Professional Certificate Programme in AI-Powered Digital Marketing for Performance & Growth
IIM Kozhikode
- Course Duration
9 Months | 120 hours of learning
- Batch
05
- Commencement Date
15th February 2026
- Application Closure Date
Closed
- Session Timing
Sundays, 3:30 PM to 6:30 PM
Admission Criteria
Eligibility Criteria
- Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline.
- By the Programme start date (Technical Orientation), the candidate should have a minimum of two years of work experience (after graduation).
Admission Criteria
- Selections will be based on a detailed Profile of the Candidate in his own words, elaborating on his Academic record, Profile, Designation, Salary, Roles, Responsibilities, Job Description, and a write-up on “Expectations from the Programme”.
Assessment & Evaluation
- The evaluation methodology is at the discretion of the faculty. The methodology includes online quizzes, case analysis, class contribution, assignments, and any other component as decided by the faculty. A minimum of 75% attendance is a prerequisite for the successful completion of this programme. The participants will have to secure the minimum pass marks in the evaluation components specified by the faculty.
- Participants who successfully complete the same and satisfy the requisite attendance criteria will be awarded a Certificate of Completion. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a Participation Certificate.
- The programme may require participants to work on individual/group assignments and/or projects. The main objective of such assignments/projects will be to help the participants apply their conceptual learning of the programme to actual organizational decision scenarios.
Who Should Attend?
- Early-career professionals aspiring to build a career in AI-powered Digital Marketing.
- Mid-career professionals responsible for managing marketing activities and campaigns.
- Industry leaders are involved in strategic business decision-making.
- Business owners looking to leverage digital marketing for business growth.
- Aspiring entrepreneurs seeking to launch and scale digital ventures.
About Indian Institute of Management Kozhikode
IIM Kozhikode began its academic journey in 1997 with its flagship two-year Postgraduate Programme (PGP), leading to a Master of Business Administration (MBA) degree. Today, the Institute is on a high growth trajectory, offering one of the widest arrays of academic programmes in management education. These include the Doctoral Programme in Management (PhD), Executive MBA programmes, Management and Faculty Development Programmes, and a unique PhD (Practice Track) for working professionals. In 2019, the Institute introduced programmes such as the two-year MBA in Finance, MBA in Liberal Studies & Management, and the innovative one-year MBA in Business Leadership. In 2025, it further expanded its portfolio with a one-year Diploma in Management and a four-year Bachelor’s in Management Studies.
IIM Kozhikode has articulated a bold institutional vision – ‘Vision 2047: Globalizing Indian Thought’ – aligning with 100 years of Independent India and 50 years of IIMK’s own journey. Guided by the principles of Satyam (Authenticity), Nityam (Sustainability), and Purnam (Fulfilment), the Institute aims to nurture responsible, values-driven leaders, thinkers, and educators who contribute to building a better, sustainable world. IIMK is home to pioneering initiatives, including IIMK LIVE – a first-of-its-kind startup incubation programme, the Indian Business Museum, and six Centres of Excellence across diverse domains. The Institute also has a satellite campus in Kochi, primarily catering to Executive Education.
IIMK is globally accredited by EQUIS (EFMD) and AMBA (UK), and is also a member of AACSB. It is ranked 3rd in India as per the NIRF (National Institutional Ranking Framework) 2025 in the Management category. In the Financial Times (FT) Rankings 2025, IIMK’s MBA is ranked #69 globally, while its Open Enrolment Programme is ranked #76 worldwide. In the QS World University Rankings 2025, IIMK is placed in the 141+ band for Business and Management Studies; its MBA programme is ranked 151+, and its Executive MBA is ranked 161+ globally.
- 3rd Rank NIRF India Rankings (Management) 2024
- 69th Financial Times Masters in Management Ranking 2025
- 76th Global Financial Times Ranking (Open Enrolment) 2025
Pedagogical Methodology
Leaders
Learning Outcomes
Build and manage high-impact marketing campaigns
Leverage social media for brand building and engagement
Hear From The Facilitator
Jaro Expedite - Career Booster
Note: IIM Kozhikode or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. IIM Kozhikode is not involved in any way with the Career Services described above and offer no commitments.
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
Unleash the benefits that await you with Jaro Value adds.
%
higher employee retention rate
%
increase in employee productivity
%
higher incomes per employee
%
businesses achieved measurable growth
Companies that already trust us!
Syllabus Breakdown
- Digital Consumer Behavior & Journey Mapping
- Marketing Ethics & Compliance (GDPR/CCPA)
- Performance Marketing Principles & Key Metrics
Note: The list of modules provided is subject to change and may be updated or revised based on the discretion of IIM Kozhikode.
