Post Graduate Certificate in Digital Marketing & Growth
IIM Visakhapatnam
- Batch
04
- Course Duration
12 months
- Mode
Device-to-Device
- Commencement Date
11th May 2025
- Application Closure Date
Closed
- Session Timing
Sunday 2:00 PM to 5:00 PM
Programme Overview
In the current era of digitalization, organizations need effective, profitable digital and social marketing strategies to enhance their reach and profitability. Digital and social media marketing have become essential elements of these strategies. From search engines, websites, Facebook, Instagram, LinkedIn, and YouTube to blogs, forums, Pinterest, and Snapchat, digital platforms have dominated the marketing and advertising landscape. While most major brands have a robust digital and social media presence, start-ups, SMEs, and even individuals are beginning to build their own brand presence online. The importance of digital and social media in modern marketing efforts can no longer be ignored. It’s an integral component of almost all successful marketing strategies.
With this increasing emphasis on integrated digital and social media strategies, there is an irrefutable need for marketing professionals and organizations to have end-to-end expertise in these areas. Through case studies, simulations, interactive sessions, hands-on learning, and class exercises, participants will learn best practices and develop the skills to connect business objectives with digital and social media strategies, platforms, and tactics.
Admission Criteria
- Selections will be based on a detailed profile of the candidate, written in their own words, elaborating on their academic record, profile, designation, salary, roles, responsibilities, job description, and a write-up on “Expectations from the Programme.”
Eligibility & Selection
- Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline with a minimum of 1 year of work experience after graduation. Diplomas are not accepted.
Pedagogical Methodology
Leaders
Unlock New Age Tools & Techniques:
Learning Outcomes
Hear From The Facilitator
Previous Cohort of Stellar Professionals
Note: All products and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
About IIM Visakhapatnam
The Indian Institute of Management (IIM) Visakhapatnam is designated as an Institution of National Importance under the IIM Act of 2017. Its overarching goal is to achieve global excellence in management and management research. The Institute’s activity profile is constantly expanding in scale and scope, offering distinct academic and research programmes to meet current and emerging opportunities in the industry and government. In order to strengthen its credibility as a knowledge-driven entity, the IIM Visakhapatnam aims to rank among the top 20 business schools in the country within the next five years.
- 4.3 Rating by Shiksha.com
- 24th Outlook ICARE Rankings 2022
- 24th IIRF Rankings 2024
- 26th NIRF India Rankings 2024
Programme Highlights
Executive Alumni Status
3 Days of Campus Immersion
Practical Sessions by Industry Experts
Real time Case Study
Simulation
150 Hours of Learning
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
Unleash the benefits that await you with Jaro Value adds.
%
higher employee retention rate
%
increase in employee productivity
%
higher incomes per employee
%
businesses achieved measurable growth
Companies that already trust us!
