Bachelor of Business Administration
Specialisation in Digital Marketing
SRM IST
Directorate of Online Education
Programme Overview
Programme Highlights
UGC Entitled Online Degree NAAC, A++ Accredited Institution
Pedagogy Based on Experimental Learning
Global Online Classroom
Personalized Approach
Students Centric Learning
Networking Opportunities
Admission Criteria
Eligibility
For Indian Candidates
- Students with a pass in the higher secondary examination (10+2 pattern) are eligible to apply. The minimum percentage of marks / Cumulative Grade Point Average (CGPA) required to be eligible for admission will be prescribed by the Admission Committee of DOE. (minimum eligibility of aggregate of 50% in +2)
- Applicants must possess enough knowledge and understanding of the English Language.
For International Candidates
- O-Level Certificate (completing 10 years of formal schooling. Diploma will not be acceptable)
- A-Level Certificate (completing 12 years of formal schooling. Diploma will not be acceptable)
- Certificate of equivalence from Association of Indian Universities required from students with foreign education to apply in any university in India.
Career Prospects
- Web Analyst
- Email Marketing Specialist
- Project Manager
- Social Media Manager
- Web Designer
Syllabus Breakdown
About SRM IST
SRM Institute of Science and Technology (SRM IST) is a top-ranking and highly trusted institution in India. It provides education primarily to four campuses, Kattankulathur, Ramapuram and Vadpalani in Chennai, India. Although it was first established in 1985 by its Chancellor Dr T R Paarivendhar, it has come this far in just 37 years. There are currently 55000 students on campus with 3200 faculty members.
The Institution has moved up through international alliances and collaborative initiatives to achieve global excellence. The SRM Institute of Science and Technology’s International Advisory Board (IAB) is actively involved in building a strong international dimension in Teaching-Learning Process and Research, which creates avenues for research and successful careers. The SRM IST is also engaged in technology-driven initiatives which have made learning a very enriching experience. Over 550 students have been sponsored to 35 foreign Universities like MIT, Carnegie Mellon, UC Davis, Warwick and Western Australia under the Semester Abroad Programme. The Institute now enjoys an unsurpassed reputation in academia and corporate circles as a preferred talent source and as a world-class learning institution.
Programme Certification
Get a prestigious “Online BBA Program from SRM IST Directorate of Online Education” on successful completion of the prescribed course of study and fulfilling all other academic requirements.
Programme Structure
Note: Additionally, Exam fees for the semester and fees for certificates will be charged separately.
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Build 21st-Century Skill set to Gain Career Edge in the VUCA World
You’ll learn
- Gain ability to design and implement digital marketing strategies.
- Acquire insights on Basic management concepts.
- Using techniques such as SEO, SEM, and analyse the outcomes of digital marketing interventions through Analytics.
- The core functional areas of management, and expertise in conceiving and implementing the digital marketing strategies as managers, consultants and entrepreneurs.
