Building a World-Class Digital Footprint
PG Certificate Programme In Digital Strategy and Marketing Analytics - IIM Nagpur
Batch 02
Duration : 09 Months
Mode : Direct to Device (D2D)
Fee : INR 2,25,000 + 18% GST
Talk to our Programme Expert
Submit your details below to learn more about the IIM Nagpur Digital Strategy And Marketing Analytics course fee, curriculum, benefits, etc
Digital Strategy and Marketing Analytics Programme Overview
The current era of unprecedented environmental dynamism of the hyper-connected world drives transformational change. These ramifications of hyperconnectivity are causing power shifts in the global business landscape. Making it absolutely necessary for managers to develop capabilities and manage uncertainties.
Map new-age strategies for the digital age and champaign career milestones, purse from one of the top-ranked institutes, IIM Nagpur 9-months PG Certificate Programme in Digital Strategy and Marketing Analytics (DSMA). This interdisciplinary programme is curated for working executives aspiring to upskill their digital strategy and marketing analytics skills. The DSMA Programme helps them develop into thriving advocates and leaders that stimulate innovation in leading-edge organizations. It equips working executives with contemporary strategic marketing competencies and thought. The main aim is to develop competencies among managers by reskilling their existing industry know-how; making them future-ready.
IIM Nagpur- DSMA Programme is practical and simulating with multiple pedagogical models. Learn with case-based discussions, hands-on simulations, lectures, role-plays and workshops — an opportunity no growth-minded leader can afford to miss.
Digital Strategy And Marketing Analytics Course Highlights
PG Certificate and Alumni Status
9 Months Of Blended Learning
Learn from the Industry Experts
Case Study Based Learning
Digital Markstrat Simulations
Personal Mentoring & Consultation from Faculty
Digital Strategy And Marketing Analytics Course Objectives
- Gain an analytical and functional understanding of digital marketing strategies
- Develop marketing skill simulation
- Learn strategic marketing tactics
- Explore cutting-edge digital marketing trends and techniques
Learning Outcome
Equip with contemporary strategic marketing competencies
Exposure to multiple pedagogical models; learn with workshops, case-based discussions, assignment, etc
Learn various marketing analytical techniques
Hands-on digital marketing strategy simulation: Digital Markstrat
Get in-depth industry insights
Digital Strategy And Marketing Analytics Course Eligibility
- The candidate must hold a graduation degree, with a minimum of 50% marks or equivalent from a recognized university (national or international)
- Minimum 3 years of work experience
Specimen Certificate
Digital Strategy And Marketing Analytics course Structure
| Application Fee | Programme Fee |
|---|---|
| INR 2006/- (including GST) | INR 2,25,000 + 18% GST |
| 1st Installment | 2nd Installment | 3rd Installment |
|---|---|---|
| INR 85,000 + 18% GST | INR 70,000 + 18% GST | INR 70,000 + 18% GST |
- Mode of Delivery : Device to Device (D2D)
- Programme Duration : 9 months
- Programme Start Date : 10th April 2022
- Programme End date : Feb 2023*
- Class Schedule:
- Day : Sunday
- Timings : 10.00 am to 1.00 pm (3-hour sessions)
- Chamber Consulting Sessions : 1-hour per week
*The Virtual Live Classrooms and Campus immersions are subject to prevailing government rules
- Any change in any of the applicable taxes during the tenure of the programme, to be borne by the participants
- Boarding and Lodging during campus visit provided by IIM Nagpur
- Application fee is not included in the Installment pattern
Programme Curriculum
The programme curriculum will be a blend of lectures, case-based discussions, hands-on simulations, role-plays and workshops. IIM Nagpur DMA Programme helps aspirants expand their horizon and learn marketing levels with six modules spread across the nine months of duration.
