Professional Certificate Programme in AI-Powered Digital Marketing for Performance & Growth - IIM Kozhikode
120 hours of learning
Programme Overview
In today’s rapidly evolving business landscape, marketing success is no longer defined solely by creativity—it demands the strategic integration of Artificial Intelligence, advanced analytics, and performance-driven decision-making. The Professional Certificate Programme in AI-Powered Digital Marketing for Performance & Growth by IIM Kozhikode equips professionals with the skills to conceptualise, execute, and optimise AI-enabled marketing campaigns that drive measurable business results. Participants gain a comprehensive understanding of the modern digital ecosystem, including consumer behaviour analysis, predictive analytics, generative AI applications, and immersive technologies such as the Metaverse. Through practical, hands-on case studies, live simulations, and real-world projects, learners acquire the ability to translate complex data into actionable insights, optimise marketing ROI, and craft strategies that foster sustainable growth. The programme also emphasises performance marketing, automation tools, and AI-driven personalisation, ensuring participants are prepared to lead digital transformation initiatives within their organisations. By the end of the course, learners will be ready to leverage cutting-edge technologies, drive impactful marketing outcomes, and position themselves as forward-thinking leaders in an increasingly AI-powered digital world.
Programme Highlights
Certification of Completion from IIM Kozhikode
Executive Alumni Status - IIM Kozhikode
Complete Digital Immersion & Live Projects
Learn from Expert Faculty – Academia & Industry
360° Digital Marketing Perspective
Cutting-Edge AI & Immersive Tools
Proven Pedagogy
2 Days In-Campus Immersion
Leveraging new immersive tools and technologies in the growing digital landscape
IIM Kozhikode Executive Alumni status benefits:
- Eligible to receive Publications and Newsletters from IIMK periodically.
- Online access login details to Kasebook (Online Alumni Portal)
- Availing MDC/Guest Rooms at prevailing rates, subject to availability
Eligibility Criteria
Designed for Working Professionals Qualifying the Below Criteria:
- Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline.
- By the Programme start date (Technical Orientation), the candidate should have a minimum of two years of work experience (after graduation). Profiles with more than six years of Experience are accepted.
Admission Criteria
- Selections will be based on a detailed Profile of the Candidate in his own words, elaborating on his Academic record, Profile, Designation, Salary, Roles, Responsibilities, Job Description, and a write-up on “Expectations from the Programme”.
Assessment & Evaluation
- The evaluation methodology is at the discretion of the faculty. The methodology includes online quizzes, case analysis, class contribution, assignments, and any other component as decided by the faculty. A minimum of 75% attendance is a prerequisite for the successful completion of this programme. The participants will have to secure the minimum pass marks in the evaluation components specified by the faculty.
- Participants who successfully complete the same and satisfy the requisite attendance criteria will be awarded a Certificate of Completion. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a Participation Certificate.
- The programme may require participants to work on individual/group assignments and/or projects. The main objective of such assignments/projects will be to help the participants apply their conceptual learning of the programme to actual organizational decision scenarios.
Who Should Attend?
- Early-career professionals aspiring to build a career in AI-powered Digital Marketing.
- Mid-career professionals responsible for managing marketing activities and campaigns.
- Industry leaders are involved in strategic business decision-making.
- Business owners looking to leverage digital marketing for business growth.
- Aspiring entrepreneurs seeking to launch and scale digital ventures.
Note: Professionals with over six years of work experience exclusively in digital marketing are encouraged to explore other advanced courses in our portfolio for greater alignment with their experience level.
Syllabus Breakdown
Capstone Project & Simulation
Case Study and Live Project
Simulations and classroom activities
Hands-on Exercises
Direct to Device mode
Note: The list of modules provided is subject to change and may be updated or revised based on the discretion of IIM Kozhikode.
About Indian Institute of Management Kozhikode
IIM Kozhikode began its academic journey in 1997 with its flagship two-year Postgraduate Programme (PGP), leading to a Master of Business Administration (MBA) degree. Today, the Institute is on a high growth trajectory, offering one of the widest arrays of academic programmes in management education. These include the Doctoral Programme in Management (PhD), Executive MBA programmes, Management and Faculty Development Programmes, and a unique PhD (Practice Track) for working professionals. In 2019, the Institute introduced programmes such as the two-year MBA in Finance, MBA in Liberal Studies & Management, and the innovative one-year MBA in Business Leadership. In 2025, it further expanded its portfolio with a one-year Diploma in Management and a four-year Bachelor’s in Management Studies.
IIM Kozhikode has articulated a bold institutional vision – ‘Vision 2047: Globalizing Indian Thought’ – aligning with 100 years of Independent India and 50 years of IIMK’s own journey. Guided by the principles of Satyam (Authenticity), Nityam (Sustainability), and Purnam (Fulfilment), the Institute aims to nurture responsible, values-driven leaders, thinkers, and educators who contribute to building a better, sustainable world. IIMK is home to pioneering initiatives, including IIMK LIVE – a first-of-its-kind startup incubation programme, the Indian Business Museum, and six Centres of Excellence across diverse domains. The Institute also has a satellite campus in Kochi, primarily catering to Executive Education.
IIMK is globally accredited by EQUIS (EFMD) and AMBA (UK), and is also a member of AACSB. It is ranked 3rd in India as per the NIRF (National Institutional Ranking Framework) 2025 in the Management category. In the Financial Times (FT) Rankings 2025, IIMK’s MBA is ranked #69 globally, while its Open Enrolment Programme is ranked #76 worldwide. In the QS World University Rankings 2025, IIMK is placed in the 141+ band for Business and Management Studies; its MBA programme is ranked 151+, and its Executive MBA is ranked 161+ globally.
3rd
NIRF India Rankings
(Management) 2025
76th
Global Financial Times
Ranking (Open Enrolment)
2025
141 +
QS World University
Ranking by Subject:
Business and
Management Studies
2025
Know The Facilitators
Prof. Dharun Kasilingam
Hear from the Alumni
Hear From The Facilitator
Programme Certification
- After fulfilling the necessary requirements, participants will be granted the esteemed Executive Alumni Status by IIM Kozhikode (The benefits of executive alumni status are at the discretion of IIM Kozhikode).
- IIM Kozhikode offers a certificate in “Professional Certificate Programme in Digital Marketing for Performance & Growth” to participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’.
- Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a ‘Participation Certificate’.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.
Programme Structure
(excluding Application fees)
3 days from the release of the offer letter (latest by 5th February 2026)
15th May 2026
15th August 2026
- Any change in any of the applicable taxes during the tenure of the programme, to be borne by the participants
- Boarding and Lodging during campus visit provided by IIM Kozhikode
- Application fee is not included in the installement pattern
Career Transitions
It seems we can't find what you're looking for.
The Jaro Advantage
Jaro Expedite - Career Booster
Profile Building
Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.
Resume Review
Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.
Placement Assistance
Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.
Career Enhancement Sessions
Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.
Profile Building
Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.
Resume Review
Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.
Career Enhancement Sessions
Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.
Build 21st-Century Skill set to Gain Career Edge in the VUCA World
You’ll learn
- Gain a 360° view of the digital world for consumers and businesses
- Apply performance marketing principles using AI tools
- Track and measure campaign success with key metrics
- Build and manage high-impact marketing campaigns
- Use data-driven insights to spot growth opportunities
- Analyze campaign metrics and optimize for ROI
- Leverage social media for brand building and engagement
- Stay ahead by identifying emerging trends in digital marketing
- Harness automation, analytics, and AI-driven workflows
Talk to our career expert: Ms. Prajwala Patil | +91 8976977832
