Professional Certificate Programme in AI-Powered Digital Marketing for Performance & Growth - IIM Kozhikode
- Course Duration
9 Months | 120 hours of learning
- Batch
05
- Commencement Date
15th February 2026
- Application Closure Date
Closing Soon
- Session Timing
Sundays, 3:30 PM to 6:30 PM
Programme Overview
In today’s rapidly evolving business landscape, marketing success is no longer defined solely by creativity—it demands the strategic integration of Artificial Intelligence, advanced analytics, and performance-driven decision-making. The Professional Certificate Programme in AI-Powered Digital Marketing for Performance & Growth by IIM Kozhikode equips professionals with the skills to conceptualise, execute, and optimise AI-enabled marketing campaigns that drive measurable business results. Participants gain a comprehensive understanding of the modern digital ecosystem, including consumer behaviour analysis, predictive analytics, generative AI applications, and immersive technologies such as the Metaverse. Through practical, hands-on case studies, live simulations, and real-world projects, learners acquire the ability to translate complex data into actionable insights, optimise marketing ROI, and craft strategies that foster sustainable growth. The programme also emphasises performance marketing, automation tools, and AI-driven personalisation, ensuring participants are prepared to lead digital transformation initiatives within their organisations. By the end of the course, learners will be ready to leverage cutting-edge technologies, drive impactful marketing outcomes, and position themselves as forward-thinking leaders in an increasingly AI-powered digital world.
Admission Criteria
Eligibility Criteria
- Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline.
- By the Programme start date (Technical Orientation), the candidate should have a minimum of two years of work experience (after graduation).
Admission Criteria
- Selections will be based on a detailed Profile of the Candidate in his own words, elaborating on his Academic record, Profile, Designation, Salary, Roles, Responsibilities, Job Description, and a write-up on “Expectations from the Programme”.
Assessment & Evaluation
- The evaluation methodology is at the discretion of the faculty. The methodology includes online quizzes, case analysis, class contribution, assignments, and any other component as decided by the faculty. A minimum of 75% attendance is a prerequisite for the successful completion of this programme. The participants will have to secure the minimum pass marks in the evaluation components specified by the faculty.
- Participants who successfully complete the same and satisfy the requisite attendance criteria will be awarded a Certificate of Completion. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a Participation Certificate.
- The programme may require participants to work on individual/group assignments and/or projects. The main objective of such assignments/projects will be to help the participants apply their conceptual learning of the programme to actual organizational decision scenarios.
Who Should Attend?
- Early-career professionals aspiring to build a career in AI-powered Digital Marketing.
- Mid-career professionals responsible for managing marketing activities and campaigns.
- Industry leaders are involved in strategic business decision-making.
- Business owners looking to leverage digital marketing for business growth.
- Aspiring entrepreneurs seeking to launch and scale digital ventures.
About Indian Institute of Management Kozhikode
IIM Kozhikode began its academic journey in 1997 with its flagship two-year Postgraduate Programme (PGP), leading to a Master of Business Administration (MBA) degree. Today, the Institute is on a high growth trajectory, offering one of the widest arrays of academic programmes in management education. These include the Doctoral Programme in Management (PhD), Executive MBA programmes, Management and Faculty Development Programmes, and a unique PhD (Practice Track) for working professionals. In 2019, the Institute introduced programmes such as the two-year MBA in Finance, MBA in Liberal Studies & Management, and the innovative one-year MBA in Business Leadership. In 2025, it further expanded its portfolio with a one-year Diploma in Management and a four-year Bachelor’s in Management Studies.
IIM Kozhikode has articulated a bold institutional vision – ‘Vision 2047: Globalizing Indian Thought’ – aligning with 100 years of Independent India and 50 years of IIMK’s own journey. Guided by the principles of Satyam (Authenticity), Nityam (Sustainability), and Purnam (Fulfilment), the Institute aims to nurture responsible, values-driven leaders, thinkers, and educators who contribute to building a better, sustainable world. IIMK is home to pioneering initiatives, including IIMK LIVE – a first-of-its-kind startup incubation programme, the Indian Business Museum, and six Centres of Excellence across diverse domains. The Institute also has a satellite campus in Kochi, primarily catering to Executive Education.
IIMK is globally accredited by EQUIS (EFMD) and AMBA (UK), and is also a member of AACSB. It is ranked 3rd in India as per the NIRF (National Institutional Ranking Framework) 2025 in the Management category. In the Financial Times (FT) Rankings 2025, IIMK’s MBA is ranked #69 globally, while its Open Enrolment Programme is ranked #76 worldwide. In the QS World University Rankings 2025, IIMK is placed in the 141+ band for Business and Management Studies; its MBA programme is ranked 151+, and its Executive MBA is ranked 161+ globally.
- 3rd Rank NIRF India Rankings (Management) 2024
- 69th Financial Times Masters in Management Ranking 2025
- 76th Global Financial Times Ranking (Open Enrolment) 2025
Programme Highlights
Certification of Completion from IIM Kozhikode
Executive Alumni Status - IIM Kozhikode
Complete digital immersion
Live project ensures holistic learning
Faculties from academia and industry with immense experience
360-degree approach in marketing to digital consumers
Unique proven pedagogies specifically developed for Digital Marketing courses
Leveraging new immersive tools and technologies in the growing digital landscape
2 Days In-Campus Immersion
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
Unleash the benefits that await you with Jaro Value adds.
%
higher employee retention rate
%
increase in employee productivity
%
higher incomes per employee
%
businesses achieved measurable growth
Companies that already trust us!
