Email Marketing Tools: Top 20 for 2026
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- Jaro Education
- 11, September 2025
- 5:00 pm
Thinking that email marketing is near its end? Think again. Performance marketing might have expanded to various platforms, but that doesn’t mean the traditional marketing approaches are nearing their end.
Which is why even now, email marketing tools continue to be essential for any marketer’s toolkit. In fact, with a growing technology landscape and growing pressure to improve ROI, these email marketing tools that simplify, automate, and improve email campaigns are more valuable than ever.
Whether you’re just exploring the performance marketing field or are a seasoned marketer looking to optimise, mastering email marketing tools is a must-have skill for 2026 and beyond.
Why Email Marketing Tools Still Matter in 2026
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With personalization, AI and automation leading modern communication, these email marketing tools remain one of the most cost-effective ways to build personal customer relationships. As per research by Litmus, email marketing delivers an amazing $42 ROI for every $1 spent.
The paid and free email marketing tools help marketers run campaigns that are backed by data, which enables you to nurture leads and get better results.
If you’re running a solo campaign or coordinating across teams, using the right email marketing software can have a huge impact on how you reach and retain audiences.
Why Using Email Marketing Tools is Beneficial?
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Email marketing is an important part of a digital marketing strategy. To ensure that one gets the full benefit of a tool, it is important to know how these email marketing tools could benefit marketers.
Higher ROI
Email remains one of the most budget-friendly channels, offering measurable returns without needing massive ad budgets. No matter if you’re running a campaign for 100 or 10,000 people, the cost usually stays low while the ROI you get from it stays high.
Personalized Communication
Personalization is very important in the marketing scenario right now. Another big benefit of email marketing tools is that you can send different messages to different people based on who they are, what they like and what they’ve done. It’s like having a one-on-one chat with thousands of people at the same time.
Data-Driven Insights
Good email marketing tools help you have great email marketing campaigns. It provides data related to the campaign and tracks the open rates, clicks and conversions. This helps you figure out what’s working and what’s not, so your next email performs even better.
Automation
Imagine having a list of, if not 1000 but 100 people and you need to send each of them personally. Sounds exhausting already? Doesn’t it? This is where automation comes in to save you.
Automation of the emails through email marketing tools enables you to avoid manually sending out each campaign. Welcome emails, follow-ups, reminders, all you need to do is schedule and automate entire journeys. You can automate it and let it run while you focus on strategy.
Stronger Customer Relationships
When done correctly, emails feel personal, building a two-way relationship between the brand and its audience. This keeps your brand in sight and in mind, helping you build loyalty and long-term engagement with your audience.
Top 20 Email Marketing Tools to Try in 2026
Here is a list of impactful email marketing tools for 2026. Each tool has been selected for its practical use in real-world campaign optimization and is suitable for email marketing, whether you’re a beginner or a seasoned performance marketer.
1. Mailchimp
Whether you have used it or not, you must have heard of it anyway. That’s how well-known this email marketing tool is. With a friendly user interface and drag-and-drop editor, Mailchimp makes it easy to build professional email marketing campaigns without needing any expert-level knowledge.
You can set up automated emails, create behavior-based customer journeys and even use its AI-generated content suggestions to create more personalized and engaging emails.
2. Sendinblue (now Brevo)
Sendinblue, now rebranded as Brevo, has grown into a full-fledged marketing platform. While originally made for email, it now supports SMS, WhatsApp, chat, and CRM. The visual workflow builder of this tool helps one automate email sequences based on data of user behavior, making it a favorite among growing teams and startups.
As a free email marketing tool, it offers 300 emails per day, and its pricing remains competitive even at scale. Brevo is great for marketers looking to optimize the deliverability and engagement of their email campaigns.
3. MailerLite
MailerLite is your go-to email marketing tool if you like to keep things minimal but smart. It doesn’t need you to mess around with too many settings. The editor is super clean, and you can create newsletters, pop-ups, and even full landing pages in one spot.
They have even added an artificial intelligence subject line helper that suggests what might get more opens in your email. It’s a great choice for creators and small business owners.
4. Moosend
Moosend gives you a lot of features without needing a big budget. If you’re running an online store or just want to send emails based on what people do on your site, this one’s for you.
You can build custom workflows, track how people respond and tweak campaigns based on real data. The tool is practical, budget-friendly and growing really fast.
5. Benchmark Email
Benchmark focuses on keeping your emails sharp and mobile-ready. The editor is drag-and-drop. You can test different versions of your emails to see what works best for your business.
You also get signup forms and surveys built in, which is great if you’re trying to grow a list or learn more about your audience.
6. GetResponse
GetResponse is like the all-in-one box of email tools. You can send emails, build funnels, run webinars and even create full websites with it. It’s built for people who want to do more than just send newsletters.
What stands out is how visual and guided everything is so you don’t need to be very tech savvy to get things done.
