Post Graduate Certificate Programme in
Digital Strategy and Marketing Analytics
- IIM Nagpur

Home > Programs > Post Graduate Certificate Programme in Digital Strategy and Marketing Analytics – IIM Nagpur

Batch No.

Course Duration

9 Months

Commencement Date

23rd November 2025

Application Closure Date

Closing Soon

Session Timings

Sundays, 10:00 am to 1:00 pm

Programme Overview

The current era of unprecedented environmental dynamism of the hyper-connected world drives transformational change. These ramifications of hyper connectivity are causing power shifts in the global business landscape, making it necessary for emerging managers to develop their capabilities and manage uncertainties in the organization. Learn from the top-ranked institute, IIM Nagpur 9-months PG Certificate Programme in Digital Strategy and Marketing Analytics, curated for working executives aspiring to develop their digital strategy and marketing analytics skills. The Programme helps them transform into passionate advocates and leaders who stimulate innovation in leading-edge organizations. This interdisciplinary programme equips working executives with contemporary strategic marketing competencies and thought. It aims to develop competencies among managers by enhancing their existing industry know-how; making them future-ready. This programme adopts multiple pedagogical methods. This course will aim at developing such competencies among managers, by building on their existing industry know-how, in making them future ready for the industries of today and tomorrow.

Programme Highlights

*Conducted course-wise, subject to faculty’s discretion and availability.

This programme is for working professionals or middle-level managers desiring to improve their analytical thinking, innovative capability and decision-making skills through business analytics.

Eligibility & Selection

Designed for working professionals qualifying the below criteria:

The candidate must hold a graduation degree, with a minimum of 50% marks or equivalent from a recognized university (national or international)
Minimum 3 years of work experience

Syllabus Breakdown

Module 1

1. Fundamentals of Marketing

Introduction to Marketing
Concept of value in marketing
Introducing the concept of 4Ps
Introducing the concept of STP

2. Digital Marketing Tools and Techniques - 1
[Digital Marketing Fundamentals & Search Engine Optimisation]

Elements of Going Digital for a Company
Understanding Website Development & Website Design
Social Listening
Search Engine Optimization: Understanding SEO, On-page Optimization Activities, Off-Page Optimization Activities

3. Marketing Analytics - 1

Marketing Metrics
Predictive Analytics in Marketing, Predictive CLV Modelling
Understanding correlation vs. causation in marketing data
Designing Marketing Experiments

4. Omni-Channel Marketing

Introduction to Omni-Channel Marketing
Multi-channel vs. Omni-channel vs. Cross-channel
Identifying friction points across channels
Channel Integration Strategies
Omni-Channel in E-Commerce and Retail

Module 2

1. Marketing Research

Quantitative Research
Questionnaire & Survey Design
Experimental research

2. Pricing Analytics

Various pricing methods and pricing analytics.
AI and Machine Learning in Predictive Pricing Models: A Competitive Advantage?
Psychological Pricing and Consumer Behavior: An Analytical Approach
Price Elasticity Modeling for New Product Launches: Forecasting Demand Under Uncertainty
Impact of Competitor Price Monitoring Tools on Strategic Pricing Decisions

3. Digital Marketing Tools and Techniques – 2 (Search Engine Marketing, Web Analytics)

Understanding the differences between search engines, directories, and pay-per-click advertising
Key strategies and tactics to maximize search engine effectiveness

4. Brand Management

Fundamentals of Branding
Elements and architecture
Brand Identity, Brand Positioning
Repositioning and brand refresh strategies
Building and Managing Brand Equity
Brand Architecture
Emerging Trends in Brand Management

5. Marketing Analytics - 2

Market Basket Analysis
Text Mining for Decision-Making
Cluster analysis
Conjoint analysis

