Achieving Excellence in Marketing: Programme for Marketing Leadership - IIM Ahmedabad
Programme Overview
The Achieving Excellence in Marketing: Programme for Marketing Leadership by IIM Ahmedabad is designed to empower mid and senior-level marketing professionals to lead with strategic insight, creativity, and technological acumen. Marketing today sits at the core of business growth, requiring leaders who can integrate strategy, innovation, and digital expertise.
Delivered through a blended format of live online sessions and immersive campus modules, the programme equips participants with practical skills in strategic marketing, brand management, consumer insights, digital marketing, and growth strategies. Anchored in the case method and guided by IIMA’s distinguished faculty, participants gain actionable tools to influence decisions, harness emerging technologies, and achieve measurable business impact.
Programme Highlights
Certificate of Completion from IIM Ahmedabad
Rigorous Pedagogy by IIMA
2 Campus Immersions at IIM Ahmedabad
Peer Networking Across Industries
Case-Based Learning
Admission Criteria
Eligibility & Selection
- Educational Qualification: Applicants must be working women professionals with a graduate degree (10+2+3 or equivalent) in any discipline, with a minimum of 50% marks.
- Work Experience: Mid- to senior-level executives involved in marketing strategy are eligible to apply.
- The eligible candidates will be selected based on their educational and professional background and motivation based on the application form submitted.
- Applications with Credentials & Corporate Nominations: Selections will be based on a comprehensive profile submitted in the candidate’s own words, outlining academic background, current role, designation, compensation, responsibilities, job description, and a statement of purpose.
Evaluation Methodology
IIM Ahmedabad shall carry out the examinations, group assignments, and evaluation required for certification.
Participants are evaluated based on examinations for all the courses. Participants will be given any one of the following grades: “Satisfactory Plus” (S+); “Satisfactory” (S); “Unsatisfactory” (U). A participant will be asked to leave the programme and the fees will then be forfeited in any of the following cases:
- If a participant gets 2nd “U” for academic indiscipline wherein Academic Indiscipline includes cheating/copying/plagiarism in assignments and examinations and facilitating cheating in any way or is found having integrity issue during the programme.
- If a participant gets 3rd “U” for under-performance.
- If a participant gets 1 “U” for academic indiscipline and 2 “U”s for underperformance.
- The norms of the programme require a participant to attend at least 80% of attendance to become eligible to receive the certificate, failing which a participant won’t be awarded the certificate.
Syllabus Breakdown
Evolution of Marketing
Understanding and Analysing Consumer Needs
Understanding and Influencing the Buying Decision Process
Consumer Power and the Changing Role of Marketing
Effective Market Segmentation and Targeting
Building an Attractive Value Proposition and Positioning Offerings
Assessing and Achieving Product–Market Fit
Brand Building and Management
Pricing Market Offerings
Product Management
Sales and Distribution Management
Advertising, Promotion, and Communicating Value
Go-to-Market Strategy
Exploring Marketing Frameworks for Global Markets
Strategic Thinking for Marketing Leaders
Growth Marketing
Building the Modern Marketing Organisation
Synchronising Marketing Actions and Activities to Create Great Value
B2B Marketing Growth Strategies for the Organisation
Digital Marketing Strategies: Data, Automation, and Analytics
Business Analytics: Decision-Making with Data
Hyper-Personalisation and Applications of AI in Marketing
MarTech
Emerging Technologies and How They Are Shaping Marketing
About IIM Ahmedabad
The Indian Institute of Management Ahmedabad (IIMA) is a premier global management institute, renowned for its excellence in management education. Over its 60 years of existence, IIMA has been recognized for its exemplary contributions to scholarship, practice, and policy through distinctive teaching, high-quality research, and nurturing future leaders. The institute supports industry, government, and social enterprises, creating a progressive impact on society.
Founded in 1961 through a collaborative initiative by the government, industry, and international academia, IIMA has expanded its global footprint. Today, it has a network of nearly 80 top international institutions and a presence in Dubai. Its eminent faculty and over 45,000 alumni, who hold influential positions worldwide, further contribute to its global recognition.
In the Financial Times Global MBA Ranking 2025, IIMA’s PGPX programme is ranked 31st globally, securing the top position in Career Progress, 100% faculty with doctorates, and 8th place in both Salary Today and Weighted Salary. In the Financial Times Executive Education Open Ranking 2025, IIMA is ranked 35th globally and #1 in India, while in the Custom Ranking 2025, it is placed 72nd globally. Additionally, the FT Masters in Management Ranking 2025 positions IIMA at 34th globally, achieving the top spot in Weighted Salary, Employed at Three Months, and Faculty with Doctorates, along with 6th position in Career Services.
1st Rank
in India
in the NIRF 2025
(Management Category)
#1
Career Progress FT Global
MBA Rankings (2025)
#39
FT Global MBA Rankings
(2025)
Know the Facilitators
Note: The list of faculty is partial and will be complemented by a team of selected faculty members from IIM Ahmedabad.
Programme Certification
At the end of the Programme, eligible participants will receive a Certificate of Completion (CoC) of the Programme from IIM Ahmedabad, subject to the assessment and fulfilment of attaining an overall 80% attendance and evaluation criteria.
Programme Fee Details
(Non-refundable)
*GST (Currently 18%) will be charged extra on these components.
The Jaro Advantage
Build 21st-Century Skill set to Gain Career Edge in the VUCA World
You’ll learn
- Master marketing concepts and their industry applications
- Enhance analytical skills in pricing, sales, advertising, and more
- Apply strategic marketing to boost customer value and performance
- Understand technology’s role in marketing decisions
- Explore emerging tools like AI, social media, analytics, and MarTech
Talk to our career expert: Ms. Ankita Singh | +91 7506505142