Programme Overview
Enhance your expertise in the fast-paced realm of sales and marketing through IIM Kozhikode's Professional Certificate Programme in Strategic Sales Management and New Age Marketing. This programme equips forward-thinking sales and marketing leaders with the advanced skills necessary to thrive in today's ever-changing business environment. Whether you're a marketing professional or a sales leader, this interdisciplinary programme will enable you to steer organizational growth through strategic value creation and adaptable approaches.
Certificate of Completion -
IIM Kozhikode
Executive Alumni Status -
IIM Kozhikode
2-Day In-campus Immersion
Using Data Analysis and AI/ML Techniques in the world of sales
Hands-on Sales Management Projects
Hear from our Alumni
Mr. Shibu Govindan Sathyan
Sr ASM, Becton Dickinson India Pvt Ltd.
Completing the Strategic Sales Management and New Age Marketing Programme at IIM Kozhikode has been transformative for my professional growth. The programme has enhanced my skills and given me a new perspective in my role as Sr ASM at Becton Dickinson India Pvt Ltd. The guidance and resources from Jaro Education have been outstanding. This programme is perfect for anyone seeking career growth.
Programme Content
Module 1: Foundational Concepts in Marketing
Module 2: New Age Marketing & Analytics
Module 3: Selling I
Module 4: Selling II
Module 5: Sales Management
Module 6: Leading the Sales Organization
In-Campus Module
Note:
- This is an indicative list of course topics and is subject to change as per IIM Kozhikode’s discretion.
Admission Fee & Financing
Easy EMI Options Available
Pay in easy monthly installments with our EMI options. No more worrying about finances; start your learning journey today!
Complete Payment
Participants can make one-time payment easily using options such as:
Eligibility
- Qualifications– Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- Experience- Minimum of 04 years overall experience in Marketing & Sales function or at least 05 years of work experience in business enterprises in a managerial position.
- Selections will be based on a detailed Profile of Candidate in his own words elaborating his Academic record, Profile, Designation, Salary, Roles, Responsibilities, Job Description, and a write-up on “Expectations from the Programme”.
- This programme is tailored for seasoned Sales Executives, ideally positioned at the mid-level of their careers. Suitable job titles may include Territory Manager, Area Manager, Regional Manager, or Zonal Manager.
Our Eminent Facilitators
Prof. Aishwarya Ramasundaram
Assistant Professor, Marketing Management, IIMK
Prof. G. Sridhar
Professor, Marketing Management, IIMK
Certification
- Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a 'Certification of Completion' by IIM Kozhikode.
- Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a 'Participation Certificate.’
Professional Certificate Programme in
Strategic Sales Management and New Age Marketing
- IIM Kozhikode
Master the art of value creation through marketing and sales strategies. Cultivate robust customer relationships, navigate market shifts, and harness new age digital tools for success.
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