Professional Certificate Programme in Strategic Sales Management and New Age Marketing - IIM Kozhikode

Batch 01

Duration : 1 Year
Mode : Direct to Device [D2D]
Fee : INR 2,60,000 + GST
(EMI starts at INR 6221/- pm*)

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Programme Overview

Strategic Sales Management and New-Age Marketing Career in India Global NBR Market 2021 Expected with a CAGR of 6.0%

NBR market size is expected to gain market growth in the forecast period of 2021 to 2025, with a CAGR of 6.0% in the forecast period of 2021 to 2025 and will be expected to reach USD 1966.4 million by 2025, from USD 1559.2 million in 2019

In this disruptive new age marketing ecosystem, sales jobs are more competitive than any other counterparts in the organization. Major challenges for a sales manager is to enhance the sales force performance in a demanding and rapidly changing environment.

Pursue the 1-year IIM Kozhikode- Professional Certificate Programme in Strategic Sales Management and New Age Marketing to upscale your skills sets.

  • This programme will bring aspirants in touch with the latest advances in sales management
  • IIM Kozhikode- Professional Certificate Programme in Strategic Sales Management and New Age Marketing focuses on developing aspirants as a robust sales manager
  • Programme evaluation will involve assignments, online exam, written test, projects and simulation

Push your career and reach new levels with IIM Kozhikode new programme in Professional Certificate Programme in Strategic Sales Management and New Age Marketing.

Programme Highlights


Certificate of completion - IIM Kozhikode


IIM Kozhikode - Executive Alumni Status


Real-life case studies and simulation-based pedagogy


Hands-on Sales Management Projects

Learning Outcome

sales person

Transforms you as a better sales person and an excellent sales manager

sales person

Acquire key understanding of New Age Marketing tools and techniques


Gain holistic capability to resolve various sales-related problems


Exposure to scalable strategic sales management techniques


  • For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline
  • Diploma Holders (10+3) will be considered on a case to case basis subject to having a minimum of 10 Years of work experience in a supervisory role at the time of applying for this programme
  • For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country
  • Minimum of 4 years overall experience in Marketing & Sales function or at least 5 years of work experience in business enterprises in a managerial position
  • Selections is based on detailed candidate profiles

Specimen Certificate

Programme Structure

Application Fee Programme Fee
INR 2,000 + GST INR 2,60,000 + GST
Initial Fees 1st Installment 2nd Installment 3rd Installment
INR 80,000 + GST (7 Days from the date of offer) INR 60,000 + GST
November 15th, 2021
INR 60,000 + GST
February 15th, 2022
INR 60,000 + GST
May 15th, 2022
    • 2 Way Interactive Lectures via HD Virtual Classrooms
      • Sunday 10.00am to 01.00pm
  • Any change in any of the applicable taxes during the tenure of the programme, to be borne by the participants
  • Application fee is not included in the Installment pattern

Module Details

  • Marketing Strategy
  • Understanding Consumers
  • GTM & Sales
  • Basic Data Analytics for Managers
Selling to Consumers
  • Selling Models and Styles
  • Influencing and Storytelling
  • Positivity and Selling
Selling to Big Ticket Customers
  • Key Account Management
  • Account-Based Management
  • SPIN Selling
  • Digital Selling and Disruptive Business Models
Sales Management – Personnel Issues
  • Personnel Issues
  • Setting Quotas
  • Territorialisation
  • Performance Evaluation
  • Compensation
Leading Sales Organisations
  • Leading Sales Teams
  • EI for Sales Managers
  • Coaching & Mentoring
  • Sales Interfaces
  • Remote Salesforce Management
  • Design Thinking for Sales Managers
  • AI & ML for Sales Management
  • Projects
  • Simulation

*The in person sessions such as Virtual Live Classrooms and Campus immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education / Institute will keep all candidates updated accordingly

Programme Certification

Upon successfully completing this programme, you’ll earn an Professional Certificate Programme In Strategic Sales Management And New Age Marketing – IIM Kozhikode (subject to fulfilment of attaining overall 75% attendance); it will add considerable value to your professional credentials.

Programme Director

Mr. Debashis Chatterjee

Director - IIM Kozhikode


Prof. Saparya Suresh

Professor Saparya Suresh

Ph.D. in Decision Sciences, IIM Bangalore Integrated MS in Mathematics, IISER Bhopal

Professor Saparya Suresh is an Assistant Professor in Quantitative Methods and Operations Management at IIM Kozhikode. She has conducted research on multiple areas like Financial Time Series, Stochastic Processes, Insurance and Income Inequality.

About IIM Kozhikode

Indian Institute Of Management Kozhikode (IIMK) pioneered the Interactive – Learning (I-L) Program for working executives in India. The interactive learning programme started with 300 class contact hours in 2001-02, the two-year-long Executive Management Education Programme is today the most rigorous available in the country having around 738 class contact hours.

The institute moved to its new campus in January 2003 and the number of programs increased manifold with this step. The training activity is expected to witness further growth with the latest 64 room executive hostel and the construction of a modern 200-bed management development complex. IIM Kozhikode Institute today is a leader in Faculty Development Programmes (FDP), conducting the largest number of programmes (18) totalling 20 weeks in 2008-09, and is the major QIP (Quality Improvement Programme) Centre of the All Indian Council of Technical Education, in the field of management education.


We are here to answer any questions you may have about our professional certificate program. Reach out to us and we will respond within 48 hours. That’s our promise!