Module 3

1. Qualitative Consumer Insights and Analytics

Qualitative methods/tools for generating consumer insights
Decoding Brand Meaning through Consumer Storytelling: A Narrative Analysis Approach
Understanding Post-Purchase Regret and Guilt through In-Depth Interviews
Exploring Consumer Identity Formation in Digital Communities
Ethnographic Study of Everyday Shopping Behavior in Tier-II Indian Cities
Unveiling Hidden Motivators Behind Sustainable Consumption Using Projective Techniques

2. Digital Marketing Tools & Techniques - 3
[Social Media Marketing]

Use of Social media Platforms for promoting Business
Content Marketing
Microsite and Blogging as a digital Marketing tool
Developing an ideal online campaign plan
Social Media Campaign (LinkedIn Ad, Meta Ad)
Conducting digital experiments and A/B tests

3. Services Marketing

Introduction to Services
Service Elements
Service Quality and Important Metrics

4. Marketing Technology (MarTech)

Introduction to MarTech
Evolution of MarTech: Full-stack ecosystems
The MarTech landscape: Categories and tools (Scott Brinker’s MarTech Map)
Martech Stack Design and Integration

Module 4

1. Consumer Behaviour

Introduction to Consumer Behaviour
Impact of Social Media Reviews and eWOM on Purchase Intentions
Consumer Behaviour in the Era of Sustainability and Ethical Consumption
Impulse Buying in Online vs Offline Environments: Triggers and Moderators
The Influence of AI-Personalized Recommendations on Consumer Choice Architecture

2. Digital Marketing Tools and Techniques - 4
[Performance Marketing]

Performance Marketing Channels & Key Metrics
Campaign Channel and Platform Selection
Tracking tools (UTMs, pixels), Campaign Optimization Techniques, Funnel Performance Tracking
Programmatic Advertising Strategy, Channels & Formats
Brand Safety, Transparency, and Ethical Implications of Programmatic Targeting
Pirate Funnel (AARRR) and RARRA frameworks (with a focus on retention)
High-impact retention channels (Email, SMS, Push Notifications)

3. Marketing Automation and Gen AI

Marketing automation Fundamentals and tools
Automation workflow strategies
Gen AI application in different marketing channels
AI-driven visual marketing
AI-powered chatbots and conversational marketing, Use of robots in marketing environments
Applications of Virtual and Augmented Reality (VR/AR)

4. Strategic Marketing

Marketing strategies for different market conditions
Product-Market Fit
Crafting a Strategy that Works

5. Evaluating Marketing Campaigns: Metrics and ROI

Key Digital KPIs and analytics best practices
Setting and tracking OKRs in marketing campaigns
Identifying and minimizing biases in measurement
ROI Analysis of Digital Marketing Campaign.
Campaign Optimisation
Crafting a Holistic Digital Marketing Strategy.

Module 5

1. Innovative Promotional Strategies

Gamification in Marketing: Driving Customer Engagement through Playful Promotions
Influencer Co-Creation and Nano-Influencer Campaigns
Augmented Reality (AR) and Virtual Try-On Campaigns as Promotional Tools
AI-Powered Personalization in Promotional Messaging
Sustainability-Driven Promotions: Green Marketing with a Purpose

2. Digital Marketing Tools and Techniques - 5
[Advance Digital Marketing]

Mobile marketing: Key factors in designing and managing mobile marketing campaigns, Essential mobile campaign metrics
Advancements in Digital Marketing: Voice Search, ChatBots, Programmatic Advertisements.
Understanding the Emergence of Newer Platforms.
Applications of AI in digital marketing

3. Dissertation presentations and concluding the course

Participant dissertations’ presentations

Case discussions

Online lectures

Hands-on simulations

Workshops

Note: The above is an indicative list of course topics and may be revised at the discretion of IIM Nagpur.