Syllabus Breakdown
- Basics Of Marketing
- Marketing Environment
- Marketing Plan
- Exploring Consumer Needs
- STP
- Perceptual Mapping
- Extended Marketing Mix
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
- Understanding Consumers
- Consumer Journey Mapping
- Marketing Plan
- Enhancing Customer Experience
- Communicating With Consumers
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
- Evolution
- Terminologies
- Difference Between Traditional And Digital Marketing
- Importance And Scope Of Digital And Social Media Marketing
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
- SERP
- Keyword Research
- Black Hat, White Hat, And Gray Hat SEO
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
- Website Optimization
- Meta Tag, H Tag, Alt Tag
- Internal Backlink
- Sitemap
- Robot.txt
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
- Backlink Management
- Article Submission
- Blog Submission
- Map Listing
- Business Listing
- Social Backlink
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
- Banner Advertisement
- Display Advertisement
- PPC
- Bid And PPC Calculation
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
- Account Creation
- Customer Research
- Campaign Creation
- Campaign Management
- KPIs Of Successful Campaign
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
- Setting Up An Account
- Account Structure
- Tracking And Reporting
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
- What Is A Tag And What Is GTM
- Setting Up GTM
- GTM Structure
- Types Of Triggers
- Advantages Of GTM
- Measuring Campaign Effectiveness
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
- Defining Social Media Marketing Elements Of Social Media Marketing
- Social Media Vehicles
- Elements Of Social Media Marketing Strategies
- Social Media Mix
- Social Media Campaign Management
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
- LinkedIn Marketing
- LinkedIn Campaign
- Personal Branding Using LinkedIn
- LinkedIn Ad Creation
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
- Instagram Marketing
- Insta Influencer
- Instagram Ad Creation
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
- Twitter Marketing
- Twitter Campaign
- Twitter Ad Creation
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
- Video Advertisement Creation
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
- WhatsApp Marketing
- Snapchat Marketing
- Reddit Marketing
- Pinterest Marketing
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
- Goal Setting
- Understanding ROI Metrics
- ROI Calculation
- How To Optimize ROI
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
- Analyzing Customer Reviews
- Twitter Analytics
- Sentiment Analysis And Exploring Consumer Emotions
- Viral Marketing
- Selection Of Optimal Channel For Advertisement
- Ad Effect
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
- Mobile Marketing
- Affiliate Marketing
- Influencer Marketing
- Blogger Outreach
- Online Aggregator
- Content Marketing
- Design Thinking
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
- Creative Creation
- Email Campaign Management
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
- Online Retailing And Aggregators
- P2P Platform Management
- Recommendation System
- Page Assortment
- Use Of AR, VR, And Metaverse For Enhancing Consumer Engagement
Note : The in-person sessions like Campus Immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education/Institute will keep all candidates updated accordingly.
Programme Fee Details
- Fees mentioned above are exclusive of GST.
- *GST will be charged extra on these components, as applicable from time to time.
- Any extra payment due to any change in any of the applicable taxes during the tenure of the programme will have to be borne by the students.
Instalment Pattern
Earn a Career Certificate
Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’ – “Post Graduate Certificate in Digital Marketing & Growth”. A certificate of completion will be awarded for 70% attendance and a 50% score on the assessment. Others will receive a certificate of participation.
Hear from the Alumni
Ms. Shylaja Rishan
Mr. Soumarjya Dutta
Know the Facilitators
#YouInspireUs
The Jaro Advantage
Personalized Learning Support
- Career Acceleration: Get unmatched career guidance, resume-building workshops, and 1:1 mentorship to fast-track your professional growth.
- 24/7 Student Support: Dedicated assistance at every step—from enrollment to graduation.
- Future-Ready Learning: Engage in immersive, industry-aligned programs designed for lifelong career relevance.
Expert-Led Doubt Resolution
- Learn from the Best: Access mentorship from top-tier faculty and industry leaders.
- Collaborative Learning: Join dynamic discussion forums and peer-to-peer networks for deeper insights.
- Real-World Problem Solving: Apply knowledge through case studies and interactive sessions.
Powerful Global Networking
- Elite Alumni Community: Connect with 350,000+ professionals worldwide for career opportunities and collaborations.
- Exclusive Events: Attend global webinars, networking meetups, and industry talks.
- Lifelong Access: Stay updated with cutting-edge trends and alumni benefits long after graduation.
Unlock Your Path to Success
Unsure about which course to choose? We understand—selecting the right programme can feel overwhelming. That’s why our intuitive Course Finder is here to help you discover the perfect match based on your skills, goals, and interests. Let us guide you toward your next career milestone with confidence.
Find My Ideal Course Find My Ideal Course
Refer & Earn – Amazing Rewards Await!
Refer your friends today—unlock rewards and help them grow their careers!
Start Referring Today! Start Referring Today!Frequently Asked Questions
Here are some assessment components of the Post Graduate Certificate in Digital Marketing & Growth at IIM Visakhapatnam:
- 50% Capstone Project (group-based)
- 20% Quiz and 30% Case Study (individual evaluation)
Eligible participants must maintain 70% attendance and achieve at least 50% in assessments to receive a certificate of completion
