Executive Certificate Programme in Advanced Marketing Analytics & Management - IIM Mumbai
- Course Duration
6 Months
- Mode
Live Online
- Commencement Date
To Be Decided
- Admission Closure Date
To Be Decided
- Session Timings
Friday, 6.30 pm to 9.30 pm IST
Programme Overview
The Marketing Analytics Global Certification Course is meticulously crafted to empower participants with a diverse set of analytical skills essential for robust marketing analyze data and make data-driven decisions. This comprehensive programme seamlessly integrates theoretical concepts with immersive hands-on exercises and real-world case studies, offering participants a holistic understanding of marketing analytics techniques.
Throughout the course, participants will engage in practical exercises, hands-on assignments, and quizzes, reinforcing their mastery of key concepts.
Admission Criteria
Eligibility Criteria
- Any Graduate having an inclination towards analytics, marketing and sales.
- Selections will be based on a detailed Profile of Candidate and statement of purpose.
Pedagogical Methodology
Jaro Expedite - Career Booster
Note: NITIE or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. NITIE is not involved in any way with the Career Services described above and offer no commitments.
About IIM Mumbai
IIM Mumbai erstwhile known as NITIE established in 1963 by the Government of India with the assistance of the United Nations Development Project (UNDP) through the International Labour Organization (ILO), is one of the leading institutes for Management education. NITIE, a pioneer in Industrial Management, has been positioned 7th amongst management schools in India by the National Institutional Ranking Framework (NIRF) in 2023. NITIE, widely known as the leading Institute in Supply Chain and Operations, aims to advance transformative education and industry-inspired research in different domains, thus dedicating itself to helping Indian businesses to make their presence felt globally. The institute strongly links with private and public sectors, national research institutes, other academic institutions, universities, government organisations, and communities. NITIE is dedicated to helping Indian businesses to make their presence felt globally. NITIE has decided to act as a driving force in the manufacturing sector and all dynamic sectors of the Indian economy. It has aligned its vision and activities in line with the current and future needs of the Indian economy and its vibrant and growing sectors.
- 2nd Rank in THE Impact Rankings (India) 2022
- 7th Rank in IIRF Rankings 2023
- 7th Rank In Management Category By NIRF Rankings 2023
Programme Highlights
Executive Alumni Status from IIM Mumbai
Certificate of Completion - IIM Mumbai
1 Day Campus Immersion at IIM Mumbai Campus (Interaction with Faculty and Industry visit)
Case studies driven learning
Learning Outcomes
Analytical techniques for marketing decision-making.
Collect, organize, and analyze marketing data using various tools and software.
Statistical and modelling techniques for analyzing different types of marketing problems.
Apply marketing analytics tools such as Excel, R Studio , Python, etc.
Implement data visualization techniques to communicate marketing insights effectively.
Critically analyze the findings and understand common pitfalls during decision-making through analytics.
Apply ethical considerations and data privacy principles in marketing analytics.
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
Unleash the benefits that await you with Jaro Value adds.
%
higher employee retention rate
%
increase in employee productivity
%
higher incomes per employee
%
businesses achieved measurable growth
Companies that already trust us!
Syllabus Breakdown
- Introduction to Marketing Analytics
- Data Collection, Management, and Analysis
- Segmentation, Targeting & Positioning
- Marketing Mix Modeling & Attribution
- New Product Development and Forecasting
- Digital Marketing Analytics
- Customer Journey Analytics
- Predictive Analytics in Marketing
- Sentiment Analysis & Brand Reputation Management
- Emerging Trends & Future Directions in Marketing Analytics
Programme Fee Details
- Easy EMI Options Available*
Instalment 1
INR 1,000/-Total Fee (excluding application fees)
INR 1,50,000/- + GSTInstalment Pattern
Instalment 1 (7 days from release of offer letter)
INR 80,000/- + GSTInstalment 2
INR 70,000/- + GSTEarn a Career Certificate
Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a “Certification of Completion” provided by IIM Mumbai
Know the Facilitators
#YouInspireUs
The Jaro Advantage
Personalized Learning Support
- Career Acceleration: Get unmatched career guidance, resume-building workshops, and 1:1 mentorship to fast-track your professional growth.
- 24/7 Student Support: Dedicated assistance at every step—from enrollment to graduation.
- Future-Ready Learning: Engage in immersive, industry-aligned programs designed for lifelong career relevance.
Expert-Led Doubt Resolution
- Learn from the Best: Access mentorship from top-tier faculty and industry leaders.
- Collaborative Learning: Join dynamic discussion forums and peer-to-peer networks for deeper insights.
- Real-World Problem Solving: Apply knowledge through case studies and interactive sessions.
Powerful Global Networking
- Elite Alumni Community: Connect with 350,000+ professionals worldwide for career opportunities and collaborations.
- Exclusive Events: Attend global webinars, networking meetups, and industry talks.
- Lifelong Access: Stay updated with cutting-edge trends and alumni benefits long after graduation.
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Start Referring Today! Start Referring Today!Frequently Asked Questions
The course blends theoretical concepts with hands-on practical exercises and real-world case studies, providing a comprehensive understanding of marketing analytics techniques.
