Bachelor of Business Administration

Specialisation in Digital Marketing
Directorate of Online Education

Online UG
Course Duration
3 Years
Start Date
To be Announced
End Date
To be Announced

Programme Overview

SRM IST – Bachelor of Business Administration Specialisation in Digital Marketing is a comprehensive three-year degree curated to attuned individuals to thrive in their digital strategy game. Learn to prepare for the future workplace using an entrepreneurial approach. Amplify your potential with a proven business management curriculum developed and delivered by SRM IST’s eminent faculty. Students will also delve into an area of interest using growth and analytics through, digital marketing and more. Refine career excellence with a new-age BBA in Digital Marketing degree.

Programme Highlights

UGC Entitled Online Degree NAAC, A++ Accredited Institution


Pedagogy Based on Experimental Learning


Global Online Classroom

Personalized Approach

Students Centric Learning

Networking Opportunities

Admission Criteria


For Indian Candidates

  • Students with a pass in the higher secondary examination (10+2 pattern) are eligible to apply. The minimum percentage of marks / Cumulative Grade Point Average (CGPA) required to be eligible for admission will be prescribed by the Admission Committee of DOE. (minimum eligibility of aggregate of 50% in +2)
  • Applicants must possess enough knowledge and understanding of the English Language.

For International Candidates

  • O-Level Certificate (completing 10 years of formal schooling. Diploma will not be acceptable)
  • A-Level Certificate (completing 12 years of formal schooling. Diploma will not be acceptable)
  • Certificate of equivalence from Association of Indian Universities required from students with foreign education to apply in any university in India.

Career Prospects

  • Web Analyst
  • Email Marketing Specialist
  • Project Manager
  • Social Media Manager
  • Web Designer

Syllabus Breakdown

Course Title Credit
Communication for Managerial Personnel 4
Principles of Management 4
Fundamentals of Financial Accounting 4
Basics of Production and Operation Management 4
Managerial Economics 3
Total Credits 19
Course Title Credit
Managerial Accounting 4
Human Resource Management 4
Marketing Management 4
Software Solutions for Business 4
Understanding Digital Marketing 4
Quantitative Aptitude and Reasoning 1
Total Credits 21
Course Title Credit
Statistics in Business 4
Small Business and Entrepreneurial Development 4
Services Marketing 4
Legal Aspects of Business 4
Elective 1 3
Elective 2 3
Universal Human Values 2
My India Project 1
Total Credits 25
Course Title Credit
SEO Tools and Techniques 3
Social Media Marketing 3
Marketing in the Digital Age 3
Data Warehousing and Data Mining 3
Course Title Credit
Operations Research in Business 4
Essentials of Financial Management 4
Organizational Culture and Behaviour 4
Information Technology for Retail Management 4
Elective 3 3
Elective 4 3
Professional Skills 2
Total Credits 24
Course Title Credit
Business Analytics and Intelligence 3
User Interface Design 3
Competitive Marketing 3
Data Visualization 3
Digital Design 3
Course Title Credit
Introduction to Research Methods 4
Strategic Management 4
Elective 5 3
Elective 6 3
Environmental Studies 3
Leadership and Management Skills 2
Total Credits 19
Course Title Credit
E-Commerce & Digital Marketing 3
Product Design & Development 3
Software Quality Management 3
Web Analytics 3
Course Title Credit
Global Marketing Management 4
Ethics and Corporate Governance in business 4
Project Work 8
Total Credits 16
3 Years
Global Online Classroom
BBA in Digital Marketing


SRM Institute of Science and Technology (SRM IST) is a top-ranking and highly trusted institution in India. It provides education primarily to four campuses, Kattankulathur, Ramapuram and Vadpalani in Chennai, India. Although it was first established in 1985 by its Chancellor Dr T R Paarivendhar, it has come this far in just 37 years. There are currently 55000 students on campus with 3200 faculty members.

The Institution has moved up through international alliances and collaborative initiatives to achieve global excellence. The SRM Institute of Science and Technology’s International Advisory Board (IAB) is actively involved in building a strong international dimension in Teaching-Learning Process and Research, which creates avenues for research and successful careers. The SRM IST is also engaged in technology-driven initiatives which have made learning a very enriching experience. Over 550 students have been sponsored to 35 foreign Universities like MIT, Carnegie Mellon, UC Davis, Warwick and Western Australia under the Semester Abroad Programme. The Institute now enjoys an unsurpassed reputation in academia and corporate circles as a preferred talent source and as a world-class learning institution.

Programme Certification

Get a prestigious “Online BBA Program from SRM IST Directorate of Online Education” on successful completion of the prescribed course of study and fulfilling all other academic requirements.

Programme Structure

Programme Fee
Fee Structure
Online BBA Programme
Tuition fee Per Semester in INR

       Note: Additionally, Exam fees for the semester and fees for certificates will be charged separately.

Admission Process

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Frequently Asked Questions
Do you Provide any Placement Assistance for SRM IST- BBA in Digital Marketing Degree?

You’ll receive 100% Placement Assistance for SRM IST – Bachelor of Business Administration specialisation in Digital Marketing.

Does BBA in Digital Marketing - SRM IST have any Recognition?

Yes! This comprehensive BBA in Digital Marketing has a NAAC A+ accreditation and UGC approval.

What is the mode of Delivery for a Bachelor of Business Administration Degree?

The BBA in Digital Marketing curated by SRM IST is delivered in online learning mode.

Does the BBA in Digital Marketing degree have any Recorded Lectures?

Participants can effortlessly access the recorded video lectures available in the Learning Management System.

Will I have access to Doubt Solving Sessions with Faculty?
  • You can chat with SRM IST’s faculty during online lectures by using the chat window.
  • Learners can drop in their queries in the learning portal for faculty to address. Generally, it takes 48 hours to resolve queries.

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