orientation by Jaro Education: April 15, 2026
- First campus module: April 19–21, 2026
- Final campus module: September 11–13, 2026
- Online sessions: Every Friday, 6:30 PM – 9:30 PM
About IIM Ahmedabad
The Indian Institute of Management Ahmedabad (IIMA) is a premier global management institute, renowned for its excellence in management education. Over its 60 years of existence, IIMA has been recognized for its exemplary contributions to scholarship, practice, and policy through distinctive teaching, high-quality research, and nurturing future leaders. The institute supports industry, government, and social enterprises, creating a progressive impact on society.
Founded in 1961 through a collaborative initiative by the government, industry, and international academia, IIMA has expanded its global footprint. Today, it has a network of nearly 80 top international institutions and a presence in Dubai. Its eminent faculty and over 45,000 alumni, who hold influential positions worldwide, further contribute to its global recognition.
The flagship two-year Post Graduate Programme in Management (PGP) is ranked 34th in the FT Masters in Management Ranking 2025, while the one-year Post Graduate Programme in Management for Executives (PGPX) is ranked 27th in the FT Global MBA Ranking 2026. The institute is ranked first in the India Rankings 2025 (NIRF, Management Category) and has been No. 1 for six consecutive years. IIMA also ranks No. 1 in the Eduniversal Best Masters Ranking in Agribusiness/Food Industry Management 2025 for its two-year Post Graduate Programme in Food and Agri-business Management (PGP-FABM).
Source: IIM Ahmedabad
- Ranked #1 in India in the FT Executive Education Rankings (Open Programmes) since 2022
- Ranked #1 among business schools in India by NIRF (Management Category) since 2020
Programme Objectives
Build awareness of emerging digital technologies and their impact on marketing success
Understand how digital has transformed the end-to-end marketing lifecycle
Explore contemporary promotion methods, including inbound marketing, paid media, social platforms, analytics, influencer marketing, and AI applications
Enable participants to plan, execute, evaluate, and optimise integrated digital marketing campaigns
Develop data-driven capabilities to measure and improve digital and social media performance
Pedagogical Methodology
Learning Outcomes
Understand the principles of developing digital marketing strategies
Manage customer digital journeys and design appropriate offerings
Optimise digital and social media advertising strategies
Analyse data gathered from digital campaigns for actionable insights
Manage new-age technologies for future business growth
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
Unleash the benefits that await you with Jaro Value adds.
%
higher employee retention rate
%
increase in employee productivity
%
higher incomes per employee
%
businesses achieved measurable growth
Companies that already trust us!
Syllabus Breakdown
- Online Business Models, Advertising, and Experimentation
- Optimising Organic Digital Marketing Campaigns
- Managing Customer Behaviour in the Digital Domain
- New Technologies in Digital Marketing
- Digital Analytics
- Social Media Campaigns, Influencer Marketing, and Analytics
- Marketing Technology
- Omnichannel Marketing Integration
- Generative AI in Digital Marketing
Programme Fee Details
- *GST (Currently 18%) will be charged extra on these components
Application Fee
INR 2,000 + GST(Non-refundable)
Total Programme Fee
INR 3,50,000 + GST*Instalment Pattern
First Instalment
INR 1,75,000 + GST*(as per the offer letter)
Final Instalment
INR 1,75,000 + GST*(by July 10, 2026)
Earn a Career Certificate
IIM Ahmedabad shall issue a Certificate of Completion (CoC) to eligible participants subject to the fulfilment of evaluation and attendance criteria mentioned below:
Participants are assessed for all the courses. Participants will be given any one of the following grades: “Satisfactory Plus” (S+); “Satisfactory” (S); “Unsatisfactory” (U).
A participant will be asked to leave the programme and the fees will then be forfeited in any of the following cases:
- If a participant gets 2nd “U” for academic indiscipline wherein Academic Indiscipline includes cheating/ copying/ plagiarism in assignments and examinations and facilitating cheating in any way or is found having integrity issue during the programme.
- If a participant gets 3rd “U” for under-performance.
- If a participant gets 1 “U” for academic indiscipline and 2 “U”s for under-performance.
- As per the norms of the programme, a participant requires at least 80% of attendance to become eligible to receive the certificate, failing which a participant won’t be awarded the certificate.
Know the Facilitators
The Jaro Advantage
Personalized Learning Support
- Career Acceleration: Get unmatched career guidance, resume-building workshops, and 1:1 mentorship to fast-track your professional growth.
- 24/7 Student Support: Dedicated assistance at every step—from enrollment to graduation.
- Future-Ready Learning: Engage in immersive, industry-aligned programs designed for lifelong career relevance.
Expert-Led Doubt Resolution
- Learn from the Best: Access mentorship from top-tier faculty and industry leaders.
- Collaborative Learning: Join dynamic discussion forums and peer-to-peer networks for deeper insights.
- Real-World Problem Solving: Apply knowledge through case studies and interactive sessions.
Powerful Global Networking
- Elite Alumni Community: Connect with 350,000+ professionals worldwide for career opportunities and collaborations.
- Exclusive Events: Attend global webinars, networking meetups, and industry talks.
- Lifelong Access: Stay updated with cutting-edge trends and alumni benefits long after graduation.
Unlock Your Path to Success
Unsure about which course to choose? We understand—selecting the right programme can feel overwhelming. That’s why our intuitive Course Finder is here to help you discover the perfect match based on your skills, goals, and interests. Let us guide you toward your next career milestone with confidence.
Find My Ideal Course Find My Ideal Course
Refer & Earn – Amazing Rewards Await!
Share the gift of education—refer your friends and colleagues now! Earn fantastic rewards for every successful referral and empower others to advance their careers while you benefit.
Start Referring Today! Start Referring Today!