7. ActiveCampaign
ActiveCampaign is great when you seriously want to run email campaigns and get leads from it. It helps you automate complex campaigns based on what your contacts are doing. Think of it as your personal assistant, which knows when to follow up.
It’s perfect for performance marketers who need control over every email, condition and action.
8. HubSpot Email
If you are even a bit familiar with digital marketing, you must have heard about HubSpot. And if you are already using HubSpot for CRM or content, you might love their email tool as well.
The email marketing tool connects perfectly with everything else you’re doing. You can personalize emails based on your contact’s details and track how they move through your funnel.
The tool is perfect for teams that want marketing and sales to be in sync with each other.
9. Constant Contact
If you want to keep things simple and quick, Constant Contact can do that for you. This tool is beginner-friendly, has great support, and helps you build good-looking emails in little time.
You also get event tools, surveys and social media features to round out your marketing.
10. Zoho Campaigns
Zoho is a well-known name in the CRM industry, and even for an email marketing tool, it fits right in. Zoho Campaigns works smoothly with Zoho CRM and other tools or platforms you might be using to run your business.
It can help you send emails, track results, and even set up autoresponders without having to leave the Zoho ecosystem.
11. Campaign Monitor
Campaign Monitor offers beautiful templates and a smooth editing experience to users. If design matters to you and you want your emails to feel polished, this email marketing tool is a great pick.
It also makes it easy to segment your audience and send different versions based on who’s reading.
12. Drip
Drip is built specifically for online store owners. It lets you set up flows based on what someone clicks, browses, or buys. It’s a marketer’s dream if your goal is to drive sales.
The platform gives you a clean visual of how automation works and how people move through your flow, making it easier to understand and use.
13. Keap (Infusionsoft)
Keap is ideal for service-based businesses like coaches, consultants, or agencies. It combines email with CRM and invoicing tools so you don’t have to juggle multiple platforms.
It helps keep follow-ups consistent and customer journeys smooth without taking up a lot of your time.
14. Mailjet
Mailjet makes it easy to collaborate with your team. You and your teammates can work on the same email at once without having to go through endless back-and-forth. That’s a big win for teams spread across locations.
It’s also GDPR-compliant and lets you send transactional emails, which is handy for apps and e-commerce.
15. Omnisend
Omnisend is perfect for you if you want to drive sales. It pulls together email, SMS, and push notifications so you can reach people on every channel.
Things like cart recovery, birthday offers, and custom product suggestions are built in, helping you sell more without extra effort.
16. ConvertKit
ConvertKit is the creator’s tool. Bloggers, YouTubers and online educators love it because it’s built to grow your list and stay connected.
You can tag people based on what they have clicked on before or downloaded and send follow-ups automatically. This helps you create a communication that feels personal without being complicated.
17. AWeber
AWeber has been around for a while and there is a good reason for that. It’s reliable, easy to use and works well for people who just want the basic emails done right.
If you want to send a newsletter every week and grow your audience slowly and steadily, AWeber is a strong email marketing tool to pick.
18. Freshmarketer
Freshmarketer is a part of the Freshworks suite and is built for marketers who want detailed insights.
Through this tool you can track how people move on your site, test different subject lines and even replay sessions to see what works. It’s a great choice for SaaS brands or anyone who loves analysing data.
19. EmailOctopus
If you need to send a lot of emails on a budget, EmailOctopus is worth looking into. It’s simple, straightforward and works with Amazon SES to keep costs low.
The platform keeps things basic but gives you what you need to start building relationships.
20. Klaviyo
Klaviyo plugs into platforms like Shopify and WooCommerce and helps you send emails based on browsing history or purchase behavior.
It’s perfect for teams that want to turn customer data into more sales without having to hire a full tech team.
How to Pick the Right Email Marketing Tool For Yourself
Finding the best email marketing tools isn’t about picking the most popular name.
You need to look at what you really need from the tool. Are you just starting out or handling thousands of contacts? Are you ready to invest in advanced features like automation and do you need the templates? Need personalization or not?
Look at your goals. If you run an online store, you’ll want tools with cart recovery and personalized product flows. For content creators having easy-to-use templates and subscriber tagging might matter more. Also consider integration with other platforms. Does it work with your CRM or website builder? And don’t forget support. A helpful support team can be a huge help when you’re stuck mid-campaign with the tool.
Instead of searching for the best email marketing tool, explore various tools and find one that fits your current setup, skill level and growth plan perfectly. Go through the email marketing tools list above and understand what features really matter to you before committing long-term.
Conclusion
The importance of email marketing tools in the current digital marketing environment is massive. With the right email marketing tools in place, you can plan better campaigns, build stronger connections and also measure real impact.
However, no tool suits everyone and it’s all about finding the one that fits your style, goals and audience.
If you’re looking to sharpen your skills and take your marketing game to the next level, Jaro Education can guide you with the right programs to support your marketing growth.
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