What is an MBA in Marketing Management?
Fees, Subjects & Salary Details
Table of Contents
- jaro Education
- 20, December 2024
- 4:00 pm
Is marketing something that sparks your interest? An MBA in Marketing Management could be just right for you. If you have an interest in studying consumer behavior, creating engaging brand narratives, or managing real-time, result-driven digital marketing campaigns, you can find opportunities for all of that and so much more with this specialization. This blog covers everything from the course structure, skills, and career opportunities awaiting you and will walk you through. If you’re ready to combine creativity with strategic thinking to transform marketing data into business opportunities, then read ahead.
What is an MBA in Marketing Management?
An MBA in Marketing Management is a postgraduate program that takes two years to complete. This degree will equip trainees with skills in creating and shaping marketing strategies, analyzing consumer behavior, sales management, digital marketing, and conducting thorough market research.
This degree enables students to achieve the following objectives through a blend of classroom learning and hands-on experiences:
- Creation and implementation of ad campaigns
- Managing teams of salespeople
- Conducting analyses on customers and the market
- Strategic planning for brand positioning and management
- Directing digital marketing efforts
These students are warm in demeanor, are imaginatively gifted, and hope to move into management positions within public relations, advertising, sales, or digital marketing.
Why Choose an MBA in Marketing Management?
If advertisements that stick with you appeal to you, or if you recognize brands immediately, or if some companies simply seem to understand your needs, you’re on the receiving end of marketing’s work. An MBA in Marketing Management prepares you to strategically channel that marketing wizard.
So, why go for it?
First and foremost, its scope is expansive and highly versatile. Regardless of scale, every business needs marketing. Every marketer tackles various aspects in their efforts to drive success: launching products, executing social media campaigns, or conducting customer need analysis.
Second, it aids with navigating multiple career opportunities, including digital marketing, branding, market research, advertising, and sales. Currently, due to the pandemic, every business is trying to establish an online presence, and all sectors need marketing services.
Third, this MBA teaches more than just theory. It equally focuses on sharpening one’s creative and communication skills, along with data analysis. All of this means that, rather than making things visually appealing, strategic and smart decisions are made that will provide measurable business outcomes.
In summary, for those with an interest in storytelling and strategy, and who hope to pursue a career that is in-demand and dynamic, this MBA offers endless opportunities, making it an ideal selection.
MBA in Marketing Management Scope in 2025
The world of marketing is changing rapidly as a result of technology and data. Here are some reasons that the scope for an MBA in Marketing Management looks positive in 2025:
- Digital Marketing Will Be on the Rise
As more brands shift budgets away from traditional and linear channels to online, the roles of SEO, PPC, content marketing, and social media will increase exponentially.
- Data-Driven Decisions
Marketers who can interpret and analyze data and conduct market research will be able to make decisions based on data.
- E-commerce and Retail Growth
India’s retail and e-commerce sectors are on course to exceed $2 trillion by 2032, giving an employment boost with marketing roles in product marketing, sales, CRM, and online merchandising.
- Global Career Paths
Recruiting for marketing managers at a global MNC will be more attractive if the candidate has international exposure and digital experience.
- Start-up and Entrepreneurial Growth
Start-ups are actively recruiting marketing graduates to take on product positioning, branding, and customer acquisition roles.
In summary, marketing careers will not only focus on conventional sales; instead, they will incorporate strategy, technology, storytelling, and analytics.
MBA in Marketing Management Salary
One of the biggest attractions of this course is the salary potential. Let’s explore the earning prospects based on job role and experience level:
MBA in Marketing Management Salary
| Experience Level | Job Role | Average Salary (per year) |
|---|---|---|
| 0–2 years (Fresher) | Marketing Executive, Analyst | ₹4,00,000 – ₹6,00,000 |
| 2–5 years | Brand Manager, Sales Manager | ₹6,50,000 – ₹10,00,000 |
| 5–10 years | Digital Marketing Manager | ₹10,00,000 – ₹18,00,000 |
| 10+ years | Marketing Director, VP | ₹20,00,000 – ₹40,00,000+ |
*Glassdoor
How to Apply for an MBA in Marketing Management at BVDU
*bvdu.com
Bharati Vidyapeeth (Deemed University) boasts a legacy of excellence, being approved by the AICTE and re-accredited by NAAC with an A+ grade. Recognized as a Category 1 university by the UGC, it provides a strong foundation for academic and professional growth. Its MBA in Marketing Management is designed to nurture tomorrow’s marketing leaders through a dynamic and engaging curriculum tailored for the modern business world.
practical business insights.
Key Highlights of the Programme
- Industry-Led Pedagogy: The curriculum is designed in consultation with industry leaders, ensuring that students gain knowledge that’s immediately applicable in real-world scenarios.
- Practical Business Training: Practical assignments and projects prepare students to tackle real-world marketing challenges.
- Open Discussion Forums: Interactive sessions enable students to exchange ideas and learn collaboratively.
- E-Learning Tools: Recorded video lectures and other e-learning tools offer easy and flexible access to coursework.
- Summer Internship Project: Gain hands-on experience through a summer internship, an integral part of the programme.
- Affordability: The total fee for the programme is INR 1,60,000, with easy EMI options available to make learning accessible.
Eligibility Criteria
To enrol in this prestigious MBA in Marketing Management, candidates must meet the following requirements:
Academic Criteria: A bachelor’s degree (10+2+3) from a recognized university with at least 50% marks (45% for SC/ST candidates) in aggregate.
Who Can Attend?
- Fresh graduates looking to launch a career in marketing.
- Working professionals are aiming to upskill for career advancement.
- Entrepreneurs seeking to build or expand their businesses.
- Senior-level managers transitioning into marketing roles.
- Aspiring business executives are ready to specialize in marketing.
- Selection Process: Admissions are based on the candidate’s detailed profile, academic record, and a compelling statement of purpose.
MBA In Marketing Management Fees
MBA in Marketing Management Subjects
An MBA in Marketing Management syllabus typically balances core business management subjects with marketing-specific topics.
Here’s a list of core subjects covered over two years:
| Semester | Subjects |
|---|---|
| Semester 1 | Marketing Management, Managerial Economics, Accounting |
| Semester 2 | Consumer Behavior, Sales Management, Business Research |
| Semester 3 | Digital Marketing, Brand Management, Product Strategy |
| Semester 4 | International Marketing, Marketing Analytics, Strategic Management |
Electives: Advertising, E-commerce, B2B Marketing, Retail Management, and CRM (Customer Related Management)
Students will learn relevant subjects to put them in a position to be job-ready and apply their learning in practical contexts as they are exposed to case studies, simulations, and internships.
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Jaro Education has been positioned as a very reputable brand for career counseling and career guidance, supporting students and working professionals with progressive decision-making regarding their educational and career journey. With a focus on personalized face-to-face counseling, Jaro Education has coached 3,00,000+ learners to reach their academic and career goals. Whether it be a traditional MBA program, executive program, or certification with industry relevance, Jaro’s advisors support the learner in a one-on-one context, taking into consideration their background and hope for the future. With partnerships with a strong number of universities and colleges and a proven track record with placements and satisfaction, Jaro Education stands out as a pillar for career change and long-term success.
Conclusion
If you are enthusiastic about consumer behaviour, brand development, and marketing strategy, then an MBA in Marketing Management is a great investment in your future.
Some of the things it offers: Flexibility in career choices, Enhanced salary potential, Opportunities for entrepreneurship, and Global opportunities.
If you’re looking for an affordable and reputable program to launch into your marketing career, you might want to consider Bharati Viyapeeth Deemed University (BVDU).
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