Programme Overview

Marketing is at the heart of business growth, demanding leaders who can seamlessly integrate strategy, creativity, and technology. The Achieving Excellence in Marketing: Programme for Marketing Leadership by IIM Ahmedabad is designed to empower mid- and senior-level professionals to lead with confidence in a rapidly evolving marketplace. Through a unique blend of live online sessions and immersive campus modules, the programme deepens expertise in strategic marketing, brand management, consumer insights, and digital transformation. Guided by IIMA’s renowned faculty and anchored in the case method, participants gain actionable tools to influence decision-making, harness emerging technologies, and drive sustainable growth.

Programme Highlights

Certificate of Participation from IIMA

Certificate of Completion from IIM Ahmedabad

4 Days In-Campus Immersion at IIMA.

Live Interactive Sessions by IIMA Faculty

Campus Immersion

Two immersive campus modules at the IIMA Campus

Campus Immersion

Peer Networking Across Industries

Rigorous Pedagogy

Rigorous Pedagogy by IIMA

Case Studies

Case-based Learning

Learning Outcomes

Pedagogical Methodology

Case Method

Concepts and analytics practices
Business cases

Interactive Lectures

Group Exercises / Projects

Solving problems
Rigorous capstone project

Presentations

Programme Curriculum

Evolution of Marketing
Understanding and Analysing Consumer Needs
Understanding and Influencing the Buying Decision Process
Consumer Power and the Changing Role of Marketing
Effective Market Segmentation and Targeting
Building an Attractive Value Proposition and Positioning Offerings
Assessing and Achieving Product–Market Fit
Brand Building and Management
Pricing Market Offerings
Product Management
Sales and Distribution Management
Advertising, Promotion, and Communicating Value
Go-to-Market Strategy
Exploring Marketing Frameworks for Global Markets
Strategic Thinking for Marketing Leaders
Growth Marketing
Building the Modern Marketing Organisation
Synchronising Marketing Actions and Activities to Create Great Value
B2B Marketing Growth Strategies for the Organisation
Digital Marketing Strategies: Data, Automation, and Analytics
Business Analytics: Decision-Making with Data
Hyper-Personalisation and Applications of AI in Marketing
MarTech
Emerging Technologies and How They Are Shaping Marketing
Note:The above modules list is subject to update as per IIMA discretion.

Eligibility and Admission Criteria

  • Educational Qualification: Applicants must be working professionals with a graduate degree (10+2+3 or equivalent) in any discipline, with a minimum of 50% marks.
  • Work Experience: Participants must be in mid to senior roles involved in marketing strategy at the time of application for the programme.
  • Ideal Candidate: This programme is positioned for mid to senior-level marketing executives and entrepreneurs who are managing and leading the marketing function in their organisation.
  • Selection Process: Eligible candidates will be selected based on their educational and professional background, as well as their motivation reflected in the application form.
  • Applications with Credentials & Corporate Nominations: Selections will be based on a detailed profile of the candidate, including academic record, professional profile, designation, salary, roles and responsibilities, job description, statement of purpose, and evaluations of applicants—either individually, collectively, or both—by IIMA.

Fee Structure

Application Fee
(non-refundable)
INR 2,000/- + GST*
Total Programme Fee
(Exclusive of Application Fee)
INR 4,32,000/- + GST*
*GST (Currently 18%) will be charged extra on these components.

Learn from the Best

Prof. Tarun Jain

Prof. Anand K Jaiswal

Faculty Co-chair
Associate Professor in the Marketing Area

Prof. Tarun Jain

Prof. Rajat Sharma

Faculty Co-chair
Assistant Professor in the Marketing Area

Prof. Tarun Jain

Prof. Sanjay Verma

Faculty Co-chair
Associate Professor in the Information Systems Area

Note: The list of faculty is partial and will be complemented by a team of selected faculty members from IIM Ahmedabad.

Certification

At the end of the Programme, eligible participants will receive a Certificate of Completion (CoC) of the Programme from IIM Ahmedabad, subject to the assessment and fulfillment of attaining an overall 80% attendance and evaluation criteria.

Achieving Excellence in Marketing: Programme for Marketing Leadership

IIM Ahmedabad

Designed for mid and senior-level marketing professionals, this high-impact programme equips participants to lead with strategic insight, creativity, and technological acumen. Through a blend of live online sessions and immersive campus modules, participants gain expertise in brand management, consumer insights, digital marketing, and growth strategies. The curriculum emphasises practical application, case-based learning, and emerging marketing technologies to enable measurable business impact.
Guided by IIMA’s distinguished faculty and supported by a strong peer-learning network, this programme empowers marketing leaders to make informed decisions, drive organisational growth, and lead teams with confidence and influence. It is your pathway to achieving excellence in marketing leadership and shaping the future of business.

Deadline Approaching

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