Rise in Business Administration to renovate the Digital World

Bachelor of Business Administration

Specialisation in Digital MarketingSRM IST

Duration : 3 Years
Mode : Online
Fee : Tution fee per semester in INR 21,500/-
(EMI starts at INR 6221/- pm*)

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Online BBA Programme Overview

SRM IST – Bachelor of Business Administration Specialisation in Digital Marketing is a comprehensive three-year degree curated to attuned individuals to thrive in their digital strategy game. Learn to prepare for the future workplace using an entrepreneurial approach. Amplify your potential with a proven business management curriculum developed and delivered by SRM IST’s eminent faculty. Students will also delve into an area of interest using growth and analytics through, digital marketing and more. Refine career excellence with a new-age BBA in Digital Marketing degree.

Online MCom Course Objectives

The Online MBA program will achieve the following program objectives through courses spread over four semesters:

Online MBA Program
To develop competent management professionals with strong ethical values
Dr. D. Y. Patil Vidyapeeth
To be proactive and develop thinking abilities, so as to perform effectively in the dynamic socio-economic and business ecosystem
Online MBA Program
To equip students with the requisite knowledge, skills, and the right attitude necessary to provide effective leadership in a global environment
Dr. D. Y. Patil Vidyapeeth
Develop analytical abilities to face the business situation
Online MBA Program
Understand the functions and responsibilities of various management disciplines and apply them in practice
Online MBA Program
Imbibe business etiquettes and exhibit good communication skills.

Programme Highlights

UGC Approved

UGC Entitled Online Degree NAAC, A++ Accredited Institution

Live Interactive Virtual Classes

Pedagogy based on experimental learning

Case-Based Learning

Global Online Classroom


Personalized Approach

Holistic-Training icon

Students Centric Learning


Networking Opportunities

Online MCom Learning Outcomes

  • Offers skill sets and domain knowledge based on the needs of the IT and dynamic business environment
  • Develop capabilities in the areas of analysis, design, development and testing
  • Encourage students to take up research and development in Computer Applications with missionary zeal
  • Training students to become effective communicators in professional as well as general aspects of life
  • Prepare students to become balanced professionals, keen to leave a mark by excelling in work

Industry-relevant topics covered

  • Python Programming
  • Android Application Development
  • Software Testing
  • Data Analysis using R
  • Artificial Intelligence & Machine Learning
  • Cloud Computing
  • Internet of Things (IoT)
  • Social Network Analysis
  • Data warehouse and Data Mining

Career Prospects

  • Web Analyst
  • Email Marketing Specialist
  • Project Manager
  • Social Media Manager
  • Web Designer


Online MBA Programme is delivered by Practice Gurus, International faculty members and Industry stalwarts who have built and scaled some of the world’s most loved businesses and delivery via a virtual classroom, online mode, and through our interactive platform.

Our curriculum mainly covers Business Management, associated leadership, entrepreneurial approach, and general management concepts required to build and scale businesses. It is augmented by Harvard Business Review case studies and research articles As a part of the study, participants get hands-on solving real challenges and building solutions for real-world problems.

Programme Details

Tution fee per semester in INR
BBA 21,500/-

3 years


Note: Additionally, Exam fees for the semester and fees for certificates will be charged separately


(For Indian candidates)

  • Students with a pass in the higher secondary examination (10+2 pattern) are eligible to apply. The minimum percentage of marks / Cumulative Grade Point Average (CGPA) required to be eligible for admission will be prescribed by the Admission Committee of DOE. (minimum eligibility of aggregate of 50% in +2)
  • Applicants must possess enough knowledge and understanding of the English Language.

(For International candidates)

  • O-Level Certificate (completing 10 years of formal schooling. Diploma will not be acceptable)
  • A-Level Certificate (completing 12 years of formal schooling. Diploma will not be acceptable)
  • Certificate of equivalence from Association of Indian Universities required from students with foreign education to apply in any university in India.




Business Analytics

Programme Content

Course Title Credit
Communication for Managerial Personnel 4
Principles of Management 4
Fundamentals of Financial Accounting 4
Basics of Production and Operation Management 4
Managerial Economics 3
Total Credits 19
Course Title Credit
Managerial Accounting 4
Human Resource Management 4
Marketing Management 4
Software Solutions for Business 4
Understanding Digital Marketing 4
Quantitative Aptitude and Reasoning 1
Total Credits 21
Course Title Credit
Statistics in Business 4
Small Business and Entrepreneurial Development 4
Services Marketing 4
Legal Aspects of Business 4
Elective 1 3
Elective 2 3
Universal Human Values 2
My India Project 1
Total Credits 25
Course Title Credit
SEO Tools and Techniques 3
Social Media Marketing 3
Marketing in the Digital Age 3
Data Warehousing and Data Mining 3
Course Title Credit
Operations Research in Business 4
Essentials of Financial Management 4
Organizational Culture and Behaviour 4
Information Technology for Retail Management 4
Elective 3 3
Elective 4 3
Professional Skills 2
Total Credits 24
Course Title Credit
Business Analytics and Intelligence 3
User Interface Design 3
Competitive Marketing 3
Data Visualization 3
Digital Design 3
Course Title Credit
Introduction to Research Methods 4
Strategic Management 4
Elective 5 3
Elective 6 3
Environmental Studies 3
Leadership and Management Skills 2
Total Credits 19
Course Title Credit
E-Commerce & Digital Marketing 3
Product Design & Development 3
Software Quality Management 3
Web Analytics 3
Course Title Credit
Global Marketing Management 4
Ethics and Corporate Governance in business 4
Project Work 8
Total Credits 16

Career cell

This cell provides services and resources to help participants in the program to assess and explore career options in various industries within the established corporates as well as emerging startups.


SRM Sample certificate

Online MBA Course Guest Faculty


You’ll receive 100% Placement Assistance for SRM IST – Bachelor of Business Administration specialisation in Digital Marketing.

Yes! This comprehensive BBA in Digital Marketing has a NAAC A+ accreditation and UGC approval.

The BBA in Digital Marketing curated by SRM IST is delivered in online learning mode.

Participants can effortlessly access the recorded video lectures available in the Learning Management System.

  • You can chat with SRM IST’s faculty during online lectures by using the chat window.
  • Learners can drop in their queries in the learning portal for faculty to address. Generally, it takes 48 hours to resolve queries.


SRM Institute of Science and Technology (SRMIST) is a top-ranking and highly trusted institution in India. It provides education primarily to four campuses, Kattankulathur, Ramapuram and Vadpalani in Chennai, India. Although it was first established in 1985 by its Chancellor Dr T R Paarivendhar, it has come this far in just 37 years. There are currently 55000 students on campus with 3200 faculty members.


The Institution has moved up through international alliances and collaborative initiatives to achieve global excellence. The SRM Institute of Science and Technology’s International Advisory Board (IAB) is actively involved in building a strong international dimension in Teaching-Learning Process and Research, which creates avenues for research and successful careers. The SRMIST is also engaged in technology-driven initiatives which have made learning a very enriching experience. Over 550 students have been sponsored to 35 foreign Universities like MIT, Carnegie Mellon, UC Davis, Warwick and Western Australia under the Semester Abroad Programme. The Institute now enjoys an unsurpassed reputation in academia and corporate circles as a preferred talent source and as a world-class learning institution.

We are here to answer any questions you may have about our Online BBA Programme SRM IST. Reach out to us and we will respond within 48 hours. That’s our promise!

FAQ's Online BBA Programme