PG Certificate Programme In Digital Strategy and Marketing Analytics - IIM Nagpur

Batch 01

Master the skill of Marketing

Duration : 09 Months
Mode : Blended
Fee : INR 2,25,000 + 18% GST
(EMI starts at INR 5982/- pm*)

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Programme Overview

The 9 months Post-Graduate Certificate Programme in Digital Strategy and Marketing Analytics by IIM Nagpur is designed for working executives aspiring to upskill their marketing skills. This era of unprecedented environmental dynamism of the hyper-connected world; makes it necessary for managers to develop capabilities and manage uncertainties.
The programme equips working executives with contemporary strategic marketing competencies and thought. It aims to develop competencies among managers by upskilling their existing industry know-how; making them future-ready.

Programme Highlights


PG Certificate and Alumni Status

direct to device learning (D2D)

9 Months Of Blended Learning


Learn from the Industry Experts


Case Study Based Learning


Digital Markstrat Simulations


Personal Mentoring & Consultation from Faculty

Programme Objectives

  • Gain an analytical and functional understanding of digital marketing strategies
  • Develop marketing skill simulation
  • Learn strategic marketing tactics
  • Explore cutting-edge digital marketing trends and techniques

Learning Outcome


Equip with contemporary strategic marketing competencies


Exposure to multiple pedagogical models; learn with workshops, case-based discussions, assignment, etc


Learn various marketing analytical techniques


Hands-on digital marketing strategy simulation: Digital Markstrat


Get in-depth industry insights


  • The candidate must hold a graduation degree, with a minimum of 50% marks or equivalent from a recognized university (national or international)
  • Minimum 3 years of work experience

Specimen Certificate

Programme Structure

Application Fee Programme Fee
INR 1,700 + 18% GST INR 2,25,000 + 18% GST
1st Installment 2nd Installment 3rd Installment
7 Days from the date of offer 10th October, 2021 10th January, 2022
INR 85,000 + 18% GST INR 70,000 + 18% GST INR 70,000 + 18% GST
    • 2 Way Interactive Lectures via HD Virtual Classrooms
      • Sundays 6.00 pm to 9.00 pm
    • 1 Campus visit* of 3 days (Towards end of the Programme)

*The Virtual Live Classrooms and Campus immersions are subject to prevailing government rules

  • Any change in any of the applicable taxes during the tenure of the programme, to be borne by the participants
  • Boarding and Lodging during campus visit provided by IIM Nagpur
  • Application fee is not included in the Installment pattern

Programme Curriculum

The programme curriculum will be a blend of lectures, case-based discussions, hands-on simulations, role-plays and workshops. IIM Nagpur DMA Programme helps aspirants expand their horizon and learn marketing levels with six modules spread across the nine months of duration.

Module Details

  • Introducing the concept of value in marketing
  • Transformation of Marketing in the digital world
  • Basics of Digital marketing and analytics
  • Gleaning Critical Consumer Insights
  • Marketing Analytics: Making Sense of Data
  • Contemporary Qualitative Research for consumer insights: Workshop
  • Capturing Value: Pricing Analytics and Optimization Workshop
  • Integrating the Brand in the communication mix
  • Shifting brand personalities and challenges for communication
  • IMC in an increasing machine (AI) integrated environment
  • Market driving versus market-driven: Perspectives as relevant to highly volatile environments
  • Introduction to Marketing Strategy
  • Situation analysis and identification of strategic objectives
  • Introduction to digital Markstrat: Simulation
  • Interim review of the simulation
  • Simulation debrief and participant presentation
  • Participant dissertations’ presentations

*The in person sessions such as Virtual Live Classrooms and Campus immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education / Institute will keep all candidates updated accordingly

Programme Certification

Programme Directors

Prof. Aruna Tatavarthy

FPM-IIMB & B.E. (Electrical Engg)

Prof Aruna D. Tatavarthy is a faculty member in the Marketing Area at IIM Nagpur. Before joining IIM Nagpur, Prof Aruna has taught at IIM Ahmedabad as an Assistant Professor in the Department of Marketing. She has also been a Visiting Research Fellow at the Faculty of Business and Economics, University of Melbourne, Australia.

Prof. Ranjitha G.P


Prof. Ranjitha is a faculty member in the Marketing Area at IIM Nagpur. A PhD from IIM Kozhikode, she has previously taught at Prin. L. N. Welingkar Institute of Management Development and Research, Bangalore and Central University of Karnataka. Prof. Ranjitha also has several research publications and conference presentations to her credit.

About IIM Nagpur

Established in 2015, the Indian Institute of Management Nagpur (IIMN) aspires to be a leading management institution that shapes management systems, policy and governance through high-quality education, research and industry engagement. Propelled by the pursuit of engaged scholarship, the Institute aims to create value-driven leaders and global managers with strong conceptual foundations and analytical approach, which helps them excel in diverse spheres – be it management, business, policy making, and public administration, to name a few.
IIM Nagpur’s aim is to address the needs of a modern India; connecting aspirations and realities to attain benchmarks that are respected internationally. Our motto, सत्यं च स्वाध्यायप्रवचने च, that is, an inspired journey towards truth through individual reflection and collective discourse, propels our quest to bridge the gap between abstract knowledge and practice.
IIM Nagpur seeks to distinguish itself as an institution that promotes constant industry engagement of a ‘problem-solving’ nature. Executive Education, therefore, is an important thrust area for the Institute. With an array of programmes designed by a faculty body with a stellar record of research, teaching and industry engagement, the Executive Education programme at IIM Nagpur equips managers and executives with the capabilities to perform effectively in their current roles, and take up greater challenges through various stages of their careers.

IIM Trichy

Program Counsellor

Program Counsellor Program Counsellor Email Id Program Counsellor Number
Ms. Priya Rathod 8433740178

We are here to answer any questions you may have about our digital strategy and marketing analytics program. Reach out to us and we will respond within 48 hours. That’s our promise!