Module Details
- Introducing the concept of value in marketing
- Transformation of Marketing in the digital world
- Basics of Digital marketing and analytics
- Marketing Analytics: Making Sense of Data
- Contemporary Qualitative Research for consumer insights: Workshop
- Capturing Value: Pricing Analytics and Optimization Workshop
- Digital Marketing: Tools and Techniques
- Integrating the Brand in the communication mix
- Shifting brand personalities and challenges for communication
- IMC in an increasing machine (AI) integrated environment
- Market driving versus market-driven: Perspectives as relevant to highly volatile environments
- Introduction to Marketing Strategy
- Situation analysis and identification of strategic objectives
- Introduction to digital Markstrat: Simulation
- Interim review of the simulation
- Simulation debrief and participant presentation
- Participant dissertations’ presentations
*The in person sessions such as Virtual Live Classrooms and Campus immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education / Institute will keep all candidates updated accordingly
Programme Certification
Candidate Profiles
The general distribution of profiles in the first batch of IIM Nagpur’s Digital Strategy and Marketing Analytics Programme is shown below:
Work Exp Profile
Industry Profiles
Faculty
Prof. Varsha Khandker
Faculty in the area of Marketing
Prof. Varsha Khandker is a faculty in the area of Marketing. She holds a doctoral degree from the Indian Institute of Management Ahmedabad. Before joining IIM Nagpur, she has worked as a faculty in Marketing at T A Pai Management Institute, Manipal (2014-2017). Prof. Varsha teaches Marketing Management, Marketing Research, Strategic Marketing, and Managing Markets at the Bottom of the Pyramid. She is a certified instructor for the marketing simulations, MarkStrat and BrandPro, by StratX (Paris). Prof. Khandker is also certified by Harvard Business Publishing for teaching with simulations. She has presented papers at international academic conferences and is a reviewer for several academic conferences and journals.
Prof. Ranjitha G.P
PhD-IIMK, MBA (CUK)
Prof. Ranjitha is a faculty member in the Marketing Area at IIM Nagpur. A PhD from IIM Kozhikode, she has previously taught at Prin. L. N. Welingkar Institute of Management Development and Research, Bangalore and Central University of Karnataka. Prof. Ranjitha also has several research publications and conference presentations to her credit.
Prof. Rahul Sett
Faculty in the area of Marketing
Prof. Sett is a Fellow (PhD Equivalent) of the Indian Institute of Management Ahmedabad (2010). His research is primarily in the areas of strategic marketing, judgment and decision-making, consumer behaviour and psychology, application of the real options theory, dynamic capabilities framework, and the working principles of complex adaptive systems in the context of brand management, and pricing. Prof. Sett was awarded the Nehru Fulbright scholarship for postdoctoral research in the area of management in the year 2013. He conducted this research at the Johns Hopkins Carey Business School in Baltimore, USA.
Prof. Tanushree Haldar
Assistant Professor in the Economics & Social Sciences area at IIM Nagpur
(Finance)
Tanushree Haldar is an assistant professor in the Economics & Social Sciences area at IIM Nagpur. She is a Fellow from the Indian Institute of Management Bangalore in the Economics and Social Science area. She holds an M.Phil in Applied Economics from Jawaharlal Nehru University (CDS-JNU) and a Master’s degree in Economics from Visva-Bharati University. Her main areas of interest are Development Economics, Gender, Agriculture and Healthcare.
FAQ’s - IIM Nagpur- DSMA Programme
All students will receive a Post Graduate Certification in Digital Strategy and Marketing Analytics from IIM Nagpur on completion of the programme requirements.
Yes, all participants are inducted into the alumni association of IIM Nagpur.
- The candidate must hold a graduation degree, with a minimum of 50% marks or equivalent from a recognized university (national or international)
- Minimum 3 years of work experience
The programme will be conducted in a Blended mode of Learning! By Blended, we mean Live, Interactive Sessions and a Campus Emersion at the end of the Programme! The Online, Live, Interactive sessions will be held as per the schedule. The programme will be taught with the help of case studies, live corporate examples, and discussions.
About IIM Nagpur
Established in 2015, the Indian Institute of Management Nagpur (IIMN) aspires to be a leading management institution that shapes management systems, policy and governance through high-quality education, research and industry engagement. Propelled by the pursuit of engaged scholarship, the Institute aims to create value-driven leaders and global managers with strong conceptual foundations and analytical approach, which helps them excel in diverse spheres – be it management, business, policy making, and public administration, to name a few.
IIM Nagpur’s aim is to address the needs of a modern India; connecting aspirations and realities to attain benchmarks that are respected internationally. Our motto, सत्यं च स्वाध्यायप्रवचने च, that is, an inspired journey towards truth through individual reflection and collective discourse, propels our quest to bridge the gap between abstract knowledge and practice.
IIM Nagpur seeks to distinguish itself as an institution that promotes constant industry engagement of a ‘problem-solving’ nature. Executive Education, therefore, is an important thrust area for the Institute. With an array of programmes designed by a faculty body with a stellar record of research, teaching and industry engagement, the Executive Education programme at IIM Nagpur equips managers and executives with the capabilities to perform effectively in their current roles, and take up greater challenges through various stages of their careers.
Program Counsellor
| Program Counsellor | Program Counsellor Email Id | Program Counsellor Number |
| Ms. Priya Rathod | priya.rathod@jaro.in | 8433740178 |
We are here to answer any questions you may have about our digital strategy and marketing analytics program. Reach out to us and we will respond within 48 hours. That’s our promise!
