Achieving Excellence in Marketing: Programme for Marketing Executives

Marketing is at the heart of business growth, demanding leaders who can seamlessly integrate strategy, creativity, and technology. The Achieving Excellence in Marketing: Programme for Marketing Executives by IIM Ahmedabad is designed to empower mid- and senior-level professionals to lead with confidence in a rapidly evolving marketplace. Through a unique blend of live online sessions and immersive campus modules, the programme deepens expertise in strategic marketing, brand management, consumer insights, and digital transformation. Guided by IIMA’s renowned faculty and anchored in the case method, participants gain actionable tools to influence decision-making, harness emerging technologies, and drive sustainable growth.

Eligibility and Admission Criteria

• Educational Qualification: Applicants must be working professionals with a graduate degree (10+2+3 or equivalent) in any discipline, preferably with 50% marks.
• Work Experience: Participants must be in mid to senior roles involved in marketing strategy at the time of application for the programme.
• This programme is positioned for mid to senior-level marketing executives and entrepreneurs who are managing and leading the marketing function in the organisation.
• The eligible candidates will be selected based on their educational and professional background and motivation based on the application form submitted.
• Applications with Credentials & Corporate Nominations – Selections will be based on a detailed profile of the candidate in his own words elaborating his academic record, profile, designation, salary, roles, responsibilities, job description along with his statement of purpose and evaluations of the applicants either individually or collectively or both by IIMA.

Evaluation Methodology

IIM Ahmedabad shall carry out the examination and evaluation required for certification.

Participants are evaluated based on examinations for all the courses. Participants will be given any one of the following grades: “Satisfactory Plus” (S+); “Satisfactory” (S); “Unsatisfactory” (U). A participant will be asked to leave the programme and the fees will then be forfeited in any of the following cases:

1. If a participant gets 2nd “U” for academic indiscipline, wherein Academic Indiscipline includes cheating/copying/plagiarism in assignments and examinations and facilitating cheating in any way or is found having integrity issue during the programme.
2. If a participant gets 3rd “U” for under-performance.
3. If a participant gets 1 “U” for academic indiscipline and 2 “U” s for underperformance.
4. The norms of the programme require a participant to attend at least 80% of attendance to become eligible to receive the certificate, failing which a participant won’t be awarded the certificate.

Who Should Attend?

The programme is broad and can be targeted to organisations across different industries. The programme is suitable for executives from both business-to-consumer (B2C) and business-to-business (B2B) businesses.

This programme is aimed at professionals who are looking to:

• Mid-career and senior executives from companies of any size or development stage eager to align marketing strategy with business goals, leverage marketing opportunities, and drive process improvement
  • Marketing leaders aspiring to or already serving in C-level roles who want to stay current on trends and ignite growth
• Directors, general managers, and VPs focused on innovation and leading change in their organisations
• Business owners and entrepreneurs who are keen to use and leverage marketing to drive growth, market expansion, and attain business goals.

Important Dates

• Technical Orientation by Jaro Education: January 20, 2027, 6:00 PM–7:00 PM
• First Campus Module: January 23–25, 2027
• Online Sessions Begin: January 30, 2027
• Online Sessions: Every Saturday, 6:30 PM–9:30 PM
• Final Campus Module: July 29–31, 2027