Programming Languages and Tools Covered

About IIM Nagpur

Established in 2015, the Indian Institute of Management Nagpur (IIMN) aspires to be a leading management institution that shapes management systems, policy, and governance through high-quality education, research, and industry engagement. Propelled by the pursuit of engaged scholarship, the Institute aims to create value-driven leaders and global managers with strong conceptual foundations and analytical approaches, which helps them excel in diverse spheres, be it management, business, policymaking, or public administration, to name a few.

IIM Nagpur aims to address the needs of a modern India, connecting aspirations and realities to attain benchmarks that are respected internationally. Our motto, सत्यं च स्वाध्यायप्रवचने च [satyam cha svadhyayapravachanecha], that is, an inspiring journey towards truth through individual reflection and collective discourse, propels our quest to bridge the gap between abstract knowledge and practice.

IIM Nagpur seeks to distinguish itself as an institution that promotes constant industry engagement of a ‘problem-solving’ nature. Executive Education, therefore, is an important thrust area for the Institute. With an array of programmes designed by a faculty body with a stellar record of research, teaching and industry engagement, the Executive Education programme at IIM Nagpur equips managers and executives with the capabilities to perform effectively in their current roles and take up greater challenges through various stages of their careers.

47^th
FT Executive Education Rankings Business Standard 2022

1^st
NIRF – Management Category 2022

1^st
Outlook
NIRF – Management Category 2022

2^nd
Business Today

Know The Facilitators

Prof. Debarun Chakraborty

Prof. Yatish Joshi

Hear From The Facilitators

Hear from the Past Participants of the Programme

Sammed Magdum

Business Development Manager
Talent Corner HR Services Pvt. Ltd.

I recently joined the Digital Marketing and Strategic Analytics programme at IIM Nagpur, and my experience so far has been excellent. The Jaro Education team has been proactive and supportive—from the admission process to resolving queries and ensuring I had all the information I needed. Their guidance made the transition into the programme smooth and stress-free. I highly recommend both the course and the Jaro platform to professionals seeking career advancement. Thank you to the entire Jaro team for your dedication and for playing a key role in this important phase of my professional journey.

Nabamita Banerjee

Swaham Choudhury

Programme Certification

IIM Nagpur offers a “Post Graduate Certificate Programme in Digital Strategy and Marketing Analytics” for those who successfully complete the programme and fulfil all the requirements prescribed.

Participant Profiles

Learner’s Speak

Programme Structure

Programme Fee

Instalment Structure

Programme Fee

Fee Structure

Application Fee

INR 2006/- (including GST)

Total Fee

(inclusive of the campus module)

INR 2,25,000/- + GST

Instalment Structure

Instalment Pattern

Instalment I

INR 85,000/- + GST

15th November 2025

Instalment II

INR 70,000/- + GST

5th February 2026

Instalment III

INR 70,000/- + GST

5th May 2026

Fees mentioned above are exclusive of GST. *GST will be charged extra on these components, as applicable from time to time
Any extra payment due to any change in any of the applicable taxes during the tenure of the programme will have to be borne by the students
Lodging during campus visit is provided by IIM Nagpur, The travel expenses to and from the Campus has to be borne by the participant

Admission Process

Talk to our Expert

Career Transitions

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The Jaro Advantage

Learning Support

Doubt Resolution

Networking

Learning Support

Unparalleled career guidance and support
Dedicated student support
Immersive and lifelong learning experiences

Doubt Resolution

Learn from the best-suited academic, faculty, and industry mentors
Be a part of discussions and forums for enhanced learning
Leverage peer-to-peer learning experience

Networking

Alumni Network of 3,50,000+ Professionals
Access to alumni events & other benefits
Stay up to date with the latest insights from your alma mater

Jaro Expedite - Career Booster

Resume Building

Our service comprises the meticulous creation and refinement of resumes, aligning them with corporate standards to ensure they reflect your skills and achievements. Through expert resume optimization, we enhance your professional narrative and craft an ATS-friendly resume to stand out in a competitive landscape.