- Content velocity strategies
- AI-assisted content production and Engagement Strategies
- AI Tools for Content Optimization (Jasper/Sora)
- Multi-format content repurposing
Note: The list of modules provided is subject to change and may be updated or revised based on the discretion of IIM Kozhikode.
- Advanced Technical SEO
- Semantic Search Optimization
- SGE (Search Generative Experience) preparation
- Voice Search Optimization
- AI-Driven Keyword Research and Content Optimization
- Conversion Rate Optimization (CRO) Strategies
Note: The list of modules provided is subject to change and may be updated or revised based on the discretion of IIM Kozhikode.
- Advanced PPC Campaign Structures
- Programmatic Advertising (Introduction to DSPs)
- Budget Management & Real-Time Decision Making
- ROI/Performance Marketing: Measuring Success
- Case Studies: Successes & Learnings
Note: The list of modules provided is subject to change and may be updated or revised based on the discretion of IIM Kozhikode.
- Growth Strategies with Short-Form Video Content
- Influencer Marketing Ecosystem
- Social Commerce Strategy Optimization
- Social Listening and Analytics Tools
- Online Reputation Management (ORM): Strategies & Execution
Note: The list of modules provided is subject to change and may be updated or revised based on the discretion of IIM Kozhikode.
- AARRR Framework & Growth Metrics
- Cohort Analysis & Impact Assessment
- Viral Marketing Strategies and Mechanics
Note: The list of modules provided is subject to change and may be updated or revised based on the discretion of IIM Kozhikode.
- Development of Effective Marketing Strategies
- Digital Branding Strategy and Brand Positioning
- Competitive Analysis and Market Positioning
Note: The list of modules provided is subject to change and may be updated or revised based on the discretion of IIM Kozhikode.
- Prompt Engineering for Marketers
- Practical Workshops on AI Tools (ChatGPT, Midjourney)
- Generative AI for Visual and Video Content
- AI-Based Email Campaign Strategies
Note: The list of modules provided is subject to change and may be updated or revised based on the discretion of IIM Kozhikode.
- Google Analytics Basics: Setup, configurations, and fundamental reporting
- Advanced Analytics for Marketers: Custom dimensions, event tracking, and funnel analysis
- Attribution Models: Comparing first-click, last-click, linear, time decay, and position-based models
- AI for predictive insights
- Advanced Customer Segmentation with AI
Note: The list of modules provided is subject to change and may be updated or revised based on the discretion of IIM Kozhikode.
- Latest Trends in Marketing Technologies
- Case Studies on Effective MarTech Implementations
Note: The list of modules provided is subject to change and may be updated or revised based on the discretion of IIM Kozhikode.
- HubSpot Tool Training & Workflow Design
- Customer Journey Mapping & Lead Scoring
- Real-World Application Workshops
- End-to-End Marketing Automation Strategies
Note: The list of modules provided is subject to change and may be updated or revised based on the discretion of IIM Kozhikode.
- Performance Marketing Strategies in the Metaverse
- User Engagement Techniques in Immersive Environments
- Performance Marketing Strategies in the Metaverse
- Understanding the Metaverse: Platforms like Decentraland and Roblox
- Branding Strategies in VR/AR: Creating immersive brand experiences
- Case Studies of Successful Metaverse Campaigns: Lessons learned from pioneering brands
Note: The list of modules provided is subject to change and may be updated or revised based on the discretion of IIM Kozhikode.
- Current Trends in Digital Marketing
- Globalization and its Impact on Marketing Strategies
Note: The list of modules provided is subject to change and may be updated or revised based on the discretion of IIM Kozhikode.
Note: The list of modules provided is subject to change and may be updated or revised based on the discretion of IIM Kozhikode.
Programme Fee Details
- No cost EMI available.
Application Fee
INR 2,000/- + GSTTotal Programme Fee (excluding Application fees)
INR 1,80,000/- + GSTInstalment Pattern
Booking Amount
INR 70,000/- + GST(3 days from the release of the offer letter, latest by 5th February 2026)
Instalment 1
INR 60,000/- + GST(15th May 2026)
Instalment 2
INR 50,000/- + GST(15th August 2026)
Earn a Career Certificate
- After fulfilling the necessary requirements, participants will be granted the esteemed Executive Alumni Status by IIM Kozhikode (The benefits of executive alumni status are at the discretion of IIM Kozhikode).
- IIM Kozhikode offers a certificate in “Professional Certificate Programme in Digital Marketing for Performance & Growth” to participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’.
- Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a ‘Participation Certificate’.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.
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This interdisciplinary programme is suitable for:
- Early career professionals who wish to take up a career in Digital Marketing
- Mid-career professionals who manage marketing activities
- Industry leaders who take strategic business decisions
- Business owners who want to leverage digital marketing for growth
- Aspiring entrepreneurs of digital businesses