Syllabus Breakdown
- Digital Consumer Behavior & Journey Mapping
- Marketing Ethics & Compliance (GDPR/CCPA)
- Performance Marketing Principles & Key Metrics
- Content velocity strategies
- AI-assisted content production and Engagement Strategies
- AI Tools for Content Optimization (Jasper/Sora)
- Multi-format content repurposing
- Advanced Technical SEO
- Semantic Search Optimization
- SGE (Search Generative Experience) preparation
- Voice Search Optimization
- AI-Driven Keyword Research and Content Optimization
- Conversion Rate Optimization (CRO) Strategies
- Advanced PPC Campaign Structures
- Programmatic Advertising (Introduction to DSPs)
- Budget Management & Real-Time Decision Making
- ROI/Performance Marketing: Measuring Success
- Case Studies: Successes & Learnings
- Growth Strategies with Short-Form Video Content
- Influencer Marketing Ecosystem
- Social Commerce Strategy Optimization
- Social Listening and Analytics Tools
- Online Reputation Management (ORM): Strategies & Execution
- AARRR Framework & Growth Metrics
- Cohort Analysis & Impact Assessment
- Viral Marketing Strategies and Mechanics
- Development of Effective Marketing Strategies
- Digital Branding Strategy and Brand Positioning
- Competitive Analysis and Market Positioning
- Prompt Engineering for Marketers
- Practical Workshops on AI Tools (ChatGPT, Midjourney)
- Generative AI for Visual and Video Content
- AI-Based Email Campaign Strategies
- Google Analytics Basics: Setup, configurations, and fundamental reporting
- Advanced Analytics for Marketers: Custom dimensions, event tracking, and funnel analysis
- Attribution Models: Comparing first-click, last-click, linear, time decay, and position-based models
- AI for predictive insights
- Advanced Customer Segmentation with AI
- Latest Trends in Marketing Technologies
- Case Studies on Effective MarTech Implementations
- HubSpot Tool Training & Workflow Design
- Customer Journey Mapping & Lead Scoring
- Real-World Application Workshops
- End-to-End Marketing Automation Strategies
- Performance Marketing Strategies in the Metaverse
- User Engagement Techniques in Immersive Environments
- Performance Marketing Strategies in the Metaverse
- Understanding the Metaverse: Platforms like Decentraland and Roblox
- Branding Strategies in VR/AR: Creating immersive brand experiences
- Case Studies of Successful Metaverse Campaigns: Lessons learned from pioneering brands
- Current Trends in Digital Marketing
- Globalization and its Impact on Marketing Strategies
Note: The list of modules provided is subject to change and may be updated or revised based on the discretion of IIM Kozhikode.
Programme Fee Details
- No cost EMI available.
Application Fee
INR 2,000/- + GSTTotal Programme Fee (excluding Application fees)
INR 1,80,000/- + GSTInstallment Pattern
Booking Amount
INR 70,000/- + GST 3 days from the release of the offer letter, latest by 5th February 2026Instalment 1
INR 60,000/- + GST 15th May 2026Instalment 2
INR 50,000/- + GST 15th August 2026Earn a Career Certificate
- After fulfilling the necessary requirements, participants will be granted the esteemed Executive Alumni Status by IIM Kozhikode (The benefits of executive alumni status are at the discretion of IIM Kozhikode).
- IIM Kozhikode offers a certificate in “Professional Certificate Programme in Digital Marketing for Performance & Growth” to participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’.
- Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a ‘Participation Certificate’.
Hear from the Alumni
Ms. Shipra Mishra
Senior Executive Marketing, GOIP Global Services Pvt. Ltd.
“The trigger for joining this Digital Marketing for Performance and Growth programme was my belief in continuous learning and my desire to delve deeply into digital marketing. This programme complements my career aspirations by providing expertise in overall marketing and better opportunities. Three specific features that significantly impacted my career were the interactive classes, real-life examples, and group activities. I would recommend this program to aspiring participants because of the brilliant professors and the interactive learning environment at IIM Kozhikode. My experience with Jaro Education has been positive, and I appreciate their technology partnership.”
Mr. Kaushal Patel
Senior Associate Design and Investment IPG
The Professional Certificate in Digital Marketing for Performance and Growth from IIM Kozhikode, facilitated via Jaro Education, was an invaluable learning experience. Its well-structured, industry-relevant curriculum bridged theory and practice seamlessly, while expert faculty brought real-world insights that simplified complex concepts. The programme sharpened my strategic approach to digital marketing, enhancing my professional effectiveness. I’m grateful for Jaro Education’s consistent support and especially to Prof. Dharun Kasilingam for his engaging sessions and mentorship—key to translating knowledge into actionable growth strategies.
Ms. Ekata Kar
Digital Marketing Team Lead Hello Mentor
I wholeheartedly recommend this programme to aspiring professionals seeking to advance their digital marketing expertise. It delivers a robust foundation and equips learners to navigate modern marketing complexities. My experience with Jaro Education was outstanding—exemplary support, high-calibre content, and a seamless, interactive learning journey that significantly enriched my professional growth.
Mr. Saswat Khuntia
Analyst (OCM and Marketing) Tata Consultancy Services
Joining Jaro Education helped me gain clarity and confidence in my career. The programme was practical, easy to follow, and delivered by experienced faculty who were always supportive. It equipped me with the right skills and guidance to progress professionally. I would highly recommend it to anyone looking to upskill and advance in their career.
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Start Referring Today! Start Referring Today!Frequently Asked Questions
This interdisciplinary programme is suitable for:
- Early career professionals who wish to take up a career in Digital Marketing
- Mid-career professionals who manage marketing activities
- Industry leaders who take strategic business decisions
- Business owners who want to leverage digital marketing for growth
- Aspiring entrepreneurs of digital businesses