LinkedIn Profile Optimization

We offer tailored suggestions for elevating your LinkedIn profile, strategically designed to maximize visibility and foster meaningful connections with industry leaders. Our approach ensures that your online presence resonates with the professionalism and expertise that defines your career trajectory.

Career Enhancement Sessions

Our exclusive Jaro Connect platform provides corporate engagements with access to immersive bootcamps and masterclasses on the latest industry trends, led by esteemed experts. This empowers the participants to stay abreast of evolving market dynamics while honing their professional competencies, ensuring they thrive in today’s fast-paced business environment.

Note: IIM Nagpur or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. IIM Nagpur is not involved in any way with the Career Services described above and offer no commitments.

Build 21st-Century Skill set to Gain Career Edge in the VUCA World

Learn from the best minds and eminent faculty to become the next industry expert.

By clicking Start Application, you agree to our terms and conditions and our privacy policy.

You’ll learn

Master Digital & Performance Marketing via Top Tools, Platforms & Simulations
Strategically Integrate AI Tools for Smarter Marketing Impact
Marketing Automation and Command of Cutting-Edge Tech for Market Disruption
Advanced Campaign Analysis & ROI Measurement

Frequently Asked Questions

Will I receive a PG Certificate from IIM Nagpur?

All students will receive a Post Graduate Certification in Digital Strategy and Marketing Analytics from IIM Nagpur on completion of the programme requirements.

Will I be treated as an alumnus of IIM Nagpur?

Yes, all participants are inducted into the alumni association of IIM Nagpur.

What is the eligibility criteria for the programme?

The candidate must hold a graduation degree, with a minimum of 50% marks or equivalent from a
recognized university (national or international)
Minimum 3 years of work experience

What are the learning outcomes for this programme?

In this programme, students will learn:

Strategic Digital Marketing
- End-to-end understanding of digital strategies, tools, and analytics.
- Data-driven decision-making for business growth.
Advanced Marketing Analytics
- Tools for pricing strategy, consumer behavior, marketing automation.
- Leverage AI for optimizing performance.
Design Thinking & Innovation
- Apply frameworks for customer-centric product development.
- Drive innovative business solutions.
Hands-on Digital Tools
- Practical training on SEO, SEM, mobile & social media marketing.
- Explore MarTech platforms and industry-grade analytics tools.
Real-world Strategy & Simulations

Solve complex market scenarios via live projects and case studies.
Build strategic thinking through immersive exercises.

Is this course only focused on digital marketing?

No, this programme covers the full spectrum of marketing, including strategic marketing, brand management, marketing analytics, and more. Digital marketing is just one of the many components integrated into the curriculum.

What is the Markstrat Simulation?

Markstrat is a globally recognized marketing strategy simulation tool used by top business schools and corporations. It offers a hands-on learning experience where participants make strategic marketing and business decisions in a simulated, competitive environment—bridging theoretical concepts with real-world application.

What is the Chamber Consulting Session at IIM Nagpur?

Chamber Consulting at IIM Nagpur consists of weekly one-on-one or small group coaching sessions with faculty members. These sessions offer personalized mentorship, helping participants refine their strategic thinking, address practical challenges, and apply course concepts to real-world scenarios.

Does this programme cover Artificial Intelligence (AI)?

While the primary focus is on marketing strategy and analytics, the programme may include relevant applications of AI tools in marketing where appropriate.

Program Counsellor

Program Manager

Priya Rathod

Program Counsellor Number

8976944553

Talk to our career expert: Ms. Prajwala Patil | +91 8976977832

Talk to our career expert: 8433740178

Post Graduate Certificate Programme in
Digital Strategy and Marketing Analytics
- IIM Nagpur

PG Certificate & Alumni Status - IIM Nagpur

9 Months of Blended Learning

Hands-on Exposure to Leading Digital Marketing Tools and Platforms

Learn from the Industry Experts

Case Study Based Learning

Chamber Consulting Sessions*

3 Days Campus Immersion